Devise robust strategies to succeed in a business world where disruptions occur due to rising competition, healthcare delivery transformation, business model innovation, transition to value-based care, and technological developments.

Industries we serve


Medical devices


Healthcare payer & provider

Healthcare industry overview

The healthcare industry is poised for growth. Even as the industry grows, its complexities necessitate well-thought-out data-driven strategies. Customer-centricity is key to growth, efficiency and developing winning products – be it a therapy, health plan, payer service, or medical device. However, healthcare industry participants (e.g., pharmaceuticals, medical devices, life sciences, health payers, and providers) realize putting customer focus into practice is no walk in the park. Therefore, enterprises from most subsectors of the healthcare industry have started leveraging market intelligence solutions to develop offerings and services that vibe better with customers and forge win-win partnerships. At Infiniti Research, we have more than 18 years of experience delivering custom business solutions to key players across the healthcare industry. Our healthcare market intelligence specialists have firsthand experience in navigating the many challenges the sector faces.

Heart disease, cancer, unintentional injuries, lower respiratory diseases, strokes, and Alzheimer’s are some of the top causes of death in the US every year. The leading causes of mortality also include diabetes, influenza, pneumonia, kidney infections, suicide, septicemia, and chronic liver cirrhosis. Together these conditions claim nearly 77% of all lives lost in the US every year. Annually, heart disease and cancer claim the most share (46%) of lives.

Total healthcare spending in the US exceeded $4.3 trillion in 2021 and will likely push past $6.8 trillion by 2030. As things stand, healthcare costs account for nearly a fifth of the American economy. These include hospital care, physician services, clinical services, prescription drugs, and personal healthcare. Other costs include home healthcare, nursing facilities, health insurance, public health activities, and health insurance administration. Furthermore, federal funding had to be stepped up during the COVID-19 pandemic in areas like vaccine development, testing, health and emergency response systems, and public health insurance programs.

The healthcare industry has grown exponentially due to technological advances, innovation, and changing public health aspirations. Even so, the spiraling cost of healthcare is admittedly a key issue dogging the sector. As a result, industry participants are gravitating toward a value-based healthcare delivery model that strives to link every cent of healthcare spending with improved patient health outcomes. To pare out costs at every step, the value-based care model makes great use of nursing facilities, primary and urgent ambulatory services, and hospice and palliative care. More than ever, healthcare professionals’ treatment decisions must be backed by evidence (“evidence-based medicine”) of their efficacy and safety. 


Engage with our industry experts to learn how we can help you achieve your strategic objectives to gain an edge in today’s complex healthcare industry.

Sectors we cover


Accelerate business growth with up-to-date market information and comprehensive industry insights.

Medical Devices

Leverage cutting-edge intelligence to drive growth and profitability with research-backed decision-making.

Life Sciences

Drive growth with targeted therapies, compelling value stories, scientific differentiation, and better outcomes.

Health Plans and Payer Services

Understand market needs and patient pathways to spark innovation and create an impact.

How we help clients

Our expertise in market research enables us to leverage proven methodologies and offer tailored healthcare market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, market planning, benchmarking, value-channel analysis, and customer segmentation.


Gain a holistic view of target groups

Our expertise in bringing together market and patient data helps our clients to gain a holistic view of target groups.


Drive drug safety, effectiveness, and value

Generating evidence using market data can help ensure your products perform as promised.


Understand the impact of changing regulations

Assess and predict changes in regulations and understand their impact on your business with healthcare market intelligence solutions.

Years of Experience

Successful Projects

Client testimonials

“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”

A global medical device client

“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”

A renowned chemical company

“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”

A global manufacturing client

Latest insights

Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising

Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising

Our customer intelligence solutions can help you translate consumer insights into profitable growth opportunities. The client faced challenges when the sales of a well-established product category started to shift online. With consumer-centricity at the core of their business strategy, the client realized they needed to leverage customer intelligence to reevaluate their understanding of the path to purchase and meet the target market’s needs.

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Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.