Case Study

UK Road Transportation Market Analysis Study

UK Road Transportation Market Analysis Study

Business Challenge A leading transportation company wanted to understand the landscape and market analysis for the UK road transportation market. Situation The client wanted to frame a market entry strategy and expand its existing market share by forecasting the...

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Sales Force Effectiveness Analysis for Organic Food Retailer

Sales Force Effectiveness Analysis for Organic Food Retailer

Business Challenge A leading organic food retailer wanted to improve the effectiveness of its sales force in order to generate higher revenue at lower costs. Situation The client wanted to streamline the sales-force structure for improved customer targeting, better...

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Category Analytics for a Leading Beer Retailing Company

Category Analytics for a Leading Beer Retailing Company

Business Challenge A leading organic food retailing company wanted a comprehensive simulator tool that would work as a decision support tool, and support high-quality marketing and investment decisions for short and long-term goals. Situation Due to regulations on the...

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Supply Market Study on Baby Food Packaging Products

Supply Market Study on Baby Food Packaging Products

Business Challenge A leading baby food manufacturer wanted to analyze its current and potential suppliers of packaging products to develop a best cost sourcing strategy and improve its vendor sourcing practices. Situation In order to control its sourcing costs, the...

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Mystery Shopping Study for Deodorants Market

Mystery Shopping Study for Deodorants Market

Business Challenge A leading FMCG Company wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction and satisfaction with service. Situation The client was looking for recommendations on improving brand equity by studying brand...

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Customer Intelligence Study on Industrial Genset Market

Customer Intelligence Study on Industrial Genset Market

Business Challenge A leading power generation equipment manufacturer wanted to perform a customer intelligence study, and assess the brand performance and effectiveness of marketing promotions for its Industrial Genset products. Situation The client wanted to assess...

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