Atomized Steel Powder Market Assessment Study

August 29, 2016

Business Challenge

A leading metal powder manufacturer wanted to identify new industry segments in Europe to increase its revenue.


The client was generating over 80% of its revenue primarily from two industries, which were facing severe economic pressures. Therefore, the company wanted to identify other industry segments to supplement its revenue.


We identified key alternative segments and ranked them based on criteria such as profitability, supply-demand scenario, and manufacturing cost structure. We also helped the client gather detailed insights on the top segments to devise an effective go-to-market strategy.


The client used our market segmentation information to realign its sales force and aggressively target alternative industries. It also determined a new set of potential customers within existing industries, thereby balancing the revenue share of different industry segments for the next four quarters.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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