Automotive

Lead the era of connected mobility by creating new growth models and next-gen strategies to thrive amid disruptions.

Industries we serve

Automotive manufacturing

Auto components

Auto accessories

Automotive industry overview

With leading players in the automotive industry transitioning towards the future of connected mobility, new business models, growth strategies, and innovative offerings have become imperative for success. Urbanization, air pollution, changing work patterns are also impacting the future of mobility. As a result, businesses are shifting focus to consumer demands, regulatory changes, and sustainable alternatives. There has also been a steady increase in the need for reduced carbon emissions and government regulations to ensure compatibility with new industry standards. These factors have propelled innovation and created a highly competitive environment, making it challenging for well-established companies and emerging players to keep pace with the changing market.

With over 17 years of expertise in offering unparalleled market insights, we have helped leading auto industry players to achieve their strategic business objectives. Additionally, companies have understood changing regulations, consumer attitudes and behaviors, and the latest industry trends – including connectivity, autonomous driving, shared mobility, and electric vehicles. Our automotive market intelligence solutions enable business leaders to capitalize on key growth opportunities, identify megatrends shaping the market, and build innovative growth models in key areas, including autonomous cars, vehicle technology, connected mobility, automotive aftermarket, and commercial vehicles.

We help our clients to identify trends and drivers impacting the automotive industry’s growth dynamics and prepare for the upcoming market developments with automotive market intelligence solutions.

Sectors we cover

Automotive Manufacturing

Leverage market insights to gain clarity on the strengths and weaknesses of your brand and course-correct your strategies for maximum impact.

Auto Components

Develop next-gen strategies for improving sales, manufacturing efficiency, and service and create an integrated roadmap to drive innovation.

Auto Accessories

Identify emerging global trends in the spare parts and auto accessories segments with cutting-edge automotive market intelligence solutions.

How we help clients

Positioned at the forefront of market intelligence and custom market research, Infiniti Research is the strategic global research partner for leading players across industries. Our expertise in market research enables us to leverage proven methodologies and offer tailored automotive market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, best practices benchmarking, value-channel analysis, and customer segmentation.

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Fuel innovation with market insights

Our advanced automotive market intelligence solutions and proven research methodologies empower you with much-needed support and insights throughout your innovation journey.

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Strategize and re-position your brand to drive profitable growth

With several new players entering the market, it’s challenging for existing brands to differentiate themselves. We can help you develop strategies to position your brand as a market leader.

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Reassess pricing to gain a competitive edge

We accelerate your decision-making ability and help you understand your customers’ value perception to ensure business success.

Years of Experience

Successful Projects

Client testimonials

“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”

A global medical device client

“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”

A renowned chemical company

“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”

A global manufacturing client

Latest insights

Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising

Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising

Our customer intelligence solutions can help you translate consumer insights into profitable growth opportunities. The client faced challenges when the sales of a well-established product category started to shift online. With consumer-centricity at the core of their business strategy, the client realized they needed to leverage customer intelligence to reevaluate their understanding of the path to purchase and meet the target market’s needs.

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Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.