Weekly Round-up: A Storyboard on Customer Satisfaction Analysis and its Importance in a Fast-Evolving World

April 1, 2019

LONDON: Infiniti Research, a leading customer intelligence solution provider, has announced the release of its new storyboard series on the benefits of leveraging customer satisfaction analysis for businesses.

In today’s rapidly changing business scenario, customers are more empowered and connected as they can access information anytime, anywhere. This makes it vital for businesses to analyze customer behavior and measure customer satisfaction. By leveraging customer satisfaction analysis, companies can gauge the degree to which their product and service offerings meet or exceed customer expectations.

Infiniti’s has helped several organizations to glean customer insights and drive sales through growth, customer acquisition, and retention. Below we have listed some of the latest articles and success stories that will give you concrete reasons why customer analysis is essential for your company.

Request a FREE brochure to know more about our portfolio of customer analysis services and their importance for businesses.

1: Quintessential Guide to Measuring Customer Satisfaction: Most Fortune 500 companies today accept that analyzing customer satisfaction helps companies reduce customer churn. Today, organizations have no choice when it comes to satisfying their customers. Analyzing customer satisfaction has become vital for businesses. However, at this point, it is essential to explore customer satisfaction metrics. This latest article from Infiniti Research explains some of the best practices.

2: Reducing customer churn with customer analysis: Identifying and retaining profitable customer groups is a daunting task for every business. Are you facing a similar challenge? Infiniti can help as they helped another client facing a similar issue. The client understood the needs of their patients and improved their services. As a result, they built more trust among their customers, which subsequently elevated patient experience and reduced customer churn.

3: Customer analysis engagement enhanced customer lifetime value: Offering personalized services to customers is a real challenge. But, leveraging Infiniti’s customer satisfaction analysis can make a difference. This success story explains how measuring customer satisfaction helped the company offer personalized services to their customers and increase customer lifetime value.

4: Enhancing customer experience for a retail company: Personalized customer experience is a proven method for improving sales and customer retention rates. But is extremely difficult to understand customers’ demands and requirements. Find out how Infiniti’s solution has helped a retail store examine customer requirements and improve their standards of product offerings by bringing them in line with customers’ demands. This has further helped the company improve customer experience and loyalty.

5: Enhancing customer satisfaction rating for an airline company: Obtaining meaningful insights from vast customer datasets is one of the most challenging tasks for businesses to perform. Infiniti has helped a leading airline industry client-facing similar business challenges. The analysis further supported the client in generating insights around various relevant business aspects such as marketing costs and competitors’ impact on their customers by using multiple optimization techniques.

Companies that have not yet begun tracking satisfaction levels are dealing with increased customer churn. Are you one among them? If yes, request a FREE proposal to know how our solutions can help you in improving the customer experience.

6: Advantage of customer satisfaction surveys for a packaging company: Conducting surveys can help businesses decrease customer attrition. Wondering how? By predicting customers who are more likely to churn and then develop suitable proactive campaigns to retain them. Infiniti’s client adopted the same approach and gained insights on market trends that helped them make necessary adjustments in their product development and marketing strategies.

7: Improving customer satisfaction level by 10%: Identifying high-value customers and proactively interacting with them are essential components behind every business’s success. This success story from Infiniti Research highlights how our analysis helped a private banking firm meet the requirements of its customers through a targeted approach. Also, this study explains how the company developed effective marketing strategies to generate maximum value.

8: Customer satisfaction survey for a financial services provider: A satisfaction survey for a financial services provider proved to be very helpful in identifying customer data for actionable insights and paved the way for developing suitable approaches. Also, this resulted in increasing customer experience and improving satisfaction levels. Read this success story to know-how.

9: Developing customer segment-specific action plans for an equipment manufacturer: We recently completed a study for a fuel handling equipment manufacturer. The company wanted to measure the satisfaction of customers regarding its products and services. By conducting a ‘voice of customer’ study, the experts at Infiniti Research helped the client develop a customer segment-specific action plan to improve satisfaction.

10: Improving product and service quality: Embracing change is the only way companies can stay ahead of their competitors. Traditional research and customer surveys can no longer help. This success story highlights how the client understood the key concerns of customers regarding their product and how they improved their product and service quality to drive greater satisfaction.

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