Case Study Archives - Page 91 of 98 - Business Intelligence

Category: Case Study

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Customer Survey to Assess Brand Awareness and Perception of Blow Molding Products

Business Challenge
A global industrial equipment company engaged Infiniti to conduct a customer survey-based research study to assess brand awareness, perception, and brand sentiment for its blow molding products.
Situation
The client wanted to conduct a survey with customers to gain an understanding of the level of awareness, perception, sentiment, and themes associated with its brand.
Approach
We conducted telephone surveys with 70 consumers from different end-user industries to gather information. We performed an in-depth analysis to derive insights on awareness and perception levels.
Impact
The client was able to make changes to its brand strategies based on insights specific to perception and awareness levels. It was also able to make changes to its marketing strategies, which resulted in improved sales.
Global-Meetings-and-Events-Market_CMST31

Customer Intelligence on Foundry Services for Textile Industry in India

Business Challenge
A leading foundry services provider for the textile industry wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.
Situation
The client was looking for advisory on strategies to target new customers and critical factors for retaining customers through an in-depth analysis of the purchase criteria adopted by key customers and suggestions on customer acquisition strategies.
Approach
We conducted detailed telephone interviews with the buyers and decision makers for the purchase of foundry services within the Textile industry to obtain information specific to the client’s research needs, followed by analysis and knowledge development.
Impact
The client was able to improve its customer retention and acquisition strategies by understanding the key factors considered when selecting service vendors, primary reasons for switching to a different service provider, and current satisfaction levels.
Market Research

Atomized Steel Powder Market Assessment Study

Business Challenge
A leading metal powder manufacturer wanted to identify new industry segments in Europe to increase its revenue.
Situation
The client was generating over 80% of its revenue primarily from two industries, which were facing severe economic pressures. Therefore, the company wanted to identify other industry segments to supplement its revenue.
Approach
We identified key alternative segments and ranked them based on criteria such as profitability, supply-demand scenario, and manufacturing cost structure. We also helped the client gather detailed insights on the top segments to devise an effective go-to market strategy.
Impact
The client used our market segmentation information to realign its sales force and aggressively target alternative industries. It also determined a new set of potential customers within existing industries, thereby balancing the revenue share of different industry segments for the next four quarters.
product research

Market Analysis for Alzheimer’s Drugs

Business Challenge
A leading pharmaceutical company wanted to identify the potential for its Alzheimer’s drugs at a global level; it also wanted to assess the challenges that it could face during product launch.
Situation
The client wanted to quantify the potential for its new product at a global level. It also wanted to develop an understanding of the critical challenges that it could encounter when launching its products.
Approach
We conducted extensive primary and secondary research to determine the market’s size, trends, and key competitor brands. We also critically analyzed the possible challenges that the company could face when launching its products, in the form of regulatory compliance requirements.
Impact
The client gained a better understanding of the market and aligned its go-to market strategies accordingly. It was also able to restructure its launch strategies in alignment with the regulatory requirements of various target countries.
Competitor analysis

Market Intelligence Study on the Erection and Installation Business in Brazil and Argentina

Business Challenge
A leading industrial erection and installation services provider wanted to understand the potential for its services and the competitive landscape.
Situation
The client wanted to gain insights on the market potential, demand scenario, and top market players in the erection and installation business across Brazil and Argentina.
Approach
We conducted a detailed market assessment including situation analysis, market size, market structure and identified high-potential growth segments for each country. We also conducted an analysis of potential end-user segments and obtained insights specific to their emerging requirements.
Impact
The client used our market-specific information to assess the critical success factors in each market, the offerings and strengths of key competitors and develop robust plans to achieve a sizable market share.
Market Entry Strategies

Market Opportunity Assessment for Parkinson’s Disease (PD) Medication

Business Challenge
A leading multinational healthcare company was interested in assessing the opportunities for its soon to be launched drugs for Parkinson’s Disease management.
Situation
The client wanted to identify the market gaps and assess the market potential, regulatory compliance requirements, and competitive landscape to develop appropriate market positioning strategies prior to launching its drugs.
Approach
We conducted two-phased research –an industry scan and comprehensive assessment of the PD medication market, followed by deep-dive analysis of the top three competitors’ products (both existing and planned).
Impact
The client gained an understanding of the market gaps and regulatory requirements in various geographies. It was also able to assess its competitors’ strategies to develop appropriate launch strategies for its own product.
IR23

Market Potential Analysis for Respiratory Therapeutics in South Asia

Business Challenge
A respiratory therapeutics manufacturer was interested in understanding the potential for its products in the South Asia market in order to gain the strong market position.
Situation
The client wanted to assess the market requirements, identify the gaps between customer requirements and supply, and assess the market potential and competitive landscape to re-formulate its market positioning strategies to become a market leader.
Approach
We identified the major market stakeholders and conducted in-depth interviews and discussions with them, followed by analysis of critical parameters to evaluate the market dynamics and major opportunities in market.
Impact
Based on our insights and suggestions, the client was able to identify potential market segments and key success factors for its products and thus make critical changes in its strategies to facilitate robust market positioning.
Laptop with pen and spiral notebook on desk.

Market Analysis of Certification, Testing, and Inspection Services for Industrial Hazloc Segment in the APAC Region

Business Challenge
A North American certification, testing, and inspection service provider wanted to understand the market for its hazardous location (hazloc) testing and inspection services in Australia, China, India, Japan, South Korea, and Taiwan.
Situation
The client wanted to understand the market landscape, study emerging trends and drivers, identify existing players and their core offerings, obtain an overview of the leading labs and customers, and understand the certification services likely to be required by target customers.
Approach
We conducted in-depth secondary research followed by 40+ primary interviews to assess the market landscape, major market players and their offerings, best practices, and current testing, inspection, and certification infrastructure for the Industrial Hazloc segment.
Impact
The client used our market analysis insights to identify and prioritize the market segments to focus on during each phase of its Asian market entry plan and align its business structure to counter threats from existing players.
Answers to the questions

Market Intelligence on Endocrinology Drugs Market in the EMEA Region

Business Challenge
A global endocrinology therapeutics major was interested in ascertaining the size of the market for endocrinology drugs and also on determining the region-wise potential for these drugs.
Situation
The client wanted to conduct a growth assessment for 25 countries in the EMEA region to determine the regions it should focus on for aggressive growth.
Approach
We conducted 100+ primary interviews and exhaustive secondary research, followed by a comprehensive sectorial analysis of the market. We also provided market trend and growth and profit forecasts for a 5-year outlook period.
Impact
The strategic insights helped the client identify the market segments with the highest growth potential, and also to choose a geography to focus its marketing and growth strategies on.
IR3

Market and Price Intelligence Study on HVAC Equipment Market in Europe and North America

Business Challenge
A leading HVAC equipment manufacturer wanted to gain insights on the market landscape and market price levels of its major product offerings in 10 European and North American countries.
Situation
The client wanted to assess the landscape of the HVAC Equipment market in each country, understand the market potential, growth prospects, competitive landscape, and obtain insights on price points and price forecast based on demand and market trends.
Approach
We conducted a detailed market assessment including market size, market structure and identified key growth drivers. We also conducted in-depth interviews with key market stakeholders to derive insights on future price levels.
Impact
The client utilized our insights to quantify the market opportunities and align its strategies to use the growth drivers to its advantage. Also, it was able to adjust its price points to match industry standards and firm up future strategies based on forecast demand.
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