Industries we serve
Healthcare and medical packaging
Consumer goods packaging
Packaging industry overview
Rising urbanization and demand from vertical market segments like pharma and F&B have increased the need for convenient, environmentally friendly packaging. Playing a fundamental role in brand identity, ‘packaging’ has gained significance across industries and has hugely impacted consumer demand for products. The rising demand from various sectors has paved the way for new opportunities for those operating in the packaging industry. But environmental consciousness has translated this demand into the need for sustainable, reusable, and biodegradable packaging materials, posing several challenges for established and emerging market players.
Our market experts have worked with some of the world’s leading packaging companies. The expertise and exposure gained working with market leaders have helped us understand that consumers’ changing preferences in various markets significantly impact the packaging industry. To stay abreast of changing market dynamics and develop comprehensive strategies, packaging companies require data-driven insights on the market scenario, competitors’ strategies, and consumers’ demands. In line with these requirements, we have designed a comprehensive portfolio of packaging market intelligence solutions to help track packaging industry trends, evaluate competitors’ initiatives, conduct efficient packaging research, and analyze customer needs in an increasingly demanding market environment.
Leverage market data to accelerate packaging innovation and thrive in a highly competitive marketplace.
Sectors we cover
How we help clients
Our expertise in market research enables us to leverage proven methodologies and offer tailored packaging market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, market risk analysis, industry best practices benchmarking, value-channel analysis, and customer segmentation.
Identify and target the right focus groups
Determine which focus groups and demographic segments your value proposition resonates with and develop accurate strategies to capture market share.
Gain a deeper understanding of target markets
Analyze target markets to ensure your products and services solve problems, fulfill needs, and enrich customer experiences.
Find the ideal price point for your services and products
It can be challenging to determine the value consumers place on new products. Our solutions can help you enhance R&D and hone in on the optimum pricing strategy.
Years of Experience
“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”
A global medical device client
“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”
A renowned chemical company
“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”
A global manufacturing client
Our customer intelligence solutions can help you translate consumer insights into profitable growth opportunities. The client faced challenges when the sales of a well-established product category started to shift online. With consumer-centricity at the core of their business strategy, the client realized they needed to leverage customer intelligence to reevaluate their understanding of the path to purchase and meet the target market’s needs.
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Let’s understand how market sizing and forecasting can help you succeed in a new business segment. Read more to know we can help you with our market intelligence solutions.
Infiniti Research helps a leading enterprise provider sharpens its pricing strategy amid growing competition
Read more to understand how Infiniti Research helped a leading enterprise solutions provider sharpen their pricing strategy with our competitive intelligence.
A business growth strategy helps achieve your goals and guides you towards the future. When you know what you want and chart out a roadmap to get there, you’ll avoid the pitfalls of making impulsive decisions that cost you in the long run.
Our approach to competitive research will help you better understand your competitors and eliminate the speculations that undermine the development of strategies in an increasingly complex business world.
Supporting the Market Expansion Initiatives of a Cybersecurity Company with Growth Opportunity Analysis
Infiniti’s approach to market growth opportunity analysis is comprehensive and has helped various companies to gain actionable data and insights to devise effective strategies and successfully capitalize on new opportunities.
Pharma market research experts at Infiniti Research helped the client gain access to market data by conducting in-depth research to analyze market behaviors and key influencers in different target regions and determine the best marketing and sales approaches.
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
The customized solutions accelerated the client’s market segmentation and targeting efforts by providing accurate insights into target market segments and customer needs. The benefits achieved include:
Our experts have the skills and expertise to support CMOs in their transformation journey as they navigate the complexities of today’s business landscapes, anticipate upcoming trends, and respond to disruptions with agility. Request a free proposal to gain detailed insights.