Business Challenge A leading logistics equipment manufacturer wanted to conduct a market intelligence study to understand the opportunities for its CEP hardware product. Situation The client wanted to gain insights on the key issues influencing buying decision of...
UK Road Transportation Market Analysis Study
Business Challenge A leading transportation company wanted to understand the landscape and market analysis for the UK road transportation market. Situation The client wanted to frame a market entry strategy and expand its existing market share by forecasting the...
Sales Force Effectiveness Analysis for Organic Food Retailer
Business Challenge A leading organic food retailer wanted to improve the effectiveness of its sales force in order to generate higher revenue at lower costs. Situation The client wanted to streamline the sales-force structure for improved customer targeting, better...
Category Analytics for a Leading Beer Retailing Company
Business Challenge A leading organic food retailing company wanted a comprehensive simulator tool that would work as a decision support tool, and support high-quality marketing and investment decisions for short and long-term goals. Situation Due to regulations on the...
Supply Market Study on Baby Food Packaging Products
Business Challenge A leading baby food manufacturer wanted to analyze its current and potential suppliers of packaging products to develop a best cost sourcing strategy and improve its vendor sourcing practices. Situation In order to control its sourcing costs, the...
Sourcing Intelligence Study for Household Cleaning Products Market
Business Challenge A Fortune 500 FMCG company wanted to gain insights on the low cost sourcing intelligence to obtain raw materials for its household cleaning products. Situation The client wanted to develop a strategic sourcing plan and understand the global demand...
Mystery Shopping Study for Deodorants Market
Business Challenge A leading FMCG Company wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction and satisfaction with service. Situation The client was looking for recommendations on improving brand equity by studying brand...
Customer Intelligence Study on Industrial Genset Market
Business Challenge A leading power generation equipment manufacturer wanted to perform a customer intelligence study, and assess the brand performance and effectiveness of marketing promotions for its Industrial Genset products. Situation The client wanted to assess...
Consumer Engagement Channels Assessment for Eye Makeup Market in Europe
Business Challenge A leading European manufacturer for eye makeup and personal care products wanted to explore the best customer engagement channels for its eye makeup brands, and understand how to target new customers. Situation The client wanted to understand which...