Industries we serve
Healthcare and medical packaging
Consumer goods packaging
Packaging industry overview
Rising urbanization and demand from vertical market segments like pharma and F&B have increased the need for convenient, environmentally friendly packaging. Playing a fundamental role in brand identity, ‘packaging’ has gained significance across industries and has hugely impacted consumer demand for products. The rising demand from various sectors has paved the way for new opportunities for those operating in the packaging industry. But environmental consciousness has translated this demand into the need for sustainable, reusable, and biodegradable packaging materials, posing several challenges for established and emerging market players.
Our market experts have worked with some of the world’s leading packaging companies. The expertise and exposure gained working with market leaders have helped us understand that consumers’ changing preferences in various markets significantly impact the packaging industry. To stay abreast of changing market dynamics and develop comprehensive strategies, packaging companies require data-driven insights on the market scenario, competitors’ strategies, and consumers’ demands. In line with these requirements, we have designed a comprehensive portfolio of packaging market intelligence solutions to help track packaging industry trends, evaluate competitors’ initiatives, conduct efficient packaging research, and analyze customer needs in an increasingly demanding market environment.
Leverage market data to accelerate packaging innovation and thrive in a highly competitive marketplace.
Sectors we cover
How we help clients
Our expertise in market research enables us to leverage proven methodologies and offer tailored packaging market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, market risk analysis, industry best practices benchmarking, value-channel analysis, and customer segmentation.
Identify and target the right focus groups
Determine which focus groups and demographic segments your value proposition resonates with and develop accurate strategies to capture market share.
Gain a deeper understanding of target markets
Analyze target markets to ensure your products and services solve problems, fulfill needs, and enrich customer experiences.
Find the ideal price point for your services and products
It can be challenging to determine the value consumers place on new products. Our solutions can help you enhance R&D and hone in on the optimum pricing strategy.
Years of Experience
“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”
A global medical device client
“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”
A renowned chemical company
“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”
A global manufacturing client
Market Mapping and Business Landscape Analysis: Identifying White Space Opportunities in the Radiology Equipment Market
Objective: To help the client understand the environment they operate in and design their strategy accordingly to maximize its impact by identifying market forces and classifying them by relevant characteristics, including geography, type, and...
Assessing Market Attractiveness and Profit Potential with the Help of a Commercial Due Diligence Study
Commercial due diligence and in-depth market study were conducted as a part of a buyer-side transaction to complement the M&A and business development efforts of a construction and building materials manufacturing company. Commercial Due...
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
Identifying and understanding the business landscape is an essential part of any business and marketing plan. Not everyone is your potential buyer. Hence it is essential to have a clear understanding of your target market. Very rarely do we witness...
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Market Assessment: Bolstering the Business Expansion Efforts of a Leading Packaging and Bottling Equipment Manufacturer
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different...
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Whether you’re looking to enter a new market, plan a business expansion, or launch a new product, knowing the size and potential of your target market in terms of revenue, customer needs, and demand is critical. Market sizing and forecasting can...
The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence,...
The benefits of a holistic view of the patient population have far-reaching implications for the growth of a business. In contrast, an incomplete view can negatively impact drug launch, clinical trials and even hamper market expansion efforts....
Specialty pharma companies face several challenges in today’s increasingly complex and constrained business environment. The rise in drug R&D, increase in competitive forces, and shortening times to peak sales have further necessitated a...