Identifying Trends and Opportunities in the US Food Packaging Market | Infiniti’s Market Trend Analysis Engagement

September 3, 2019

Food Packaging Market Analysis

Consumers’ rising demands for sustainability, convenience, and easy-to-use packaging alternatives are making food packaging companies far more complex than they were a decade ago. Also, due to recent innovations in the market and leading companies increasing investment into R&D, food packaging companies are compelled to keep abreast with market trends and innovations to stay ahead of the competition. However, this becomes difficult with the right partner to support in research and information needs. As such, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market trend analysis solution.

Food Packaging Market

Want to identify all the latest trends in the food packaging market and adapt to the fast-changing marketplace? Our market trend analysis solution can help. Request a FREE proposal!

Business Challenge

The client is a food packaging company based out of Germany.

Our client, a well-known food packaging company, was looking to expand their operations to the United States. Before expanding to the US, they wanted to gain detailed insights into the new market, in terms of trends, opportunities, and challenges. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, the client wanted to tackle challenges such as:

Challenge #1: Sustainable packaging alternatives

The American consumers’ rising demand for environmentally friendly packaging alternatives has increased the adoption of more eco-conscious materials and containers across the United States. Also, the client noted that major food packaging companies in the US have already adopted new bioplastic formulations. With Infiniti’s market trend analysis solution, the company in the food packaging market wanted to understand all the sustainable packaging trends gaining popularity in the US.

Challenge #2: Convenient on-the-go packaging

The busy lifestyle of American consumers demanded food packaging companies to focus on developing convenient on-the-go packaging materials. With Infiniti’s market trend analysis solution, the client wanted to analyze how the top companies in the US food packaging market adopted to this rising trend.

Challenge #3: Transparent packaging

With transparent packaging gaining popularity in the US food packaging industry, the client wanted to identify the transparent packaging alternatives adopted by major companies in the US food packaging industry to give customers the satisfaction of buying good quality products.

Many businesses have failed to gain a leading edge in a new market due to the lack of understanding of the latest industry trends and transformations. Our market trend analysis solution can help you keep tabs on all the industry developments. Solutions Offered

Our experts conducted US food packaging market analysis. The factors such as food packaging market size, trends, challenges, and food packaging market growth for the next five years were analyzed. We also conducted a competitive intelligence study to help the client identify their top ten competitors and gather comprehensive insights into their business plans and actions.

Furthermore, a market assessment study was conducted to analyze all the transformations occurring in the packaging market. The experts also helped the client to understand all trends gaining popularity in the US market.

By leveraging Infiniti’s expertise in offering customer needs analysis, our experts helped the client to understand American consumers’ needs and demands regarding packaging alternatives. Also, the experts helped the client to understand the manufacturing processes adopted by their competitors in delivering high-quality packaging materials.

Results Obtained

With over 15 years of experience in helping global businesses in successfully gathering insights into a new market, our experts helped the company in the US food packaging company to understand industry trends and transformations and keep pace with the fast-changing marketplace.

By understanding the US market’s demands, they were able to differentiate their products to drive sales. Also, they were able to gain maximum traction from American consumers by introducing products meeting the market demand. This helped the company in the food packaging market to achieve huge success in the US food packaging market and realize savings of over $3.7 million.

Our market trend analysis solution can not only help you keep abreast of the latest food packaging market trends but also stay ahead of them. Request for more info!

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.