A leading process safety systems provider wanted to gain an in-depth understanding of its competitor’s strategies specific to pricing structure and price positioning.
The client wanted to understand how the competitor was able to provide low-cost services to clients and was looking for an analysis of their price positioning including price levels and indicators and pricing structure in terms of solutions, services, support and end-point.
We conducted an extensive primary study including interviews and discussions with stakeholders having knowledge regarding the client’s pricing structure and strategy, followed by analysis and validation of data to derive insights for the client.
Based on our insights, the client implemented the best-in-class pricing structure. It was able to make constructive structural changes to the pricing and cost strategy to reduce its service delivery costs and provide greater price flexibility.