Indian Packaged Food Market at Bottom of Pyramid (BoP) and BoP+ Segments

August 29, 2016
Business Challenge
A global life sciences and materials sciences company wanted to identify and leverage opportunities which are currently emerging with regards to existing nutrition challenges in the BoP and BoP+ segment across India.
The company was keen on establishing presence in emerging markets, and wished to develop and market fortified food products for packaged foods in India, which target the alleviation of malnutrition while creating a sustainable business for its products in India.
We conducted extensive primary and secondary research for identification of segments with maximum attractiveness and understanding regional trends. We also developed a framework which identified major market indicators for evaluating the market appeal.
The insights on the commonly consumed packaged food categories helped the client evaluate market appeal and attractiveness. The recommendations also helped the client in developing robust market entry strategy.

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