Business Challenge
A UK-based leading contract manufacturing service provider for industrial equipment wanted to benchmark its services against its competitors in Asia.
Situation
The client wanted to identify its top competitors in Asia and benchmark its service portfolio, manufacturing capability, headcount, and regulatory compliance against them.
Approach
We followed a two-phased approach to gain the desired insights for this engagement – phase 1 for identification and shortlisting of potential competitors in each target market and phase 2 for a deep-dive assessment of the top three shortlisted competitors in each market.
Impact
The client was able to gain an in-depth understanding of its key competitors in each target market including insights on their manufacturing and operations capabilities, product portfolios, shareholding structures, and supply and service capabilities.
