Category: Automotive Case Studies

US automotive industry

Infiniti’s Market Opportunity Analysis Helped an Automotive Company to Devise an Efficient Market Expansion Plan and Realize Savings of Over $3.6 Million

US Automotive Industry Overview

With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars will drive future demand. In order to succeed, automakers will need to adapt quickly to the evolving landscape and embrace challenges and opportunities coming their way. In addition, automakers looking to enter a new market must invest in market opportunity analysis to revamp business models by understanding the current and potential market requirements.

Establishing a foothold in the US automotive industry is extremely challenging for automakers due to rising trade pressures and legal hurdles. This is where our market opportunity analysis can help. Request a FREE proposal today!

Business Challenge

The client is a well-known European automotive company looking to expand their business operations to the United States. Although the client had over 7 years of experience in serving customers across the European market, they did not wish to take a chance. Before making the market expansion to the United States, they wanted to conduct a market opportunity analysis. To do so, they approached the experts at Infiniti Research.

Top challenges faced by the company were:

US automotive industry challenge #1: Tariff wars

With the US automotive industry introducing higher taxes on steel and aluminum imports from China and US leaders inflicting taxes on car imports from the European Union, the client wanted to understand all the tariff risks in the US automotive industry. In addition, the client wanted to understand the impact of emerging regulations on the automotive industry in US.

US automotive industry challenge #2: Divergent trends

The US automotive trends, especially digital and technological advancements have put automakers in a state of disruptive transformation. Also, US consumers’ demands for more digitalized experience compels automotive companies to incorporate technological offerings. Hence, before entering the US automotive industry, the client wanted to identify the right scale of opportunities and understand the evolving automotive trends in the market.

US automotive industry challenge #3: Identifying lucrative customer segments

With the millennial group and Gen Z customers becoming the active car buyers in the United States, understanding millennial customers’ needs and requirements are becoming vital for companies operating in the US automotive industry. The client, therefore, wanted to understand the preferences of the millennial group and make changes in their business plans to lure millennial consumers.

US automotive industry challenge #4: Adapting to increasing demand for environmental sound vehicles and technologies

With major automakers in the US automotive industry planning to launch more hybrid and electric vehicles to meet the needs and demands of US consumers, the client realized the need to monitor the business strategies of major automotive companies in the US and revamp their business plans and offerings to meet the ever-increasing demand of consumers.

Although divergent trends and increasing demand from the millennial consumers open up new opportunities for companies in the US automotive industry, they also bring about major challenges for automakers. Is your company equipped to meet the rising challenges? If not, CONTACT US to know how our solutions can help.

Solutions Offered

With over 15 years of experience in serving various automakers across the globe, we helped the client to devise an efficient market expansion plan.

  • The initial phase of the engagement involved US market scanning and monitoring. In this phase of the engagement, the experts at Infiniti Research actively monitored the external environment to identify customer needs, forecast competitive action, and identify emerging regulations in the US automotive market. This phase of the engagement helped the client to assess the changes in emerging regulations and understand the tariff risks in the US automotive industry. By understanding the tariff risks and regulatory policies, they were able to prepare themselves for changes pertaining to industry regulations.
  • The next phase involved conducting a trend analysis. By leveraging Infiniti’s expertise in offering market trend analysissolution, the experts at Infiniti Research helped the client to gain in-depth insights into the US automotive trends and adapt to the current market requirements. In addition, the experts helped the client to incorporate technological offerings to meet consumers’ demand for digitalized experiences.
  • In the third phase of the engagement, the experts conducted a customer segmentation analysis. With the millennial group becoming more important for luxury automakers in the US automotive industry, the experts segmented millennial customers into various groups based on their characteristics such as spending patterns and buying behavior. This helped the client to focus on lucrative customer segments and efficiently utilize their marketing budget.
  • The final phase involved conducting competitive intelligence engagement. In this phase, the experts closely monitored the client’s competitors’ plans and actions regarding new launches. This helped them to plan their strategies accordingly.

Results Obtained

With the insights obtained from Infiniti’s market opportunity analysis, the client was able to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over 3.6 million.

Request for more info to know other benefits of leveraging our solutions.

US automotive industry

Identifying Lucrative Market Opportunities for a European Automaker

“For automakers looking to enter the international market, the US automotive industry is still the one of the most lucrative markets in the world, after China.” says a market intelligence expert at Infiniti Research.

With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars will drive future demand. In order to succeed, automakers will need to adapt quickly to the evolving landscape and embrace challenges and opportunities coming their way. In addition, automakers looking to enter a new market must invest in market opportunity analysis to revamp business models by understanding the current and potential market requirements.

Establishing a foothold in the US automotive industry is extremely challenging for automakers due to rising trade pressures and legal hurdles. This is where our market opportunity analysis can help. Request a FREE proposal today!

Business Challenge

The client is a well-known European automotive company looking to expand their business operations to the United States. Although the client had over 7 years of experience in serving customers across the European market, they did not wish to take a chance. Before making the market expansion to the United States, they wanted to conduct a market opportunity analysis. To do so, they approached the experts at Infiniti Research.

Top challenges faced by the company were:

US automotive industry challenge #1: Tariff wars

With the US automotive industry introducing higher taxes on steel and aluminum imports from China and US leaders inflicting taxes on car imports from the European Union, the client wanted to understand all the tariff risks in the US automotive industry. In addition, the client wanted to understand the impact of emerging regulations on the automotive industry in the US.

US automotive industry challenge #2: Divergent trends

The US automotive industry trends, especially the digital transformation and technological advancements have put automakers in a state of disruptive transformation. Also, US consumers’ demand for more digitalized experience compels automotive companies to incorporate technological offerings. Hence, before entering the US automotive industry, the client wanted to identify the right scale of opportunities and identify the changing trends in the market.

US automotive industry challenge #3: Identifying lucrative customer segments

With the millennial group and Gen Z customers becoming the active car buyers in the United States, understanding millennial customers’ needs and requirements are becoming vital for companies operating in the US automotive industry. The client, therefore, with the help of the experts at Infiniti Research, wanted to understand the preferences of the millennial group and make changes in their business plans to lure millennial consumers.

US automotive industry challenge #4: Increasing demand for environmental sound vehicles and technologies

With major automakers in the US automotive industry planning to launch more hybrid and electric vehicles to meet the needs and demands of US consumers, the client realized the need to understand the business strategies of major automotive companies in the US and revamp their business plans and offerings to meet the ever-increasing demand of consumers.

Although divergent trends and increasing demand from the millennial consumers open up new opportunities for companies in the US automotive industry, they also bring about major challenges for automakers. Is your company equipped to meet the rising challenges? If not, CONTACT US to know how our solutions can help.

Solutions Offered

With over 15 years of experience in serving various automakers across the globe, we helped the client to devise an efficient market expansion plan.

  • The initial phase of the engagement involved US market scanning and monitoring. In this phase of the engagement, the experts at Infiniti Research actively monitored the external environment to identify customer needs, forecast competitive action, and identify the emerging regulations in the US automotive market. This phase of the engagement helped the client to assess the changes in emerging regulations and understand the tariff risks in the US automotive industry. By understanding the tariff risks and regulatory policies, they were able to prepare themselves for changes pertaining to industry regulations.
  • The next phase involved conducting trend analysis. By leveraging Infiniti’s expertise in offering market trend analysis solution, the experts at Infiniti Research helped the client to gain in-depth insights into the US automotive trends and adapt to the current market requirements. In addition, the experts helped the client to incorporate technological offerings to meet consumers’ demand for digitalized experiences.
  • In the third phase of the engagement, the experts conducted customer segmentation analysis. With the millennial group becoming more important for luxury automakers in the US automotive industry, the experts segmented them into various groups based on their needs and characteristics. With this, the client was able to focus on lucrative customer segments and efficiently utilize their marketing budget.
  • The final phase involved conducting competitive intelligence engagement. In this phase, the experts closely monitored the client’s competitors’ plans and actions regarding new launches. This helped them to plan their strategies accordingly.

Results Obtained

With the insights obtained from Infiniti’s market opportunity analysis, the client was able to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over $3.6 billion.

Request for more info to know how our solutions can help your company to efficiently devise a market expansion plan.

US Automotive Industry Overview: Automotive Trends and Opportunities

US Automotive Industry Overview

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Automobile industry analysis

Automobile Industry Analysis: Infiniti’s Industry Analysis Solution Helped an Automaker Evaluate their Financial Health and Establish Themselves in the US Automobile Market

Automobile Industry Analysis

New technologies, innovative designs, manufacturing processes, and changing consumer demands are making automobile industry far more complex than they were a decade ago. Automobile companies are also under pressure to keep up with market demands and innovations. This necessitates companies to conduct automobile industry analysis to keep tabs on competitors, market innovations, opportunities, and risks. Infiniti Research has helped many automakers to understand its market position relative to its competitors and focus their resources on developing unique capabilities that could lead to a competitive advantage.

US Automobile Industry Analysis: Challenges Facing the US Automobile Industry

US AUTOMOTIVE INDUSTRY CHALLENGES

Want to understand your market position compared to other major automakers in the industry? Our automobile industry analysis solutions can help. Request a FREE brochure to know more about our services for the automotive industry and learn how our automobile industry analysis solutions can help your business understand the key opportunities and challenges in different markets.

Business Challenge

The client is an automobile company based out of the Midwestern United States. The client was new to the US automobile market. To identify and quantify the opportunities in the US automobile industry, the client approached Infiniti Research to leverage their expertise in offering automobile industry analysis. Lack of adequate knowledge about the market and competitors posed major challenges for the client as they were unable to determine a clear business strategy and justify their actions. Furthermore, the automotive company wanted to identify and understand the risks and opportunities facing their business to develop unique capabilities that could lead to a competitive advantage.

By leveraging Infiniti’s expertise in offering automobile industry analysis, the client also wanted to:

Understand US automobile industry performance – The client wanted to analyze how well the US automobile industry is doing and also understand how the market changes will affect the performance of automobile companies in the region with the help of our automobile industry analysis.

Understand market position – With Infiniti’s automobile industry analysis, the client wanted to gain an in-depth understanding of the industry and competitors. With the insights obtained, the client wanted to understand their position in the US automobile market and differentiate their products and services from other companies operating in the same region.

Identify potential opportunities and threats – The client also wanted to understand the potential threats and opportunities in the US automobile industry to build strategic business plans.

Are you new to an industry? If yes, you will definitely need to leverage an industry analysis to gain detailed insights into competitors and market opportunities. Request a FREE proposal to know how our solutions will help you identify the specific industry’s opportunities and challenges.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted automotive market research. The factors such as industry performance, major automakers, market opportunities, threats, and competitors market position were taken into consideration. The experts also compared the client’s business performance against various other market players using different metrics.

From the insights obtained from Infiniti’s automobile industry analysis, the client was able to gauge the competition and track their own progress in the US automobile market. The automobile industry analysis further helped the client to understand the performance trends and assess potential market opportunities. By leveraging Infiniti’s expertise in offering automobile industry analysis, the client was also able to understand their market position relative to other major automakers. This helped them make changes in their business plans and identify niche market segment to promote their product offerings. In the course of three years, the client was able to gain a leading edge in the market. Also, with Infiniti’s automobile industry analysis, they were able to meet their revenue expectation and achieve an increase in profit margin by 12%.

CONTACT US to know how our automobile industry analysis will help you gain complete insights into the automobile market and competitors.

IR15

Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

About the Client 

The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide.

Business Challenge 

The future looks sharp for the automotive industry. With global economic growth, innovations, and the adoption of the latest technologies, revenue for the automotive industry is poised for growth. However, with the evolving automotive industry trends, automotive manufacturers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

These challenges have urged players in the automotive industry to leverage the market assessment framework to outsmart the global competition. Market assessment framework provides comprehensive insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.

Business Case: The client, a leading luxury car manufacturer approached Infiniti Research to engage in a market assessment study. With Infiniti’s market assessment framework, the client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. Additionally, they also wanted to gain adequate insights into customer experience, buying patterns, their perceptions of the brand, and major competitors in the automotive manufacturing space.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree?

If yes, Request for a FREE brochure.

Top Challenges Faced by the Luxury Cars Manufacturer 

Problem Statement 1

With the increase in disposable income of the consumers and the rise in luxury offerings in vehicles, the demand for luxury cars have increased significantly. This compelled the client to invest in developing a business strategy model that could meet their business goals. With Infiniti’s market assessment framework, the client wanted to identify market trends and opportunities to develop robust business strategies.

Problem Statement 2

Using market assessment framework, the client wanted to identify their weaknesses and strengths in order to enhance the value of services and products being offered.

Problem Statement 3

Their inability to understand the current customer landscape proved to be costly, leading to a sharp decline in customer retention rate. This prompted them to devise a market assessment framework to understand their customer base better.

Problem Statement 4

With Infiniti’s market assessment framework, the client wanted to gain insights into their current market scenario to develop customized value propositions.

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment framework. Request for more info!

Solutions Offered and Value Delivered 

To tackle the above-mentioned challenges, the experts at Infiniti adopted a comprehensive marketing strategy framework. The marketing framework included the following phases:

Phase 1

Our researchers conducted in-depth market surveys and compiled data from a wide array of secondary sources such as government bodies, industry forums, and company presentations in the automotive industry space.

Phase 2

Based on the data collected, the experts at Infiniti created a market assessment framework, that combined detailed information on their business goals, budgets, major action items and timelines to effectively market their products to the target customers.

Phase 3

The devised market assessment framework helped the client to analyze competitors in terms of market penetration, product and market development, and clearly illustrated their market positioning in the target markets.

With the aid of Infiniti’s market assessment framework, the client was able to obtain a holistic view of the entire market, in terms of market value, customer behavior, global competition, and entry barriers. This enabled the client to better understand and analyze the potential market opportunities that aligned with their business goals. Additionally, the client also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

 

Why leverage Infiniti’s market assessment framework?

Businesses need to have a precise understanding of their market and customers to succeed in the long-term. This helps them in developing a successful marketing strategy framework and gaining in-depth insights into the factors affecting their business. A market assessment framework is designed to provide a quantitative and qualitative assessment of the market and to determine the market size, customer segments, buying patterns, and economic barriers for businesses.

Infiniti’s market assessment framework provides a comprehensive view of the industry. It gives predictive insights about industry growth and defines key metrics such as size, trends, and projected growth. Infiniti’s market assessment framework includes all the details of businesses operating in similar domains and helps in understanding the larger landscape that your business is competing in.

CONTACT US to know more about our services.

Market Intelligence

Competitor Analysis for an Automotive Industry Player – An Infiniti Research Success Story

Automotive Industry Competitor Analysis 

Business Challenge 

The past few years, the automotive industry has taken huge leaps in terms of technological innovations. Moreover, with new players increasingly entering the industry; new processes, customer channels, and product life cycles are expected to bring in the next wave of change in the automotive industry.

However, the recent automotive industry market research reports state that, the entry of new players has also brought about major disruptions in the market, making it difficult for existing players to expand into newer segments. Hence, for companies in the automotive industry, it is imperative to keep abreast with the industry trends and keep track of the competitors’ plan and actions.

Business Case: The rising number of automotive companies have drastically increased the level of competition in the market, making sustainability a key challenge for companies in the automotive industry. Hence, a renowned automotive industry player wanted to analyze and anticipate potential industry challenges to facilitate strategic decision making in terms of product positioning, launch, and marketing. Additionally, with Infiniti’s competitor analysis strategy, the client wanted to profile their competitors’ offerings and understand their product portfolio to devise market entry strategies and develop new products.

As economic conditions have improved, the companies in the automotive industry are focussing more on product innovation to capitalize on shifting consumer tastes. Is your business prepared?

If not, Request a FREE brochure to know more about our services.

Top Challenges Faced by the Automotive Industry Client 

Problem Statement 1

With the recent technological advancements in the industry, the client faced increasing demand to adapt to the fast-evolving marketplace by efficiently catering to the needs of the growing population. Thus, the automotive industry client wanted to evaluate the potential bottlenecks in the automotive market and devise effective ways to enhance business efficiency.

Problem Statement 2

Their inability to understand the competitors and the new market trends proved to be costly, leading to a sharp decline in their profit margin. This prompted them to leverage a competitor analysis strategy to profile the major automotive players in the market and devise a business plan that meets customers’ expectation.

Problem Statement 3

The client wanted to refine their existing marketing models and devise effective marketing campaigns to enhance business performance.

Problem Statement 4

They wanted to keep abreast with the automotive industry trends and leverage the latest technologies to meet the new market requirements.

Our experts can provide quality solutions to empower your business. Request for more info to learn how we can help.

Solutions Offered and Value Delivered 

The market intelligence experts at Infiniti Research carried out extensive automotive industry market research with leading stakeholders in the market space to assist the client in improving their business efficiency. The competitor analysis strategy followed these phases:

Phase 1: Gathering competitive information

The initial phase involved analyzing the automotive industry client’s main competitors. The competitors were categorized into different categories based on the level of competitiveness.

Phase 2: Analyzing competitive data

The second phase involved analyzing the competitors’ information. The factors including product information, market share, marketing strategies, and competitors’ strengths and weaknesses were taken into account during the analysis.

Phase 3: Determining competitive position in the marketplace

By analyzing the competitors, the experts at Infiniti Research helped the automotive industry client to determine their market position. This helped the client to implement a new marketing strategy to strengthen their market position.

automotive industryWith Infiniti’s solution, the industry client was able to analyze competitors in terms of market penetration and product developments. This helped them tailor their product offerings based on the customers’ requirement. The engagement further helped the automotive industry client to focus on issues such as the key risks and opportunities and identify lucrative markets to scale their product offerings. Altogether, our solutions helped the automotive industry client to identify and address the potential bottlenecks in terms of the compliance requirements and enter potential markets in an agile and seamless manner.

In an industry characterized by constant disruption, reducing costs while maximizing efficiency is key, and yet the demand for innovation cannot be ignored.

Request for a FREE proposal and stay up-to-date with all the automotive industry trends.

 

Automotive Industry Analysis

The automotive industry is witnessing promising growth in the US. The automotive industry trends and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry.  However, with the influx of new automotive industry trends, adjusting to changes is essential to withstand the growing competition. Also, automotive market players need to stay on top of new industry trends, technologies, suppliers, and regulations to stay a step ahead of the global competition.

Despite all these industry trends, the companies in the automotive industry are facing certain challenges:

  • Demographic changes and profound shifts in global economic power are causing massive upheavals in demand.
  • Consumer expectations are changing radically.
  • New technologies are dramatically changing vehicles, from the advent of the ‘connected car’ and enhanced driver support to better fuel efficiency and new or improved powertrains.

Furthermore, the automotive industry manufacturers and suppliers are confronted with increasing complexity as a result of increasing numbers of products and options, shorter technology cycles, increasing pressure to innovate, and global supply networks. So, automotive industry players need to balance the needs and demands of customers, investors, regulators, non-governmental organizations and the public to stay ahead of the curve.

Why Infiniti Research? 

Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to deliver actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research ensures intelligent business strategies.

CONTACT US to know more about our services