The insights on the commonly consumed packaged food categories helped the client evaluate market appeal and attractiveness. The recommendations also helped the client in developing robust market entry strategy.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...