Industries we serve
Automotive manufacturing
Auto accessories
Automotive industry overview
With leading players in the automotive industry transitioning towards the future of connected mobility, new business models, growth strategies, and innovative offerings have become imperative for success. Urbanization, air pollution, changing work patterns are also impacting the future of mobility. As a result, businesses are shifting focus to consumer demands, regulatory changes, and sustainable alternatives. There has also been a steady increase in the need for reduced carbon emissions and government regulations to ensure compatibility with new industry standards. These factors have propelled innovation and created a highly competitive environment, making it challenging for well-established companies and emerging players to keep pace with the changing market.
With over 17 years of expertise in offering unparalleled market insights, we have helped leading auto industry players to achieve their strategic business objectives. Additionally, companies have understood changing regulations, consumer attitudes and behaviors, and the latest industry trends – including connectivity, autonomous driving, shared mobility, and electric vehicles. Our automotive market intelligence solutions enable business leaders to capitalize on key growth opportunities, identify megatrends shaping the market, and build innovative growth models in key areas, including autonomous cars, vehicle technology, connected mobility, automotive aftermarket, and commercial vehicles.
We help our clients to identify trends and drivers impacting the automotive industry’s growth dynamics and prepare for the upcoming market developments with automotive market intelligence solutions.
Sectors we cover
Automotive Manufacturing
Leverage market insights to gain clarity on the strengths and weaknesses of your brand and course-correct your strategies for maximum impact.
Auto Components
Develop next-gen strategies for improving sales, manufacturing efficiency, and service and create an integrated roadmap to drive innovation.
Auto Accessories
Identify emerging global trends in the spare parts and auto accessories segments with cutting-edge automotive market intelligence solutions.
How we help clients
Positioned at the forefront of market intelligence and custom market research, Infiniti Research is the strategic global research partner for leading players across industries. Our expertise in market research enables us to leverage proven methodologies and offer tailored automotive market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, best practices benchmarking, value-channel analysis, and customer segmentation.
Fuel innovation with market insights
Our advanced automotive market intelligence solutions and proven research methodologies empower you with much-needed support and insights throughout your innovation journey.
Strategize and re-position your brand to drive profitable growth
With several new players entering the market, it’s challenging for existing brands to differentiate themselves. We can help you develop strategies to position your brand as a market leader.
Reassess pricing to gain a competitive edge
We accelerate your decision-making ability and help you understand your customers’ value perception to ensure business success.
Years of Experience
Successful Projects
Client testimonials
Latest insights
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
Our customer intelligence solutions can help you translate consumer insights into profitable growth opportunities. The client faced challenges when the sales of a well-established product category started to shift online. With consumer-centricity at the core of their business strategy, the client realized they needed to leverage customer intelligence to reevaluate their understanding of the path to purchase and meet the target market’s needs.
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Let’s understand how market sizing and forecasting can help you succeed in a new business segment. Read more to know we can help you with our market intelligence solutions.
Infiniti Research helps a leading enterprise provider sharpens its pricing strategy amid growing competition
Read more to understand how Infiniti Research helped a leading enterprise solutions provider sharpen their pricing strategy with our competitive intelligence.
Five Steps to Developing a Successful Business Growth Strategy
A business growth strategy helps achieve your goals and guides you towards the future. When you know what you want and chart out a roadmap to get there, you’ll avoid the pitfalls of making impulsive decisions that cost you in the long run.
Four Ways Competitive Research Can Help You Make Smart Business Decisions
Our approach to competitive research will help you better understand your competitors and eliminate the speculations that undermine the development of strategies in an increasingly complex business world.
Supporting the Market Expansion Initiatives of a Cybersecurity Company with Growth Opportunity Analysis
Infiniti’s approach to market growth opportunity analysis is comprehensive and has helped various companies to gain actionable data and insights to devise effective strategies and successfully capitalize on new opportunities.
Developing a Localized Drug Launch Plan and Execution Strategy for a Specialty Pharma Company
Pharma market research experts at Infiniti Research helped the client gain access to market data by conducting in-depth research to analyze market behaviors and key influencers in different target regions and determine the best marketing and sales approaches.
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
The customized solutions accelerated the client’s market segmentation and targeting efforts by providing accurate insights into target market segments and customer needs. The benefits achieved include:
What CMOs of Emerging Companies Can Learn From Market Leaders
Our experts have the skills and expertise to support CMOs in their transformation journey as they navigate the complexities of today’s business landscapes, anticipate upcoming trends, and respond to disruptions with agility. Request a free proposal to gain detailed insights.