Market Mapping and Business Landscape Analysis: Identifying White Space Opportunities in the Radiology Equipment Market
Objective: To help the client understand the environment they operate in and design their strategy accordingly to maximize its impact by identifying market forces and classifying them by relevant characteristics, including geography, type, and revenue. Challenge Our...
Assessing Market Attractiveness and Profit Potential with the Help of a Commercial Due Diligence Study
Commercial due diligence and in-depth market study were conducted as a part of a buyer-side transaction to complement the M&A and business development efforts of a construction and building materials manufacturing company. Commercial Due Diligence: Engagement...
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
Identifying and understanding the business landscape is an essential part of any business and marketing plan. Not everyone is your potential buyer. Hence it is essential to have a clear understanding of your target market. Very rarely do we witness scenarios where two...
Macro-level Trend Analysis and Custom Market Outlook for a Dyes & Pigments Manufacturer
The accelerating development of technology combined with the rising use of chemicals across industries fuel rapid growth and innovation that could significantly impact the chemicals industry. However, chemical companies face one major challenge that could falter...
Market Assessment: Bolstering the Business Expansion Efforts of a Leading Packaging and Bottling Equipment Manufacturer
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different manufacturing and product...
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Whether you’re looking to enter a new market, plan a business expansion, or launch a new product, knowing the size and potential of your target market in terms of revenue, customer needs, and demand is critical. Market sizing and forecasting can impact different...
How Consumer Electronics Companies Can Leapfrog to Success with Product Market Research
The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence, developing new products is...
Patient Segmentation Research: A Study on Understanding Patient Cohorts
The benefits of a holistic view of the patient population have far-reaching implications for the growth of a business. In contrast, an incomplete view can negatively impact drug launch, clinical trials and even hamper market expansion efforts. Healthcare and pharma...
Developing a Localized Drug Launch Plan and Execution Strategy for a Specialty Pharma Company
Specialty pharma companies face several challenges in today’s increasingly complex and constrained business environment. The rise in drug R&D, increase in competitive forces, and shortening times to peak sales have further necessitated a robust, localized...