Business Challenge
A leading metal powder manufacturer wanted to identify new industry segments in Europe to increase its revenue.
Situation
The client was generating over 80% of its revenue primarily from two industries, which were facing severe economic pressures. Therefore, the company wanted to identify other industry segments to supplement its revenue.
Approach
We identified key alternative segments and ranked them based on criteria such as profitability, supply-demand scenario, and manufacturing cost structure. We also helped the client gather detailed insights on the top segments to devise an effective go-to-market strategy.
Impact
The client used our market segmentation information to realign its sales force and aggressively target alternative industries. It also determined a new set of potential customers within existing industries, thereby balancing the revenue share of different industry segments for the next four quarters.
