Beauty and Personal Care Market in Africa

Aug 29, 2016

Business Challenge
A global personal care products manufacturer wanted to understand the market landscape and re-evaluate the potential for its beauty and personal care products in the Africa market.
The client wanted to frame new investment strategies to improve their market position in in these markets. For this, their strategy group needed an assessment of the market dynamics and identify new sales and marketing opportunities.
We conducted an overall industry assessment specific to market opportunities and challenges by studying gaps in current offerings, current value chain structure, and identifying key differentiators.
The client used our inputs on market dynamics and opportunity areas to develop sales and marketing strategies, and make investment decisions for improving their current market shares.
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