Food & Beverage Industry Market Research Solutions
Sectors we cover
Introduction to our case studies
Social Media-based Customer Analytics
Business Challenge: A leading brand in baby nutrition wanted to understand the brand perception of current/prospective customers in social media.
Situation: The client was facing challenges with low visibility on customer interactions and responses for its nutrition brand and was struggling to identify ways to target young mothers effectively across social channels.
Impact: The client gained insights on social media discussions regarding its brand with a KPI tracker-based scientific methodology. We also proposed specific action items which helped the client to resolve issues related to communication strategies.
Sell-through Trend Assessment for Packaged Food Brand
Business Challenge: The client wanted to conduct a sell-through analysis study to understand the trends in preference at a brand level and develop effective consumer demand visibility.
Situation: We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest, and put along necessary tags/themes.
Impact: The client was able to gain insights on sales volumes of different brand products and buying trends for developing strategies to promote in-store offers.
Customer Survey to Assess Customer Survey & Hall Test – Coldness of Beer
Business Challenge: The client wanted to gain understanding of the consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic, and glass bottles) keeps beer the coolest.
Situation: The client wanted to gain understanding of consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic and glass bottles) keeps beer the coolest.
Impact: The client was able to better understand consumers’ drinking habits and attitude and behavior related to the coldness of beer. Based on this they were able to re-build its packaging strategies in order to address the customer needs.