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Category: Market Intelligence Case Studies

Market intelligence services

Devising a Sound Commercialization Strategy for a Consumer Electronics Supplier – Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Services for a Consumer Electronics Supplier

In today’s hyper-competitive market, undertaking the right market intelligence study can help businesses at various stages of product marketing. The rapid changes in the market and regulatory environment creates new opportunities for businesses. Market intelligence services help businesses to keep tabs on profitable market opportunities and gather comprehensive market insights for confident decision-making.

This success story highlights how our market intelligence services helped a consumer electronics supplier to devise a solid commercialization strategy and achieve huge commercial success for its new product.

Want to stay informed about the present and the long-term forecasts of the market? Our market intelligence services can help. Request a FREE proposal today!

Business Challenge

The client is a consumer electronics supplier based out of Canada.

Our client, a consumer electronics supplier, solely relied on its marketing team to provide its sales team with leads. However, the inability of the marketing team to gather comprehensive market insights and identify changing market needs resulted in huge losses for the company. As a result, the company was losing their market share to competitors. In an attempt to curtail losses in market share, they introduced a new product in the market. To achieve huge commercial success for its new product, they needed help in devising a sound commercialization strategy. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services.

With Infiniti’s market intelligence services, the client also wanted to:

Identify the right set of customers – With Infiniti’s market intelligence services, the client wanted to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. By gathering these insights, the client wanted to set up marketing campaigns to reach out to the right audience at the right time using the right channels.

Optimize marketing initiatives – As the client was running multiple campaigns at the same time, they wanted to analyze the performance of different campaigns in real-time. By doing so, they wanted to identify the right marketing initiatives to focus on to increase sales. Additionally, with Infiniti’s market intelligence services, they wanted to decide how to allocate their marketing budgets and funnel it to promotional activities that gives them the highest ROI.

Whether you need to introduce a new product or devise a commercialization strategy for your new product, our market intelligence analysts can help. Contact us today!

Our Approach

The experts at Infiniti Research adopted a three-phased approach that included:

A customer intelligence study to understand the needs, preferences, behaviors, and spending patterns of customers in the target region.

A market scanning and monitoring analysis to keep tabs on technological changes and industry developments.

A marketing strategy engagement to devise a solid sales and marketing strategy for product promotion.

Results Obtained

The insights obtained from Infiniti’s market intelligence solutions helped the client to gain a clear understanding of the market potential for their new product. With Infiniti’s market intelligence services, the client was able to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. This helped them to create different marketing initiatives for different set of customers. Also, by understanding the right channels to focus on, they were able to reach out to the right set of customers.

By leveraging Infiniti’s market intelligence analysis, the client was also able to analyze the performance of different campaigns in real-time and identify the best performing campaigns. This subsequently helped them to allocate their marketing budget for their promotional activities. Furthermore, with Infiniti’s market intelligence services, the client was able to achieve huge commercial success for their new product. Also, within eight months of their new product launch, they were able to sell approximately 37,000 products.

Want to know more about our market intelligence services and their benefits for your business? Request a FREE brochure here!

Go to market strategy

Leveraging Go to Market Strategy to Reduce Time to Market and Increase Profits by 16%

Go to Market Strategy for a Retail Firm

The rapid growth of the e-commerce sector has put immense pressure on retailers to differentiate their product offerings and launch new products meeting the market demand. To successfully launch a new product in the market, retailers must develop a solid business plan outlining the target audience, marketing plan, and sales strategy. A go to market plan is a unique approach that sales leaders take for winning a market. A well-defined go to market-strategy offers actionable insights by analyzing the potential customers, the value proposition, and the need for product differentiation.

Wondering how to efficiently connect with your prospects and customers? Devising a sound go to market strategy can help. Request a FREE proposal!

Business Challenge

The client a retail firm based out of Canada.

As the Canadian retail market was heavily saturated, the client realized the need to separate itself from the rest and create a distinct identity as well as a reputation for reliability. To achieve these objectives, they decided to launch new products meeting the market demand. However, the client noted that leading retailers failed in their attempt to launch a new product. The client, therefore, did not wish to take a chance. They approached the experts at Infiniti Research to leverage their expertise in devising a go to market strategy.

By leveraging Infiniti’s go to market strategy, the client also wanted to achieve other business objectives such as:

Identify target markets – By leveraging Infiniti’s go to market strategy, the client wanted to identify the target markets that are aligned with their corporate strategy and also the largest markets with the least competition.

Define target customers – By leveraging Infiniti’s go to market strategy, the client wanted to identify the most loyal and profitable customers. By doing so, they wanted to personalize their marketing strategies to retain and acquire profitable customer segments.

Determine brand positioning – With Infiniti’s go to market strategy, they wanted to focus on developing a solid marketing strategy for promoting their new product in the market. By doing so, they wanted to position their brand in the mind of your customers and generate greater brand loyalty.

Define a unique value proposition – By leveraging Infiniti’s go to market strategy, the client wanted to identify customers’ needs and differentiate their product offerings to best meet the market demand.

Want to devise a solid go to market strategy for your new product? Our go to market strategy engagement can help. Contact us today!

Our Approach

Infiniti’s go to market strategy engagement involved a four-phased approach that included:

CaptureA market research engagement to thoroughly analyze different markets and identify the largest markets with the least competition to focus on to achieve huge profitability.

A customer intelligence study to gather comprehensive insights into customers and categorize them into various categories based on their value for the brand.

A marketing and sales strategy engagement to develop a solid marketing plan for product promotions

A competitive intelligence study to analyze key competitors and identify business gaps.

Results Obtainedtestimonail

By leveraging our go to market strategy engagement, the client was able to identify the target markets that aligns with their corporate strategy. Also, the client was able to identify profitable customer segments, develop a solid marketing strategy, and define a unique value proposition.

Infiniti’s GTM strategy helped the client to focus on key niche markets and increase sales. Also, the newly launched product achieved huge commercial success and exceed revenue expectation. In addition, by leveraging Infiniti’s go to market strategy, the client was able to target the right set of customers and reduce expenses associated with product promotion processes. This subsequently helped the client to enhance brand loyalty and reduce time to market, all within a short period of six months. Infiniti’s go to market approach also increased profits by 16%.

Want to gather more insights into our services and their benefits for your business? Request a FREE brochure here!

Chocolate confectionery

Market Intelligence Engagement Helped a Chocolate Confectionery Manufacturer to Increase Profits by 23%

Chocolate Confectionery Market Overview

The rapid premiumization in chocolate confectionery and the rising demand for gluten-free chocolates are expected to foster the growth of the chocolate confectionery market in the coming years. However, customers’ increasing focus on health and a slowdown in sales in promising markets could impact the further growth of the global chocolate confectionery market. As such, leading players in the chocolate confectionery market are identifying new growth opportunities and focusing on innovating their product offerings. However, to rapidly adapt to the market changes, it requires companies in the chocolate confectionery market to track key industry trends, opportunities, and threats.

As the balance of power has shifted from companies to customers, focusing on new packaging innovations and market opportunities have become vital for chocolate confectionery manufacturers to sustain a leading edge in the market. Our market research experts can help you to keep pace with market changes and adapt to the fast-changing marketplace. Request a FREE proposal today!

Business Challenge

The client is a chocolate confectionery manufacturer based out of Belgium.

Business Challenges Included:2
The rising competition from new players who provided a wealth of snacks such as energy bars and nuts increased competition for the client as customers were highly health-conscious. Also, rapid fluctuations in the prices of raw materials hampered the company’s production volume and adversely affected the profit margins. The company also imported raw materials from other countries. However, the client noted that prices for imported raw materials such as cocoa butter, sugar, almonds, and vanilla climbed to record levels due to unfavorable weather conditions in producer countries. To address these rising challenges, the chocolate confectionery manufacturer realized the need to gather comprehensive insights into the market demands and industry developments. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

Growing health consciousness among customers has increased the demand for gluten-free chocolate confectionaries across the globe. Want to know other major trends in the chocolate confectionery market to focus on and yield huge profits? Contact us today!

Our Approach

The experts at Infiniti Research followed a four-phased approach.

1A market opportunity assessment to analyze the chocolate confectionery market changes and industry developments. This also involved a thorough analysis of the price changes in the market.

A competitive intelligence study to gather comprehensive insights into the top companies in the chocolate confectionery market. This phase of the engagement also involved analyzing the sales rate of the major competitors for the past five years and identifying the best-selling products.

A market trend analysis study to identify trends gaining popularity in the chocolate confectionery market. This also involved analyzing factors impacting the product demand and constraints hindering the business operations of the client.

A demand management study to understand demand patterns in the chocolate confectionery market.

Results Obtained

By leveraging Infiniti’s market intelligence solution, the chocolate confectionery manufacturer was able to identify the best-selling products in the market, analyze trends gaining popularity, and monitor price fluctuations in the market. The client was also able to focus more on developing energy bars for attracting health-conscious consumers. Also, a thorough analysis of the demand patterns in the market helped the client to efficiently manage the production volume and make informed business decisions to meet the market demand, all within a short period of eight months. Furthermore, by investing more into new packaging innovations, they were able to acquire new customers and enhance sales. The company was also able to enhance profits by 23%.

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Want to know more about our services for companies in the chocolate confectionery industry? Request a FREE brochure here!

Organic fertilizer market

An Organic Fertilizer Manufacturing Firm Increased Profits by 21% with Market Intelligence Solution

Organic Fertilizer Market Analysis

The global organic fertilizers market is projected to grow nearly six-fold over the next decade due to the increasing practice of organic farming. Also, sustainable farming practices and governmental support to organic fertilizer manufacturers are driving the growth of the organic fertilizer market. On the other side, lack of domestic production centers, low yield, fluctuating prices of raw materials, and new market entrants pose challenges for companies operating in the organic fertilizer market. As such, companies in the organic fertilizer market need to have a comprehensive view of the market environment and develop data-driven strategies.

Increasing organic farming practices and growing awareness about the benefits of using organic fertilizers are driving the growth of the organic fertilizer market. However, organic fertilizer manufacturers are not free of challenges. Our market intelligence experts can help you to understand challenges and take proactive approaches to tackle them. Request a FREE proposal today!

Business Challenge

The client is an organic fertilizer firm based out of the United States.

Our client, an organic fertilizer company, encountered a steady decline in their profits for two consecutive years. Also, the fluctuating prices of the raw materials made it difficult for the client to adapt to the fast-evolving market changes. In addition, due to the lack of domestic production centers, the client relied on heavy imports from other developed countries such as Canada and India. The client, therefore, realized the need to thoroughly analyze the market changes and profitable business opportunities. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

Other key challenges that the client wanted to tackle by leveraging Infiniti’s market intelligence solution were:

Organic fertilizer market challenge #1: Heavy imports

The company in the organic fertilizer market heavily depended on other countries for their production needs. Only around 13% of the water-soluble fertilizers demand was met through domestic production, others were being imported. This was because of high production cost coupled with lack of advancements in the technologies and automation processes. The client, therefore, wanted to set up production centers in the US and reduce dependency on other nations. To do so, they wanted to understand the requirements for starting a new organic fertilizer production center.

Organic fertilizer market challenge #2: Raw material price fluctuations

The rapid fluctuations in raw material prices had a major impact on operating costs. Additionally, they had a direct effect on the company’s sales revenue. The client, therefore, wanted to analyze the factors impacting the raw material prices in the organic fertilizer market. Also, the client wanted to adjust product prices accordingly and remain competitive in the market.

Organic fertilizer market challenge #3: Distributors and suppliers

Although the overall sales for various grades of water-soluble fertilizers were growing at a significant pace, the client faced challenges due to the declining sales in the respective grade. The client, therefore, wanted to conduct a customer satisfaction survey of distributors, dealers, and end-customers to analyze their pain points and identify areas of improvement.

Are you planning to start or expand your existing organic fertilizer production business? If yes, our experts can help you to gather complete insights into the market requirements of the global organic fertilizer market. Contact us today!

Our Approach

Our experts followed a three-phased approach that followed:1

A market research study to thoroughly analyze the US organic fertilizer market. The factors such as market demands, trends, organic fertilizer market size, industry developments, and business opportunities were analyzed. Also, emerging regulations and policy changes were analyzed. The experts also evaluated the requirements of starting a new organic fertilizer production center in the US.

A market scanning and monitoring analysis to evaluate price fluctuations in the organic fertilizer market. The experts also assessed market competition, identified the right scale of opportunities to capitalize on to yield profits, and evaluated the factors impacting the raw material prices in the organic fertilizer market.

A customer intelligence study to analyze the needs and requirements of end-consumers regarding organic fertilizers. This phase of the engagement also followed a customer satisfaction survey to analyze their pain points of end-consumers and identify areas of improvement.

Results Obtained

With the insights obtained from Infiniti’s market intelligence solution, the company in the US organic fertilizer market was able to start a new organic fertilizer production center. This reduced their dependency on other nations for raw materials. Also, the client was able to identify the cost-effective technologies and processes to capitalize on to drive sales and enhance operational efficiency.

By keeping pace with market changes and requirements, the client was able to adapt to the fast-evolving marketplace. In addition, they were able to competitively set prices for their products and sustain a leading edge in the US organic fertilizer market.

Furthermore, by thoroughly analyzing their end-customers demands, they were able to change their business models and make strategic business decisions. Also, an analysis of the top organic fertilizer companies in the US helped the client to understand their competitors’ strategies and make changes to their business models accordingly.

With Infiniti’s market intelligence solution, the company in the US organic fertilizer market was able to enhance sales and subsequently increase profits by over 21%.

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Car accessories market

Market Opportunity Assessment Helped a Car Accessories Manufacturer to Exceed Sales Expectation and Increase Profits by 17%

Car Accessories Market Overview

The car accessories market is expected to witness substantial growth over the coming years, triggered by the rising demand for cars and the increasing inclination of millennials towards vehicle customizations. Also, new technologies such as lighting technology, biometric vehicle access, and active window displays are expected to open up new opportunities for companies in the car accessories market over the next decade. However, with rising customer expectations and requirements, automotive accessories manufacturers need to constantly adapt to the fast-evolving marketplace to maintain a positive brand perception. This is where companies realize the real power of leveraging market opportunity analysis.

An upsurge in the demand for premium vehicles and introduction of new technologies are expected to bring about major transformations in the global car accessories market. Our market opportunity analysis can help you to keep pace with market changes and industry developments. Request a FREE proposal today!

Business Challenge

The client is a Chinese car accessories manufacturer and supplier.

Our client, a car accessories manufacturer chose to expand its operations to the German automotive aftermarket as Germany was the best-renowned country for its manufacturing capabilities. Expanding into the German automotive market seemed to be an appealing option for the client. However, the complexity of the German legislative environment and rising custom duty on spare parts/accessories increased challenges for the company. The client, therefore, realized the need to carry a comprehensive market opportunity assessment to understand key opportunities and overcome market entry barriers. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market opportunity assessment.

Other key objectives that the client wanted to achieve by leveraging Infiniti’s market opportunity analysis were:

Car accessories market challenge #1: Rising taxes and import duties on spare parts

The client noted that custom duty on specific car accessories and spare parts has been raised to around 25% and import duty increased by approximately 5% in the German car accessories market. This impacted the market price of luxury cars and necessitated premium car companies to increase prices across lines, in the range of around 3 to 5%. Also, the company realized the need to comply with national (DIN), European (EN), and international standards (ISO) in order to export their products to the German car accessories market. With Infiniti’s market opportunity analysis, the client wanted to understand the complexity of the German market and identify changes in taxes and custom duty.

Car accessories market challenge #2: Delayed custom clearance

The increasing delay in the release of car accessories and spare parts from custom office was making it difficult for auto accessories manufacturers to ensure timely services and delivery to customers. As such, companies in the German car accessories market were adopting alternative ways to ensure timely delivery of products and increase sales. With Infiniti’s market opportunity assessment, the client wanted to thoroughly analyze the top companies in the German car accessories market. By doing so, they wanted to identify their business models and make strategic business decisions.

Car accessories market challenge #3: Rising need for the support of an intermediary

The client needed the support of an intermediary to establish their business in Germany. However, they faced difficulties in identifying the best way to venture into the German market. With Infiniti’s help, they wanted to identify the best route to enter the German car accessories market.

Having a comprehensive understanding of the market opportunities, trends, and challenges can help businesses to efficiently adapt to the market demands and succeed in the long-run. Our market opportunity analysis can help you to achieve these objectives. Contact us today!

Solutions Offered

Our experts followed a three-phased approach which included:

A market intelligence engagement to gather comprehensive insights into the present as well as long-term forecasts of the German car accessories market. This phase of the engagement also involved identifying the latest market trends and technological developments through an in-depth understanding of the market forces and competitive landscape changes.

A competitive intelligence study to analyze the strategies and business models of the top companies in the German car accessories market. This phase of the engagement also involved identifying the strengths and weaknesses of the client’s key competitors to identify business gaps and opportunities for differentiation.

A market scanning and monitoring analysis to identify the different routes to enter the German car accessories market. Also, our experts helped identify the best partners to support the client’s business operations in the German car accessories industry.

Results Obtained

With Infiniti’s market opportunity analysis, the client was able to gather comprehensive insights into the German car accessories market. Also, the client was able to understand the complexity of the German legislative market and identify changes in taxes and custom duty. Furthermore, by identifying the export policies and tax changes, they were able to comply with national (DIN), European (EN), and international standards (ISO).

As recommended by the experts at Infiniti Research, the client chose to start a franchise in order to limit the costs and risks associated with setting up a new office. This helped them to successfully establish their operations in the German car accessories market. Besides, they were able to ensure timely services and delivery to customers. This subsequently helped the client to enhance sales and acquire new customers. Also, within two years of entering the German car accessories market, the client was able to exceed their sales expectation and increase profits by 17%.

Want to know more about how our services can help your business? Request a FREE brochure here!

Demand Planning and Forecasting

Demand Planning and Forecasting Analysis Helped an Equipment Manufacturer Curtail Loss of Market Share and Enhance Profit Margins by 31%.

Demand Planning and Forecasting for an Equipment Manufacturer

As the marketplace is becoming increasingly competitive, traditional demand planning and forecasting methods are no longer helping manufacturing companies to identify and adapt to the increase in demand volatility. Consequently, companies in the equipment manufacturing industry are facing difficulties in managing production and transportation operations. This necessitates equipment manufacturing companies to redesign their supply chain management model by leveraging demand planning and forecasting solution.

By integrating supply and demand planning, the risks of overstock and stockouts can be reduced. Our demand planning and forecasting analysis can help you to achieve this objective. Request a FREE proposal today.

Demand Planning and Forecasting for an Equipment Manufacturer

Business Challenge

The client is an equipment manufacturing company based out of Sweden.

The client’s lack of adaptability to demand volatility in the market caused huge losses for the company. Also, they faced difficulties in forecasting the demand for their products in advance and managing production and transportation accordingly. As a result, the company encountered a huge loss in their market share for two consecutive years.

The client approached the experts at Infiniti Research to leverage their expertise in offering demand planning and forecasting solution. By leveraging Infiniti’s demand planning and forecasting solution, the client wanted to efficiently forecast future demand patterns and respond more nimbly to changing market needs.

In addition, by leveraging Infiniti’s demand planning and forecasting solution, the client wanted to:

Increase adaptability to demand volatility – The unexpected market changes and demand fluctuations were making if difficult for the client to accurately forecast products demand. By leveraging Infiniti’s demand planning and forecasting solution, the client wanted to enhance the efficiency of supply chain operations and forecast product demand accurately.

Better internal and external team collaboration: Due to demand management challenges, the client faced challenges in seamlessly collaborating with suppliers and vendors. With Infiniti’s demand planning and forecasting solution, the client wanted to identify and adapt to market changes to better manage internal and external collaboration.

Focus on profitability: By identifying the target stock levels that are required to meet the rising demand for products in advance, the client wanted to develop flexibility and scheduling so they can respond to market fluctuations in a nimble manner.

Are you still depending on your company’s previous sales data to predict the future demand for products? If yes, it’s high time for you to leverage demand planning and forecasting solution to improve operational efficiency and reduce inventory cost. Contact us today!

Solutions Offered

The experts at Infiniti Research conducted market scanning and monitoring analysis to help the client identify factors impeding the product demand in the market. Our experts also analyzed the company’s past five-year data to forecast demand-supply shifts and identify seasonal fluctuations. The next phase of the demand planning and forecasting engagement involved a demand management study, where the experts helped the client to deal with issues pertaining to analyzing and estimating the market demand for their products.

Our experts also conducted an inventory forecasting analysis, where they analyzed a broader set of variables including seasonal changes, competitor offerings, and demand patterns to help the client to proactively identify product demand and plan inventory. In the last phase of the demand planning and forecasting analysis, our experts conducted a competitive intelligence study. This phase of the engagement helped the client to understand how their competitors managed supply chain operations and adapted to unexpected demand volatility in the market.

Results Obtained

By leveraging Infiniti’s demand planning and forecasting solution, the client was able to integrate supply and demand planning. This helped them to subsequently reduce the risks of stockouts and overstocks. Also, they were able to reduce inventory cost and improve operational efficiency. In addition, the client was able to improve communication between their internal and external groups. Furthermore, the company was able to curtail losses in market share and enhance profit margins by 31%.

Request for more information to know more about the benefits of leveraging our demand planning and forecasting solution.

Market opportunity analysis

Uncovering Business Opportunities and Fostering Strategic Growth with Market Opportunity Analysis

Due to constant disruptions in market dynamics and policies changes, keeping up with the developments in the market and exploring new opportunities have become imperative for businesses. Given all the risks in the market, staying in the comfort zone feels like a very smart choice for some business owners. But it’s not! If you want your business to keep growing, you must consistently seek new opportunities.

While it’s tempting to rush to the market to transform your great business idea into a reality, the inability to carry out effective analysis of market opportunities can doom your business. Investing in a market opportunity analysis can easily help you to successfully outgrow your competitors by discovering new ways to expand reach outside your core business.

Given our expertise in offering market opportunity analysis engagement, we have helped various businesses to assess markets’ readiness for new offerings and become market leaders. This newsletter covers some of our success stories that highlight how our market opportunity analysis solution has helped companies to develop a detailed understanding of the attractiveness of market opportunities for their product and service offerings.

 

Market Opportunity Analysis to Support the US Market Expansion Plan for An Automaker

Over the past few years, we have been hearing about ambitious market entries going kaput. Though profitable in the home nation, various businesses fail to crack international markets. Have you ever wondered why is it that so many organizations fail to succeed overseas? The main reason being companies lack adequate research of the market and its competitive landscape. Leveraging market opportunity analysis can help businesses to stay informed about the present as well as the long-term forecasts of the market. This can subsequently help businesses to successfully establish their foothold in a new or foreign market.

This success story will help you better understand how our market opportunity analysis engagement helped an automotive company to expand their insights into the US automotive industry and focus its efforts in the right direction. Also, find out the detailed approach undertaken by the experts at Infiniti Research to help the client make insight-based market expansion decisions and establish their foothold in the US automotive industry.

Realizing Savings of over $8 Million for Financial Services Provider

The Canadian banking industry is witnessing a phase of tremendous disruption, triggered by the advent of digital technologies, ever-changing regulatory environment, and proliferation of FinTech organizations. Therefore, for companies looking to enter the Canadian banking industry, understanding and navigating challenging market conditions has become inevitable. Leveraging market opportunity analysis solution can help businesses to achieve this objective and flourish in an extremely competitive landscape.

This success story is a perfect example of how market opportunity analysis can help businesses to gain a leading edge in an unknown market and realize huge savings. Although the client had prior experience in serving customers throughout the United States, they found it challenging to expand their operations to the Canadian banking industry. They approached the experts at Infiniti Research to leverage their expertise in offering market opportunity analysis.

With our market opportunity analysis engagement, the client was able to capitalize on profitable market opportunities and yield huge profits. In addition, by leveraging our market opportunity analysis solution, they were able to realize savings of over $8 million within three years of entering the new market.

Market Opportunity Analysis to Support Data-Driven Business Strategies for Flexible Packaging Firm

While introducing a new product or service in a market, businesses must keep up with the escalating market demands. Also, businesses will need to understand the opportunity and potential for their products in the market. This requires a thorough understanding of the critical factors including investment environment, industry development, industry capacity, and marketing channels.

Market opportunity analysis can help businesses to develop a detailed understanding of the potential for their product and service offerings in a market. This is clearly evident in one of our success stories. By leveraging market opportunity analysis solution, a flexible packaging company was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. With our market opportunity analysis engagement, they also gained a detailed understanding of the offerings and strengths of key competitors. In addition, with our market opportunity analysis solution, they achieved a 50% reduction in the total cost of operations and up to $13 million in potential annual operational savings.

Market Opportunity Analysis of the Alcoholic Beverage Industry

Gaining a thorough understanding before leaping into a new market is crucial for businesses to succeed in today’s competitive marketplace. Also, keeping tabs on target market segments, tracking emerging market trends, regional market developments, and profitable marketing opportunities are becoming vital for businesses. This is where the real power of leveraging market opportunity analysis comes into play.

Our client, an alcoholic beverage company wanted to validate potential market opportunities and expand into new market segments. They needed help in understanding the potential for their product offerings in developed nations. Also, they wanted to evaluate their average sales potential for the next five years.

With our business opportunity analysis engagement, the client was able to gain strategic insights to foresee changing market dynamics, make informed decisions, and explore new business opportunities.

US banking industry

Understanding Evolving Business Models and Market Opportunities in the US Banking Industry – Market Intelligence Engagement

US Banking Industry

The US banking industry is undergoing radical transformations due to evolving business models, security challenges, mounting regulations, and disruptive technologies. Also, with the rising competition in the US banking industry, the traditional branch-based model is no longer helping banking companies to sustain a leading edge in the market. This necessitates banking companies to rethink the way they do business. Also, undertaking a market intelligence study is becoming imperative for banking companies to understand market transformations and adapt to the fast-evolving marketplace.

Wondering what are the key trends, opportunities, and challenges that may affect business operations and strategies of companies in the US banking industry? Our custom market intelligence solution can help you gather comprehensive insights into the US banking industry. Request a FREE proposal!

Business Challenge

The client is a banking company based out of Germany.

Our client, a leading banking company, wanted to set up a new office in the United States. Before expanding to the United States, they wanted to gather comprehensive insights into the US banking industry and understand the competitive landscape. In addition, they wanted to understand the business challenges in the US banking industry and identify lucrative market opportunities. They approached the experts at Infiniti Research to leverage their expertise in offering custom market intelligence solution.

Other challenges faced by the company were:

US banking industry challenge #1: Optimizing the mobile experience

With the proliferation of smartphones and other associated devices, customers in the US inclined more towards banking online. This necessitated US banking companies to have a mobile-friendly banking experience to retain current customers and acquire new ones. The client, therefore, wanted to identify the business models gaining popularity in the US banking industry.

US banking industry challenge #2: Security and authentication

With security breaches and identity threats rising in the US banking industry, undertaking safety and security measures were becoming paramount for banking companies to enhance consumer trust. Therefore, before expanding to the US, the client wanted to understand the strategic safety plans undertaken by the top companies in the US banking industry to ensure the safety of their customer’s financial data.

US banking industry challenge #3: Rise of technology disruption or FinTech

As FinTech companies displaced some of the profitable financial services of traditional banks such as financial advising, loan, and money transfer, they posed major challenges for companies in the US banking sector. The client, therefore, wanted to understand the alternatives undertaken by the top companies in the US banking industry to tackle this challenge.

Our market intelligence solution can help you tackle the above-mentioned challenges and gain a leading edge in today’s competitive marketplace. CONTACT US today!

Solutions Offered

The experts at Infiniti Research conducted a market research study of the US banking industry. The factors such as market developments, technological advancements, opportunities, and evolving industry regulations were taken into consideration. Also, our experts conducted a risk assessment study, where they analyzed the operational and security risks impacting companies in the US banking industry. This phase of the market intelligence study helped the client to undertake risk mitigation approaches to tackle the rising industry risks and security threats.

Our experts also conducted a market trend analysis. In this phase, the experts at Infiniti Research helped the client to identify all the latest trends in the banking sector in USA and prioritize them based on their profitability for the company. Lastly, by conducting a competitive intelligence study, our experts helped the client to analyze the top ten companies in the US banking industry. In this phase, factors such as competitors’ banking models, risk mitigation approaches, and other strategic alternatives were taken into consideration.

Results Obtained

By leveraging our market intelligence solution, the client was able to understand all the latest trends that were gaining popularity in the banking industry in US. Also, they were able to gather comprehensive insights into market developments, opportunities, and challenges. Furthermore, they were able to adopt a customer-centric banking model and gain a leading edge in the US banking industry. In addition, by undertaking strategic safety plans for protecting customers’ financial data, they were able to enhance customer trust and acquire new customers.

Our market intelligence solution further helped the client to gain a leading spot in the US banking sector and enhance market share by 31%.

banking

Request for more information to know more about our services for banking sector companies in the US.

market opportunity analysis

Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer

The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut shop is a wake-up call for players in the industry to stay prepared for a tougher economic environment with changing consumer trends and shifts in the fashion system. According to experts at Infiniti, this year will be shaped by consumer shifts linked to technology, social causes, and trust issues along with the potential disruption from geopolitical and other macroeconomic events. Only those fast fashion retailers who accurately reflect the trends or have the courage to self-disrupt will emerge as winners. By leveraging a market opportunity analysis fast fashion retailer can stay abreast with the changing market dynamics and also identify lucrative opportunities that can be capitalized on.

Every day you’re dealing with the changing nature of retailing and the information imbalance caused by mobile apps, social media, and big competitors with bigger budgets. Request a free proposal to know how our market opportunity analysis can help you successfully compete.

Business challenge

The client is a fast fashion retailer headquartered in Central America

market opportunity analysisOur client, a reputed fast fashion retailer noticed a sudden drop in sales. They believed it was due to the recent change in their merchandising mix. Their newer clothing line adhered to the latest trends in the fashion industry. They assumed that this attracted a different and new set of customers for the business. They were facing predicaments in confirming this assumption and if proved right they wanted to identify opportunities to lure similar customers and strategize to keep them hooked on to their brand. With Infiniti’s market opportunity analysis, the client also wanted to:

  • Find the exact age group of the new customer base
  • Identify the right marketing channels to invest in
  • Implement strategies to bring sales back on track

Capitalize on the right opportunities to scale your business to greater heights. Get in touch with our experts to learn more about our market opportunity analysis solutions and its benefits for your business.

Solutions offered

Our industry experts helped the client undertake a comprehensive market opportunity analysis. Factors including market size, customer database, and market trends were taken into account. A detailed customer intelligence engagement was also provided to the client apart from market opportunity analysis.

During the customer intelligence solution, our team of experts split customers into groups based on those who purchased since the merchandising mix change was implemented and those who hadn’t. For each group, they compared the number of new vs. existing customers, purchase frequency, transaction, and the total spend. When the categories favored by the different segments were compared, it was found that new merchandise was purchased mostly by new customers. It was also identified that the newer customers were younger, between the age group of 20-35.

Infiniti’s market assessment study offered as part of the market opportunity analysis also helped the client identify the key transformations in the US fast fashion industry. It also helped them identify the top marketing channels that are most lucrative to attract and retain new customers.

Results obtained

With over 15 years of experience in helping global businesses in successfully overcoming roadblocks in business, our experts helped the company in the fast fashion retail industry to adapt to the industry trends and transformations.

market opportunity analysisOur market opportunity analysis helped the client identify that their target customers are more likely to respond to display ads over direct marketing. This helped them invest in the right marketing channel and lure more customers to their brand. With this, they attained a 19% increase in targeted segment spend. Consequently, in less than 60 days they reversed their declining sales.

Learn more about Infiniti’s market opportunity analysis solutions

US semiconductor industry

Market Intelligence Solution Helped a Semiconductor Company Realize Savings of Over $4.3 Million

US Semiconductor Industry Outlook

The US semiconductor industry is one of the most flourishing sectors. However, this does not mean that this sector is free of challenges. In recent years, semiconductor manufacturing companies in USA have been exposed to several predicaments including economic recession, declining labor pool, security threats, and growing competition from new market entrants. Despite this, semiconductor market experts believe that there is ample scope of improvement in this sector. Therefore, for companies in the semiconductor industry, partnering with a market intelligence firm is often helpful to navigate new challenges and explore new market opportunities.

Although the US semiconductor industry has been growing steadily over the past few years, several challenges are expected to hamper the growth prospects. Are you prepared to tackle the rising semiconductor industry challenges? If not, our market intelligence experts can help. Request a FREE proposal!

US semiconductor industry

Business Challenge

The client is a well-known semiconductor manufacturing company based out of Germany. The company is one of the major producers of semiconductor, such as DRAM and NAND flash.

Our client, a well-known semiconductor manufacturing company wanted to understand the potential for their products in the US semiconductor industry. Also, the company wanted to devise a commercialization strategy to ensure commercial success for its products in the US semiconductor industry. However, they lacked insight into the US semiconductor market and competitive environment for making informed decisions. Also, the client realized that without a robust market assessment and competitor analysis, achieving sizeable market share and penetration would be impossible.

As such, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution. Also, they were looking for advisory on strategies for targeting new customers and suggestions on customer acquisition strategies.

Our custom market intelligence solution can help you review macro and microeconomic environments, identify potential barriers to market entry, compare competitor offerings, and make well-informed business decisions. Contact us today!

Furthermore, with Infiniti’s market intelligence engagement, the client also wanted to tackle challenges such as:

US semiconductor industry challenge #1: Declining labor pool

The client noted that the number of skilled labor in the US was slowly shrinking. Also, the number of engineering graduates in the US has been static when compared to countries like China, Japan, and India. As such, attracting skilled labor was becoming one of the toughest tasks for semiconductor companies in USA. Before expanding to the US semiconductor industry, the client wanted to understand the capital requirements for attracting skilled labor and also leverage advanced technologies to attract young talent.

US semiconductor industry challenge #2: Ongoing pace of IoT development

As the cloud economy becomes mainstream in the IoT era, semiconductor companies in the United States will need to continuously innovate their processes to drive connectivity across the IoT value chain. In addition, semiconductor companies will need to produce chips with an ultra-small form factor, low power consumption, and wireless connectivity options. Therefore, the client wanted to explore all the lucrative opportunities in the US semiconductor industry and understand how their competitors adapted to the fast-changing marketplace.

US semiconductor industry challenge #3: Security threats

With IoT being one of the top growth drivers for the semiconductor industry, security concerns around connected devices posed major threats to companies in the US semiconductor industry. The client, therefore, wanted to understand all the operational and security risks faced by companies in the US semiconductor industry and take approaches to mitigate them.

Our experts can help you to gather complete insights into a new market and keep track of all the regional market developments. Request for more info on our solution.

Our Approach

With our expertise in offering market opportunity assessment, we helped the client to comprehend the potential challenges and barriers to entry across niche market segments in the US. Also, we helped the client to identify the needs of the American customers and design and deliver products accordingly.

By leveraging Infiniti’s expertise in offering market entry advisory solutions, the client was also able to review macro and micro economic environments, identify potential barriers to market entry, compare competitor offerings, and build robust route-to-market strategies.

Our experts also conducted a market scanning and monitoring study, where they analyzed the latest market trends and technological innovations in the US semiconductor industry. Furthermore, our experts helped the client to keep track of regional market developments in the US semiconductor industry.

The next phase of the market intelligence engagement involved a competitive intelligence and benchmarking study. This phase of the engagement helped the client to evaluate competitive landscape in the US semiconductor industry. In addition, our experts helped the client to analyze the top semiconductor companies in USA and also understand in detail their business models, financial performance, and strategic plans.

Our risk assessment study helped the client to evaluate all the major operational and security risks in the US semiconductor industry and take risk mitigation approaches to tackle them before they affect the company’s overall growth.

The experts at Infiniti Research also helped the client to evaluate the average capital requirement for recruiting skilled labor and setting up production center in the US.

Results Obtained

With Infiniti’s market intelligence solution, the client was able to gain detailed insights on the market demographics and competitive scenario in the US semiconductor industry. They also developed a detailed understanding of the attractiveness of market opportunities for their product offerings in the US. In addition, the insights obtained from our market intelligence solution helped the client to devise a sound market entry plan and partnership structure to enter the US semiconductor industry. Also, they were able to devise a robust product commercialization strategy and enhance brand awareness in the US.

They were also able to successfully setup their production center and establish their foothold in the US semiconductor industry. In addition, by leveraging advanced technologies and processes, they were able to attract skilled labor and enhance operational efficiency. Within two year of entering the US semiconductor industry, the client realized a savings of over $4.3 million. Furthermore, they were able to enhance sales rate by 23%.

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