Target Customer Analysis Helps a Financial Services Firm Build New Value for Themselves and Their Customers
Whether you’re about to develop a new product or looking to expand into new market segments, it is essential to identify your target customers and then devise robust business strategies to address the needs of your customers. This is crucial for business success...
How eCommerce Price Tracking Helped an eTailer Enhance Gross Merchandise Value
In today’s highly competitive retail environment, eCommerce price tracking is a critical capability for competing in e-commerce, omnichannel, and even brick-and-mortar retail. If analyzed using systematic approaches and competitive pricing intelligence, eCommerce...
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...
Post Merger Integration Planning: How a Consumer Healthcare Company Tackled Merger Risks To Achieve Global Success
Engagement summary A global consumer healthcare products manufacturer was looking to avoid common post merger integration mistakes that undermine deals involving different cultures and organizations from different regions. We collaborated with the leadership team and...
Acquisition Target Identification: Comprehensive Analysis of Target Markets Within the Industrial Gas Handling Equipment Sector
For over a decade, Infiniti Research has collaborated with global players and has helped them expand their market footprint and create value through acquisition target identification, M&A, joint ventures, and partnerships. Our approach to acquisition target...
Developing a Commercialization Strategy for a Novel Specialty Drugs Manufacturer
While all phases in new drug development are complex, processes involved in the launch of specialty drugs used for treating rare genetic diseases are particularly so. The global specialty drugs market primarily consists of well-known pharma and biotech companies....
M&A Strategy for an Industry-Leading, Independent Developer of Powertrain Systems
Mergers and acquisitions have been considered a strategic tool for market expansion for more than a decade, mainly because M&As have had a significant impact on shaping the business world as we see it today. Hence, creating a robust M&A strategy is poised to...
Expanding into EMEA: Developing a Robust Go To Market Plan For a Shrink Wrap Packaging Company
Target market: Industrial packaging | Region under focus: EMEA Focus area: Shrink wrap packaging | Solution: Go to market plan Engagement Summary This go to market (GTM) engagement focuses on helping a client venture into a new market segment by offering comprehensive...
Competitive Battle Cards: How a Smart Lighting Company Closed More Deals and Increased Profits by 32%
Understanding the competitive landscape and competitors’ business priorities can help organizations make better decisions regarding their marketing approach and the strategies they need to gain an edge. This is where competitive battle cards can help businesses....