Based on our insights, the mining equipment manufacturer gained an understanding of current satisfaction levels around critical areas such as product quality, delivery time, customer support and devised strategies to ensure improved satisfaction levels.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...