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Category: Market Intelligence Case Studies

Chinese biopharmaceuticals market industry

A Chinese Biopharmaceutical Market Client Improved the Agility of Operating Model for Therapeutic Areas to Better Handle Demand Shocks Using Custom Market Research Solution

Chinese Biopharmaceuticals Market Overview

The Chinese biopharmaceuticals market is projected to witness substantial growth through 2022. The market is largely driven by the growing geriatric population, increasing chronic diseases, and rising inclination toward targeted therapy. Also, the huge demand for biopharmaceutical is facilitated by an accelerating focus on research and related investment. However, COVID-19 has had a negative impact on the economy and therefore healthcare expenditure, hampering the Chinese biopharmaceuticals market growth. In these unprecedented times, the world is looking towards the biopharmaceuticals and medical-products industry for a response. As such, companies in the Chinese biopharmaceuticals industry must gauge the impact of COVID-19 on their business operations and respond appropriately, based on individual positions, capabilities, and goals.

The COVID-19 crisis is fundamentally changing how companies in the biopharmaceuticals sector operate in China, as it has put short-term pressure on budgets and undermined market fundamentals. Our business continuity support solutions can help biopharmaceutical companies to combat the business impact of the COVID-19. Request a complimentary proposal here.

Business Challenges Faced:

Our client, a biopharmaceutical company, based out of China, faced challenges in preparing for possible site closures and distribution delays, evaluating the need for new sources of supply for raw materials, and introducing new safety measures. Also, the Chinese biopharmaceuticals market client faced difficulties in identifying immediate implications across the value chain and responding to huge spikes in demand. Additionally, they faced challenges in evaluating bold moves, such as undertaking M&A in adjacent segments and deepening integration between digital and health tech. As a result, the company witnessed a huge decline in profits and encountered cash management challenges. The client, therefore, wanted to develop contingency plans for launches over the next six to 12 months, recognizing that health systems are coming under enormous strain in many markets. Also, they wanted to accelerate productivity improvements to respond to the pricing and access challenges that major economic shocks could bring. They chose to partner with Infiniti Research to leverage their expertise in offering custom market research solution.

With custom market research solution, the Chinese biopharmaceuticals market client also wanted to:

  • Adapt their operating models to reflect shifting patient flows
  • Develop GTM (go-to-market) models that will serve as points of differentiation
  • Manage the risk of clinical trial disruption
  • Engage constructively on changing policies

In response to the coronavirus outbreak, some surface biopharmaceutical companies are developing contingency plans, while others are adopting strategic initiatives. Is your organization prepared to combat the COVID-19 pandemic challenges? If not, contact us to know how our business continuity solutions can help you to combat the business impacts of the COVID-19.

Our Integrated Approach:

  • The experts at Infiniti Research identified the immediate challenges that COVID-19 presents to the client’s workforce, customers, technologies, and business partners. Our experts also identified immediate implications across the value chain, by market and by therapeutic area. We also identified the challenges and areas where the disruptions from the pandemic may accelerate change.
  • The second phase involved identifying cost-effective technologies and tools to help the client engage with healthcare professionals, such as telemedicine or remote consultation. Additionally, we helped the client in developing contingency plans for launches over the next six to 12 months.
  • The third phase included working closely with industry peers to shape new modes of engagement with regulatory bodies and establishing trial infrastructure that are better equipped to withstand future disruptions with more robust data management, remote trial capabilities, and real-world-evidence-based regulatory processes.

Business Outcome

With Infiniti’s custom market research solution, the Chinese biopharmaceuticals market client was able to address near-time cash management challenges and create a detailed plan to return the business to scale quickly as COVID-19 issue evolves. Also, our experts helped the client to evaluate the need for new sources of supply for raw materials, active pharmaceutical ingredients (APIs), and outsourced products and ensure business continuity. Besides, the client was able to accelerate their transformation, especially in using digital tools and adopting digital channels to engage with healthcare professionals, such as telemedicine or remote consultation.

Our experts also helped the client to accelerate productivity improvements to respond to the pricing and access challenges and increase the agility of operating models for therapeutic areas to better handle demand shocks. By deepening collaborations in R&D, the Chinese biopharmaceuticals market client was able to accelerate the approval of vaccines and therapeutics.

Additionally, our experts helped the client to establish trial infrastructure and regulations that are better equipped to withstand future disruptions. The client was also able to plan for other critical challenges such as biosecurity hazards and cybersecurity threats. Besides, the Chinese biopharmaceuticals market client was able to develop new contracts and closer relationships with health systems, payers, healthcare professionals, and patients.

Request more info to learn more about our business continuity solutions and their benefits for your business.

Market opportunity analysis

An Automotive Company Achieved Significant Service Level Improvement and Profit Growth with Market Opportunity Analysis

Although the German automotive sector has been witnessing a positive growth over these years, a host of geographical and technological developments are expected to disrupt the automotive market over the next five years. The automotive industry is undergoing dramatic changes owing to the acceleration of technological innovation, evolving customer expectations, and rapidly changing market requirements. These rapid changes in the automotive sector compel automakers to take full advantage of the expected changes and capture the resulting new opportunities. This is where Infiniti steps in with its best-in-class market opportunity analysis. Infiniti’s market opportunity analysis can help automotive companies to make smarter choices in their market development strategies in order to maintain stronger positions in the future.

Challenge:

The client is an automotive manufacturer and supplier based out of Germany.

The client experienced a serious decline in sales for two consecutive years. Consequently, the company started losing its market share. They even noted that their competitors were winning with their new product offerings and superior levels of customer service. Also, they realized that their production model did not meet the market requirement. To manage cost and deliver quality, the client needed to rethink its operations model. Besides, they wanted to revamp their production model by identifying the latest opportunities and market developments. They partnered with Infiniti Research to leverage their expertise in offering market opportunity analysis. By partnering with Infiniti Research, the client also wanted to reduce complexity and improve their manufacturing and purchasing.

The COVID-19 outbreak has had a major impact on the global automotive sector. Automakers must evaluate the impact of the crisis on their business operations and prepare for the rebound. Our COVID-19 business continuity support solutions can help you to achieve this objective. Request a FREE proposal here.

Approach:

In the initial phase of the market opportunity analysis, the experts worked closely with the client to develop and implement a three-phased strategy.

The initial phase of the market opportunity analysis involved strategy development. This involved analyzing market growth and trends, identifying customer needs, and analyzing competitor positioning. Besides, by leveraging market opportunity analysis, the experts evaluated the client’s financial and operational objectives and challenges.

In the second phase of the market opportunity analysis engagement, the experts developed an entirely new approach to purchasing and supplier relationships. Besides, the experts conducted a thorough analysis of the actual contribution of each product line and determined attractive product lines.

In the last phase of the market opportunity analysis engagement, the experts determined key drivers of profitability and success and benchmarked competitors on costs, service, and profitability.

Outcome:

With Infiniti’s market opportunity assessment, the client experienced a significant service level improvement and profit growth. Also, with market opportunity analysis, they were able to improve their performance substantially.

Besides, Infiniti’s marketing opportunity analysis helped the client to:

  • Install new scheduling systems in each plant
  • Improve stability, eliminate off-line repairs, and eliminate the root causes of scheduling problems
  • Reduce the complexity of vehicle market offerings
  • Alter vehicles to better meet customer needs and requirements
  • Identify key market penetration success factors that maximized potential sales and delivered the most attractive market opportunities
  • Gain an understanding of the growth trends from a customer perspective
  • Implement a demand-pull production model

We have helped clients across various industries to achieve extraordinary outcome during the COVID-19 crisis. Contact us to know our COVID-19 business continuity support solutions can help your organization to emerge stronger post the COVID-19 crisis.

Custom market research

Custom Market Research Solution Helps an Insurance Company to Achieve Savings of Over $1.2 Million

Currently, the US insurance sector is going through a period of turmoil. Low-interest rate and persistent barriers to growth, shifting demographics, and rising customer expectations are increasing challenges for companies operating in the global insurance industry. To succeed in the long-run, insurance companies will need to stay current with the market trends, competitors’ strategies, and evolving customer needs and demands. This is where Infiniti Research steps in with its best-in-class custom market research solution. Infiniti’s custom market research solution can help clients in insurance industries to keep pace with market developments and industry changes.

Low-interest rate, slow growth, and evolving regulations are increasing challenges for companies in the insurance industry. Our custom market research solution can help insurance companies to get a holistic and more accurate view of the market to make informed business decisions. RFP here.

Business Challenge:

The client is an insurance company based out of the United States.

Owing to declining investment yields and slowing market growth, the client encountered a steady decline in profit margins. Also, the client had to spend a large part of their discretionary budget on being compliant and on building systems and processes to keep up with the escalating requirements in the market. Besides, their inability to build a strong digital distribution platform for delivering intuitive and personalized experiences for consumers made it difficult for them to maintain profitability. Consequently, they were losing ground to their competitors. To achieve operational excellence and cost-efficiency, they wanted to understand market developments and keep pace with industry changes. To do so, they chose to partner with Infiniti Research to leverage their expertise in offering custom market research solution.

To gain a competitive advantage in today’s competitive marketplace, insurance companies need to improve their cost efficiency and achieve operational excellence. Our custom market research solution can help you to achieve these strategic objectives. Contact us here.

Our Integrated Approach

As a part of the custom market research solution, 100+ in-depth interviews were conducted with market experts, stakeholders, and business executives in the US insurance industry. Based on these insights, our experts provided recommendations to the client on the emerging market trends and opportunities.

Also, our experts analyzed critical factors including investment environment, industry development, industry capacity, and marketing channels. Besides, an analysis of the current and future market potential, spend, value chain, and market trends in the insurance industry was conducted at a global level.

In addition to this, in-depth industry research covering market size, distribution channel analysis, market trends, competitive landscape, legislation, and company profiles were conducted as a part of the custom market research engagement.

Business Outcome

By leveraging Infiniti’s custom market research solution, the client was able to focus on improving their loss ratios through a diverse set of measures, including portfolio mix diversification, improved risk selection and pricing, and stronger risk management. Besides, the client applied lessons and leading practices from other markets around the world to increase efficiencies and lower costs in risk and compliance. The experts also helped the client to identify the best InsurTech companies in the United States. The collaboration with InsurTech companies helped the client to accelerate digitization journey and fulfill their longer-term transformation plans. In addition to this, the effective use of advanced technology helped the client to develop new value propositions and new business models.

Within one year of leveraging our custom market research analysis, the client was able to achieve operational excellence, manage regulatory pressures, digitize distribution, master disruptive technology, and navigate the market risks. This subsequently helped the client the insurance service provider to achieve savings of over $1.2 million.

Want to know how our custom market research services can help your business? Request more info here.

Canadian steel manufacturing

Preparing a Canadian Steel Manufacturing Industry Client for the Post- COVID-19 Era with Custom Market Intelligence Solution

Canadian Steel Manufacturing Industry Overview

As the COVID-19 pandemic shows no signs of slowing down, companies in the Canadian steel manufacturing industry are facing operational and financial challenges. Also, travel restrictions, quarantines, and workforce shortages are increasing challenges for companies in the Canadian steel manufacturing industry to fulfil their contractual obligations to their existing customers. Besides, supply shortages, fulfillment delays, and increasing transportation costs are making it difficult for steel manufacturing companies to maintain profitability. As such, manufacturing firms will need to look beyond their own economic viability and plan for the post-COVID-19 era.

This success story provides comprehensive insights into how Infiniti’s custom market intelligence solution helped a Canadian steel manufacturing industry client to centralize cash management, reassess business plans, build a resilient supply chain, and prepare for the post-COVID-19 era.

How can companies in the Canadian steel industry prepare for the rebound and ensure business continuity? Our market intelligence solutions can help clients in the steel industry to understand the change in volumes and values post the COVID-19 crisis. Request a FREE proposal.

Business Challenge

Our client, a Canadian steel manufacturing company, witnessed continued downward pressure on the product demand owing to the COVID-19 crisis. Also, the client faced cash-flow liquidity challenges and difficulties in managing debt obligations. Besides, the Canadian steel manufacturing industry client encountered continued weakening links in their supply chain as some of their vendors and suppliers faced operational challenges. Consequently, the client witnessed a decline in sales by 60% compared to previous months. This subsequently impacted the company’s profit margins. They wanted to revamp their traditional operating model, address technology gaps, and build business continuity strategies to succeed in the post-COVID-19 world. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solutions.

Other key objectives of the Canadian steel manufacturing industry client were:

  • Identify potential market risks and devise contingency plans in case of unexpected disruptions
  • Reengineer their supply chain and build a resilient supply chain for the future
  • Increase real-time visibility into every part of the supply chain
  • Rebuild demand forecasting and capacity models for developing resiliency in the face of future demand shocks

For a detailed evaluation of the impact of the coronavirus outbreak on your business operations, contact us here.

Our Integrated Approach

In the initial phase, the experts at Infiniti Research worked closely with the Canadian steel manufacturing market client’s production, sales, and financial team to understand the extent of the impact caused by the rapidly spreading COVID-19 pandemic. Also, the experts reviewed the company’s capital and corporate cost budgets to identify marginal investments. After conducting a thorough analysis, the experts helped the client to devise strategies and plans to retain and deploy the workforce during the slowdown. In addition to this, the experts helped the client to evaluate automation solutions to reduce the number of workers on the factory floor.

In the next phase of the engagement, the experts identified potential weak lines in the supply chain, especially in regions already affected and likely to be impacted by the COVID-19. Also, the experts identified vendors and suppliers to help the client with their raw materials requirements. While selecting vendors, the experts assessed factors such as potential exit charges, permanent establishment status, and preservation of tax attributes on the movement of goods.

The final phase of the engagement involved experimenting with radical designs of supply chain models and building a resilient supply chain.

Business Outcome

By leveraging Infiniti’s market intelligence solution, the client was able to identify divesting non-core and underperforming assets and identify new ways to reduce cash outflows. As recommended by the experts at Infiniti Research, the client outsourced some corporate functions and achieved a reduction in operating costs. Besides, the Canadian steel manufacturing industry client was able to devise risk mitigation programs for employees who worked on-site.

The experts also helped the client to identify potential weak lines in the supply chain and devise supply chain risk management strategies. Furthermore, by closely reviewing inventory position and assessing supply chain complexities, they were able to adjust inventory for the post-covid-19 period. In addition to this, the client was able to revamp their traditional operating model, centralize cash management, address technology gaps, and build business continuity strategies to succeed in the post-COVID-19 world.

Want to know more about our COVID-19 business continuity support solutions? Request more info here.

US e-commerce industry

Inventory Management Solution Reduces Order-to-Ship Timing From 4 Days to 48 Hours for a US E-commerce Industry Client

US E-commerce Industry Overview

The shopping habits and spending patterns have shifted dramatically from what it was ten years ago. Today, customers expect their groceries and apparels to arrive on their doorsteps quickly and demand the ability to track their items every step of the way. Moreover, as companies the US e-commerce industry are now offering ‘next day’ or even ‘same day’ delivery, small e-commerce companies are in the need to adjust their supply chain operations and keep up with these trends. To stay competitive, small companies in the US e-commerce industry will need to optimize their warehouse setup and enhance the order fulfillment process.

Nearly 60% of Americans say they are willing to shift to other e-commerce companies that can offer same day or next day delivery. By supporting you in revamping your supply chain operations, we can help you to achieve this strategic objective. RFP here.

Business Challenge

A medium-sized US e-commerce industry client encountered a steady decline in sales for two consecutive years. Also, as leading e-commerce companies in the US started implementing new operating models supporting same-day delivery, the client was losing ground to competitors. The US e-commerce industry client, therefore, wanted to assess their supply chain complexities, implement vendor compliance programs, and make the inbound supply chain more efficient. However, this required demand forecasting and real-time inventory tracking. The US e-commerce industry client, therefore, sought to collaborate with Infiniti Research to leverage their expertise in offering inventory management solution.

Other challenges faced by the US e-commerce industry client were:

  • Lack of adequate infrastructure
  • Lack of real-time inventory tracking process throughout the supply chain
  • Siloed logistics management system
  • Lack of visibility across multiple channels and warehouses
  • Lack of understanding of demand fluctuations for product category over time
  • Lack of ability to forecast future demand, including seasonal changes
  • Lack of ability to set minimum viable stock levels

Efficiency, agility, and great customer service are crucial when it comes to achieving success in the e-commerce industry. We can help you achieve all these strategic objectives. Contact us here.

Our Integrated Approach

In the initial phase of the inventory management solution, the experts worked closely with the client’s supply chain team to understand their supply chain complexities and develop a supply chain engagement model. Also, the experts analyzed a list of key components, including plant location and size, warehouse designs, delivery models, and warehouse efficiency models. Besides, the experts focused on maximizing space efficiency to help the client keep their inventory organized.

The second phase involved identifying third-party services providers to help the client implement an automated storage and retrieval system.

The third phase of the engagement involved conducting geographic market segmentation to help the client categorize their valuable customers based on their locality. Based on this data, the experts recommended the client to invest in warehouse space and distribution centers in areas with highest product demand.

The fourth phase involved demand forecasting analysis. In this phase, the experts helped the client to better forecast future demands based on previous sales data. Also, the experts helped the US e-commerce industry client to forecast future trends in consumer spending and adjust inventory levels accordingly.

The final phase of the inventory management solution involved identifying third-party service providers to implement real-time inventory tracking system and helping the US e-commerce industry client to keep track of their inventory throughout the supply chain.

Business Outcome

Infiniti’s inventory management solution helped the US e-commerce industry client to make the inbound supply chain more efficient, set up multi-distribution center operation, increase the number of picked orders per day, and reduce outbound shipping costs.

The US e-commerce industry client was also able to understand basic product category demand and stock up products with the highest demand. By implementing SCM software, the client was able to keep a pulse on inventory, gather real-time inventory data within one convenient system, and take advantage of opportunities and boost sales.

Besides, the client was able to optimize their warehouse setup, develop an inventory management framework to coordinate supplies at multiple locations, and speed up shipping processes. The client was also able to optimize functions such as forecast-to-stock, order-to-cash, prepare effective production schedules, and optimize inventory levels to significantly lower operating costs.

With the insights obtained from Infiniti’s inventory management solution, the US e-commerce industry client was able to streamline their supply chain structure, set up warehouse space and distribution centers in areas with highest product demand, and reduce order-to-ship timing. Besides, the implementation of automated storage and retrieval system helped the client to automatically place and retrieve loads from warehouse locations with precision, accuracy, and speed.

Within six months of leveraging our inventory management solution, the US e-commerce company reduced order-to-ship timing from 4 to 48 hours, achieved annual transportation cost savings of around 25%, and realized savings of over $2.3 million.

Want to know more about our services? Request more info here!

demand and supply

Building a Resilient Supply Chain for a CPG Company to Navigate the Covid-19 Crisis Using Demand and Supply Mapping Solution

The coronavirus outbreak has put many industries in a state of flux, and the consumer packaged goods sector is hardly an exception. Shortage of essential supplies and empty shelves of supermarkets are some of the visible impacts of the global supply chain disruptions caused by the Covid-19 pandemic in the CPG industry. Consumer packaged goods companies that are dependent on global sourcing are severely impacted as major countries such as China and the US have temporarily stopped global exports. If the same situation continues, it could create severe impacts on the global economy and lead to an unforeseen disruption of business operations. As such, consumers packaged companies should take actions to mitigate supply chain disruptions and build a resilient supply chain for the future.

For an in-depth market analysis on how COVID-19 is impacting your industry and data-driven insights to plan your next moves, request a FREE proposal.

Business Challenge

The client is a leading player in the Canadian CPG market. Leveraging over 20 years of experience, the client operates over 150+ retail outlets in and around Canada.

As the consumer packaged goods manufacturer solely depended on China for its raw materials, the rapid spread of the covid-19 pandemic compelled the client to bring operations to a complete stop. This subsequently resulted in a palpable short-term impact on the company. Even the client was unable to serve their customers’ demands due to warehouse discrepancies and inventory shortages. In an attempt to cover up for the losses and reassure customer trust, the client was looking to understand the demand impact specific to the business and devise short-term demand-supply synchronization strategy. However, considering the complexities involved owing to the rapid spread of the covid-19 pandemic, this seemed to be an uphill task that required understanding changing customer buying behavior and activating alternative sources of supply. This is when the client sought to collaborate with Infiniti Research to leverage their expertise in offering demand and supply mapping.

By leveraging Infiniti’s demand and supply mapping solution, the client also wanted to:

  • Conduct scenario planning to assess the impact of the covid-19 pandemic on their business operations
  • Determine required supplies and manage demand and supply requirements
  • Identify the company’s direct suppliers and understand their ability to meet supply requirements and potential risks
  • Understand the flexibility of key suppliers to shift production and purchase order fulfilment to other locations
  • Activate secondary supplier relationship to secure additional inventory and capacity
  • Improve visibility to supply chain risks
  • Focus on production scheduling agility

We have helped leading retailers and businesses globally with robust market intelligence and timely insights to formulate well-rounded, data-driven business decisions. Contact us here.

Our Integrated Approach

As a part of the demand and supply mapping engagement, the experts at Infiniti Research followed a four-phased approach.

#1: The initial phase of the demand and supply mapping engagement involved creating transparency on the multitier supply chain. This involved working closely with production teams to identify materials sourced from high-risk prone areas due to the coronavirus outbreak. This phase of the demand and supply mapping engagement also involved establishing a recovery plan for critical suppliers.

#2: The next phase of the demand and supply mapping engagement involved optimizing production and distribution capacity. Also, aligning IT system and support to ensure employee safety and support work requirements was done. Besides, the experts at Infiniti Research focused on conducting scenario planning to understand the impact of the covid-19 pandemic on the client’s operations.

#3: The third phase of the demand and supply mapping engagement involved managing cash flow. The experts recommended the client to focus on freeing up cash locked in other parts of the value chain and negotiating with suppliers.

#4: The final phase of the demand and supply mapping engagement involved focusing on Tier 1 supplier risks. This was done by gaining visibility into Tier 1 supplier inventory, warehouse, and order fulfilment status.

Results Obtained

With Infiniti’s demand and supply mapping solution, the client was able to create transparency on multitier supply chains by establishing a list of critical components, determining the origin of supply, and identifying alternative sources. Also, the experts helped the client to estimate available inventory along the value chain and manage demand and supply requirements. Besides, the client was able to optimize production and distribution capacity to ensure employee safety.

Also, the client was able to understand the demand impact specific to their business and subsequently devise a short-term demand-supply synchronization strategy. Moreover, by evaluating alternative inbound logistics options, they were able to maintain productivity and maximize profitability.

The experts recommended the client to develop a treasury plan for focusing on cash flow. Besides, the experts helped the client to identify their key direct suppliers and understand their ability to meet supply requirements and potential risks. This further helped them to efficiently manage inventory and capacity shortages.

The experts also helped the client to identify alternative suppliers in non-impacted regions of the world and improve visibility to supply chain risk. As a result, the client was able to build a resilient supply chain for the future and manage warehouse discrepancies and inventory shortages.

Find out how we can help your organization to prepare for the rebound, gain agility, and ensure rapid response

Cosmetic packaging

Custom Market Research Solution Drives Positive Business Outcome for a Cosmetic Packaging Firm

Cosmetic Packaging Market Overview

The cosmetic packaging market has long held a strategic place in the economy, fostering innovation, employment, and growth. Rising demand for tailor-made packaging materials, increasing manufacturing activities, and rising sustainable packaging alternatives are among the key trends spurring the global cosmetic packaging market growth. However, the ongoing cost pressure, complex supplier portfolios, shortening value chains, and changing asset structure are increasing challenges for companies operating in the cosmetic packaging market. As such, companies in the cosmetic packaging market are pressurized to innovate manufacturing processes and integrate digital solutions to boost supply chain operations and enhance operational efficiency.

By offering market-specific insights, we help companies across various industries to better understand the profitable market opportunities, price fluctuations, and competitive landscape. Request a FREE proposal today.

Business Challenges Faced

Our client, a cosmetic packaging company in Italy, faced significant losses due to overproduction and drop in product demand. Also, the ongoing cost pressure caused by intensifying global competition made it difficult for the company to compete with low-cost cosmetic packaging manufacturers. They wanted to focus on pursuing digital technologies and investing into new machinery and infrastructure to achieve operational excellence and minimize their losses. Also, they wanted to achieve performance improvements in production, supply chain, and asset management. However, this demanded focusing on cost reduction and risk management approaches. The client, therefore, chose to partner with Infiniti Research to leverage their expertise in offering market research.  

By partnering with Infiniti Research, the client also wanted to keep up with technological changes, choose packaging materials that withstand harsh environmental conditions, understand price fluctuations in the market, and improve packaging sustainability.

Keeping up with market development and engaging with the right business partners is crucial for cosmetic packaging companies to create a competitive advantage in the long run. Our market analysis can help you achieve all these strategic objectives. Contact us.

Our Integrated Approach

To cater to the specific needs of the cosmetic packaging market client, the experts at Infiniti Research adopted a combination of market research study, technology assessment, customer intelligence, and market intelligence engagement. Custom market research study involved a thorough analysis of the Italian cosmetics packaging market to generate actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks. Our engagement also covered an assessment of market risks and analysis of the performance of the client over the past few years. Besides, the engagement involved identifying emerging technologies and exploring new digitalized business models. Also, the experts provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Solutions Offered

By partnering with Infiniti Research, the client was able to develop and integrate digital technologies to boost operational efficiency and streamline supply chain operations. As recommended by the experts at Infiniti Research, the client invested into new machinery and infrastructure to create innovative packaging designs. Also, the experts analyzed the cosmetic packaging materials leveraged by the client’s key competitors and provided suggestions on the best packaging material that could withstand harsh environment and warehouse conditions. Besides, by keeping up with the fluctuating prices of the raw materials, the client was able to devise contingency plans and stock enough raw materials for long-term production requirements.

The cosmetic packaging industry client was also able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. Besides, by focusing on cost-effective technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to achieve performance improvements in production, supply chain, and asset management. In addition, they were able to enhance operational efficiency and increase profit margins by 34%.

Want to how our market research solution can help you streamline your business functions and drive positive business outcome? Request more info and our experts will get in touch with you with relevant insights.

medical equipment manufacturing market

A Medical Equipment Manufacturing Firm Reduced Product Recalls by 23% Using Product Research

Medical Equipment Manufacturing Market Overview

According to Infiniti Research, the medical equipment manufacturing industry is projected to exhibit substantial growth through 2023 owing to advancements in science and technology. However, uncertainty lies ahead as well. Quality control issues, stricter compliance, data security issues, localization hurdles, and rising prices are increasing challenges for companies operating in the medical equipment manufacturing market. This challenging market environment pressurizes medical equipment manufacturing companies to streamline operation and reduce manufacturing costs while maintaining profitability.

The medical equipment manufacturing market is expected to undergo major transformations over the coming years. Our market intelligence experts can help you keep pace with market transformations and gain a competitive advantage. RFP for more insights.

Business Challenges Faced

The client, one of the largest firms in the medical equipment manufacturing market, based out of Italy, faced significant losses due to a sudden drop in the product demand. Also, the ongoing cost pressure due to intensifying competition made it difficult for the medical equipment manufacturing firm to compete with low-cost manufacturers. To cover up for the losses, they wanted to prevent product recalls and drive sales. However, this required investing into strict quality control, complying with strict regulations relating to product safety, investing heavily into various security protocols, and setting the right price for medical equipment. Also, it required gathering comprehensive insights into market transformations and revamping business models accordingly. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering product research.

Keeping pace with changes in global medical equipment manufacturing market environment is imperative for medical equipment manufacturers to gain a competitive edge in the long run. Our market intelligence solution can help you to achieve this strategic objective. Contact us here.

Our Integrated Approach

To cater to the specific needs of the medical equipment manufacturing firm, we used a combination of various research approaches and advanced tools to provides end-to-end research-driven solutions. Our experts also provided actionable and timely insights based on qualitative and quantitative market research. Our ability to perform consumer research helped the client to understand their customers’ requirements regarding medical equipment and offer customized products that resonate well with their target audience.

Industry growth mapping also involved an analysis of ongoing cost-pressure in the market, competitors’ strategies, and changing pricing structures. The experts also helped the client to understand industry regulations and policies. This helped the medical equipment manufacturing market client to comply with stricter regulations in the market. Besides, the experts helped the client to identify the right partners to support them in setting up security protocols.

Results Obtained

Infiniti’s industry growth mapping solution helped the client to prevent quality control issues and subsequently reduce product recalls. By understanding the regulatory challenges, the client was able to ensure adherence to product safety standards and regulatory compliance. As recommended by the experts at Infiniti Research, the client invested heavily into various security protocols, including installing antivirus and antimalware software to storing sensitive client data over a cloud-based storage system. This helped the client to collect, secure, and manage vast amounts of sensitive data and prevent data theft and breaches. This also helped the company to achieve performance improvement and enhance operational efficiency. By focusing on cost-effective technologies, they were able to achieve cost reduction in manufacturing processes.

Within one year of leveraging our industry growth mapping solution, the client was able to achieve performance improvements in production, asset management, and inventory operations. This further helped the client to reduce product recalls by 23%.

Want to know how our services can help companies in the medical equipment manufacturing market to streamline business functions? Request more info and our experts will get in touch with you with relevant insights.

Online education

An Online Education Provider Increased Student Enrollment by 37% with Market Intelligence Solution

Online Education Market Overview

The global online education market has been witnessing a huge growth over these years and is expected to do so in the coming years owing to smartphone penetration and increasing government initiatives to develop digital education infrastructure. Besides, growing adoption of cloud-based solutions coupled with huge investments by major market players towards enhancing the security and reliability of cloud-based education platforms are spurring the growth of the online education market. On the contrary, marketing of online education is becoming highly challenging as students are having high and very specific expectations. As such, online education marketers are in the need to adopt a sound marketing strategy to efficiently market their online courses and increase reach to potential enrollments. 

Want to boost your online course enrollments? Our market intelligence experts can help you to devise a sound marketing strategy. RFP for more insights.

Business Challenge

The client, an online education company offering in-person language courses, based out of San Francisco, invested into printed brochures and offline marketing initiatives. However, offline marketing initiatives did not help the client to effectively market their online courses and reach the right set of customers. As a result, the online education company encountered a huge loss in its marketing budget. To curtail the losses incurred in their marketing budget, they wanted to devise a sound marketing strategy. They chose to partner with Infiniti Research to leverage their expertise offering in market intelligence solution.

By partnering with Infiniti Research, the client also wanted to:

  • Understand students’ needs and craft personalized marketing messages for them
  • Monitor online education companies offering similar courses and differentiate offerings. The client also wanted to develop a unique value proposition
  • Integrate highly targeted online and offline tactics to engage with their students
  • Validate the demand for their course in the target market
  • Identify initiatives to enhance student-teacher interaction
  • Improve online conversion and increase enrollment

Major online education companies continue to lag when it comes to communicating about the courses that they offer. Are you facing similar challenges? If yes, our market intelligence experts can help you to reach out to your target customers with the right initiatives. Contact us here.

Our Integrated Approach

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted market intelligence engagement. The steps involved were:

Step 1: Preparing a robust discussion guide in consultation with the client

Step 2: Discovering profitable opportunities, brainstorming key issues, and strategizing initiatives

Step 3: Outlining ideal user workflow, discussing technology, and mapping the solution

Step 4: Designing and testing theories with influencers and experts

The experts conducted a complete audit of the client’s website and related social media footprints, reviewing site architecture, analytics configuration, SEO rankings, content, and competitive positioning. The engagement also involved conducting a customer intelligence engagement to understand students’ needs and demands regarding online learning courses. Also, by conducting competitive intelligence engagement, the experts monitored the client’s key competitors marketing strategies and initiatives. Besides, the experts selected smaller representative audiences and conducted demo campaigns across all the channels. By efficiently gauging the results, they helped the client to focus on creating campaigns that delivered the desired impact.

Results Obtained

By partnering with Infiniti Research, the online education market client was able to create targeted campaigns that led to a 35% increase in organic traffic in six months. Also, the company noted a significant increase in organic conversion and enrollment. Besides, the experts at Infiniti Research helped the client to determine the most relevant and cost-effective means for reaching their target customers.

The client was also able to integrate highly targeted online and offline tactics to efficiently engage with their students. To address the challenge of student-teacher interaction, the experts recommended the client to offer an experience that combines traditional and online learning into a live-streamed “virtual classroom” environment. The experts also helped the client in identifying the right business partners to support them in this initiative.

Within six months of leveraging our market intelligence engagement, the online education industry client was able to curtail losses in their marketing budgets and increase student enrollment by 37%.

Want to know how our services can help companies in the online education market strategize their marketing initiatives and achieve huge ROI? Request more info and our experts will get in touch with you with relevant insights.

Cosmetic packaging

A Cosmetics Brand Achieved Huge Commercial Success for its Newly Developed Vegan Cosmetics Product with New Product Development Strategy

Vegan Cosmetics Market Overview

According to the latest market research report by Infiniti Research, the vegan cosmetics market is projected to witness stable growth through 2025 owing to the increasing preference for vegan products from consumers and rising consciousness to using cruelty free makeup products. In addition, ethical consumerism and growing environmental awareness are other key trends spurring the vegan cosmetics market growth. However, with consumers becoming more conscious than ever of the choices they make while purchasing cosmetics products, the demand for information and transparency is rising. As such, vegan cosmetics companies are compelled to innovate cosmetics products and experiment with new ingredients.

With the growing trend of veganism among millennials, cosmetics brands are in the need to introduce cosmetics products with natural ingredients. Our experts can help you to conduct a thorough market research study and strategize your product development approaches to meet the rising market demand. RFP for more insights.

Business Challenge

A cosmetics company, based out of Central Europe, noted increasing demand for vegan cosmetics products in the market. To succeed in the long run, they wanted to focus on formulating vegan cosmetics and marketing them efficiently. They wanted a research partner to support them in their market research and new product development needs. They chose to partner with Infiniti Research to leverage their expertise in offering new product development strategy.

By partnering with Infiniti Research, the client wanted to:

  • Identify the right suppliers to provide them with the right ingredients for production. Also, the client wanted to refer to the MSDS (material safety data sheet) for gathering data related to the origin of the ingredients
  • Devise a sound marketing strategy to communicate their ethical choices clearly with customers
  • Experiment with new ingredients and avoid widely used natural ingredients such as beeswax. By doing so, the client wanted to build a brand image
  • Have a sound knowledge of the FDA’s regulations of manufacturing and selling vegan cosmetics products
  • Create an e-commerce store for selling vegan cosmetics products online
  • Evaluate customer satisfaction rate and make changes in their new vegan cosmetics products accordingly

With a well-considered new product development strategy, you can avoid wasting time, money, and business resources. Contact us today to leverage our product development strategy.

Our Integrated Approach

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted a SWOT analysis to examine vegan cosmetics market trends and generate potential product ideas. In the next phase of the engagement, the experts analyzed the company’s key strengths and weaknesses, customer needs, desired ROI, and competitors’ new strategies. The next phase involved concept development and testing, where the experts helped the client to identify third-party service providers to ease their product testing processes. Once the product’s testing was successful, the experts conducted demo campaigns to test their effectiveness and response. The experts also helped the client in identifying the right partners to support them in creating an e-commerce store.

Results Obtained

By partnering with Infiniti Research, the client was able to understand the FDA’s regulations of manufacturing and selling vegan cosmetics products in Europe. Also, the experts at Infiniti Research helped the client in identifying the right suppliers to provide them with the right ingredients for production. This helped them experiment with new ingredients and develop vegan liquid mineral foundations.

Besides, the experts helped the client to devise a sound marketing plan for promoting their newly developed vegan liquid mineral foundations. Also, the experts helped the client to regularly monitor the customer satisfaction rate and bring minor changes in product design and quality. By creating an e-commerce store, the client was able to promote their product online and attract millennial customers.

Within two years of introducing the new product in the market, the client was able to achieve huge commercial success and increase sales by 31%.

Want to know how our services can help vegan makeup brands strategize their business functions? Request more info and our experts will get in touch with you with detailed insights.

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