With marketing, sales, and business strategies becoming increasingly customer-centric, customer intelligence has never been more valuable in creating a competitive edge. To thrive amid complexities, businesses across industries must focus on developing strategies to attract and retain customers while also reducing attrition rates. Our customer intelligence solutions provide companies with crucial data regarding changing customer needs and preferences to help build stronger customer relationships through advanced decision-making.
Infiniti’s customer intelligence solutions have helped businesses across industries identify customers’ needs and understand factors impacting customer satisfaction and loyalty. Our customer intelligence experts support clients by providing the necessary data and insights required to develop long-term solutions to potential customer preference changes and identify unmet needs in the market. We also help our clients create new strategies, business models, and innovative approaches by performing customer need analysis and brand health assessments that focus on improving customer data utilization to fuel customer experiences.
Our expertise enables us to offer tailored solutions that empower business leaders to conduct customer loyalty assessments and identify best practices to reduce customer attrition rates. By providing timely incisive customer intelligence solutions, we also help our clients gain an edge by delivering a differentiated customer experience.
Customer segmentation and need analysis
Growing economies and evolving markets have prompted businesses to focus on customer-centric business strategies. Our customer segmentation solutions offer actionable insights to develop personalized offerings, targeted marketing initiatives, and new products or services. Our expertise also enables us to help our clients identify and bridge gaps to gain a competitive advantage.
Customer satisfaction and loyalty assessment
High attrition rates can impact profitability and growth in competitive markets. As a result, companies must address challenges, shortfalls, and problems within the industry to improve customer loyalty and satisfaction. Our customer intelligence solutions are designed to help clients address these challenges, formulate novel strategies, identify industry best practices, and develop targeted initiatives to reduce losses.
Brand health assessment
Brand health assessments provide businesses with significant insights into the factors influencing brand awareness, viability, and the overall brand image. This process includes analyzing website data, conducting surveys, interviews, and in-depth market research. Leveraging this approach can help business leaders address shortcomings, develop strategies to mitigate challenges, and enhance brand awareness.
Account assessment and win-loss assessment
Developing consumer-centric business strategies requires a comprehensive understanding of consumers’ behavioral patterns to predict the success or failure of various systems and opportunities. Account intelligence-based win-loss assessments help businesses to identify, measure, evaluate the success or failure of sales opportunities and analyze factors impacting the win-loss rate.
Understand your customers and devise robust strategies to strengthen customer relationships with customer intelligence.
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Competitive Pricing Analysis Helped a Retail Company to Boost Sales and Enhance Profit Margins by 19%
Financial technology (FinTech) presents huge opportunities for companies operating in the investment banking sector. However, it also brings about certain challenges such as funding restrictions and technology concerns. In order to make the most of FinTech, the client wanted to keep up with technological innovations and also address challenges coming their way.
Our customer intelligence solutions can help you translate consumer insights into profitable growth opportunities. The client faced challenges when the sales of a well-established product category started to shift online. With consumer-centricity at the core of their business strategy, the client realized they needed to leverage customer intelligence to reevaluate their understanding of the path to purchase and meet the target market’s needs.
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Let’s understand how market sizing and forecasting can help you succeed in a new business segment. Read more to know we can help you with our market intelligence solutions.
Infiniti Research helps a leading enterprise provider sharpens its pricing strategy amid growing competition
Read more to understand how Infiniti Research helped a leading enterprise solutions provider sharpen their pricing strategy with our competitive intelligence.
A business growth strategy helps achieve your goals and guides you towards the future. When you know what you want and chart out a roadmap to get there, you’ll avoid the pitfalls of making impulsive decisions that cost you in the long run.
Our approach to competitive research will help you better understand your competitors and eliminate the speculations that undermine the development of strategies in an increasingly complex business world.
Supporting the Market Expansion Initiatives of a Cybersecurity Company with Growth Opportunity Analysis
Infiniti’s approach to market growth opportunity analysis is comprehensive and has helped various companies to gain actionable data and insights to devise effective strategies and successfully capitalize on new opportunities.
Pharma market research experts at Infiniti Research helped the client gain access to market data by conducting in-depth research to analyze market behaviors and key influencers in different target regions and determine the best marketing and sales approaches.
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
The customized solutions accelerated the client’s market segmentation and targeting efforts by providing accurate insights into target market segments and customer needs. The benefits achieved include: