The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They also got an understanding of the offerings and strengths of key competitors.
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...