End User Perception Assessment for a Mining Equipment Manufacturer

August 30, 2016
Business Challenge: A leading global mining equipment manufacturer wanted to obtain insights specific to the customer satisfaction levels.
The mining equipment manufacturer wanted to fine tune its customer service through studying customer satisfaction and perception for their products and services. With regard to this they wanted to obtain insights specific to the customer habits, usage and perceived added value in comparison to competitors.
We conducted In-depth telephone interviews with target respondents, followed by in-depth analysis to obtain insights and develop recommendations on how to realign its customer strategies.
Based on our insights, the mining equipment manufacturer gained an understanding of current satisfaction levels around critical areas such as product quality, delivery time, customer support and devised strategies to ensure improved satisfaction levels.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.