Food & Beverage Industry Market Research Solutions

We at Infiniti, provide detailed, real-time insights into evolving consumer preferences, price trends,
government regulations, and upcoming competitors that help you devise effective growth strategies.

Sectors we cover

  • Packaged Foods
  • Bakery and Confectionary
  • Baby Food
  • Food Service and Hospitality
  • Frozen Food
  • Health and Wellness Foods
  • Meal Replacement
  • Ready-to-eat Foods
  • Sports and Energy Drinks
  • Alcoholic and Non-alcoholic Beverages
  • RTD Tea and Coffee
  • Food Preservatives
  • Sweeteners
  • Color Additives
  • Flavors and Spices
  • Flavor Enhancers
  • Food Enzymes
  • Gelling Agents, Thickeners, and Stabilizers
  • Health and Nutritional Ingredients
  • Agriculture Processing and Logistics
  • Food and Feed Ingredients
  • Biofertilizers
  • Herbicides
  • Fungicides
  • Poultry Processing

Introduction to our case studies

F&B-Baby-Nutrition

Social Media-based Customer Analytics

Business ChallengeA leading brand in baby nutrition wanted to understand the brand perception of current/prospective customers in social media.

SituationThe client was facing challenges with low visibility on customer interactions and responses for its nutrition brand and was struggling to identify ways to target young mothers effectively across social channels.

Impact: The client gained insights on social media discussions regarding its brand with a KPI tracker-based scientific methodology. We also proposed specific action items which helped the client to resolve issues related to communication strategies.

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Sell-through Trend Assessment for Packaged Food Brand

Business ChallengeThe client wanted to conduct a sell-through analysis study to understand the trends in preference at a brand level and develop effective consumer demand visibility.

SituationWe identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest, and put along necessary tags/themes.

ImpactThe client was able to gain insights on sales volumes of different brand products and buying trends for developing strategies to promote in-store offers.

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F&B-Packaged-Food
F&B-Coldness-of-Beer

Customer Survey to Assess Customer Survey & Hall Test – Coldness of Beer

Business ChallengeThe client wanted to gain understanding of the consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic, and glass bottles) keeps beer the coolest.

SituationThe client wanted to gain understanding of consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic and glass bottles) keeps beer the coolest.

ImpactThe client was able to better understand consumers’ drinking habits and attitude and behavior related to the coldness of beer. Based on this they were able to re-build its packaging strategies in order to address the customer needs.

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