Competitive benchmarking study on the US online household furniture market

August 29, 2016
Business Challenge
A leading US based ready-to-assemble household furniture manufacturing firm wanted to benchmark against the sales the strategies specific to online retail channels.
The client wanted to gain insights on its top competitors across the online sales channel, and understand the competitive landscape specific to offerings, market share, SCM and distribution models, and future plans of key competitors.
We conducted in-depth assessment and benchmarking of the online sales strategies of top 3 competitors, by studying their product positioning, SCM, shipment and route optimization strategies, and identifying key differentiator for the client for strategic implementation.
Through our comparison matrix, the ready to assemble household furniture manufacturer was able to compare existing players on various parameters such as service offerings, pricing model and key partnerships to help in exploring an online sales model which offers high revenue.

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