With marketing, sales, and business strategies becoming increasingly customer-centric, customer intelligence has never been more valuable in creating a competitive edge. To thrive amid complexities, businesses across industries must focus on developing strategies to attract and retain customers while also reducing attrition rates. Our customer intelligence solutions provide companies with crucial data regarding changing customer needs and preferences to help build stronger customer relationships through advanced decision-making.
Infiniti’s customer intelligence solutions have helped businesses across industries identify customers’ needs and understand factors impacting customer satisfaction and loyalty. Our customer intelligence experts support clients by providing the necessary data and insights required to develop long-term solutions to potential customer preference changes and identify unmet needs in the market. We also help our clients create new strategies, business models, and innovative approaches by performing customer need analysis and brand health assessments that focus on improving customer data utilization to fuel customer experiences.
Core capabilities
Our expertise enables us to offer tailored solutions that empower business leaders to conduct customer loyalty assessments and identify best practices to reduce customer attrition rates. By providing timely incisive customer intelligence solutions, we also help our clients gain an edge by delivering a differentiated customer experience.
Customer segmentation and need analysis
Growing economies and evolving markets have prompted businesses to focus on customer-centric business strategies. Our customer segmentation solutions offer actionable insights to develop personalized offerings, targeted marketing initiatives, and new products or services. Our expertise also enables us to help our clients identify and bridge gaps to gain a competitive advantage.
Customer satisfaction and loyalty assessment
High attrition rates can impact profitability and growth in competitive markets. As a result, companies must address challenges, shortfalls, and problems within the industry to improve customer loyalty and satisfaction. Our customer intelligence solutions are designed to help clients address these challenges, formulate novel strategies, identify industry best practices, and develop targeted initiatives to reduce losses.
Brand health assessment
Brand health assessments provide businesses with significant insights into the factors influencing brand awareness, viability, and the overall brand image. This process includes analyzing website data, conducting surveys, interviews, and in-depth market research. Leveraging this approach can help business leaders address shortcomings, develop strategies to mitigate challenges, and enhance brand awareness.
Account assessment and win-loss assessment
Developing consumer-centric business strategies requires a comprehensive understanding of consumers’ behavioral patterns to predict the success or failure of various systems and opportunities. Account intelligence-based win-loss assessments help businesses to identify, measure, evaluate the success or failure of sales opportunities and analyze factors impacting the win-loss rate.
Understand your customers and devise robust strategies to strengthen customer relationships with customer intelligence.
Request a free proposal to fuel your customer retention programs with innovative customer intelligence solutions. Â
Latest insights
Supporting the Market Expansion Initiatives of a Cybersecurity Company with Growth Opportunity Analysis
Many transformations are being witnessed within the European cybersecurity market, with efforts coming from the public and private sectors. The rise in connected devices, a mature regulatory framework, and strong demand drivers have further...
Target Customer Analysis Helps a Financial Services Firm Build New Value for Themselves and Their Customers
Whether you’re about to develop a new product or looking to expand into new market segments, it is essential to identify your target customers and then devise robust business strategies to address the needs of your customers. This is crucial for...
How eCommerce Price Tracking Helped an eTailer Enhance Gross Merchandise Value
In today’s highly competitive retail environment, eCommerce price tracking is a critical capability for competing in e-commerce, omnichannel, and even brick-and-mortar retail. If analyzed using systematic approaches and competitive pricing...
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market...
Post Merger Integration Planning: How a Consumer Healthcare Company Tackled Merger Risks To Achieve Global Success
Engagement summary A global consumer healthcare products manufacturer was looking to avoid common post merger integration mistakes that undermine deals involving different cultures and organizations from different regions. We collaborated with the...
Acquisition Target Identification: Comprehensive Analysis of Target Markets Within the Industrial Gas Handling Equipment Sector
For over a decade, Infiniti Research has collaborated with global players and has helped them expand their market footprint and create value through acquisition target identification, M&A, joint ventures, and partnerships. Our approach to...
Developing a Commercialization Strategy for a Novel Specialty Drugs Manufacturer
While all phases in new drug development are complex, processes involved in the launch of specialty drugs used for treating rare genetic diseases are particularly so. The global specialty drugs market primarily consists of well-known pharma and...
M&A Strategy for an Industry-Leading, Independent Developer of Powertrain Systems
Mergers and acquisitions have been considered a strategic tool for market expansion for more than a decade, mainly because M&As have had a significant impact on shaping the business world as we see it today. Hence, creating a robust M&A...
Expanding into EMEA: Developing a Robust Go To Market Plan For a Shrink Wrap Packaging Company
Target market: Industrial packaging | Region under focus: EMEA Focus area: Shrink wrap packaging | Solution: Go to market plan Engagement Summary This go to market (GTM) engagement focuses on helping a client venture into a new market segment by...