A leading global food & beverage client wanted to conducted a detailed customer survey based study
to understand customer behavior within the bakery segment.
The client wanted gauge and validate customer trends, needs, concerns, assess perception regarding innovation and freshness and identify key preferences of the customers.
We conducted telephone surveys with 100 consumers from across Europe to gather required information. We did an in-depth analysis to derive insights specific to customer behavior.
The client was able to revisit their strategy based on the understanding of the customer trends, preferences, behavior and needs. They were also able to generate new ideas for product innovation, marketing, packaging and customer acquisition.