Packaging Case Studies Archives - Business Intelligence

Category: Packaging Case Studies

US packaging industry

Market Opportunity Assessment: Rethinking the Business Portfolio for a US Packaging Industry Client to Ensure Stable Cash Flows Amidst the COVID-19 Crisis

The COVID-19 pandemic is pushing the world economy towards a recession. Like other industries, the US packaging industry is at a standstill with government-mandated lockdowns. While there is a spike in demand for packaging for groceries and healthcare devices, demand for luxury goods and industrial packaging is declining. As such, companies in the US packaging industry must take actions to flatten the expected recession and prepare for the post-COVID-19 era. Besides, companies in the US packaging industry must protect employees’ health, build recovery strategies, and prepare to tackle the challenges coming their way.

This success story highlights how we helped a packaging company based out of the United States to rethink their operational plans, adopt strategic customer-focused moves, and plan for the comeback post-COVID-19 crisis.

At Infiniti, we understand the impact of COVID-19 on your business operations. We can help you to devise business continuity plans to navigate the crisis and prepare for the latter half of 2020. RFP here.

Business Challenge

The client, a consumer packaging firm in the United States, witnessed a steady decline in packaging demand owing to the COVID-19 crisis. Also, the US packaging industry client noted a drastic shift in packaging demand in food companies as the COVID-19 pandemic compelled the food service companies to shut down food service outlets. Also, the demand for non-food and premium-good packaging was being hit as consumers started to cut back on their spending. As the period of crisis was uncertain, the client wanted to take initiatives to navigate the COVID-19 pandemic and prepare for the post-COVID-19 era. However, this required a thorough understanding of the potential business opportunities and COVID-19’s impact on the company’s business operation. The US packaging industry client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market opportunity analysis.

Other key objectives for the US packaging market client were:

  • To monitor health risks and protect employees’ health
  • To review production footprint and create country-specific plans for enhancing business continuity
  • To evaluate packaging-production flexibility
  • To shift production to fulfill new demand patterns
  • To ensure the company’s financial health post-COVID-19 crisis
  • To identify packaging categories that are likely to return to strong levels of demand post-covid-19 crisis
  • To evaluate new growth opportunities and manage new trends in packaging

To know how we can help your brand to navigate the COVID-10 crisis, contact us here.

Our Integrated Approach

The initial phase of the market opportunity assessment involved qualitative and quantitative research. The experts worked closely with the US packaging industry client’s financial and marketing team to develop a blueprint of an optimized process. This phase of the engagement also involved the creation and mapping of the client’s potential opportunity from an R&D, market, and competitive perspective. Also, this phase involved the development of a growth pipeline.

The next phase involved an in-depth analysis of qualified opportunities in order to deduce the optimal set of opportunities that are most attractive and best fit to the client’s strategic imperative. This phase also involved creating a subset list of opportunities based on US packaging industry client’s defined criteria.

The third phase involved best-fit opportunity identification and acquisition assessment. Besides, the experts prioritized and selected the best-fit opportunities and formalized technology acquisition strategy for the US packaging industry client.

The fourth phase involved competitive landscape analysis where the experts conducted a detailed addressable market analysis of each down-selected best-fit opportunity in terms of market attractiveness, competitive factors, and end-user preferences.

The final phase involved target market prioritization, where the experts prioritized and selected the most attractive market segments and developed a go-to-market and target company acquisition action plan. 

Business Outcome

With Infiniti’s market opportunity assessment, the US packaging industry client was able to create a crisis-response nerve center that served as their core information source. The experts reviewed the client’s production footprint and helped them to understand the risk of disruptions and take actions to address anticipated disruptions and shortages.

In addition, by analyzing evolving needs and demands of customers, the experts helped the US packaging industry client to make necessary shifts in its portfolio of packaging offerings. Also, the experts analyzed the areas where the demand will be temporarily high and assessed the client’s ability to shift production to fulfill new demand patterns.

With market opportunity assessment, the client was able to identify packaging categories that are likely to return to strong levels of demand post-COVID-19 crisis, identify growth potential, and manage new trends in consumer sentiment and requirements, such as safety, health concerns, and e-commerce. Also, the client was able to adapt packaging designs to suit the needs of e-commerce while adhering to consumer preferences. As recommended by the experts at Infiniti, the US packaging industry client also considered rethinking their business portfolios to ensure stable cash flows and healthy balance sheets.

Request more info to gain insights on how organizations can respond to the COVID-19 crisis.

US packaging industry

European Industrial Packaging Market Intelligence Study – Infiniti’s Latest Success Story

Industrial Packaging Market Overview

The European industrial packaging sector is experiencing positive growth due to the rising demand in industries including food and beverage, construction, oil and gas, and consumer electronics. Also, rapid technological advancements and R&D across the globe are expected to drive the growth of the industrial packaging market over the coming years. These transformations have not only opened up new opportunities for companies in the industrial packaging sector but have also brought about new challenges. Consequently, companies in the industrial packaging market will need to identify the main challenges ahead and stay prepared.

Want to understand trends, challenges and opportunities in the industrial packaging industry? Our market intelligence solutions can help. Request a FREE proposal!

Business Challenge

The client is an industrial packaging company based out of Europe. The client serves the construction and heavy equipment suppliers in Europe.

The rise of new digital solutions, digitalization of the workforce, cost pressure, and sustainability issues posed major challenges for the client. Also, as the client solely relied on conventional packaging techniques, they were unable to deliver products on time while delivering the highest quality. As a result, the client’s existing customers were unwilling to renew deals with them. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

By leveraging Infiniti’s market intelligence solution, the client also wanted to tackle challenges such as:

Industrial packaging company challenge #1: Adoption of digital techniques

As digital packaging techniques not only helped industrial packaging companies to shorten production time but also in customization, security and traceability needs, the client wanted to identify the top companies in the European industrial packaging market leveraging similar technologies. Additionally, they wanted to evaluate the capital requirement for leveraging digital technologies and processes.

Industrial packaging company challenge #2: Digitalization of the workforce

The client faced challenges in efficiently communicating between internal (production) and external (printers and converters) teams. They noted that the leading companies in the European industrial packaging market have already leveraged automation processes to enable effective communication between the internal and external teams. Therefore, the company wanted to understand the challenges of leveraging automation processes and evaluate the capital investment required.

Industrial packaging company challenge #3: Sustainability issues

To tackle sustainability challenges, industrial packaging companies are under the need to process more advanced substrates, thinner materials, and more demanding designs. The client, therefore, wanted to identify approaches undertaken by their competitors to tackle this challenge.

Want to identify the lucrative opportunities in the European industrial packaging market to capitalize on? Our market intelligence solution can help. Contact us today!

Solutions Offered

Our experts followed a six-phased approach to help the client tackle the rising challenges in the industry.

  • A market opportunity analysis to analyze market trends and industry developments in the European industrial packaging market. This also involved a comprehensive analysis of the prevailing and potential market opportunities.
  • A competitive intelligence engagement to analyze competitors’ next moves and understand their strategies and business models.
  • A customer intelligence study to understand customer needs and requirements. In addition, this phase of the engagement involved identifying reasons for customer churn.
  • A competitive benchmarking analysis to analyze the client’s products and services in comparison to their competitors.
  • A demand management study to analyze factors impacting the product demand in Europe.
  • A technology assessment to identify cost-effective technologies leveraged by companies in the European industrial packaging market.

Results Obtained

Infiniti’s market intelligence engagement helped the client to capitalize on profitable opportunities and tackle the rising challenges in the market. Also, by efficiently investing into digital technologies and automation processes, they were able to shorten production time and enhance quality of the packaging material. Implementation of automation processes further helped them to enhance communication between the internal and external teams.

By thoroughly analyzing their competitors’ strategies and business models, they were able to identify cost-effective strategies where they invested on to yield profits. Also, a comprehensive analysis of their customers’ needs and demands helped them to personalize their product offerings for them. In addition, they were able to sign a profitable deal with a leading company in the heavy equipment manufacturing industry. Gradually, they were able to save 66% on operational costs.

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Flexible packaging industry

Market Research Engagement Helped a Flexible Packaging Firm to Enhance Sales by 23%

Flexible Packaging Industry Overview

The global flexible packaging market is currently witnessing a period of low growth due to the rising tariffs on raw materials, evolving consumer buying behavior, and flexible packaging companies’ inability to make technology upgrades to meet rising market demands. In addition, the increase in prices of raw materials and sustainability issues are presenting additional challenges for companies in the flexible packaging industry. Consequently, companies in the flexible packaging industry are compelled to streamline operations, revamp traditional business models, and proactively take approaches to tackle challenges coming their way.

Are you facing difficulties in keeping up with the rapidly evolving business models in the flexible packaging industry? If yes, our market research experts can help. Request a FREE proposal today!

Business Challenge

The client is a flexible packaging firm based out of the United States

The US flexible packaging industry has been experiencing rapid transformations due to the rising tariff on raw materials and rapidly changing customer buying behavior. In order to adapt to the changes and gain a leading edge, an American flexible packaging firm wanted to gather comprehensive insights into the market’s development, industry regulations, customer needs, and competitive landscape.

They approached the experts at Infiniti Research to leverage their expertise in offering market research solution. By leveraging Infiniti’s market research solution, the client also wanted to tackle challenges such as:

1Flexible packaging industry challenge #1: Understand customer buying habits

As the growth of online shopping has reduced the emotional impact that traditional packaging generated in retail stores, the flexible packaging industry client was struggling to understand customer buying behavior and adapt packaging to suit online shoppers needs.

Flexible packaging industry challenge #2: Adapt to rapid technological changes

As leading companies in the US flexible packaging industry heavily invested into new technologies and processes, the client wanted to keep up with rapid technological developments in the market. By doing so, they wanted to make constant technology upgrades to meet the rising market demand. In addition, by keeping up with market demands, they wanted to stay financially prepared.

Flexible packaging industry challenge #3: Adopt cost-cutting initiatives

As common raw materials used in the flexible packaging industry are experiencing steep price increases, the wanted to identify cost-effective measures undertaken by their competitors to cut down on operational cost.

We analyze market trends and competitive activities to help you identify global opportunities and maximize business growth. Contact us today!

Solutions Offered2

We followed a three-phased approach to market research engagement.

  • A customer intelligence engagement to gather insights on primary customer needs and identify reasons behind customer switching to different brands.
  • A market trend analysis study to identify trends in the flexible packaging industry in the United States. In addition, this engagement involved analyzing factors impacting customer buying behavior and understanding technological developments in the US flexible packaging industry.
  • A competitive intelligence engagement to analyze competitors’ strategies and identify growth opportunities. This engagement also involved measuring the client’s market position compared to their competitors. Also, this engagement involved identifying areas where the client lacked in comparison to the top flexible packaging companies in the US.

Results Obtained

Our market research engagement helped the company in the US flexible packaging industry to understand customers’ buying behaviors and innovate packaging materials to suit online shoppers needs. Also, by closely analyzing competitors’ strategies and business models, they were able to identify the best technologies and processes to invest on to yield huge savings. In addition, they were able to make technology upgrades before their competitors. This helped them to efficiently meet customers’ needs and demands.

In addition, by understanding supply chain challenges in advance, they were able to revamp their traditional supply chain models and adopt innovative techniques. This helped the client to enhance operational efficiency and product quality. Also, the company in the flexible packaging industry was able to enhance sales by 23%.

Want to know more about our solutions for companies in the flexible packaging market? Request for more info!

European food packaging

Market Intelligence Engagement Helped a European Food Packaging Company to Sign a €1 Million Deal with a Processed Food Manufacturer

European Food Packaging Industry Overview

The coming years seem to be extremely promising for companies in the European food packaging industry, due to the upsurge in the demand for packaged and processed food products. Also, the busy lifestyle of Europeans has induced high demand for on-the-go, convenient food products largely. This has gradually increased the demand for portable packaging materials. Even companies in the European food packaging market are heavily investing in food packaging technologies, which are likely to push the market further.

On the contrary, strict regulations prohibiting the use of plastic-based packaging materials in Europe are likely to be a hindrance to the food packaging market growth. Therefore, it’s high time for companies in the European food packaging market to adopt smart, clean, convenient, and sustainable packaging alternatives to gain a leading edge in the market.

Want to stay informed about the present as well as the long-term forecasts of the market? Our market intelligence experts can help. Request a FREE proposal.

Business Challenge

The client is a food packaging company in Europe.

Our client, a European food packaging company, wanted to diversify its revenue base away from the traditional contract packaging. They even noted that their current business model was eroding and becoming highly price-driven. They decided to introduce new packaging materials in the market based on demand. To do so, they needed help in identifying food packaging trends gaining popularity in Europe. In addition, they wanted to identify untapped market opportunities to capitalize on to drive sales. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

European food packaging company challenge #1: Leverage technology-enabled solution

As technology can now be embedded into packaging to provide the consumer with more convenience, security, and information, smart packaging materials were gaining popularity in the European food packaging market. The client even noted that major food packaging companies in Europe already embedded NFC chips, printed QR codes, and smart labels, which enabled customers to scan using a smartphone for more details on the product. As such, with Infiniti’s advanced solutions, they wanted to identify smart packaging trends that are gaining popularity in Europe.

Get a holistic view of the market with our qualitative and quantitative research. Contact us to leverage our market intelligence solution.

European food packaging company challenge #2: Transparent and clean labeling

With the top companies in the European food packaging market adopting transparent packaging and clear labeling to list out the contents of the product, transparent packaging was gaining popularity in the market. The client, therefore, wanted to identify alternatives undertaken by their competitors to keep pace with this market trend.

European food packaging company challenge #3: Rising need for portable packaging alternatives

The on-the-go lifestyle of European customers demanded food options that are easier to hold, grab, eat, and carry. To keep pace with this demand, top companies in the European food packaging market started putting in extra effort to make food packaging portable. The client, therefore, wanted to analyze the potential for portable packaging alternative in Europe for the next five years.

European food packaging company challenge #4: Rise in sustainability

The push for eco-friendly solutions and strict regulations prohibiting the use of plastic-based packaging materials in Europe necessitated packaging brands to ditch single-use plastic and provide recyclable or reusable plastic. To keep pace with this market demand, the client wanted to identify practices undertaken by other European food packaging companies to improve sustainability.

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Solutions Offered

Initially, the experts at Infiniti Research conducted European food packaging market research. The factors such as trends in consumer needs, shift in customer perception of value, and trends in industry cost drivers were taken into consideration.

The next phase involved market scanning and monitoring, which helped the client to understand European food packaging market size, market potential, profitability, and key success factors. A market trend analysis study was also conducted. This helped the client to understand packaging trends gaining popularity in the market. Also, the client was able to understand the rising need of sustainable and eco-friendly packaging alternatives. They were even able to identify technologies leveraged by the top companies in the European food packaging market to enhance operational efficiency and speed-up the manufacturing processes.

By conducting a competitive intelligence study, our experts helped the client to understand areas where they were losing ground or surpassing their competitors in terms of revenue and product capabilities.

Additionally, our experts helped the European food packaging company to predict consumer behavior by analyzing their past purchase behavior and spending patterns.

Results Obtained

Based on the insights obtained, the experts at Infiniti Research recommended the client to adopt flexible packaging alternative as they were eco-friendly, convenient, cost-effective, lightweight, and customizable. Also, they helped the client to embed NFC chips and printed QR codes, which helped customers to scan using a smartphone for more details on the product.

Within 6 months of introducing flexible packaging alternatives, the European food packaging company was able to exceed their revenue goal. They even signed a €1 million deal with one of the largest processed food manufacturers in Europe. And, this product currently contributes to approximately 40% of the organization’s revenue.

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Beverage packaging market

Enhancing ROI by 19% for a Beverage Packaging Company – Market Trend Analysis Engagement

Beverage Packaging Market Analysis

The global packaging industry is constantly evolving. The rapid pace of change has not only brought about exciting opportunities but has also put immense pressure on companies in the beverage packaging market to evolve and adapt. To sustain a leading edge in the marketplace, it has become imperative for beverage packaging companies to keep abreast with the trends and innovations in the market. This is where market trend analysis comes into play. Trend analysis helps companies to not only identify the latest trends but also to stay ahead of them.

Beverage Packaging Market

Interested to know the latest trends and innovations in the beverage packaging market? Our trend analysis solution can help. Request a FREE proposal today!

Business Challenge

The client is a well-known beverage packaging company based out of Central Europe. With the changing dynamics of the current marketplace, the client was struggling to understand and act on trends that impact their business. Also, the client noted an unexpected drop in their sales rate due to their inability to identify and adapt to the latest market changes.

The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the packaging company wanted to identify trends in terms of product innovation, competitor product features, new operations, and delivery models.

Beverage packaging market challenge 1: Changes in consumer needs and behavior

With consumers’ needs and requirements constantly changing, the client wanted to identify a specific trend in changing customer need and behavior to devise strategies to meet their current and potential demands.

Beverage packaging market challenge 2: Shifts in consumer perception of value

As customers are flooded with multiple choices in packaging, timely analysis of consumer needs is becoming important. Therefore, with Infiniti’s trend analysis solution, the client wanted to understand shifts in consumer perception of value to alter their business strategies accordingly.

Beverage packaging market challenge 3: Changing trends in industry cost drivers

Today’s ever-changing beverage packaging market demands businesses to be aware of changes in the composition of the cost drivers and also innovations that lead to lower-cost alternatives. Therefore, the client wanted to identify better packaging alternatives, which offer additional value and drive sales.

Beverage packaging market challenge 4: Evolving beverage packaging market landscape

The packaging industry client also wanted to analyze trends in terms of product innovations, competitor product features, and new operation and delivery models to stay ahead of their competitors.

Request a FREE proposal to know how our trend analysis solution will help you keep pace with market transformations and adapt to the requirements in today’s competitive marketplace.

Our Approach

Our experts conducted a market research study to help the client gather comprehensive insights into the trends and innovations in the European beverage packaging market. The experts also analyzed the current and past market behavior and dominant patterns of the European beverage packaging market. Also, the experts examined political, economic, social, technological, environmental, and legal implications of the beverage packaging market in Europe to identify the external factors that impacted the client’s business activities.

Results Obtained

Infiniti’s trend analysis helped the client to identify the current and future trends in the European beverage packaging industry. Based on the sales data obtained from trend analysis engagement, the client was able to understand factors that affected their stock’s value, irrespective of general market conditions. Furthermore, Infiniti’s trend analysis solution helped the company in the beverage packaging market to identify attractive investment opportunities that are currently showing an upward trend. The client also identified low-cost alternatives to attract more customers. With Infiniti’s trend analysis solution, the company also witnessed an increase in their sales rate. In addition, the company was able to enhance ROI by 19%.

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food packaging market

Identifying Trends and Opportunities in the US Food Packaging Market | Infiniti’s Market Trend Analysis Engagement

Food Packaging Market Analysis

Consumers’ rising demands for sustainability, convenience, and easy-to-use packaging alternatives are making food packaging companies far more complex than they were a decade ago. Also, due to recent innovations in the market and leading companies increasing investment into R&D, food packaging companies are compelled to keep abreast with market trends and innovations to stay ahead of the competition. However, this becomes difficult with the right partner to support in research and information needs. As such, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market trend analysis solution.

Food Packaging Market Analysis

Want to identify all the latest trends in the food packaging market and adapt to the fast-changing marketplace? Our market trend analysis solution can help. Request a FREE proposal!

Business Challenge

The client is a food packaging company based out of Germany.

Our client, a well-known food packaging company, was looking to expand their operations to the United States. Before expanding to the US, they wanted to gain detailed insights into the new market, in terms of trends, opportunities, and challenges. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, the client wanted to tackle challenges such as:

Food packaging market challenge #1: Sustainable packaging alternatives

The American consumers’ rising demand for environmentally friendly packaging alternatives has increased the adoption of more eco-conscious materials and containers across the United States. Also, the client noted that major food packaging companies in the US have already adopted new bioplastic formulations. With Infiniti’s market trend analysis solution, the company in the food packaging market wanted to understand all the sustainable packaging trends gaining popularity in the US.

Food packaging market challenge #2: Convenient on-the-go packaging

The busy lifestyle of American consumers demanded food packaging companies to focus on developing convenient on-the-go packaging materials. With Infiniti’s market trend analysis solution, the client wanted to analyze how the top companies in the US food packaging market adopted to this rising trend.

Food packaging market challenge #3: Transparent packaging

With transparent packaging gaining popularity in the US food packaging industry, the client wanted to identify the transparent packaging alternatives adopted by major companies in the US food packaging industry to give customers the satisfaction of buying good quality products.

Many businesses have failed to gain a leading edge in a new market due to the lack of understanding of the latest industry trends and transformations. Our market trend analysis solution can help you keep tabs on all the industry developments. Contact us today!

Solutions Offered

Our experts conducted US food packaging market analysis. The factors such as food packaging market size, trends, challenges, and food packaging market growth for the next five years were analyzed. We also conducted a competitive intelligence study to help the client identify their top ten competitors and gather comprehensive insights into their business plans and actions.

Furthermore, a market assessment study was conducted to analyze all the transformations occurring in the US food packaging market. The experts also helped the client to understand all food packaging market trends gaining popularity in the US market.

By leveraging Infiniti’s expertise in offering customer needs analysis, our experts helped the client to understand American consumers’ needs and demands regarding packaging alternatives. Also, the experts helped the client to understand the manufacturing processes adopted by their competitors in delivering high-quality packaging materials.

Results Obtained

With over 15 years of experience in helping global businesses in successfully gathering insights into a new market, our experts helped the company in the US food packaging company to understand industry trends and transformations and keep pace with the fast-changing marketplace.

By understanding the US food packaging markets’ demands, they were able to differentiate their products to drive sales. Also, they were able to gain maximum traction from American consumers by introducing products meeting the market demand. This helped the company in the food packaging market to achieve huge success in the US food packaging market and realize savings of over $3.7 million.

Our market trend analysis solution can not only help you keep abreast of the latest food packaging market trends but also stay ahead of them. Request for more info!

Pharmaceutical packaging market

Infiniti’s Market Intelligence Solution Helped a Pharmaceutical Packaging Company Exceed their Sales Expectation and Realize Savings of Over $3.7 Million

Pharmaceutical Packaging Market Overview

The global pharmaceutical packaging market is expected to witness remarkable growth over the next five years, triggered by increasing R&D, innovations in packaging materials, growth in the generics market, and rising trend of contract packaging. Although these transformations are opening up new opportunities for companies in the pharmaceutical packaging market, companies will also need to overcome certain market challenges and adhere to the medicine packaging standards of the region. However, assessing competition in local markets and developing an effective market entry strategy becomes difficult without the right market intelligence partner. As a result, companies in the pharmaceutical packaging market are now partnering with firms like Infiniti Research to leverage their expertise in offering custom market intelligence solution.

Want to know the potential for your products or services in a new market? Our market intelligence solutions can help. Request a FREE proposal now!

Business Challenge

The client is a pharma packaging company based out of Canada. The client wanted to understand the potential for their pharma packaging product and the competitive landscape in Europe. Additionally, before expanding their operations in the European market, they wanted to gain a better understanding of the prevailing and potential market opportunities in Europe. Also, they wanted to analyze factors, including investment environment, industry development, and competitors’ plans and actions.

Other key objectives the client wanted to achieve by leveraging Infiniti’s market intelligence services were:

Pharmaceutical packaging market challenge #1 – Handling and transportation

With Infiniti’s market intelligence solution, the client wanted to understand all the packaging alternatives leveraged by pharma companies in Europe to protect medicines from vibration and shock during the transportation process.

Pharmaceutical packaging market challenge #2 – Accommodating new biologics

With a multitude of new drugs being introduced each day, the client wanted to understand the packaging initiatives undertaken by top pharma companies in Europe to accommodate them. In addition, the client wanted to analyze the demand for silicone-free or low-silicone syringes in Europe.

Pharmaceutical packaging market challenge #3 – Preventing counterfeit products

The rise of counterfeit drugs increased challenges for companies operating in the pharmaceutical packaging market. This even compelled the companies in the pharmaceutical packaging market to incorporate scannable codes and hologram stickers to seal the packaging and ensure that genuine products stand out. The client, therefore, wanted to analyze all the risks facing the companies in the European pharmaceutical packaging market.

Market intelligence solutions can help companies in the pharmaceutical packaging market to analyze all the latest market opportunities and trends in a new or existing market. Contact us to know how our custom market intelligence solutions can help your business.

Solutions Offered

The experts at Infiniti Research conducted a European pharmaceutical packaging market research. This phase of the engagement helped the client to gain a better understanding of the current and future market potential for pharma packaging products in Europe. Based on our insights, the client also gained insights on the market demographics and competitive scenario.

The next phase of the market intelligence engagement involved market opportunity assessment. The insights obtained from Infiniti’s market opportunity assessment helped the client to review potential barriers to market entry and assess markets’ readiness for new offerings. In addition, the client was also able to identify the pharmaceutical packaging trends and alternatives that need to be focused on in the coming years.

Infiniti’s market intelligence engagement also involved risk assessment and competitive intelligence study. The insights obtained from this phase of the market intelligence engagement helped the client to analyze top companies in the European pharmaceutical packaging market and understand their business strategies and plans. Also, the client was able to assess all the industry risks impeding the business growth of pharma packaging companies in Europe.

Results Obtained

With Infiniti’s market intelligence engagement, the client was able to gain comprehensive insights into the European pharmaceutical packaging market landscape. They were also able to analyze factors such as industry development, investment environment, pharmaceutical packaging market size, and market opportunities.

This helped the client to evaluate the market potential for their products in Europe. Also, the client was able to successfully establish their foothold in the European pharmaceutical packaging market by devising an efficient go-to-market strategy. Within one year of entering the European market, the client was able to exceed their sales expectation and realize savings of over $3.7 million.

Packaging Challenges in the Pharmaceutical Industry

pharma packaging market

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competitor analysis

Transforming Production Processes and Increasing Market Share by 37% for a Food Packaging Company – Infiniti’s Latest Competitor Analysis Engagement

Competitor Analysis for Food Packaging Company

With technological progression and market advancements, the food packaging industry continues to evolve. Moreover, the trends in packaging such as the introduction of sustainable packaging practices, convenient on-the-go packaging, clean labels, and healthy choices have gradually increased the number of new entrants into the European food packaging market. This has made it vital for existing players in the European food packaging market to keep track of their competitors’ plan and actions and refine their existing business models to achieve maximum profitability. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering competitor analysis solution.

Do you know what your shortcoming are when compared to your competitors? If not, our experts can help you identify your strengths and weaknesses compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a food packaging company based out of Europe. The entry of new players drastically increased the competition in the European food packaging market. The client, therefore, was facing difficulties in competing with other major players, in terms of cost, quality, and capabilities in providing innovative packaging offerings for customers. Moreover, they were losing customers and market share to their competitors due to their inability to competitively price their products. This compelled them to reduce the price for their products, which subsequently resulted in a loss in profit margin by 7%.

Therefore, they approached the experts at Infiniti Research to leverage their expertise in offering competitor analysis solution. By leveraging Infiniti’s competitor analysis solution, the client wanted to explore ways to stay competitive in the market by distinguishing market disruptions, analyzing competitors, and developing strategic business plans.

By leveraging Infiniti’s competitor analysis solution, the client also wanted to tackle several other market challenges:

  • With the increasing demand for environmental-friendly packaging materials in Europe, the client was facing difficulties in adapting to the evolving market demands. With this, they were losing market share to their competitors who had already adopted environmental-friendly packaging strategies. Therefore, with Infiniti’s competitor analysis solution, the client wanted to analyze their competitors’ offerings in direct comparison to theirs and focus on enhancing their business processes.
  • The client noted that their competitors have already leveraged automation solutions in their business operations. With Infiniti’s competitor analysis solution, the client wanted to identify the technologies leveraged by their competitors. By doing so, they also wanted to adapt to the evolving technologies to maximize uptime and enhance their operations.
  • The client’s unstructured approach to marketing and sales resulted in huge capital losses for the company. By closely analyzing the strategies adopted by their competitors, the client wanted to refine their existing marketing models and devise marketing campaigns that drive maximum sales.
  • The client’s key competitors were offering discounts and other introductory offers to customers. With this, the client was compelled to reduce prices for their packaging materials. Therefore, by leveraging Infiniti’s competitor analysis solution, they wanted to analyze the pricing strategies followed by their competitors and competitively price their products.

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Solutions Offered and Value Delivered

Our experts followed a detailed four-phased competitor analysis approach to help the client tackle the industry challenges. The initial phase of the competitor analysis engagement involved identifying businesses offering similar products and services in the European packaging industry. The next phase of our competitor analysis engagement focused on identifying the client’s key competitors’ customer base. In the third phase of the competitor analysis engagement, the experts focused on evaluating the strengths and weaknesses of the client in comparison to their competitors. The last phase of our competitor analysis engagement involved conducting a competitive benchmarking analysis, competitor mapping, and also identifying the marketing approaches employed by the client’s competitors.

The insights obtained from Infiniti’s competitor analysis solution helped the client to gain detailed insights about their end-customers, current market position, and their key competitors. Understanding the needs and demand of their target customers helped the client to innovate their product offerings according to their customers’ requirements. By gaining detailed insights into their competitors’ key strategies and marketing approaches, the client was able to devise well-informed business plans to tailor their product offerings. Also, the experts at Infiniti Research recommended the client to apply automation solutions in their production process. This helped the client to enhance their production efficiency and better manage workflow.

Infiniti’s competitor analysis solution also helped the client to understand their competitors’ pricing strategies and make constant changes in their pricing plans. With Infiniti’s competitor analysis solutuon, the client was also able to balance quality and growth. Furthermore, Infiniti’s competitor analysis solution helped the packaging company to better allocate resources and enhance their market share by 37% within the course of one year.

CS info

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Importance of Competitor Analysis for Packaging Industry

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Our competitor analysis solution helped a banking company assess key competitors and devise an efficient strategy to establish themselves in the European market. Want to know the approaches underteken by the experts at Infiniti Research to help the client? Read the complete success story below.

Competitor Analysis for a Leading Banking Sector Client Helps Assess Key Competitors and Devise an Effective Strategy to Establish Themselves in the European Market

Customer satisfaction analysis

Packaging Company Improves Customer Retention with Infiniti’s Customer Satisfaction Analysis

Customer Satisfaction Analysis for a Packaging Company

Packaging directly influences purchasing intent and customer satisfaction. A recent study shows that customers are 20% more likely to purchase and use products if they are happy with the packaging. This is pressurizing companies in the packaging industry to innovate packaging by focusing on not only on the appearance, but also their functionality and safety. Moreover, as packaging is key to brand image, product trials, and repeat purchases, companies in the packaging industry are also forced to constantly measure customer satisfaction and make changes in their processes to enhance brand loyalty and customer retention. This is where companies realize the importance of leveraging customer satisfaction analysis.

Are you interested to know how satisfied your customers are with your products or services? Our customer satisfaction analysis can help. Request a FREE brochure to learn more about our services and other benefits of leveraging customer satisfaction analysis.

Business Challenge

The client is a global player in the packaging industry based out of Ireland. The company supplies packaging products to pharma, healthcare, and food industry. The client noted a dip in their sales rate due to their inability to adapt to rapid market changes. Also, lack of market access and advanced technology were making it more difficult for the company to satisfy their customers’ needs and requirements. The packaging company also started losing customers to their competitors.

The client, therefore, approached Infiniti Research to leverage their expertise in offering customer satisfaction analysis solution. With Infiniti’s customer satisfaction analysis solutions, they wanted to assess the changes in their customers’ behaviour and understand their needs to devise value maximization strategies to enhance the customer experience.

By leveraging Infiniti’s customer satisfaction analysis, the client also wanted to:

  • Understand the reasons behind customer churn and identify the market requirements
  • Identify competitors’ unique strategies that drive customer satisfaction
  • Identify the needs and requirements of customers regarding packaging
  • Understand the satisfaction rate of customers regarding various packaging materials
  • Understand the common characteristics of customers to target their unique needs
  • Understand customers’ perspective and build capabilities to gain a leading edge compared to their competitors

Solutions Offered

To help the client gain detailed insights into their customers’ requirements and measure customer satisfaction level, the experts at Infiniti Research conducted a customer satisfaction analysis. The factors such as customers’ needs, buying patterns, and reasons for customer churn were analyzed. Also, the experts analyzed the strengths and weaknesses of their competitors to build value maximization strategies to enhance market share.

Infiniti’s customer satisfaction analysis helped the client to improve their products according to customers’ requirements. The customer satisfaction analysis further helped the client to realize the increasing demand for sustainable packaging. This helped the client to focus more on sustainable packaging materials to drive sales. Also, the client was able to differentiate their product offerings according to customers’ needs and demands. This increased customer retention and gradually resulted in higher outcome for the company. With Infiniti’s customer satisfaction solution, the client was also able to enhance customer lifetime value. Moreover, customers’ suggestion for product improvement enabled great improvements in sales for the company.

Request a FREE proposal to know how our customer satisfaction analysis can help you improve customer loyalty and identify best practices to reduce customer churn.

Importance of Customer Satisfaction Analysis for Packaging Company

BENEFITS OF LEVERAGING CUSTOMER SATISFACTION ANALYSISWith rising customer expectations and demands, customer satisfaction analysis is becoming important for companies in the packaging industry to understand customers’ perspective of their products and services. Also, recent studies show that packaging directly influences customers’ buying behaviours and satisfaction levels. Therefore, it becomes imperative for packaging companies to leverage customer satisfaction analysis to understand customer’s evolving needs and adapt to today’s competitive marketplace.

CONTACT US to learn how customer satisfaction analysis can help you understand your customer’s experience with the brand.

European food packaging

Market Opportunity Analysis to Support Data-Driven Business Strategies for a Flexible Packaging Firm

With a growing focus on sustainability, flexible packaging is replacing traditional rigid packaging solutions. Also increasing market demand for consumer-friendly and sustainable packaging materials have propelled flexible packaging as a cost-effective alternative.

Despite the strong market demand for flexible packaging services, the entry of new players in the global flexible packaging market is projected to boost the market competition. This has made it vital for major players in the flexible packaging market to conduct market research and approach the right partners to provide intelligent business solutions.

Wondering how partnering with Infiniti Research can help you tackle market challenges? Request a FREE brochure to gain insights into our portfolio of services and their benefits for your business.

The Challenge 

A major flexible packaging company found several inefficiencies while trying to expand their business operations to the European market. The speed of transformative change, consumer perception of plastic, sustainability challenges, and difficulty in forecasting market size made this a complex undertaking for the team. The company also struggled with building up systems and processes to keep up with the escalating requirements of the flexible packaging market. All these challenges were further escalating the costs. With this, the client realized that assessing key competitors is not enough in this competitive market. It is vital for them to attain a wider understanding of the markets as a whole.

The company approached Infiniti Research for a solution to address the challenges and drive down the costs.

Are you facing similar challenges? If yes, our experienced market research experts can help. Request a FREE proposal to know how.

Our Approach 

Our market opportunity analysis experts leveraged various paid and non-paid databases, and other secondary sources of information to study the flexible packaging market in Europe. Also, they tracked the distribution channels of major competitors and conducted porter’s five forces analysis to examine the European flexible packaging industry’s competitive forces and likely profitability.

Key takeaways of this engagement 

  • Gained insights into market size estimate for the next 10 years
  • Identified factors affecting profitability and reduced time to market
  • Expanded their business operations around niche market segments

The client also achieved a 50% reduction in the total cost of operations and up to $13 million in potential annual operational savings.

Wondering how the client successfully achieved a spot in the European flexible packaging market? Download this FREE resource to gain detailed insights into this success story.

flexible packaging

Why Infiniti’s Market Opportunity Analysis Solution? 

Today, it is indispensable for organizations to understand the competitive landscape and market attractiveness to gain an edge over their peers. Market opportunity analysis helps organizations to effectively connect their products and services with their target customers. Market opportunity engagement also helps organizations comprehend the potential challenges and barriers to entry across niche market segments. Infiniti’s market opportunity analysis has helped various companies gain accurate and actionable data to devise effective go-to-market strategies.

CONTACT US to know how our solutions can help your business.

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