Business Challenge
A leading IT and hardware service company wanted to understand the trends and market potential opportunities within the Micro Server market.
Situation
The client wanted to introduce its new micro server product range across the global market. The client wanted to assess the market potential and understand concerns of key market stakeholders.
Approach
We used a two-phased research approach. Phase I focused on obtaining the market level information, market size, demand trends, and historical and future growth rates. Phase II focused on assessing emerging trends and key concerns.
Impact
Based on our insights, the client gained detailed insights on the market and attitude of key stakeholders towards micro servers. This helped the client devise its go-to-market strategies and revisit its existing strategies.
Based on our insights, the client gained detailed insights on the market and attitude of key stakeholders towards micro servers. This helped the client devise its go-to-market strategies and revisit its existing strategies.
