Weekly Round-up: A Storyboard on the Benefits of Customer Intelligence Solutions

February 22, 2019

LONDON: Infiniti Research, a leading market intelligence solution provider, has announced the release of their new storyboard on customer intelligence solutions and on how it has helped companies better serve their customer base and acquire new customers more effectively. Today, organizations often look at other successful companies, the latest industry trends, or new product launches by competitors to stay relevant and innovative in the market. But do you think just evaluating the competitors and latest industry trends are enough to stay competitive in the marketplace? Well, certainly not. The customers are the ones with the ability to determine your business’ longevity and progress. Hence, customer intelligence is a critical component of any business plan in all stages of growth.

Infiniti’s customer intelligence solutions have helped several companies in creating a powerful, personalized customer experience, and thereby improved their bottom line. Below we’ve collated some of our recent success stories on customer intelligence and have also highlighted ways in which our solutions have helped companies become market leaders.

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#1: How a deeper customer understanding drives revenue and sales: Today, with the increase in access to information and high awareness level, the power to dictate the market trends have shifted from the companies to consumers. Hence, in an attempt to deepen customer experience, a business outsourcing company approached Infiniti Research. Infiniti’s customer intelligence solution offered a single view of customer data, which in turn helped the company to offer better services to their clients and subsequently enhanced sales and revenue.

#2: Reigniting business growth for a media services provider: In today’s customer-centric business world, a media services company realized that understanding the needs of the customers isn’t enough to drive business decision-making. Ultimately, the outcome depends on predicting customer needs and actions even before they occur. This success story from Infiniti Research explains how our customer intelligence solutions empowered the client to identify key metrics affecting the brand value and sustain brand growth by tapping into potential customer segments.

#3: Effectively launching new products in the Latin American Market: Launching a new product or feature becomes easier when you have adequate data on the customers. A thorough analysis of customer demands will heighten your visibility and avoid costly mistakes. To gather relevant insights into the customer buying patterns in Latin America, a medical imaging devices manufacturer approached Infiniti. Infiniti’s customer intelligence solution helped the client to analyze the customers’ data and successfully launch products in the Latin American market.

#4: How to use customer complaints to improve your business? Instead of perceiving the negative comments as a potential threat to your business, leverage them to improve your business. Not sure how? This success story demonstrates how an energy sources supplier was able to shape real-time customer interactions, deliver highly personalized offers, and subsequently address customer concerns with Infiniti’s solutions.

#5: Simplifying IT operations with customer intelligence solutions: Through an effective customer intelligence solution, an IT company wanted to improve customer experience and eliminate operational bottlenecks. Furthermore, the IT firm wanted to offer new services and simplify their IT operations. With Infiniti’s customer intelligence solution, the client was able to identify gaps in their organizational strategy and take accurate measures to improve the overall business performance.

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#6: Mastering customer intelligence in 3 steps: Today, companies have shifted to a customer-centric approach and have made customers an integral part of the entire business process. This compels organizations to leverage the valuable insights gained from customer intelligence tools to develop a proactive customer service framework and drive revenue and sales. Find out how to master customer intelligence for revenue growth.

#7: Building an effective brand strategy with customer intelligence management: According to a recent study, customer experience management is one of the top three strategic priorities of 35% of businesses for 2019. An improved customer experience aligned with your branding strategy can help your business win, loyal customers. Find out more benefits of leveraging customer intelligence solutions in this blog.

#8: Top 4 steps to mastering customer intelligence: Infiniti Research reveals the top four secrets to master customer intelligence. The blog further explains why it is important to work towards creating a positive customer experience and some of the strategies that businesses must implement to improve both customer satisfaction and profitability.

#9: How customer intelligence is becoming a game-changer in marketing technology: With businesses emphasizing on effective customer relationship management, leveraging customer intelligence has become the key to ensure a successful marketing strategy. Organizations are increasingly spending a larger portion of their budget on marketing technology and other digital tools that help them improve and enhance the customer experience. Read this blog to know how customer intelligence is becoming a game-changer in marketing technology.

#10: Targeting the right potential customer with a customer intelligence solution: Infiniti’s customer intelligence solutions helped an automotive firm create a robust customer engagement strategy based on customer insights. Read this success story to know how our solution supported the automotive client to target potential customers at the right time.

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