Pharmaceutical Industry – Infiniti’s Target Market Analysis Helps Refocus Attention on Customers’ Needs

December 7, 2018

Pharmaceutical Market Analysis

With rising concerns pertaining to healthcare treatments, the pharmaceutical industry has witnessed promising growth over the last five years and this trend is expected to continue in the coming years as well. The pharmaceutical industry is also expected to witness considerable growth, owing to the changing lifestyles, aging population, and unhealthy eating habits. However, with digital innovations in the pharmaceutical world, companies operating in the pharmaceutical industry have become more competitive and cost sensitive. Pharmaceutical industry companies are reeling under the constant pressure to justify their investment choices and be prompt in their response to dynamic changes in the pharmaceutical industry.

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Why is Target Market Analysis Important for Your Business?

As an aspiring business owner, you may be tempted to market your products to anyone and everyone, but this will only waste your resources and time because you’ll be marketing to consumers who are not interested in what you have to offer. However, by marketing directly to your target market, you can determine how much your consumers are ready to spend on your offerings, how often they’ll need to make purchases, and what you’ll need to do to keep up with evolving trends in the future.

A target market analysis report presents you with a comprehensive idea of your potential customers. Conducting a market analysis will help you easily direct your online and offline marketing campaigns. So, if you’re looking at re-evaluating your business strategies to maximize business growth, a target market analysis report will offer detailed insights into several factors that determine your market success and help you find the marketing techniques that best fit your product/service offerings.


Still, wondering why include target market analysis in your business plans? Request for a FREE proposal!


About the Client

The client is an American multinational pharmaceutical industry company, headquartered in the United States. 

Predicaments Faced

The client, a leading pharmaceutical industry company, wanted to streamline their marketing processes to drive maximum value from their campaigns. The pharmaceutical industry client realized that the organization was wasting its resources and time by focusing on a broad group of customers. With the help of Infiniti’s target market analysis report, they wanted to customize content for a specific group who have statistically been shown to convert. Additionally, the client needed to save time, money, and internal resources by choosing to omit certain demographics that aren’t deemed to be as valuable. By leveraging Infiniti’s target market analysis report, the pharmaceutical industry company wanted to create niche content that is specifically tailored to the agreed target customers.

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Solutions Delivered

For a business to be competitive in the current market, savvy marketers must build their strategy around the target market. With the aid of Infiniti’s target market analysis report, the client was able to analyze their target customers. The market analysis solution helped them devise future-proof strategies to establish themselves in the new target markets. This subsequently helped them to improve the specificity of their marketing strategies, initiatives, and direction of their brand. Moreover, with the aid of this target market analysis report, the pharmaceutical company was able to profile the most appropriate customers and identify a scalable approach to discover new market opportunities and assess market trends.

The devised target market analysis report also enabled the pharmaceutical industry company to:

  • Successfully determine the market potential of target segments
  • Maximize profit margins by 20%

Request more information from our experts to gain insights into our portfolio of pharma market intelligence solutions.


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