Industries we serve
Retail & CPG industry overview
Success in the volatile world of retail and CPG depends mostly on making the right decisions, not just around branding but also in areas like product development and supply chain optimization. At Infiniti Research, our experts deliver accurate and up-to-date market intelligence that our clients can use to make informed decisions. While so doing, we leverage contemporary research methodologies and data analysis tools.
The shelf presence of a retail brand in physical stores was, more or less, a predictable measure in the offline era. Over the years, retail and consumer packaged goods (CPG) marketers have increasingly moved online to boost sales while significantly cutting operating costs. In the push toward online channels, shelf share is becoming a hard-won metric for retail industry players. Without efficient shelf space optimization, sales conversions in online markets (e.g., Amazon) will most likely plateau! At the same time, selling direct to the customer (D2C) via the brand’s e-commerce site is even more fraught with difficulties and uncertainties.
Ever-evolving buying preferences of consumers have fundamentally altered the face of the global retail and CPG industry. Focused and creative marketing campaigns designed to vibe with specific customer segments are crucial to success in the sector. There are issues here as well. For instance, cookies placed on websites by third-party marketers (“third-party cookies”) have so far served the purpose of tracking retail buyers’ browsing history, location, and the like. Based on such measures of online behavior, users are shown personalized ads. That may not be the case anymore. Under pressure from regulators and privacy laws, some of the most popular browsers have blocked third-party cookies or plan to do so very soon. This means, in a dynamic sector, such as retail and CPG, marketers must embrace new ways to keep in step with changing consumer behavior and overall market trends.
Our advanced retail and CPG intelligence solutions are strictly tailored to the client’s needs. To help clients think clearly and act more decisively, we dissect different aspects of the retail and CPG market, including consumer needs, competitor strategies, and enabling technologies. Our market intelligence solutions for the sector also help identify new opportunities, benchmark best practices, and improve overall business planning. Backed by more than 18 years of industry expertise and market understanding, Infiniti Research has enabled several marquee clients in retail and CPG to build stronger customer relationships and create meaningful brand interactions.
We equip our clients with accurate market insights to build stronger customer relationships and create meaningful brand interactions.
Sectors we cover
Act upon real-time retail market data to localize assortments, build omnichannel capabilities, launch new products, and improve business value.
Evaluate the potential of market segments in terms of their opportunities and risks and make effective decisions around market entry and expansion.
Analyze factors driving the demand for e-commerce within the retail & CPG industry and build effective strategies to drive growth.
How we help clients
Our expertise in market research enables us to leverage proven methodologies and offer tailored retail & CPG market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, industry best practices benchmarking, value-channel analysis, and customer needs analysis.
Analyze emerging market segments
Gain a comprehensive view of the global retail and CPG industry and identify untapped whitespace opportunities to drive rapid business growth.
Benchmark industry best practices
Our retail & CPG market intelligence solutions enable businesses to analyze competitors’ activities and gauge best practices for driving profitable growth.
Understand market dynamics and streamline decisions
Our innovative research methodologies enable businesses to analyze the global retail landscape and simplify decision-making.
Years of Experience
“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”
A global medical device client
“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”
A renowned chemical company
“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”
A global manufacturing client
Our customer intelligence solutions can help you translate consumer insights into profitable growth opportunities. The client faced challenges when the sales of a well-established product category started to shift online. With consumer-centricity at the core of their business strategy, the client realized they needed to leverage customer intelligence to reevaluate their understanding of the path to purchase and meet the target market’s needs.
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Our experts have the skills and expertise to support CMOs in their transformation journey as they navigate the complexities of today’s business landscapes, anticipate upcoming trends, and respond to disruptions with agility. Request a free proposal to gain detailed insights.