Business Challenge
A leading foundry services provider for the textile industry wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.
Situation
The client was looking for an advisory on strategies to target new customers and critical factors for retaining customers through an in-depth analysis of the purchase criteria adopted by key customers and suggestions on customer acquisition strategies.
Approach
We conducted detailed telephone interviews with the buyers and decision-makers for the purchase of foundry services within the Textile industry to obtain information specific to the client’s research needs, followed by analysis and knowledge development.
Impact
The client was able to improve its customer retention and acquisition strategies by understanding the key factors considered when selecting service vendors, primary reasons for switching to a different service provider, and current satisfaction levels.
