Category: Packaging Case Studies

European food packaging

Market Intelligence Engagement Helped a European Food Packaging Company to Sign a €1 Million Deal with a Processed Food Manufacturer

European Food Packaging Industry Overview

The coming years seem to be extremely promising for companies in the European food packaging industry, due to the upsurge in the demand for packaged and processed food products. Also, the busy lifestyle of Europeans has induced high demand for on-the-go, convenient food products largely. This has gradually increased the demand for portable packaging materials. Even companies in the European food packaging market are heavily investing in food packaging technologies, which are likely to push the market further.

On the contrary, strict regulations prohibiting the use of plastic-based packaging materials in Europe are likely to be a hindrance to the food packaging market growth. Therefore, it’s high time for companies in the European food packaging market to adopt smart, clean, convenient, and sustainable packaging alternatives to gain a leading edge in the market.

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European Food Packaging Industry

Business Challenge

The client is a food packaging company in Europe.

Our client, a European food packaging company, wanted to diversify its revenue base away from the traditional contract packaging. They even noted that their current business model was eroding and becoming highly price-driven. They decided to introduce new packaging materials in the market based on demand. To do so, they needed help in identifying food packaging trends gaining popularity in Europe. In addition, they wanted to identify untapped market opportunities to capitalize on to drive sales. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

European food packaging company challenge #1: Leverage technology-enabled solution

As technology can now be embedded into packaging to provide the consumer with more convenience, security, and information, smart packaging materials were gaining popularity in the European food packaging market. The client even noted that major food packaging companies in Europe already embedded NFC chips, printed QR codes, and smart labels, which enabled customers to scan using a smartphone for more details on the product. As such, with Infiniti’s advanced solutions, they wanted to identify smart packaging trends that are gaining popularity in Europe.

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European food packaging company challenge #2: Transparent and clean labeling

With the top companies in the European food packaging market adopting transparent packaging and clear labeling to list out the contents of the product, transparent packaging was gaining popularity in the market. The client, therefore, wanted to identify alternatives undertaken by their competitors to keep pace with this market trend.

European food packaging company challenge #3: Rising need for portable packaging alternatives

The on-the-go lifestyle of European customers demanded food options that are easier to hold, grab, eat, and carry. To keep pace with this demand, top companies in the European food packaging market started putting in extra effort to make food packaging portable. The client, therefore, wanted to analyze the potential for portable packaging alternative in Europe for the next five years.

European food packaging company challenge #4: Rise in sustainability

The push for eco-friendly solutions and strict regulations prohibiting the use of plastic-based packaging materials in Europe necessitated packaging brands to ditch single-use plastic and provide recyclable or reusable plastic. To keep pace with this market demand, the client wanted to identify practices undertaken by other European food packaging companies to improve sustainability.

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Solutions Offered

Initially, the experts at Infiniti Research conducted European food packaging market research. The factors such as trends in consumer needs, shift in customer perception of value, and trends in industry cost drivers were taken into consideration.

The next phase involved market scanning and monitoring, which helped the client to understand European food packaging market size, market potential, profitability, and key success factors. A market trend analysis study was also conducted. This helped the client to understand packaging trends gaining popularity in the market. Also, the client was able to understand the rising need of sustainable and eco-friendly packaging alternatives. They were even able to identify technologies leveraged by the top companies in the European food packaging market to enhance operational efficiency and speed-up the manufacturing processes.

By conducting a competitive intelligence study, our experts helped the client to understand areas where they were losing ground or surpassing their competitors in terms of revenue and product capabilities.

Additionally, our experts helped the European food packaging company to predict consumer behavior by analyzing their past purchase behavior and spending patterns.

Results Obtained

Based on the insights obtained, the experts at Infiniti Research recommended the client to adopt flexible packaging alternative as they were eco-friendly, convenient, cost-effective, lightweight, and customizable. Also, they helped the client to embed NFC chips and printed QR codes, which helped customers to scan using a smartphone for more details on the product.

Within 6 months of introducing flexible packaging alternatives, the European food packaging company was able to exceed their revenue goal. They even signed a €1 million deal with one of the largest processed food manufacturers in Europe. And, this product currently contributes to approximately 40% of the organization’s revenue.

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Beverage packaging market

Enhancing ROI by 19% for a Beverage Packaging Company – Market Trend Analysis Engagement

Beverage Packaging Market Analysis

The global packaging industry is constantly evolving. The rapid pace of change has not only brought about exciting opportunities but has also put immense pressure on companies in the beverage packaging market to evolve and adapt. To sustain a leading edge in the marketplace, it has become imperative for beverage packaging companies to keep abreast with the trends and innovations in the market. This is where market trend analysis comes into play. Trend analysis helps companies to not only identify the latest trends but also to stay ahead of them.

Beverage Packaging Market

Interested to know the latest trends and innovations in the beverage packaging market? Our trend analysis solution can help. Request a FREE proposal today!

Business Challenge

The client is a well-known beverage packaging company based out of Central Europe. With the changing dynamics of the current marketplace, the client was struggling to understand and act on trends that impact their business. Also, the client noted an unexpected drop in their sales rate due to their inability to identify and adapt to the latest market changes.

The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the packaging company wanted to identify trends in terms of product innovation, competitor product features, new operations, and delivery models.

Beverage packaging market challenge 1: Changes in consumer needs and behavior

With consumers’ needs and requirements constantly changing, the client wanted to identify a specific trend in changing customer need and behavior to devise strategies to meet their current and potential demands.

Beverage packaging market challenge 2: Shifts in consumer perception of value

As customers are flooded with multiple choices in packaging, timely analysis of consumer needs is becoming important. Therefore, with Infiniti’s trend analysis solution, the client wanted to understand shifts in consumer perception of value to alter their business strategies accordingly.

Beverage packaging market challenge 3: Changing trends in industry cost drivers

Today’s ever-changing beverage packaging market demands businesses to be aware of changes in the composition of the cost drivers and also innovations that lead to lower-cost alternatives. Therefore, the client wanted to identify better packaging alternatives, which offer additional value and drive sales.

Beverage packaging market challenge 4: Evolving beverage packaging market landscape

The packaging industry client also wanted to analyze trends in terms of product innovations, competitor product features, and new operation and delivery models to stay ahead of their competitors.

Request a FREE proposal to know how our trend analysis solution will help you keep pace with market transformations and adapt to the requirements in today’s competitive marketplace.

Our Approach

Our experts conducted a market research study to help the client gather comprehensive insights into the trends and innovations in the European beverage packaging market. The experts also analyzed the current and past market behavior and dominant patterns of the European beverage packaging market. Also, the experts examined political, economic, social, technological, environmental, and legal implications of the beverage packaging market in Europe to identify the external factors that impacted the client’s business activities.

Results Obtained

Infiniti’s trend analysis helped the client to identify the current and future trends in the European beverage packaging industry. Based on the sales data obtained from trend analysis engagement, the client was able to understand factors that affected their stock’s value, irrespective of general market conditions. Furthermore, Infiniti’s trend analysis solution helped the company in the beverage packaging market to identify attractive investment opportunities that are currently showing an upward trend. The client also identified low-cost alternatives to attract more customers. With Infiniti’s trend analysis solution, the company also witnessed an increase in their sales rate. In addition, the company was able to enhance ROI by 19%.

Request for more information to gain more insights into our services for companies in the beverage packaging industry.

food packaging market

Identifying Trends and Opportunities in the US Food Packaging Market | Infiniti’s Market Trend Analysis Engagement

Food Packaging Market Analysis

Consumers’ rising demands for sustainability, convenience, and easy-to-use packaging alternatives are making food packaging companies far more complex than they were a decade ago. Also, due to recent innovations in the market and leading companies increasing investment into R&D, food packaging companies are compelled to keep abreast with market trends and innovations to stay ahead of the competition. However, this becomes difficult with the right partner to support in research and information needs. As such, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market trend analysis solution.

Food Packaging Market Analysis

Want to identify all the latest trends in the food packaging market and adapt to the fast-changing marketplace? Our market trend analysis solution can help. Request a FREE proposal!

Business Challenge

The client is a food packaging company based out of Germany.

Our client, a well-known food packaging company, was looking to expand their operations to the United States. Before expanding to the US, they wanted to gain detailed insights into the new market, in terms of trends, opportunities, and challenges. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, the client wanted to tackle challenges such as:

Food packaging market challenge #1: Sustainable packaging alternatives

The American consumers’ rising demand for environmentally friendly packaging alternatives has increased the adoption of more eco-conscious materials and containers across the United States. Also, the client noted that major food packaging companies in the US have already adopted new bioplastic formulations. With Infiniti’s market trend analysis solution, the company in the food packaging market wanted to understand all the sustainable packaging trends gaining popularity in the US.

Food packaging market challenge #2: Convenient on-the-go packaging

The busy lifestyle of American consumers demanded food packaging companies to focus on developing convenient on-the-go packaging materials. With Infiniti’s market trend analysis solution, the client wanted to analyze how the top companies in the US food packaging market adopted to this rising trend.

Food packaging market challenge #3: Transparent packaging

With transparent packaging gaining popularity in the US food packaging industry, the client wanted to identify the transparent packaging alternatives adopted by major companies in the US food packaging industry to give customers the satisfaction of buying good quality products.

Many businesses have failed to gain a leading edge in a new market due to the lack of understanding of the latest industry trends and transformations. Our market trend analysis solution can help you keep tabs on all the industry developments. Contact us today!

Solutions Offered

Our experts conducted US food packaging market analysis. The factors such as food packaging market size, trends, challenges, and food packaging market growth for the next five years were analyzed. We also conducted a competitive intelligence study to help the client identify their top ten competitors and gather comprehensive insights into their business plans and actions.

Furthermore, a market assessment study was conducted to analyze all the transformations occurring in the US food packaging market. The experts also helped the client to understand all food packaging market trends gaining popularity in the US market.

By leveraging Infiniti’s expertise in offering customer needs analysis, our experts helped the client to understand American consumers’ needs and demands regarding packaging alternatives. Also, the experts helped the client to understand the manufacturing processes adopted by their competitors in delivering high-quality packaging materials.

Results Obtained

With over 15 years of experience in helping global businesses in successfully gathering insights into a new market, our experts helped the company in the US food packaging company to understand industry trends and transformations and keep pace with the fast-changing marketplace.

By understanding the US food packaging markets’ demands, they were able to differentiate their products to drive sales. Also, they were able to gain maximum traction from American consumers by introducing products meeting the market demand. This helped the company in the food packaging market to achieve huge success in the US food packaging market and realize savings of over $3.7 million.

Our market trend analysis solution can not only help you keep abreast of the latest food packaging market trends but also stay ahead of them. Request for more info!

Pharmaceutical packaging market

Infiniti’s Market Intelligence Solution Helped a Pharmaceutical Packaging Company Exceed their Sales Expectation and Realize Savings of Over $3.7 Million

Pharmaceutical Packaging Market Overview

The global pharmaceutical packaging market is expected to witness remarkable growth over the next five years, triggered by increasing R&D, innovations in packaging materials, growth in the generics market, and rising trend of contract packaging. Although these transformations are opening up new opportunities for companies in the pharmaceutical packaging market, companies will also need to overcome certain market challenges and adhere to the medicine packaging standards of the region. However, assessing competition in local markets and developing an effective market entry strategy becomes difficult without the right market intelligence partner. As a result, companies in the pharmaceutical packaging market are now partnering with firms like Infiniti Research to leverage their expertise in offering custom market intelligence solution.

Want to know the potential for your products or services in a new market? Our market intelligence solutions can help. Request a FREE proposal now!

Business Challenge

The client is a pharma packaging company based out of Canada. The client wanted to understand the potential for their pharma packaging product and the competitive landscape in Europe. Additionally, before expanding their operations in the European market, they wanted to gain a better understanding of the prevailing and potential market opportunities in Europe. Also, they wanted to analyze factors, including investment environment, industry development, and competitors’ plans and actions.

Other key objectives the client wanted to achieve by leveraging Infiniti’s market intelligence services were:

Pharmaceutical packaging market challenge #1 – Handling and transportation

With Infiniti’s market intelligence solution, the client wanted to understand all the packaging alternatives leveraged by pharma companies in Europe to protect medicines from vibration and shock during the transportation process.

Pharmaceutical packaging market challenge #2 – Accommodating new biologics

With a multitude of new drugs being introduced each day, the client wanted to understand the packaging initiatives undertaken by top pharma companies in Europe to accommodate them. In addition, the client wanted to analyze the demand for silicone-free or low-silicone syringes in Europe.

Pharmaceutical packaging market challenge #3 – Preventing counterfeit products

The rise of counterfeit drugs increased challenges for companies operating in the pharmaceutical packaging market. This even compelled the companies in the pharmaceutical packaging market to incorporate scannable codes and hologram stickers to seal the packaging and ensure that genuine products stand out. The client, therefore, wanted to analyze all the risks facing the companies in the European pharmaceutical packaging market.

Market intelligence solutions can help companies in the pharmaceutical packaging market to analyze all the latest market opportunities and trends in a new or existing market. Contact us to know how our custom market intelligence solutions can help your business.

Solutions Offered

The experts at Infiniti Research conducted a European pharmaceutical packaging market research. This phase of the engagement helped the client to gain a better understanding of the current and future market potential for pharma packaging products in Europe. Based on our insights, the client also gained insights on the market demographics and competitive scenario.

The next phase of the market intelligence engagement involved market opportunity assessment. The insights obtained from Infiniti’s market opportunity assessment helped the client to review potential barriers to market entry and assess markets’ readiness for new offerings. In addition, the client was also able to identify the pharmaceutical packaging trends and alternatives that need to be focused on in the coming years.

Infiniti’s market intelligence engagement also involved risk assessment and competitive intelligence study. The insights obtained from this phase of the market intelligence engagement helped the client to analyze top companies in the European pharmaceutical packaging market and understand their business strategies and plans. Also, the client was able to assess all the industry risks impeding the business growth of pharma packaging companies in Europe.

Results Obtained

With Infiniti’s market intelligence engagement, the client was able to gain comprehensive insights into the European pharmaceutical packaging market landscape. They were also able to analyze factors such as industry development, investment environment, pharmaceutical packaging market size, and market opportunities.

This helped the client to evaluate the market potential for their products in Europe. Also, the client was able to successfully establish their foothold in the European pharmaceutical packaging market by devising an efficient go-to-market strategy. Within one year of entering the European market, the client was able to exceed their sales expectation and realize savings of over $3.7 million.

Packaging Challenges in the Pharmaceutical Industry

pharma packaging market

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competitor analysis

Transforming Production Processes and Increasing Market Share by 37% for a Food Packaging Company – Infiniti’s Latest Competitor Analysis Engagement

Competitor Analysis for Food Packaging Company

With technological progression and market advancements, the food packaging industry continues to evolve. Moreover, the trends in packaging such as the introduction of sustainable packaging practices, convenient on-the-go packaging, clean labels, and healthy choices have gradually increased the number of new entrants into the European food packaging market. This has made it vital for existing players in the European food packaging market to keep track of their competitors’ plan and actions and refine their existing business models to achieve maximum profitability. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering competitor analysis solution.

Do you know what your shortcoming are when compared to your competitors? If not, our experts can help you identify your strengths and weaknesses compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a food packaging company based out of Europe. The entry of new players drastically increased the competition in the European food packaging market. The client, therefore, was facing difficulties in competing with other major players, in terms of cost, quality, and capabilities in providing innovative packaging offerings for customers. Moreover, they were losing customers and market share to their competitors due to their inability to competitively price their products. This compelled them to reduce the price for their products, which subsequently resulted in a loss in profit margin by 7%.

Therefore, they approached the experts at Infiniti Research to leverage their expertise in offering competitor analysis solution. By leveraging Infiniti’s competitor analysis solution, the client wanted to explore ways to stay competitive in the market by distinguishing market disruptions, analyzing competitors, and developing strategic business plans.

By leveraging Infiniti’s competitor analysis solution, the client also wanted to tackle several other market challenges:

  • With the increasing demand for environmental-friendly packaging materials in Europe, the client was facing difficulties in adapting to the evolving market demands. With this, they were losing market share to their competitors who had already adopted environmental-friendly packaging strategies. Therefore, with Infiniti’s competitor analysis solution, the client wanted to analyze their competitors’ offerings in direct comparison to theirs and focus on enhancing their business processes.
  • The client noted that their competitors have already leveraged automation solutions in their business operations. With Infiniti’s competitor analysis solution, the client wanted to identify the technologies leveraged by their competitors. By doing so, they also wanted to adapt to the evolving technologies to maximize uptime and enhance their operations.
  • The client’s unstructured approach to marketing and sales resulted in huge capital losses for the company. By closely analyzing the strategies adopted by their competitors, the client wanted to refine their existing marketing models and devise marketing campaigns that drive maximum sales.
  • The client’s key competitors were offering discounts and other introductory offers to customers. With this, the client was compelled to reduce prices for their packaging materials. Therefore, by leveraging Infiniti’s competitor analysis solution, they wanted to analyze the pricing strategies followed by their competitors and competitively price their products.

Our tailored and intelligent solutions empower our clients to make an informed business decision and maximize profitability. CONTACT US to learn more about our services their benefits for your business.

Solutions Offered and Value Delivered

Our experts followed a detailed four-phased competitor analysis approach to help the client tackle the industry challenges. The initial phase of the competitor analysis engagement involved identifying businesses offering similar products and services in the European packaging industry. The next phase of our competitor analysis engagement focused on identifying the client’s key competitors’ customer base. In the third phase of the competitor analysis engagement, the experts focused on evaluating the strengths and weaknesses of the client in comparison to their competitors. The last phase of our competitor analysis engagement involved conducting a competitive benchmarking analysis, competitor mapping, and also identifying the marketing approaches employed by the client’s competitors.

The insights obtained from Infiniti’s competitor analysis solution helped the client to gain detailed insights about their end-customers, current market position, and their key competitors. Understanding the needs and demand of their target customers helped the client to innovate their product offerings according to their customers’ requirements. By gaining detailed insights into their competitors’ key strategies and marketing approaches, the client was able to devise well-informed business plans to tailor their product offerings. Also, the experts at Infiniti Research recommended the client to apply automation solutions in their production process. This helped the client to enhance their production efficiency and better manage workflow.

Infiniti’s competitor analysis solution also helped the client to understand their competitors’ pricing strategies and make constant changes in their pricing plans. With Infiniti’s competitor analysis solutuon, the client was also able to balance quality and growth. Furthermore, Infiniti’s competitor analysis solution helped the packaging company to better allocate resources and enhance their market share by 37% within the course of one year.

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Our competitor analysis solution can help your company gain a leading edge in the market. Want to know how? Request for more info!

Importance of Competitor Analysis for Packaging Industry

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Our competitor analysis solution helped a banking company assess key competitors and devise an efficient strategy to establish themselves in the European market. Want to know the approaches underteken by the experts at Infiniti Research to help the client? Read the complete success story below.

Competitor Analysis for a Leading Banking Sector Client Helps Assess Key Competitors and Devise an Effective Strategy to Establish Themselves in the European Market

Customer satisfaction analysis

Packaging Company Improves Customer Retention with Infiniti’s Customer Satisfaction Analysis

Customer Satisfaction Analysis for a Packaging Company

Packaging directly influences purchasing intent and customer satisfaction. A recent study shows that customers are 20% more likely to purchase and use products if they are happy with the packaging. This is pressurizing companies in the packaging industry to innovate packaging by focusing on not only on the appearance, but also their functionality and safety. Moreover, as packaging is key to brand image, product trials, and repeat purchases, companies in the packaging industry are also forced to constantly measure customer satisfaction and make changes in their processes to enhance brand loyalty and customer retention. This is where companies realize the importance of leveraging customer satisfaction analysis.

Are you interested to know how satisfied your customers are with your products or services? Our customer satisfaction analysis can help. Request a FREE brochure to learn more about our services and other benefits of leveraging customer satisfaction analysis.

Business Challenge

The client is a global player in the packaging industry based out of Ireland. The company supplies packaging products to pharma, healthcare, and food industry. The client noted a dip in their sales rate due to their inability to adapt to rapid market changes. Also, lack of market access and advanced technology were making it more difficult for the company to satisfy their customers’ needs and requirements. The packaging company also started losing customers to their competitors.

The client, therefore, approached Infiniti Research to leverage their expertise in offering customer satisfaction analysis solution. With Infiniti’s customer satisfaction analysis solutions, they wanted to assess the changes in their customers’ behaviour and understand their needs to devise value maximization strategies to enhance the customer experience.

By leveraging Infiniti’s customer satisfaction analysis, the client also wanted to:

  • Understand the reasons behind customer churn and identify the market requirements
  • Identify competitors’ unique strategies that drive customer satisfaction
  • Identify the needs and requirements of customers regarding packaging
  • Understand the satisfaction rate of customers regarding various packaging materials
  • Understand the common characteristics of customers to target their unique needs
  • Understand customers’ perspective and build capabilities to gain a leading edge compared to their competitors

Solutions Offered

To help the client gain detailed insights into their customers’ requirements and measure customer satisfaction level, the experts at Infiniti Research conducted a customer satisfaction analysis. The factors such as customers’ needs, buying patterns, and reasons for customer churn were analyzed. Also, the experts analyzed the strengths and weaknesses of their competitors to build value maximization strategies to enhance market share.

Infiniti’s customer satisfaction analysis helped the client to improve their products according to customers’ requirements. The customer satisfaction analysis further helped the client to realize the increasing demand for sustainable packaging. This helped the client to focus more on sustainable packaging materials to drive sales. Also, the client was able to differentiate their product offerings according to customers’ needs and demands. This increased customer retention and gradually resulted in higher outcome for the company. With Infiniti’s customer satisfaction solution, the client was also able to enhance customer lifetime value. Moreover, customers’ suggestion for product improvement enabled great improvements in sales for the company.

Request a FREE proposal to know how our customer satisfaction analysis can help you improve customer loyalty and identify best practices to reduce customer churn.

Importance of Customer Satisfaction Analysis for Packaging Company

BENEFITS OF LEVERAGING CUSTOMER SATISFACTION ANALYSISWith rising customer expectations and demands, customer satisfaction analysis is becoming important for companies in the packaging industry to understand customers’ perspective of their products and services. Also, recent studies show that packaging directly influences customers’ buying behaviours and satisfaction levels. Therefore, it becomes imperative for packaging companies to leverage customer satisfaction analysis to understand customer’s evolving needs and adapt to today’s competitive marketplace.

CONTACT US to learn how customer satisfaction analysis can help you understand your customer’s experience with the brand.

European food packaging

Market Opportunity Analysis to Support Data-Driven Business Strategies for a Flexible Packaging Firm

With a growing focus on sustainability, flexible packaging is replacing traditional rigid packaging solutions. Also increasing market demand for consumer-friendly and sustainable packaging materials have propelled flexible packaging as a cost-effective alternative.

Despite the strong market demand for flexible packaging services, the entry of new players in the global flexible packaging market is projected to boost the market competition. This has made it vital for major players in the flexible packaging market to conduct market research and approach the right partners to provide intelligent business solutions.

Wondering how partnering with Infiniti Research can help you tackle market challenges? Request a FREE brochure to gain insights into our portfolio of services and their benefits for your business.

The Challenge 

A major flexible packaging company found several inefficiencies while trying to expand their business operations to the European market. The speed of transformative change, consumer perception of plastic, sustainability challenges, and difficulty in forecasting market size made this a complex undertaking for the team. The company also struggled with building up systems and processes to keep up with the escalating requirements of the flexible packaging market. All these challenges were further escalating the costs. With this, the client realized that assessing key competitors is not enough in this competitive market. It is vital for them to attain a wider understanding of the markets as a whole.

The company approached Infiniti Research for a solution to address the challenges and drive down the costs.

Are you facing similar challenges? If yes, our experienced market research experts can help. Request a FREE proposal to know how.

Our Approach 

Our market opportunity analysis experts leveraged various paid and non-paid databases, and other secondary sources of information to study the flexible packaging market in Europe. Also, they tracked the distribution channels of major competitors and conducted porter’s five forces analysis to examine the European flexible packaging industry’s competitive forces and likely profitability.

Key takeaways of this engagement 

  • Gained insights into market size estimate for the next 10 years
  • Identified factors affecting profitability and reduced time to market
  • Expanded their business operations around niche market segments

The client also achieved a 50% reduction in the total cost of operations and up to $13 million in potential annual operational savings.

Wondering how the client successfully achieved a spot in the European flexible packaging market? Download this FREE resource to gain detailed insights into this success story.

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Why Infiniti’s Market Opportunity Analysis Solution? 

Today, it is indispensable for organizations to understand the competitive landscape and market attractiveness to gain an edge over their peers. Market opportunity analysis helps organizations to effectively connect their products and services with their target customers. Market opportunity engagement also helps organizations comprehend the potential challenges and barriers to entry across niche market segments. Infiniti’s market opportunity analysis has helped various companies gain accurate and actionable data to devise effective go-to-market strategies.

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market intelligence

Building a Consumer Segmentation Strategy for a Leading Food Packaging Solutions Provider

Major challenges for food packaging companies revolve around the four factors - sustainability, durability, aesthetics, and cost. Click To Tweet

The food packaging industry is witnessing major technological advancements that are compelling leading food packaging companies and market researchers to focus on developing innovative packaging solutions. Also, the role of food packaging design in marketing and consumer appeal is growing considerably due which food packaging companies are focusing on addressing the concerns of consumer groups by implementing advanced technologies and intelligent solutions.

However, the future of the food packaging sector is quite secure owing to the development of smart packaging solutions that possess the capability to monitor and detect food spoilage. The challenges in ensuring food safety through excellence in food packaging design are many, but it is essential to address them systematically by devising an effective consumer segmentation strategy to drive growth strategically.

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The Business Challenge

  • The Client: A leading food packaging company

One of the leading food packaging companies in the US wanted to devise an effective consumer segmentation strategy to identify different focus groups. To develop a precise consumer segmentation strategy the client approached Infiniti Research to develop an effective consumer segmentation strategy. The client was looking at leveraging our expertise in consumer segmentation to analyze the consumer base and gain a clear understanding of their specific needs and requirements.


Consumer Segmentation Strategy Benefits

The food packaging industry is growing at a rapid pace, making it necessary for food packaging companies to adopt appropriate strategies to thrive in a complicated market. No matter which market you operate in, every customer needs to be treated as an individual owing to their specific needs and preferences. This is where ‘Consumer Segmentation’ comes into play. It’s nearly-impossible for food packaging companies to cater to consumer needs on an individual level. But, with the right consumer segmentation strategy, they come pretty close to achieving this objective.

However, for modern food packaging companies, devising a consumer segmentation strategy is no more a suggestion – it’s a necessity. It is essential to segment their consumer base into identifiable subgroups and develop precise marketing strategies for each focus group to drive growth. Our ‘consumer segmentation strategy’ solutions empower food packaging companies to focus on catering to the needs of their specific consumer segments.


Summary of Our Consumer Segmentation Strategy Engagement

Consumer segmentation

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Client’s Journey

The consumer segmentation experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on consumer groups, market requirements, and target market segments. With the aid of our consumer segmentation strategy, the food packaging company was able to analyze customer data to uncover meaningful insights and gain a better understanding of consumer segments.

Solution Benefits and the Business Impact

As with anything else, every consumer segmentation strategy has it own distinct pro and cons. However, the overarching goal of devising such a strategy remains the same i.e., identifying and connecting with the potential consumer base. The solution offered by our consumer segmentation experts helped the food packaging company to devise an effective consumer segmentation strategy to drive growth in each segment. By truly segmenting the potential consumer base, the client further gained a better understanding of their customers at an individual level and was able to expand its reach by targeting each consumer base individually.

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The complicated food packaging landscape poses several challenges for food packaging companies who are looking to establish themselves to drive business growth. However, the ultimate goal of devising a customer segmentation strategy is to understand consumer needs and offer services that make them engage with your brand on a regular basis. The trick here is to make your end-users realize the importance of your services and when they do its quite certain that they’ll continue to rely on your services indefinitely. Moreover, it’s notable that customer surveys play a major role in uncovering the key attributes that can be used to segment the consumers effectively.


A must-read case study for food packaging companies looking to develop an understanding of the importance of consumer segmentation strategy.

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Brand Strategy for A Leading Pharma Packaging Company Helps Enhance Brand Awareness

The pharma packaging market has been undergoing radical changes in the past decade to keep itself updated with newer innovative technologies for better serialization and to provide sustainable packaging solutions.

Serialization is a complicated practice and, therefore, needs to be implemented with extra care to avoid unpredicted costs. Additionally, the demand for sustainable pharma packaging has been steadily increasing and the pharmaceutical industry is not an exception to this trend. Due to growing demand and stricter regulations, manufacturers and brand owners are becoming more concerned about packaging sustainability. However, the main challenge is convincing consumers to choose your sustainable designs rather than competitor’s, as people now just assume that pharma packaging should be sustainable in the first place.

Business Issues

  • The client: Pharma packaging company

The client – a leading pharma packaging company – with business units spread across multiple geographies was facing certain predicaments in differentiating their products from that of the competitors. As a result, the pharma packaging company approached Infiniti to conduct a brand strategy engagement. The pharma packaging company wanted to evaluate the authenticity of the organization and drive effective marketing campaigns to improve brand awareness.

How Can Brand Strategy Help Companies in the Pharmaceutical Industry?

With the help of a robust brand strategy engagement, pharma packaging companies can successfully generate revenues and further create a strong brand equity. Moreover, a well-defined and executed brand strategy helps firms directly connect to the consumers’ emotions, needs, and competitive environments.


Summary of our Brand Strategy Engagement

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Client Journey

Infiniti’s brand strategy experts followed an extensive research methodology and carried out interviews and discussions with stakeholders in the pharmaceutical industry to help the client fine-tune their marketing strategies and maximize competitiveness across markets. The brand strategy experts also collated information from sources such as industry forums, company presentations, and newsletters to help the client enhance brand awareness.

The Solution Benefits and the Business Impact

The pharma packaging client gained in-depth insights into the competitive landscape, which helped them to enhance the brand’s performance. With the help of Infiniti’s brand strategy engagement, the client also improved brand recognition, built credibility, and increased the overall advertising effectiveness. The pharma packaging firm also built a customer-focused marketing strategy to scale their position across emerging markets.

The Future

Producing sustainable, yet functional, packaging is a test for any industry but even more so for the pharmaceutical industry, where regulations and patient safety take precedence. Additionally, while consumers and retailers are shifting to a more environmentally conscious mindset, they prefer safe, high-quality and easy to use medicines. Therefore, to achieve this, companies must start incorporating smart manufacturing processes, using eco-friendly materials, including recycled paper, board, and corn-starch, all of which are biodegradable.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the pharma packaging industry

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