Competitive Intelligence on Simulation Software Business

August 29, 2016
Business Challenge
A leading software solutions company, wanted to improve its services specific to its simulation software business and gain advantage over its competitors.
Situation
The client wanted to understand the landscape of the simulation software market to obtain insights on product portfolio, customer segments, competitive landscape and pricing strategies of key competitors.
Approach
We conducted extensive primary and secondary research to gain an understanding of the market landscape and obtain insights on technical specifications, pricing models, support services and distribution channels of key competitors.
Impact
Based on our insights, the client was able to better understand the market landscape and assess strengths and weaknesses of their competitors. They also restructured their service offerings to meet emerging demands from the target end user segments.

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