Business Challenge
A leading carpets and rugs manufacturer wanted recommendations on product and marketing strategies for the Europe market.
Situation
To support its go-to-market strategy, the client wanted to develop an understanding of the market and competitive landscapes including the pricing strategies followed by key competitors.
Approach
Infiniti conducted an in-depth study on market dynamics such as market share, market size of area rugs market. We also conducted a competitive analysis study to identify top five key players, their portfolio, pricing model and distribution structure.
Impact
The client was able to assess the market opportunity and decided to go ahead with the market entry. The inputs from the study are being used to benchmark distribution and developing pricing models.
The client was able to assess the market opportunity and decided to go ahead with the market entry. The inputs from the study are being used to benchmark distribution and developing pricing models.
