The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They also got an understanding of the offerings and strengths of key competitors.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...