Industries we serve
Automotive manufacturing
Auto accessories
Automotive industry overview
With leading players in the automotive industry transitioning towards the future of connected mobility, new business models, growth strategies, and innovative offerings have become imperative for success. Urbanization, air pollution, changing work patterns are also impacting the future of mobility. As a result, businesses are shifting focus to consumer demands, regulatory changes, and sustainable alternatives. There has also been a steady increase in the need for reduced carbon emissions and government regulations to ensure compatibility with new industry standards. These factors have propelled innovation and created a highly competitive environment, making it challenging for well-established companies and emerging players to keep pace with the changing market.
With over 17 years of expertise in offering unparalleled market insights, we have helped leading auto industry players to achieve their strategic business objectives. Additionally, companies have understood changing regulations, consumer attitudes and behaviors, and the latest industry trends – including connectivity, autonomous driving, shared mobility, and electric vehicles. Our automotive market intelligence solutions enable business leaders to capitalize on key growth opportunities, identify megatrends shaping the market, and build innovative growth models in key areas, including autonomous cars, vehicle technology, connected mobility, automotive aftermarket, and commercial vehicles.
We help our clients to identify trends and drivers impacting the automotive industry’s growth dynamics and prepare for the upcoming market developments with automotive market intelligence solutions.
Sectors we cover
Automotive Manufacturing
Leverage market insights to gain clarity on the strengths and weaknesses of your brand and course-correct your strategies for maximum impact.
Auto Components
Develop next-gen strategies for improving sales, manufacturing efficiency, and service and create an integrated roadmap to drive innovation.
Auto Accessories
Identify emerging global trends in the spare parts and auto accessories segments with cutting-edge automotive market intelligence solutions.
How we help clients
Positioned at the forefront of market intelligence and custom market research, Infiniti Research is the strategic global research partner for leading players across industries. Our expertise in market research enables us to leverage proven methodologies and offer tailored automotive market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, best practices benchmarking, value-channel analysis, and customer segmentation.
Fuel innovation with market insights
Our advanced automotive market intelligence solutions and proven research methodologies empower you with much-needed support and insights throughout your innovation journey.
Strategize and re-position your brand to drive profitable growth
With several new players entering the market, it’s challenging for existing brands to differentiate themselves. We can help you develop strategies to position your brand as a market leader.
Reassess pricing to gain a competitive edge
We accelerate your decision-making ability and help you understand your customers’ value perception to ensure business success.
Years of Experience
Successful Projects
Client testimonials
Latest insights
Case for new business growth in the North American food industry
The client is a large North American seller and processor of agricultural commodities. At a macro level, our client’s business faced uncertainties like fluctuating demand and irregular rise and fall in the prices of commodities, raw materials, and input fuels. Our team also evaluated different stages of the client’s supply chain to strengthen it and ensure its capability to meet growing regulatory mandates in different regions. We considered the costs associated with switching from one supplier to another and the value associated with existing suppliers.
Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
Learn more on Gen Z consumer behavior based on market intelligence from our team of experts at Infiniti Research. Read to know how we can help you.
Market Mapping and Business Landscape Analysis: Identifying White Space Opportunities in the Radiology Equipment Market
Objective: To help the client understand the environment they operate in and design their strategy accordingly to maximize its impact by identifying market forces and classifying them by relevant characteristics, including geography, type, and...
Assessing Market Attractiveness and Profit Potential with the Help of a Commercial Due Diligence Study
Commercial due diligence and in-depth market study were conducted as a part of a buyer-side transaction to complement the M&A and business development efforts of a construction and building materials manufacturing company. Commercial Due...
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
Identifying and understanding the business landscape is an essential part of any business and marketing plan. Not everyone is your potential buyer. Hence it is essential to have a clear understanding of your target market. Very rarely do we witness...
Macro-level Trend Analysis and Custom Market Outlook for a Dyes & Pigments Manufacturer
The accelerating development of technology combined with the rising use of chemicals across industries fuel rapid growth and innovation that could significantly impact the chemicals industry. However, chemical companies face one major challenge...
Market Assessment: Bolstering the Business Expansion Efforts of a Leading Packaging and Bottling Equipment Manufacturer
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different...
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Whether you’re looking to enter a new market, plan a business expansion, or launch a new product, knowing the size and potential of your target market in terms of revenue, customer needs, and demand is critical. Market sizing and forecasting can...
How Consumer Electronics Companies Can Leapfrog to Success with Product Market Research
The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence,...