During 2015, the global market for batteries was valued at over USD 18 billion and is envisaged to grow at a CAGR of over 8% by the end of 2020. An analysis of the market reveals that they are used as a replacement for standard lead acid batteries and help ensure...
Targeting and Call Planning Optimization Helps a Pharmaceutical Industry Client to Improve Business Efficiency
Business Challenge A leading pharmaceutical industry major in the US wanted to design efficient targeting & call plan to manage new drug launch. Situation The pharmaceutical industry client had retail teams spread across multiple therapeutic areas, including...
Social Media Monitoring for a Leading Soft Drink Brand
Business Challenge A leading soft drink brand wanted to monitor what the customers are talking about their brands in social media. Situation The client was facing challenges in keeping track of conversations across social media channels on their brand and assessing...
Social Media Crisis Monitoring for a Leading Fast Food Chain
Business Challenge: A leading fast food chain wanted to monitor social media conversations around its brand in order track potential threats. Situation The fast food client was facing challenges in keeping track of conversations across social media channels on their...
Social Media Analytics for A Leading Consumer Goods Company
Business Challenge: A leading consumer goods manufacturer wanted to assess the effectiveness of their efforts on social media activities and improve ROI for their marketing spend. Situation The consumer goods firm wanted to assess the impact of their social media...
Social Media Analytics for A Leading Apparel Manufacturer
Business Challenge: A leading apparel industry client wanted to assess the impact of their efforts on social media activities and improve effectiveness. Situation The apparel industry firm wanted to improve their advertisement investment in social media sites by...
Ad Spend Analytics for a Leading Beverage Company
Situation: A leading beverage company wanted to understand & benchmark its advertisement spend against that of its competitors and assess their share of advertisement in the target market. Business Challenge: A leading beverage company wanted to develop an...
Media Campaign Effectiveness Analytics
Business Challenge: A leading mobile phone brand offering life improvement services, wanted to monitor and measure the effectiveness of its media campaign. Situation The client wanted to continuously monitor and measure the effectiveness of its media campaign and...
Social Media Analytics for a Leading Auto Spare Manufacturer
Business Challenge A leading auto spares manufacturer engaged Infiniti to listen and analyze the conversation of the target customer segment and develop insights specific to its go-to-market strategies. Situation The auto spares client wanted to increase awareness of...