Accurate competitive insights, backed by in-depth market information, are crucial to outperform the competition in today’s complex business milieu. Given the growing competition, changing market dynamics, and highly competitive pricing strategies, expanding market share and maintaining leadership can be challenging for companies. Our competitive intelligence solutions are designed to help our clients monitor the competitive landscape and gain a competitive advantage by providing a holistic view of competitor’s strategies, pipeline players and suggest necessary actions just in time to drive organization-wide change.
Our solutions comprise a unique combination of primary and secondary research methodologies that help gather and analyze competitive data and support our clients’ diverse strategic plans and business development initiatives. With expertise spanning different competitive intelligence areas, our competitive intelligence solutions help businesses adapt to the dynamic market, keep pace with competitors, and develop a comprehensive understanding of their market position. The integrated insight we provide by combining internal and external knowledge sources, including press releases, product launches, and media citations, enables businesses to fuel decision-making with accurate competitive insights resulting in increased market share and win rates.
Core capabilities
We offer advanced competitive intelligence solutions that empower clients with actionable insights into competitors’ strategies, price points, and industry pricing standards. By providing timely insights and customized solutions, we also help our clients achieve their strategic objectives to gain a leading edge.
Company profiling & analysis
A comprehensive understanding of your competitor’s strengths, weaknesses, and current market position is crucial to sustaining an edge in competitive markets. Advanced competitive intelligence solutions can help analyze your organizational structure, assess internal challenges, and address issues with data-driven strategies. The scope of our competitive intelligence solutions extends beyond exploring the competitive landscape and focuses on creating well-informed processes to improve business outcomes
Competitive benchmarking
To gain an edge in a growing market, companies must analyze their competitor’s strategies. Competitive benchmarking helps compare the performance of a business with that of its competitors based on various metrics. Competitive intelligence-based benchmarking also empowers business leaders with an organized view of the internal organizational structure, actionable insights into successful strategies, and the necessary data to address various industry challenges.
Competitive pricing
Adopting a strategic approach to pricing is necessary for companies to compete in competitive markets and maintain high customer retention rates. Today businesses need to analyze competitors’ pricing strategies, end-consumer needs, and pricing trends to identify ideal price points to attract customers. With significantly differentiated products, services, and data-driven pricing strategies, companies can meet customer demands and maintain a strategic edge in a potentially challenging market.
Price analysis
To stay ahead in today’s competitive markets, companies need to have the right pricing strategy in place. Competitive intelligence-backed pricing helps companies forecast potential profits, take preemptive measures to reduce costs, and improve their overall performance. Analyzing consumer response to proposed prices provides businesses with the data and insights required to develop the ideal pricing strategy to propel growth and reduce customer attrition.
Understand competitive dynamics and create unique go-forward plans with advanced competitive intelligence solutions.
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Latest insights
Case for new business growth in the North American food industry  Â
The client is a large North American seller and processor of agricultural commodities. At a macro level, our client’s business faced uncertainties like fluctuating demand and irregular rise and fall in the prices of commodities, raw materials, and input fuels. Our team also evaluated different stages of the client’s supply chain to strengthen it and ensure its capability to meet growing regulatory mandates in different regions. We considered the costs associated with switching from one supplier to another and the value associated with existing suppliers.
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Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Whether you’re looking to enter a new market, plan a business expansion, or launch a new product, knowing the size and potential of your target market in terms of revenue, customer needs, and demand is critical. Market sizing and forecasting can...
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