Packaging

Achieve large-scale improvements toward developing environmentally friendly packaging with an attractive growth profile using granular market insights.

Industries we serve

Healthcare and medical packaging

F&B packaging

Consumer goods packaging

Packaging industry overview

Rising urbanization and demand from vertical market segments like pharma and F&B have increased the need for convenient, environmentally friendly packaging. Playing a fundamental role in brand identity, ‘packaging’ has gained significance across industries and has hugely impacted consumer demand for products. The rising demand from various sectors has paved the way for new opportunities for those operating in the packaging industry. But environmental consciousness has translated this demand into the need for sustainable, reusable, and biodegradable packaging materials, posing several challenges for established and emerging market players.

Our market experts have worked with some of the world’s leading packaging companies. The expertise and exposure gained working with market leaders have helped us understand that consumers’ changing preferences in various markets significantly impact the packaging industry. To stay abreast of changing market dynamics and develop comprehensive strategies, packaging companies require data-driven insights on the market scenario, competitors’ strategies, and consumers’ demands. In line with these requirements, we have designed a comprehensive portfolio of packaging market intelligence solutions to help track packaging industry trends, evaluate competitors’ initiatives, conduct efficient packaging research, and analyze customer needs in an increasingly demanding market environment.

Leverage market data to accelerate packaging innovation and thrive in a highly competitive marketplace.

Sectors we cover

Healthcare and Medical Packaging

Leverage cutting-edge packaging market intelligence solutions to drive innovation, channel strategy, and customer segmentation.

Food and Beverage Packaging

Act on market data and devise supporting strategies for successful product launches and F&B portfolio management.

Consumer Goods Packaging

Understand factors driving customer demand and brand reach to develop innovative packaging solutions that add brand value.

How we help clients

Our expertise in market research enables us to leverage proven methodologies and offer tailored packaging market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, market risk analysis, industry best practices benchmarking, value-channel analysis, and customer segmentation.

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Identify and target the right focus groups

Determine which focus groups and demographic segments your value proposition resonates with and develop accurate strategies to capture market share.

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Gain a deeper understanding of target markets

Analyze target markets to ensure your products and services solve problems, fulfill needs, and enrich customer experiences.

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Find the ideal price point for your services and products

It can be challenging to determine the value consumers place on new products. Our solutions can help you enhance R&D and hone in on the optimum pricing strategy.

Years of Experience

Successful Projects

Client testimonials

“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”

A global medical device client

“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”

A renowned chemical company

“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”

A global manufacturing client

Latest insights
Case for new business growth in the North American food industry   

Case for new business growth in the North American food industry   

The client is a large North American seller and processor of agricultural commodities. At a macro level, our client’s business faced uncertainties like fluctuating demand and irregular rise and fall in the prices of commodities, raw materials, and input fuels. Our team also evaluated different stages of the client’s supply chain to strengthen it and ensure its capability to meet growing regulatory mandates in different regions. We considered the costs associated with switching from one supplier to another and the value associated with existing suppliers.

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Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.