Pressrelease Archives - Business Intelligence

Category: Pressrelease

Competitive benchmarking

Why Should Companies Benchmark Themselves Against Competitors? A Weekly Round-Up of Popular Articles on Competitive Benchmarking

LONDON: Infiniti Research, a leading competitive intelligence solutions provider, has announced the release of their new storyboard series on how competitive benchmarking solution helps businesses to identify performance gaps and adapt to continually shifting dynamics in the marketplace.

In today’s fluctuating business environment, the challenge lies in establishing baselines, defining best practices, and creating a competitive environment in an organization. Moreover, with the increasing focus on globalization, major companies are pursuing global strategies to boost their competitiveness. However, being unclear about the company’s performance in comparison to that of the key competitors could prove to be risky. Competitive benchmarking solutions allow businesses to assess competitors’ offerings and differentiate their brand from other players in the market.

With over 15 years of experience in serving companies across all industries, Infiniti Research, has helped many organizations achieve success by analyzing their competitors’ key strengths and weaknesses. Below we’ve listed out some of our success stories and have also discussed the key benefits of competitive benchmarking for businesses.

Companies that do not measure up against their competitors have greater chances of failure in the market. Request a FREE brochure to learn more about our services portfolio and to know how our solutions help companies strategize their business plans to create additional business value.

#1: Infiniti’s competitive benchmarking engagement helped an automotive major establish market presence in Germany

Germany is one strongest country when it comes to high-tech automotive products. But, as major German automakers have already adapted to the radically changing new automotive world, it becomes highly challenging for new automotive players to gain a leading edge in this market. This was the case with one of our clients who was new to the market. Infiniti’s competitive benchmarking solution helped the client to gain comprehensive insights into the German automotive market and the major players in the industry. Furthermore, the solution helped them to build a better brand image and differentiate their service offerings. As a result, the client achieved a significant increase in their savings and was able to establish their market presence in the Germany. To gain more insights, read the complete story here.

Infiniti’s Competitive Benchmarking Solution Assists an Automotive Company Establish Market Presence in Germany

#2: Infiniti’s Competitive Benchmarking Engagement to Uncover New Market Opportunities for a Food Company

The food industry is rapidly evolving. Apart from staying on top of the emerging technologies and innovations, companies in the food industry must also keep a close watch on changing consumer preferences and key competitors. With a large number of food companies entering the market every year, it becomes quite difficult for businesses to monitor their competitors’ moves and stay updated on changing customer needs. But, a competitive benchmarking solution can help companies deal with these issues efficiently. This success story explains how competitive benchmarking solution helped a food company facing similar predicaments. Infiniti’s competitive benchmarking solution helped them to develop a standardized set of processes and marketing metrics to enhance their product offerings and improve profit margins. Want to more about the approach undertaken by the experts at Infiniti Research to help the client achieve these results? Read the complete success story here.

Competitive Benchmarking Analysis for a Food and Beverage Firm – An Infiniti Research Success Story

#3: Leveraging competitive benchmarking solution to improve quality care and patient satisfaction for a healthcare firm

With US healthcare companies moving from volume-based to value-based model, care delivery and patient centricity are becoming mainstream in the healthcare industry. Also, in the healthcare industry, relentless focus in being given to offering quality services and ensuring patient-care. In this context, healthcare companies realize the importance of leveraging competitive benchmarking solution. Wondering how competitive benchmarking solution can help healthcare companies improve efficiency, quality of care, and patient satisfaction? It is clearly evident in one of our success stories. Read the complete story below to know the other benefits of leveraging competitive benchmarking solution for healthcare companies.

Fostering a Competitive Culture Using Competitive Benchmarking Analysis – A Case Study on the US Healthcare Industry

#4: Leveraging Infiniti’s competitive benchmarking engagement to enhance agility and efficiency in the supply chain process

Supply chain benchmarking is a pre-requisite for businesses, especially in the case of logistics companies. Also, supply chain operations within an organization should be constantly reviewed to identify areas of improvement. Are you facing any difficulties in doing so? If yes, Infiniti’s competitive benchmarking solution solutions can help as it helped one of the logistics companies. They wanted to optimize and standardize their existing supply chain process. By doing a competitive landscape analysis, the experts helped the client to implement efficient business plans to ensure seamless movement of goods and timely delivery. To gain more insights, read the complete success story here.

Infiniti’s Competitive Benchmarking Assists a Leading Reverse Logistics Company Establish Market Presence

Request a FREE proposal to know how our competitive benchmarking solution will help you monitor your competitors’ strategies and formulate strategies to stay ahead of them.

#5: Enhancing service offerings for a network services provider in Latin America with Infiniti’s competitive benchmarking solution

With technological advancements and innovations, it becomes highly challenging for companies in the telecom industry to offer reliable services to the customer base. With tough competition in the Latin American market, a network service provider was facing difficulties in promoting their service offerings. Also, the company’s inability to keep up with the key competitors in the market turned out to be risky. This potentially affected the financial capital of the company. But, with our competitive benchmarking solution, they were able to recover from the lost sales and enhance ROI. Interested to know the approach undertaken by our experts to help the client? Read the complete story here for detailed insights.

Competitive Benchmarking Enables a Leading Network Services Provider to Enhance their Service Offerings in the Latin American Market

#6:  What are the steps in a competitive benchmarking process?

To sustain themselves in a competitive business environment, companies continually need to compare their performance with their peers and adopt strategies to stay ahead of competitors. Nowadays, with multiple solutions available for competitive benchmarking analysis, companies often become confused about where to start. However, it’ really imperative for companies to follow a standardized procedure to benchmark their operations against competitors. This article from Infiniti Research discusses the five critical steps in a competitive benchmarking process.

Five Critical Steps in Competitive Benchmarking

#7: How Infiniti’s competitive benchmarking engagement helped a telecom company to prioritize performance gaps and enhance profit margins

With the rising competition in the telecommunication industry, a leading player based out of the United States encountered difficulties in analyzing their competitors and capitalizing on new opportunities. Therefore, to outpace the growing competition, the telecom company approached Infiniti Research. With our approach, the client was able to analyze their key competitors and execute processes to surpass the competition. Also, by leveraging our competitive benchmarking engagement, they were able to gain a leading edge in the US telecom market and enhance profit margins. Want to gain more insights? Read our complete story here.

Analyzing the Competitors for a Telecommunication Industry with the Help of a Competitive Benchmarking– A Case Study by Infiniti Research

#8: How competitive benchmarking helps companies in the steel industry?

With the steel market getting intensively competitive with each passing day, it becomes vital for companies in the steel industry to improve cost competitiveness in the market. However, by incorporating competitive benchmarking solution, steel companies can overcome cost competitiveness. This article from Infiniti Research highlights how competitive benchmarking help steel companies focus on resource utilization, reduce wastages, and overcome cost competitiveness. Read the complete article here.

How can Benchmarking Help Improve Cost Competitiveness in the Steel Market?

CONTACT US to learn more about our competitive benchmarking solutions and their importance for your business.

US Healthcare Industry

US Healthcare Industry Analysis: A Weekly-Round-up of Popular Articles on the US Healthcare Market

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their new storyboard series on the US healthcare industry. The article provides curated content on the US healthcare market and also highlights key healthcare industry trends, challenges, and digital disruptions.

The US healthcare industry is a dynamic industry with significant opportunities for business growth. But, with rising uncertainties, cost concerns, and complexities, it becomes imperative for healthcare service providers to constantly watch the market and incorporate effective strategies to achieve business growth. By leveraging strategic business solutions, healthcare companies can stay updated with the latest trends and tackle challenges coming their way. Today, as the US healthcare industry is at a tipping point, leading healthcare giants are partnering with companies like Infiniti Research to explore new avenues and achieve business growth. Below we’ve curated some of our latest articles on the US healthcare industry and have also highlighted how we helped some of our healthcare clients achieve business success.

Emerging healthcare industry trends and transformations will bring about significant challenges in the US healthcare industry. Request a FREE brochure to learn more about our services and on how we can help you tackle new healthcare industry challenges.

#1: US healthcare outlook for 2019

With healthcare companies moving from volume-based to value-based model, care delivery and patient centricity are becoming mainstream in the US healthcare industry.  Also, in the US healthcare industry, relentless focus in being given to offering quality services and ensuring patient-care. With this, companies that have not yet adapted to value-based models are finding it quite difficult to engage in better decision making. Various other digital and technological transformations are also being witnessed in the industry. To gain more insights into the US healthcare industry and key trends, read the complete article here.

The US Healthcare Industry Analysis 2019

#2: Infiniti’s competitive benchmarking analysis for a US healthcare industry client

With the entry of new players and rising competition in the US healthcare industry, competitive benchmarking analysis has become necessary, especially when it comes to strategy and planning. One of our clients, a well-known healthcare company wanted to leverage competitive benchmarking analysis to analyze their competitors’ key strategies and outweigh peers. By following a comprehensive approach to competitive benchmarking, our experts helped the client to drill down their performance gaps and identify areas of improvement. To know the other benefits of leveraging our solution, read the complete story here.

Fostering a Competitive Culture Using Competitive Benchmarking Analysis – A Case Study on the US Healthcare Industry

#3: Why is market research a must for the healthcare industry?

Market research helps companies in the healthcare industry to stay abreast of market changes by identifying profitable opportunities and performance gaps. Furthermore, by leveraging market research solutions, healthcare companies can gain a better understanding of the healthcare policies and regulations in other countries while making market expansions. To learn more about why market research is important for healthcare companies, read the complete article here.

Why Market Research is Instrumental in the Healthcare Industry

#4: How to improve patient care in the US healthcare industry?

Delivering quality care has become a common norm in the US healthcare industry. Quality care involves delivering convenient care, quality service, and improved patient experience. Moreover, as major healthcare companies in the US healthcare industry have started embracing patient-care strategies, it becomes imperative for other healthcare companies to focus on improving the customer experience. Learn 5 ways to improve patient care in the healthcare industry. To gain more insights, read the complete article.

8 Easy Ways to Improve Patient Care in the Healthcare Industry

By offering custom market intelligence solutions, we help our client meet their business goals and address market challenges. Request a FREE proposal to know how our solutions will help your business.

#5: Infiniti’s marketing strategy helped a US healthcare industry client to improve ROI

The US healthcare industry is constantly evolving. Also, companies in the healthcare industry are facing stiff competition. With this, if healthcare companies need to reach and engage more patients, it becomes vital for them to ensure their brand visibility. Also, constantly refining marketing strategies can help. One of our healthcare clients was also facing similar predicaments. They approached us to leverage our marketing strategy solution. The solutions helped them develop robust marketing campaigns that resonated with their target audiences. This helped the company gain a leading spot in the US healthcare market and improve ROI. To know more, read the complete success story.

Marketing Strategy Helps a Healthcare Industry Client Improve Their Marketing Campaigns

#6: Quick steps to improving staffing in the healthcare industry

Although ensuring patient satisfaction and care are the main agendas for healthcare firms, achieving this will become difficult without having sufficient workforce. Employees play a major role in the overall growth of a healthcare company. Also, with US healthcare industry facing widespread talent gaps and shortages, it makes it even more difficult for healthcare organizations to retain their top talent. To help you out, we’ve curated 4 powerful tips to improve healthcare staffing. By integrating these tips into your recruiting strategy, you can lower workforce turnover rates. To gain more insights, read the article here.

4 Quick Tips to Staffing Just Right in the Healthcare Industry

#7: Technology trends in the healthcare industry

The healthcare industry remains largely unpredictable. The technology trends and transformations have uplifted the traditional care delivery models. According to recent studies, the next decade will be focussed on preventive care. And here the new technology trends come into play. Wearable tracking devices, cloud-based electronic health records, and telehealth are some of the technology trends to be expected in the US healthcare industry for the coming years. To know more about these trends and on how they will impact the US healthcare industry, read the complete article here.

Top 3 Technology Trends in the Healthcare Industry

#8: Top US healthcare industry challenges for 2019

The US healthcare industry is poised to experience major disruptions in the future. Although fast-paced technological innovations and developments open up new opportunities for healthcare companies, it even brings about major threats. For healthcare companies to sustain their market share, it becomes important to analyze challenges associated with the sector and tackle them effectively. To know some of the key challenges facing the US healthcare industry, read the complete article here.

Treating Challenges in the Healthcare Industry

CONTACT US to learn more about our solutions and their benefits for your business.

product launch strategy

Secrets Behind Successful Product Launches: A Weekly Round-Up of Popular Articles on New Product Launch Strategy

LONDON: Infiniti Research, a leading market research solutions provider, has announced the release of their new storyboard series on how a product launch strategy helps businesses to successfully launch a new product in the market and gain maximum traction from customers.

The market space, today, is far more competitive than it used to be a decade ago. Millions of new products are being introduced daily in the market. Unfortunately, many companies still spend millions of dollars on product development stages and ignore the most important process, i.e. the product launch. Consequently, they end up with product failures and high R&D expenses. In the wake of such developments, savvy companies have realized that a product launch strategy is inevitable for businesses if they are aiming to stay at the top of their game.

With over 15 years of experience, Infiniti Research, has helped many organizations to avoid the common pitfalls of product launches and develop a successful product launch strategy. Below, we’ve listed out some of the success stories that highlight how our product launch strategy has helped companies to gain a leading edge in today’s competitive marketplace.

Developing a product launch strategy could be challenging. With years of expertise, we at Infiniti Research have mastered the art of helping our clients with tailored solutions to suit their market needs. Request a free brochure to know more about our services portfolio.

#1: How a product launch strategy helped a pharmaceutical company to successfully launch its new oncology drug?

With almost 80% of the product launches failing to make an impression in the market, it’s not very easy for businesses to attract customers towards their new product. Are you facing similar challenges? If so, take a look at our latest success story where a pharmaceutical company encountered similar challenges and approached Infiniti. Our experts adopted a comprehensive four-phase approach to help the client develop a product launch strategy. The approach successfully helped the client to gain traction from target customers and ensured their product’s commercial success. Want to know more, here is the complete story.

Infiniti’s New Product Launch Strategy Helped a Pharmaceutical Company to Successfully Launch their New Oncology Drug in a Highly Competitive Market

#2: Infiniti’s product launch strategy helped a CPG company to successfully develop new products targeting millennial customers

With the millennial group becoming the generation with more buying power in the European market, it’s becoming more important than ever for marketers to understand what makes millennials willing to open up their digital wallets. Also, to tap the enormous purchasing power of millennials, companies needs to shift their product development techniques and match the preferences of these young consumers. Don’t you agree? If so, find out how a CPG company based out of Europe leveraged Infiniti’s expertise to conceptualize, produce, and release a series of products for millennial consumers. Furthermore, Infiniti’s solution helped them to strengthen their reputation as a resilient and modern food company. Read the complete story here.

New Product Development Strategy: How we Helped a Leading CPG Company to Develop New Products for Connecting with Millennial Consumers

#3: Planning a product launch? Have a look at the challenges in marketing a new product and ways to overcome them

Launching a new product in a competitive market is extremely challenging since in most cases one in five products survive for more than a year in the market. As a result, businesses often face massive losses. As the cost of introducing a new product in the market is high, it becomes vital for companies to develop capabilities that will help them in successfully marketing a new product. This latest article from Infiniti Research reveals some of the common challenges faced by companies while marketing a new product in the market and also explains the ways to tackle them. Read the article below to gain more insights on Infiniti’s product launch strategy.

Challenges in Marketing a New Product and Ways to Overcome Them

#4: New product launch strategy for a tech giant

Given the multitude of new products available in the market, it becomes extremely difficult for companies to set themselves apart from the global competition. Do you agree? Well, the case becomes extremely challenging when it’s a tech product. This was a similar case with a multinational tech giant. The company developed a new product line completely focussed on home automation. But, unfortunately, with several competitors out there in the market, the company encountered a tough competition. The company, therefore, approached Infiniti to develop a product launch strategy to reinforce their image as a purveyor of high-quality home automation systems. With Infiniti’s expertise, they were able to generate much-needed attention by attracting customers and generating huge profits for the company. Interested to know the approach undertaken by our experts to help the client? Well, read this complete success story here.

Developing a New Product Launch Strategy for a Tech Giant – A Case Study by Infiniti Research

#5: How to roll out a successful biopharmaceutical product launch plan?

Rising regulatory issues, growing stakeholder expectations, numerous market-access hurdles, and stiff competition are some of the critical hindrances coming in the way of biopharma companies. Are you running a biopharmaceutical business? If yes, these challenges must be common for you. So, in between all these challenges, how are you planning to roll out a successful product launch plan? Well, biopharmaceutical companies should study innovative pricing strategies during product development and make pricing a core pillar of the product’s profile. Are you interested to know the other points to focus upon for a successful product launch? This article from Infiniti Research will give you more insights.

How to Rollout a Successful Biopharmaceutical Product Launch Plan

Choosing the right product launch strategy is a highly critical task. Are you equipped to meet the challenges coming your way? If you are not sure, request a proposal to know how Infiniti’s product launch strategy solution can help your business to be prepared.

#6: Find out how competitive intelligence helps in product launches

Competitive intelligence supports all stages of a new product launch. Are you wondering how? Well, this is clearly evident in the success story from Infiniti Research. This success story highlights how competitive intelligence supported a retail industry player address robust issues pertaining to the pricing and marketing of various products. Also, find out how competitive intelligence helped them to embrace new sales channels, improve marketing efforts, and enhance product assortment. Read the full story here.

Competitive Intelligence Engagement Helps a Retail Client Deal with Product Launch in 10+ Countries

#7: A chemical sensors provider achieved market share in the South American market

Developing a robust product launch strategy to target specific customer segments is essential if you are trying to establish your business in any specific region. A chemical sensors provider was finding it difficult to segregate the customers in terms of need-based and value-based segments in the South American market. Infiniti’s solution helped the client to discover the value of each segment to tailor their marketing efforts. Furthermore, these solutions helped them maximize cross and up-selling opportunities. As a result, the client successfully launched a new product and realized a significant improvement in their customer retention rate. Get more insights here.

Market Entry Advisory Helps a Leading Chemical Sensors Provider Launch Their Products in the South American Market

#8: Understanding the basics of a product development strategy

For a product launch success, it’s important for companies to produce the best quality products. An effective product development strategy proves to be helpful in winning businesses from the competitors who are unable to meet the new performance levels of the company. Making quality improvements as a part of the company’s product development strategy also make it easier for companies to enter the markets with stringent quality and regulatory requirements. This latest article from Infiniti Research will help you gain more insights about product development strategy. Read the complete article here.

The Basics of a Product Development Strategy

CONTACT US to know more about our product launch strategy engagement.

demand management

A Step Towards Better Demand Management: A Round-Up of Popular Articles on Demand Management

LONDON: Infiniti Research, a leading market intelligence company, has announced the release of their new storyboard series on why demand management is the fundamental driver for business growth and strategy.

With increasing competition, market volatility, and changing customer demands, companies are facing difficulties in managing product demands and satisfying their customers. Also, instances of over-stock and stock-outs results in inventory issues. They further result in customer dissatisfaction, increased expenses, and loss of sale for the company. Finally, the end result is loss of company reputation, coupled with financial losses and customer churn. In the wake of these scenarios, most companies are leveraging demand management solution which can deal with nearly all of the above risks while enhancing their efficiency level.

Infiniti’s demand management solution has helped various organizations deal with issues pertaining to analyzing and estimating consumers’ demands and other challenges such as the availability of multiple channels and proliferating SKUs. Below we have listed some of our latest articles and success stories which will give solid reasons on why demand management solution is important for your business.

Are you facing similar challenges in your business? Our experts can help. Request a FREE brochure to gain more insight into our services portfolio.

#1: A guide to the core components of demand management: One of the common challenges faced by companies is to understand the consumer demand for goods and services that they offer. This problem does not end with understanding demand patterns and purchase behavior of customers. The actual magic lies in managing these demands accurately. A demand management process involves a wide range of components depending on the unique processes of each organization. This article discusses all the key components of demand management and their benefits for an organization.

A Closer Look at Demand Management and Its Core Components

#2: Enhancing demand chain visibility with Infiniti’s demand management solution: Stock-outs are reportedly  one of the biggest concern for businesses. For businesses that face stock-outs too often, there is a risk of losing customers. Also, it can hamper the overall growth of the company. This was the same case with a chemical manufacturer based out of US. As an organization that valued the importance of uncompromised customer service, the company approached Infiniti Research for a solution. Infiniti’s demand management solution helped the client to accurately manage inventory and enhance the customer experience.

Demand Management Solutions – How it Helped a Chemical Manufacturer Enhance their Demand Chain Visibility

#3: Healthcare providers increase reliance on demand forecasting: With demographic shifts and rapid changes in policies in the healthcare sector, predicting future healthcare demands isn’t an easy task. Our client, a healthcare company in North America wanted to improve their portfolio management ability by focusing on improving the efficiency of their services and responding proactively to market demands. Our demand forecasting solution not only supported the client to develop strategic relationships with customers and suppliers, but also enhanced collaboration to create an efficient and lean supply chain, and ultimately, a competitive advantage. Read this success story to gain detailed insights.

Demand Management: A Critical Factor in Healthcare Portfolio Management

#4: Three must follow demand management best practices for medical device companies: Medical device manufacturers often face roadblocks when it comes to making their demand management process efficient. This often results in operational inefficiency and issues pertaining to fulfilling orders. So, to help you out, our experts have unveiled some of the demand management best practices in our latest article. This article also highlights how following these practices will help you in tracking the medical devices and staying ahead of competitors.

Infiniti’s Demand Management Solution Helped a Medical Devices Manufacturer to Achieve Average Savings of $7.2 Million

#5: Accurately predicting sales and allocating budgets with demand management solution: Overstock of products often result in financial losses, as companies are compelled to sell the excess products at lower costs. Our client, a food manufacturing company was facing similar challenges. They wanted to leverage Infiniti’s demand management solution to predict future demand patterns and respond proactively to changing customers’ needs. Our solutions helped them accurately predict product demand and fulfill customer orders, which subsequently enhanced profit margin for the company.

Demand Management : How Infiniti Helped a Major Player in the Food Manufacturing Industry in Achieving Supply Chain Agility

Infiniti Research helps organizations deliver sustainable business improvement. Whether it’s about defining deadlines, or setting customizable options, and automating tasks, our solutions are sure to offer you assistance. Request a FREE proposal to know how.

#6: What are the demand management best practices? In today’s competitive world, a number of companies are leveraging demand management solutions to meet the evolving needs of their business at every level. Demand management is a business process that enables organizations to respond to emerging situations in an effective manner by maintaining the right balance between supply and demand. This article uncovers some of the demand management best practices.

A Closer Look at Demand Management and Its Core Components

#7: Achieving average savings of $3.28 million with demand planning solutions: Today, the construction equipment market is at a crossroad. Therefore, companies in the industry are facing difficulties in sustaining their market share. Our client based out of Europe was struggling owing to the fluctuations in the market. They faced difficulties in managing the market demand, which subsequently resulted in profit losses for the company. By partnering with Infiniti Research, the client was able to survive this stiff competition and secure a spot in the European construction equipment market.

Demand Management Solutions – How it Helped a Chemical Manufacturer Enhance their Demand Chain Visibility

#8: Realizing savings of 27% with Infiniti’s demand and supply analysis solution: Inadequate supply and demand management can result in over-stocks or stock-outs. Therefore, it is imperative for companies to adequately forecast market demand and manage inventory. This success story highlights how one of our clients was able to achieve a 13% reduction on unfilled order and increase demand forecast accuracy with demand and supply analysis solution.

Realizing Savings of 27% in Year for a CPG Company with the Help of Demand and Supply Analysis

#9: Top demand forecasting methods for your business: Customer demands are extremely dynamic and unless organizations correctly chart out the demand patterns and ascertain the amount of goods to be produced, the chances of overstocking or understocking of goods are likely to happen. Using demand forecasting methods, companies can find what customers are buying and improvise on products that are not coping well in the market. To help such companies, Infiniti has listed the top demand forecasting methods in this blog.

3 Popular Demand Forecasting Methods to Help Your Business Reach New Heights

#10: Achieving 17% reduction in unfilled orders with demand management solution: A leading food manufacturer’s failure to anticipate the product demand not only affected their sales rate but also eroded consumers’ trust. This subsequently resulted in huge losses for the company. Read the complete success story to know the initiatives taken by our experts which helped the company in better inventory management and cost savings.

Demand Management : How Infiniti Helped a Major Player in the Food Manufacturing Industry in Achieving Supply Chain Agility

CONTACT US to learn more about our services.

new product launch strategy

A Weekly Round-Up of Popular Articles on the Healthcare Market

LONDON: Infiniti Research, a leading market research services provider, has recently announced the release of their FREE downloadable series of resources based on the global healthcare market. These FREE supplements provide comprehensive insights into key healthcare industry trends, healthcare market research, and digital disruptions in the healthcare market.

With digital transformation, financial sustainability, care delivery, patient centricity, and regulatory compliance at the top of the agenda, the future looks sharp for companies in the healthcare sector. This growing healthcare market offers several new opportunities but also poses some critical risks for companies in this sector. Moreover, the healthcare market is at a tipping point which demands the need to constantly watch the market and implement effective strategies to build revenues in real time. Infiniti has helped companies in the healthcare sector including medical devices, pharma, diagnostics, and home healthcare providers to gain actionable insights into patient care, mitigate risks, and improve payment accuracy. We’ve collated some FREE downloadable resources which will give you more insights into the global healthcare market.

Request a FREE brochure to know more about our portfolio of solutions for the healthcare industry.

#1: Why is ‘healthcare market research’ the new norm for providers? As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and constantly update their systems to avoid being left behind. Therefore, healthcare companies are partnering with market research companies to gain comprehensive insights into technologies and marketing strategies adopted by their rivals. Market research helps healthcare firms to remain innovative and updated on the most profitable ways to enhance their product/service offerings. This FREE supplement from Infiniti Research highlights some of the best practices for healthcare providers to improve healthcare market research and create better patient outcomes.

Healthcare market

#2: What are the latest healthcare industry trends? The health care industry is evolving more rapidly than ever before. Policy changes, industry innovation, and the evolution of information are ushering providers in a new era of healthcare. Today, in this era of technology, the use of business intelligence in healthcare has become a prime necessity not only for the better utilization of patient data but also for offering the best healthcare services.

Another crucial element involved in effective healthcare management is to keep up with the changing healthcare industry trends. This can not only help healthcare industry companies to be in line with the advancement in the field of medicine, but also improve their operational and service efficiency to provide better treatment and patient care. This FREE resource provides more insights into the top 5 healthcare industry trends to expect in future.

Healthcare market

If you are still not convinced why your organization must invest in healthcare market research, request a FREE proposal to understand how we can help your organization engage in data-based decision-making.

#3: What are the best healthcare market research strategies? With personalized healthcare plans becoming common, market research has become important for healthcare providers to become successful in today’s evolving environment. The more healthcare providers know about their target audiences, higher are their chances to create platforms and communication avenues for their products and services. Effective market research helps organizations in the healthcare market to suitably adapt to the evolving market. This FREE supplement from Infiniti Research will give you more insights on why market research is important for healthcare providers and some of the best healthcare market research strategies.

Healthcare market

#4: What are the digital disruptions in the healthcare sector? Digitalization has opened new opportunities and challenges for companies in the healthcare sector. In this digital era, companies that fail to introduce digital innovation in the healthcare sector would fail in their attempt to enhance patient care and experience. So, it has become crucial for healthcare providers to examine new pathways for innovation. To help you out, we’ve collated a few technology trends that would disrupt the healthcare sector in the near future.

Healthcare market

Get in touch with us for unparalleled healthcare market research solutions.

customer satisfaction

Weekly Round-up: A Storyboard on Customer Satisfaction Analysis and its Importance in a Fast-Evolving World

LONDON: Infiniti Research, a leading customer intelligence solution provider, has announced the release of their new storyboard series on the benefits of leveraging customer satisfaction analysis for businesses.

In today’s rapidly changing business scenario, customers are more empowered and connected as they have access to information anytime, anywhere. This makes it vital for businesses to analyze customer behavior and measure customer satisfaction. By leveraging customer satisfaction analysis, companies can gauge the degree to which their product and service offerings meet or exceed customer expectations.

Infiniti’s customer satisfaction analysis has helped several organizations to glean customer insights and drive sales through growth, customer acquisition, and retention. Below we have listed some of the latest articles and success stories which will give you concrete reasons on why customer satisfaction is important for your company.

Request a FREE brochure to know more about our portfolio of customer satisfaction analysis services and their importance for businesses.

#1: Quintessential Guide to Measuring Customer Satisfaction: Most Fortune 500 companies today accept that analyzing customer satisfaction helps companies reduce customer churn. Today, organizations have no choice when it comes to satisfying their customers. Analyzing customer satisfaction has become vital for businesses. However, at this point, it is essential to explore customer satisfaction metrics. This latest article from Infiniti Research explains some of the best practices to measure customer satisfaction.

The Quintessential Guide to Measuring Customer Satisfaction

#2: Reducing customer churn with customer satisfaction analysis: Identifying and retaining profitable customer group is a daunting task for every business. Are you facing a similar challenge? Infiniti can help as they helped another client facing similar issue. With Infiniti’s customer satisfaction analysis, the client was able to understand the needs of their patients and improve their services. As a result, they were able to build more trust among their customers, which subsequently elevated patient experience and reduced customer churn.

Customer Satisfaction Analysis: Elevating the Patient Experience and Reducing Customer Churn for a Home Health Care Services Provider – Infiniti Research

#3: Customer satisfaction engagement enhanced customer lifetime value: Offering personalized services to customers is a real challenge. But, leveraging Infiniti’s customer satisfaction analysis can make a difference. This success story explains how measuring customer satisfaction helped the company offer personalized services to their customers and increase customer lifetime value.

Infiniti’s Customer Satisfaction Engagement Helped a Financial Services Provider to Increase Customer Lifetime Value and Decrease Churn Rate by 20%

#4: Enhancing customer experience for a retail company: Personalized customer experience is a proven method for organizations to improve sales and customer retention rate. But this is extremely difficult understanding customers’ demands and requirements. Find out how Infiniti’s solution has helped a retail store examine customer requirements and improve their standards of product offerings by bringing them in line with the demands of customers. This has further helped the company improve customer experience and loyalty.

Infiniti’s Customer Satisfaction Analysis Helps a Retail Store to Improve Customer Experience

#5: Enhancing customer satisfaction rating for an airline company: Obtaining meaningful insights from vast customer datasets is one of the most difficult tasks for businesses to perform. Infiniti has helped a leading airline industry client facing  similar business challenge. The analysis further helped the client generate insights around various relevant business aspects such as marketing costs and competitors’ impact on their customers, by using multiple optimization techniques.

How Infiniti’s Customer Satisfaction Survey Helped an Airline Industry Client to Improve Their Customer Satisfaction Ratings

Companies who have not yet begun tracking customer satisfaction level are dealing with increased customer churn. Are you one among them? If yes, request a FREE proposal to know how our solutions can help you in improving customer experience.

 

#6: Advantage of customer satisfaction surveys for a packaging company: Conducting customer satisfaction surveys can help businesses decrease customer attrition. Wondering how? By predicting customers that are more likely to churn and then developing the right proactive campaigns to retain them. Infiniti’s client adopted the same approach and gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.

Indubitable Advantage of Customer Surveys for a Returnable Packaging Company: Understanding the Drivers Behind Customer Satisfaction and Loyalty

#7: Improving customer satisfaction level by 10%: Identifying high-value customers and proactively interacting with them are two essential components behind the success of every business. This success story from Infiniti Research highlights how our analysis helped a private banking firm meet the requirements of their customers through a targeted approach. Also, this study explains how the company developed effective marketing strategies to generate maximum value.

Customer Segmentation Study: How Infiniti Helped a Renowned Client in the Private Banking Sector Improve Customer Satisfaction Levels by 10%

#8: Customer satisfaction survey for a financial services provider: Customer satisfaction survey for a financial services provider proved to be very helpful in identifying customer data for actionable insights and paved a way for developing the right approaches. Also, this resulted in increasing customer experience and improving satisfaction levels. Read this success story to know how.

Global Customer Satisfaction Survey for a Leading Financial Service Provider

#9: Developing customer segment-specific action plans for an equipment manufacturer: We recently completed a study for a fuel handling equipment manufacturer. The company wanted to measure the satisfaction of customers regarding its products and services. By conducting a ‘voice of customer’ study, the experts at Infiniti Research helped the client develop customer segment-specific action plan to improve satisfaction rate.

Customer Satisfaction Study for a Fuel Handling Equipment Manufacturer

#10: Improving product and service quality: Embracing change is the only way by which companies can stay ahead of their competitors. Traditional research and customer surveys can no longer help. This success story highlights how the client was able to understand the key concerns of customers regarding their product and how they improved their product and service quality to drive greater satisfaction.

Customer Satisfaction Assessment for Fetal and Neonatal Care Equipment

CONTACT US to learn more about our services.

Market Entry Strategies

Why do Market Entry Strategies Need to be Prioritized in 2019? A Round-Up of Popular Articles on Market Entry Strategies

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources’ series on the benefits of market entry strategies. These supplements provide comprehensive insights into how market entry strategies help organizations avoid pitfalls and identify suitable pathways for navigating a new or foreign market.

Most business owners aspire to expand their business by entering into new markets. While entry to a new market may seem to be a great business strategy, most businesses fail while making a new market entry. Have you ever wondered why? The truth is, market entry strategies are extremely challenging.

Entry into an unfamiliar market can expose an organization to unexpected risks. This could further hamper the company’s growth and damage their global reputation. Hence, while planning to enter a new market, you need to take into consideration the demographics, location, and needs of the new market. It becomes imperative for organizations to leverage market entry strategies. Infiniti’s market entry strategies have helped various firms build robust route-to-market strategies.

In this competitive world, conventional experience and understanding can no longer guide future strategies. Request for a FREE brochure to learn more about our market entry strategies.

Find out how some of our clients have successfully secured a space in the new market with our market entry strategy engagement.

Weekly Round-up: A Storyboard on the Benefits of Market Entry Strategies

 

#1: 4 common market entry mistakes and how to avoid them: Global business growth can be both daunting and rewarding.  Even some of the most established companies tend to fail in their ventures to operate in an international market. The lack of industry knowledge and inefficiency in the market research efforts undertaken by the company could be some of the reasons behind the failure of businesses. In this FREE downloadable resource, our market entry strategies experts discuss the key pitfalls that hinder the growth of companies in a foreign market with some examples of lessons learnt from famous international market entry failures.

Download our FREE supplement to learn more about the most common mistakes every business makes while entering into a new market and find out how  your company can avoid them.

60% of companies fail to succeed in new markets. Is your business preparing to enter a new market? Request a FREE proposal to know how our market entry strategies can help you achieve your business goals.

#2: Potential barriers to foreign market entry: Entering a foreign market could be a highly challenging task if you have not formulated effective strategies to overcome the potential barriers. Obtaining desired business goals requires support from people that understand the local market and can deliver results within a specific period and at an affordable cost. Hence, companies are partnering with market research companies like Infiniti Research. Our experts have identified the potential barriers to market entry and strategies to overcome them. Download our latest FREE supplement to learn more.

Consider these challenges before devising international market entry strategies:

Top 3 Challenges Companies Must Watch Out for Before Devising International Market Entry Strategies

#3: Five steps to build a winning market entry strategy: In today’s competitive world, conventional experience and understanding can no longer help businesses succeed. It is vital for any business to leverage market entry strategies and be precise about what they want to achieve in new markets, learn more about the market they are entering into, have a detailed competitive analysis, choose the right market entry strategies mode, and identify financial requirements to begin their new venture. This FREE supplement from Infiniti Research explains the five critical steps that organizations must follow to build a winning market entry strategy.

CONTACT US to learn more about our market entry strategies solutions.

Pharmaceutical packaging

Weekly Round-up: A Storyboard on the Benefits of Market Intelligence Solutions

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources on the benefits of market intelligence solutions. These supplements provide comprehensive insights into how our solutions help businesses to track market trends, forecast demand-supply shifts, and analyze market opportunities.

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of the market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments. Request FREE brochure to learn more about our market intelligence solutions.

#1: Market Intelligence Versus Business Intelligence – What’s the Difference? Wondering what is the difference between these two terms? Well, both the services assist organizations in better understanding their business anddifferentiating their offerings from other counterparts in the market.. Although both are sometimes  used interchangeably, it’s important to understand the fundamental differences between the two terms. Our latest supplement explains the key differences between market intelligence and business intelligence solutions.

#2: Market Intelligence Vs Competitive Intelligence – Where to Draw the Line? Competitive intelligence and market intelligence help businesses to advance in the market. Both market intelligence and customer intelligence have different focuses. It’s imperative for a business leader to understand the differences to avoid confusion. Download our FREE supplement to know the key differences between the services and make better strategic decisions.

Leverage Infiniti's solution to evaluate your competitive landscape and analyze and track competitors’ market presence, business models, financial performance, and strategic moves.

Request for a FREE proposal.

#3: Healthcare Market Intelligence – Top Trends and Market Analysis: Recent study shows that healthcare intelligence services help companies to address demographic shifts and attain strategic goals at diverse stages of the product lifecycle, from clinical research and approval to commercialization. Download our FREE supplement to gain an overview of the healthcare market and top trends in the healthcare industry.

Get in touch to know more about our market intelligence solutions

IR27

Weekly Round-up: A Storyboard on the Benefits of Customer Intelligence Solutions

 

LONDON: Infiniti Research, a leading customer intelligence solutions provider, has announced the completion of their downloadable resources series on the benefits of customer intelligence solutions. These free resources, which are available for free download, provide comprehensive insights into how organizations can better engage with customers and optimize the customer journey with the help of customer intelligence solutions.

The era of customer empowerment demands new tools to learn what customers want. In order to compete today, companies must look beyond data, using customer intelligence to arrive at actionable business insight. So, organizations are turning to customer intelligence to better understand their customers, drive sales, and optimize the customer journey. Infiniti’s customer intelligence solutions make it easy for businesses to indulge in strategic decision-making, enhance their brand strategy, and improve customer experience.

Ever wondered why you should spend time and resources enhancing customer experience? Well, most successful companies leverage customer insights to outpace the global competition. Learn more about Infiniti’s business intelligence solution.

#1: Tapping into Market Opportunities with Customer Intelligence: Understanding customers’ needs and preferences have become an important factor in determining business success. Today, many businesses offer products and services that are very similar in terms of features, quality, and price.  Have you ever wondered why some companies succeed while others fail?, This is primarily because, in this completely digitalized world, businesses are defined by what the customers say about their brand. Therefore, building a strong relationship with customers is imperative for organizations. Download our FREE resource to know why customer intelligence is inevitable for your business.

#2: Driving Business Value Through Customer Intelligence: No matter where your company currently stands, there are three fundamental steps that drive business success – knowing the customers, developing strategic insights, and acting on the developed insights. Customer intelligence can help organizations find new market trends along with new avenues and tools for customer relationship management. Download our FREE supplement to find out the key steps to master customer intelligence.

Most companies often find difficulties in understanding their customers' needs and preferences. Are you finding it challenging too?

Our solutions have helped companies enhance customer experience. Request a FREE proposal.

#3: How to Master Customer Intelligence and Drive Business Growth – A 5-Step Guide: Successful customer relationships are based on listening, appreciating, and acting upon customers’ needs and preferences. But gathering target customer data and conducting customer satisfaction surveys don’t help always. This is where customer intelligence comes into play. This is the process of segmenting customers according to their needs and preferences and taking initiatives to target individual customer groups based on their needs. This 5-step guide will help you build customer loyalty, gain a competitive advantage in the market, and improve bottom-line result.

We help organizations to identify the most profitable customer segments, measure the effectiveness of a marketing campaign, assess changes in customer expectations, and devise value maximization strategies to enhance their shares.

CONTACT US

3d rendering of industrial workspace showing storytellingon computer screen. All screen graphics are made up.

Weekly Round-up: A Storyboard on the Benefits of Customer Intelligence Solutions

LONDON: Infiniti Research, a leading market intelligence solution provider, has announced the release of their new storyboard on customer intelligence solutions and on how it has helped companies better serve their customer base and acquire new customers more effectively. Today, organizations often look at other successful companies, latest industry trends or new products launches by competitors to stay relevant and innovative in the market. But do you think just evaluating the competitors and latest industry trends are enough to stay competitive in the market place? Well, certainly not. The customers are the ones with the ability to determine your business’ longevity and progress. Hence, customer intelligence is a critical component of any business plan in all stages of growth.

Infiniti’s customer intelligence solutions have helped several companies in creating a powerful, personalized customer experience, and thereby improved their bottom line. Below we’ve collated some of our recent success stories on customer intelligence and have also highlighted ways in which our solutions have helped companies become market leaders.

Keeping your finger on the pulse of your market will help you maintain a proactive approach and successfully outgrow your competitors.

Leverage our customer intelligence solution. Request a FREE brochure to know more about our services.

#1: How a deeper customer understanding drives revenue and sales: Today, with the increase in access to information and high awareness level, the power to dictate the market trends have shifted from the companies to consumers. Hence, in an attempt to deepen customer experience, a business outsourcing company approached Infiniti Research. Infiniti’s customer intelligence solution offered a single view of customer data, which in turn helped the company to offer better services to their clients and subsequently enhanced sales and revenue.

Building a Customer Intelligence Platform for a Leading Business Process Outsourcing Firm in India

#2: Reigniting business growth for a media services provider: In today’s customer-centric business world, a media services company realized that understanding the needs of the customers isn’t enough to drive business decision-making. Ultimately, the outcome depends on predicting customer needs and actions even before they occur. This success story from Infiniti Research explains how our customer intelligence solutions empowered the client to identify key metrics affecting the brand value and sustain brand growth by tapping into  potential customer segments.

Customer Intelligence Assessment: Reigniting Business Growth with the Help of Brand Health Assessment for a Leading Media Services Provider

#3: Effectively launching new products in the Latin American Market: Launching a new product or feature becomes easier when you have adequate data on the customers. A thorough analysis of customer demands will heighten your visibility and avoid costly mistakes. To gather relevant insights into the customer buying patterns in Latin America, a medical imaging devices manufacturer approached Infiniti. Infiniti’s customer intelligence solution helped the client to analyze the customers’ data and successfully launch products in the Latin American market.

Customer Intelligence Assists a Leading Medical Imaging Client to Target Potential Customers in the Latin American Market

#4: How to use customer complaints to improve your business? Instead of perceiving the negative comments as a potential threat to your business, leverage them to improve your business. Not sure how? This success story demonstrates how an energy sources supplier was able to shape real-time customer interactions, deliver highly personalized offers, and subsequently address customer concerns with Infiniti’s solutions.

Customer Intelligence Assists an Alternative Energy Sources Supplier Address Customer Concerns

#5: Simplifying IT operations with customer intelligence solutions: Through an effective customer intelligence solution, an IT company wanted to improve customer experience and eliminate operational bottlenecks. Furthermore, the IT firm wanted to offer new services and simplify their IT operations. With Infiniti’s customer intelligence solution, the client was able to identify gaps in their organizational strategy and take accurate measures to improve the overall business performance.

Customer Intelligence for a Leading IT Services Provider Helps Simplify IT Operations

Wondering how to identify potential market opportunities?

Our portfolio of solutions can help you boost revenues and market potential. Request for a FREE proposal!

 

#6: Mastering customer intelligence in 3 steps: Today, companies have shifted to a customer-centric approach and have made customers an integral part of the entire business process. This compels organizations to leverage the valuable insights gained from customer intelligence tools to develop a proactive customer service frameworkand drive revenue and sales. Find out how to master customer intelligence for revenue growth.

Mastering Customer Intelligence in Three Steps

#7: Building an effective brand strategy with customer intelligence management: According to a recent study, customer experience management is one of the top three strategic priorities of 35% of businesses for 2019. An improved customer experience aligned with your branding strategy can help your business win loyal customers. Find out more benefits of leveraging customer intelligence solutions in this blog.

Leverage Customer Intelligence to Build an Effective Brand Strategy

#8: Top 4 steps to mastering customer intelligence: Infiniti Research reveals the top four secrets to master customer intelligence. The blog further explains why it is important to work towards creating a positive customer experience and some of the strategies that businesses must implement to improve both customer satisfaction and profitability.

Mastering Customer Intelligence – Because Customer is the King

#9: How customer intelligence is becoming a game-changer in marketing technology: With businesses emphasizing on effective customer relationship management, leveraging customer intelligence has become the key to ensure a successful marketing strategy. Organizations are increasingly spending a larger portion of their budget on marketing technology and other digital tools that help them improve and enhance the customer experience. Read this blog to know how customer intelligence is becoming a game-changer in marketing technology.

Customer Intelligence Is the Game Changer in Marketing Technology

#10: Targeting the right potential customer with customer intelligence solution: Infiniti’s customer intelligence solutions helped an automotive firm create a robust customer engagement strategy based on customer insights. Read this success story to know how our solution supported the automotive client to target  potential customers at the right time.

Customer Intelligence Study Assists an Automotive Parts Supplier to Understand Customer Behavior

CONTACT US

Close
Infiti Logo

Hello there!

Contact us to know more about our cost-effective custom market research offerings to support efficient market penetration, new product launch, and devise strategies to monitor and outperform your competitors.

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice