Customer Survey to Understand Customer Behavior Within Bakery Segment in Europe

Aug 29, 2016

Business Challenge
A leading global food & beverage client wanted to conducted a detailed customer survey based study to understand customer behavior within the bakery segment.
The client wanted gauge and validate customer trends, needs, concerns, assess perception regarding innovation and freshness and identify key preferences of the customers.
We conducted telephone surveys with 100 consumers from across Europe to gather required information. We did an in-depth analysis to derive insights specific to customer behavior.
The client was able to revisit their strategy based on the understanding of  the customer trends, preferences, behavior and needs. They were also able to generate new ideas for product innovation, marketing, packaging and customer acquisition.
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