LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation solution for a paints and coatings manufacturer. The paints and coatings manufacturing segment is one of the most highly regulated industries in the world. The regulations in relation to the manufacture of paints and solvents have forced manufacturers to adopt solventless and low-solvent technologies. The demand for paints and coatings is further fueled by its growing application in end-user sectors such as automotive, marine, and construction.
“Product segmentation solutions help clients to identify potential market segments and focus on specific groups to increase sales. It also enables the client to improve product sales while lowering their overall production costs.” says an expert at Infiniti Research.
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Product segmentation specialists carried out extensive research comprising interviews and discussions with leading stakeholders in the paints and coatings space to assist them in identifying the potential target segments and implement winning marketing campaigns. This helped the paints and coatings manufacturer to further refine their segmentation model.
Additional benefits of the product segmentation solution
- Evaluate the profitability of individual items within the product family.
- Identify potential market segments and focus on specific groups to increase sales
- To know more, request a proposal