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Category: Automotive Case Studies

Car accessories market

Market Opportunity Assessment Helped a Car Accessories Manufacturer to Exceed Sales Expectation and Increase Profits by 17%

Car Accessories Market Overview

The car accessories market is expected to witness substantial growth over the coming years, triggered by the rising demand for cars and the increasing inclination of millennials towards vehicle customizations. Also, new technologies such as lighting technology, biometric vehicle access, and active window displays are expected to open up new opportunities for companies in the car accessories market over the next decade. However, with rising customer expectations and requirements, automotive accessories manufacturers need to constantly adapt to the fast-evolving marketplace to maintain a positive brand perception. This is where companies realize the real power of leveraging market opportunity analysis.

An upsurge in the demand for premium vehicles and introduction of new technologies are expected to bring about major transformations in the global car accessories market. Our market opportunity analysis can help you to keep pace with market changes and industry developments. Request a FREE proposal today!

Business Challenge

The client is a Chinese car accessories manufacturer and supplier.

Our client, a car accessories manufacturer chose to expand its operations to the German automotive aftermarket as Germany was the best-renowned country for its manufacturing capabilities. Expanding into the German automotive market seemed to be an appealing option for the client. However, the complexity of the German legislative environment and rising custom duty on spare parts/accessories increased challenges for the company. The client, therefore, realized the need to carry a comprehensive market opportunity assessment to understand key opportunities and overcome market entry barriers. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market opportunity assessment.

Other key objectives that the client wanted to achieve by leveraging Infiniti’s market opportunity analysis were:

Car accessories market challenge #1: Rising taxes and import duties on spare parts

The client noted that custom duty on specific car accessories and spare parts has been raised to around 25% and import duty increased by approximately 5% in the German car accessories market. This impacted the market price of luxury cars and necessitated premium car companies to increase prices across lines, in the range of around 3 to 5%. Also, the company realized the need to comply with national (DIN), European (EN), and international standards (ISO) in order to export their products to the German car accessories market. With Infiniti’s market opportunity analysis, the client wanted to understand the complexity of the German market and identify changes in taxes and custom duty.

Car accessories market challenge #2: Delayed custom clearance

The increasing delay in the release of car accessories and spare parts from custom office was making it difficult for auto accessories manufacturers to ensure timely services and delivery to customers. As such, companies in the German car accessories market were adopting alternative ways to ensure timely delivery of products and increase sales. With Infiniti’s market opportunity assessment, the client wanted to thoroughly analyze the top companies in the German car accessories market. By doing so, they wanted to identify their business models and make strategic business decisions.

Car accessories market challenge #3: Rising need for the support of an intermediary

The client needed the support of an intermediary to establish their business in Germany. However, they faced difficulties in identifying the best way to venture into the German market. With Infiniti’s help, they wanted to identify the best route to enter the German car accessories market.

Having a comprehensive understanding of the market opportunities, trends, and challenges can help businesses to efficiently adapt to the market demands and succeed in the long-run. Our market opportunity analysis can help you to achieve these objectives. Contact us today!

Solutions Offered

Our experts followed a three-phased approach which included:

A market intelligence engagement to gather comprehensive insights into the present as well as long-term forecasts of the German car accessories market. This phase of the engagement also involved identifying the latest market trends and technological developments through an in-depth understanding of the market forces and competitive landscape changes.

A competitive intelligence study to analyze the strategies and business models of the top companies in the German car accessories market. This phase of the engagement also involved identifying the strengths and weaknesses of the client’s key competitors to identify business gaps and opportunities for differentiation.

A market scanning and monitoring analysis to identify the different routes to enter the German car accessories market. Also, our experts helped identify the best partners to support the client’s business operations in the German car accessories industry.

Results Obtained

With Infiniti’s market opportunity analysis, the client was able to gather comprehensive insights into the German car accessories market. Also, the client was able to understand the complexity of the German legislative market and identify changes in taxes and custom duty. Furthermore, by identifying the export policies and tax changes, they were able to comply with national (DIN), European (EN), and international standards (ISO).

As recommended by the experts at Infiniti Research, the client chose to start a franchise in order to limit the costs and risks associated with setting up a new office. This helped them to successfully establish their operations in the German car accessories market. Besides, they were able to ensure timely services and delivery to customers. This subsequently helped the client to enhance sales and acquire new customers. Also, within two years of entering the German car accessories market, the client was able to exceed their sales expectation and increase profits by 17%.

Want to know more about how our services can help your business? Request a FREE brochure here!

Automotive Companies

Market Intelligence Solution Helped an Automaker to Acquire More Than 20% of the German Automotive Market Share

German Automotive Industry Overview

Germany is one of the largest countries recognized for its superior and unmatched automotive industry. World-class R&D infrastructure, industry value chain integration, and highly skilled workforce are some of the major factors that contribute the German automotive industry’s success. This coupled with the adoption of autonomous technology by the top companies in the German automotive industry has increased the competition in the market. As such, for companies looking to enter the German automotive industry, conducting thorough market research and analysis becomes inevitable.

Our market intelligence engagement helped a North American automaker to successfully enter the German automotive industry. This article explains in detail the approach undertaken by our experts to help the client acquire more than 20% of the German automotive market share within one year of entering the market.

The key to success in a new market involves gaining thorough insights into the market and identifying unmet needs. Our market intelligence experts can help you to achieve this objective. Request a FREE proposal today!

Business Challenge

The client is an automotive company based out of North America.

As the domestic market was becoming saturated, the client, an automotive company, decided to expand their business operations to the German automotive industry to increase its market share, revenues, and profits. However, the client realized that entering the German automotive industry was highly challenging as they had to overcome the barriers that hinder their entry. Also, they needed help in mapping out a market entry strategy and choosing the right market entry mode. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence engagement.

Other key objectives that the client needed to tackle by leveraging Infiniti’s market intelligence solution were:

German automotive industry challenge #1: Dealing with Worldwide Harmonized Light Vehicles Test Procedure (WLTP)

A new emission measurement system, ‘Worldwide Harmonized Light Vehicles Test Procedure’ was enforced in the European Union. This posed major challenges for German automobile companies as it led to additional costs. The client even noted that leading automakers took longer time to pass the certification test. The client, therefore, wanted to understand the steps to clear the process faster and successfully launch their vehicles in the German automotive industry.

German automotive industry challenge #2: Responding to developments in technology

With smart vehicle technologies and integrated systems changing the outlook of the German automotive industry, adapting to these technological developments and staying agile to respond to resulting changes in consumer demands was increasing for German automakers. Due to this, the client wanted to stay abreast of German automotive industry developments and understand their scope to adapt faster to the changes in the market.

German automotive industry challenge #3: Dealing with supply chain disruptions

Brexit caused difficulties for companies operating in the German automotive industry. Some of the consequences of Brexit were border delays and changing tariffs. These factors had a severe impact on the German automotive industry supply chains. The client, therefore, wanted to understand all the factors impacting the business operations of companies in the German automotive industry.

Our market intelligence experts can help you to devise a sound go-to-market strategy and route to entry to successfully enter a new market. Contact us today!

Solutions Offered

With over 15 years of experience in working with various automotive giants across the world, we helped the client to devise a sound market entry strategy to enter the German automotive industry.

The initial phase of the engagement involved German automotive market research. Our in-house team of experienced market researchers helped the client to gather comprehensive insights into the German automotive industry. Through this engagement the client was able to gather insights into market developments, industry cost drivers, and various certifications required to launch a new vehicle in Germany. Our experts even helped the client to identify the right partners to help them in their certification and launch processes.

The next phase involved market scanning and monitoring of the German automotive industry. This phase of the engagement mainly focused on evaluating the technology market landscape and identifying growth opportunities. This helped the client to understand the impact of disruptive technologies on their business, track new innovations, and identify technology areas that provide the best commercial opportunity.

Our approach also involved consumer research, where we helped the client to understand the needs, preferences, values, and behavior of consumer segments in their target market.

Lastly, by conducting a competitive intelligence study, we helped the client to analyze the top automotive companies in Germany. This phase of the engagement helped the client to understand all the factors impacting the business operations of companies in the German automotive industry. Also, the client was able to understand the strategies adopted by the top German automakers to tackle the supply chain complexities.

Results Obtained

The experts at Infiniti Research helped the client to devise a market entry strategy to enter the German automotive market. In addition, gathering adequate market insights and having a detailed understanding of the competitive landscape helped the client to build strategic business plans. We even helped them to identify the best business partners to support their operations in the German automotive market.

The experts even recommended the client to innovate their marketing efforts, which helped them to differentiate their brand from other automotive players in Germany and eventually contributed to its success. Within two years of entering the new market, the client was able to acquire more than 20% of the German automotive market share.

Want to evaluate the potential for your products and services in a new market? Our market intelligence solution can help. Request for more info on our market intelligence solution and their benefits for your business.

European automotive industry

Helping a European Automaker Stay Agile and Create Differential Go-Forward Strategies Through In-Depth Competitor Research and Analysis

European Automotive Industry Analysis

The European automotive industry is witnessing a phase of tremendous disruption due to the falling demand for cars, increasing need to embrace new technologies, and Brexit challenges. Also, companies in the European automotive industry are facing strong headwinds as revenue pools are shifting strongly towards Asia and new players are entering the market. To succeed in the long-run, European auto manufacturers will need to address these rising challenges and keep up with the market demand. In addition, keeping a constant watch on competitors’ plans and actions is also becoming vital to sustain a leading edge in today’s competitive marketplace.

European Automotive Industry

Are you facing difficulties in keeping up with your competitors’ plans and actions? Our competitive intelligence solution can help. Request a FREE proposal.

Business Challenge

The client is a European automobile company. They majorly focus on luxury cars and related automotive parts.

The client, a renowned automaker, wanted to conduct a competitive intelligence study to gauge the strategies of their competitors in Europe. They also wanted to understand the competitive landscape in the European automotive industry and identify areas where they lacked compared to their competitors. To do so, they approached the experts at Infiniti Research. With Infiniti’s competitive intelligence solution, they wanted to understand the strategies adopted by top industry players to tackle the rising industry challenges.

Other challenges faced by the client involved:

European automotive industry challenge #1: Falling demand for cars in Europe

Over the past few years, the demand for cars dropped in all major parts of Europe due to a fall in demand in the world’s biggest auto market, China. This gradually increased the competition in the European automotive industry. As a result, the company faced a huge decline in their sales rate for two consequent years. With Infiniti’s competitive intelligence solution, the client wanted to understand the strategies undertaken by their competitors to withstand unexpected market changes and demand.

European automotive industry challenge #2: Emission woes

Air quality concerns and taxation changes resulted in a huge drop-off in diesel sales in the Europe. This contributed to around 9% fall in new car bookings in the European auto market. Moreover, the introduction of CO2 emission standards, created to tackle global warming made it much more expensive for companies in the European automotive industry to build cars. The client, therefore, wanted to understand how their competitors tackled with this challenge and maintained a leading edge in the market.

European automotive industry challenge #3: The electric challenge

With the rising need to reduce emission levels, European auto companies are compelled to produce more electric vehicles. However, it requires huge investments into new processes and technologies. With Infiniti’s competitive intelligence solution, the client wanted to analyze their competitors’ investment into new technologies and processes.

Our competitive intelligence solution can help you gather all the insights needed to meet your strategic requirements. Contact us today!

Solutions Offered

To help the client tackle the European automotive industry challenges and analyze their direct and indirect competitors, the experts at Infiniti Research conducted a competitive intelligence study.

The initial stage involved a competitive benchmarking analysis. This phase of the engagement helped the company in the European automotive industry to gain an independent perspective of how well their company performed compared to their competitors. Also, the client was able to drill down into their performance gaps to identify areas of improvement. They were also able to monitor their competitors’ initiatives in employing new technologies and processes.

The experts also conducted a demand management study in the European automotive industry. This phase of the engagement helped the client to identify factors affecting the demand for cars in the Europe and undertake measures to manage their production process.

Furthermore, a trend analysis study helped the client to understand latest trends in the European automotive industry, including the electric vehicles. Also, by closely monitoring their competitors, they were able to identify other market trends and innovations where their competitors’ focused on to enhance overall business growth.

Results Obtained

The insights obtained from Infiniti’s competitive intelligence solution helped the company in the European automotive industry to identify gaps in their product and service offerings compared to competitors. Furthermore, the client was able to understand the strategies and plans undertaken by their competitors and make changes in their approaches accordingly. Also, the client was able to withstand all the unexpected fluctuation in market demand and enhance sales rate by 32%.

Wondering what the future holds for companies in the European automotive industry? Get in touch today!

Car accessories market

Infiniti’s Market Opportunity Analysis Helped an Automotive Company to Devise an Efficient Market Expansion Plan and Realize Savings of Over $3.6 Million

US Automotive Industry Overview

With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars will drive future demand. In order to succeed, automakers will need to adapt quickly to the evolving landscape and embrace challenges and opportunities coming their way. In addition, automakers looking to enter a new market must invest in market opportunity analysis to revamp business models by understanding the current and potential market requirements.

Establishing a foothold in the US automotive industry is extremely challenging for automakers due to rising trade pressures and legal hurdles. This is where our market opportunity analysis can help. Request a FREE proposal today!

Business Challenge

The client is a well-known European automotive company looking to expand their business operations to the United States. Although the client had over 7 years of experience in serving customers across the European market, they did not wish to take a chance. Before making the market expansion to the United States, they wanted to conduct a market opportunity analysis. To do so, they approached the experts at Infiniti Research.

Top challenges faced by the company were:

US automotive industry challenge #1: Tariff wars

With the US automotive industry introducing higher taxes on steel and aluminum imports from China and US leaders inflicting taxes on car imports from the European Union, the client wanted to understand all the tariff risks in the US automotive industry. In addition, the client wanted to understand the impact of emerging regulations on the automotive industry in US.

US automotive industry challenge #2: Divergent trends

The US automotive trends, especially digital and technological advancements have put automakers in a state of disruptive transformation. Also, US consumers’ demands for more digitalized experience compels automotive companies to incorporate technological offerings. Hence, before entering the US automotive industry, the client wanted to identify the right scale of opportunities and understand the evolving automotive trends in the market.

US automotive industry challenge #3: Identifying lucrative customer segments

With the millennial group and Gen Z customers becoming the active car buyers in the United States, understanding millennial customers’ needs and requirements are becoming vital for companies operating in the US automotive industry. The client, therefore, wanted to understand the preferences of the millennial group and make changes in their business plans to lure millennial consumers.

US automotive industry challenge #4: Adapting to increasing demand for environmental sound vehicles and technologies

With major automakers in the US automotive industry planning to launch more hybrid and electric vehicles to meet the needs and demands of US consumers, the client realized the need to monitor the business strategies of major automotive companies in the US and revamp their business plans and offerings to meet the ever-increasing demand of consumers.

Although divergent trends and increasing demand from the millennial consumers open up new opportunities for companies in the US automotive industry, they also bring about major challenges for automakers. Is your company equipped to meet the rising challenges? If not, CONTACT US to know how our solutions can help.

Solutions Offered

With over 15 years of experience in serving various automakers across the globe, we helped the client to devise an efficient market expansion plan.

  • The initial phase of the engagement involved US market scanning and monitoring. In this phase of the engagement, the experts at Infiniti Research actively monitored the external environment to identify customer needs, forecast competitive action, and identify emerging regulations in the US automotive market. This phase of the engagement helped the client to assess the changes in emerging regulations and understand the tariff risks in the US automotive industry. By understanding the tariff risks and regulatory policies, they were able to prepare themselves for changes pertaining to industry regulations.
  • The next phase involved conducting a trend analysis. By leveraging Infiniti’s expertise in offering market trend analysissolution, the experts at Infiniti Research helped the client to gain in-depth insights into the US automotive trends and adapt to the current market requirements. In addition, the experts helped the client to incorporate technological offerings to meet consumers’ demand for digitalized experiences.
  • In the third phase of the engagement, the experts conducted a customer segmentation analysis. With the millennial group becoming more important for luxury automakers in the US automotive industry, the experts segmented millennial customers into various groups based on their characteristics such as spending patterns and buying behavior. This helped the client to focus on lucrative customer segments and efficiently utilize their marketing budget.
  • The final phase involved conducting competitive intelligence engagement. In this phase, the experts closely monitored the client’s competitors’ plans and actions regarding new launches. This helped them to plan their strategies accordingly.

Results Obtained

With the insights obtained from Infiniti’s market opportunity analysis, the client was able to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over 3.6 million.

Request for more info to know other benefits of leveraging our solutions.

US automotive industry

Identifying Lucrative Market Opportunities for a European Automaker

“For automakers looking to enter the international market, the US automotive industry is still the one of the most lucrative markets in the world, after China.” says a market intelligence expert at Infiniti Research.

With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars will drive future demand. In order to succeed, automakers will need to adapt quickly to the evolving landscape and embrace challenges and opportunities coming their way. In addition, automakers looking to enter a new market must invest in market opportunity analysis to revamp business models by understanding the current and potential market requirements.

Establishing a foothold in the US automotive industry is extremely challenging for automakers due to rising trade pressures and legal hurdles. This is where our market opportunity analysis can help. Request a FREE proposal today!

Business Challenge

The client is a well-known European automotive company looking to expand their business operations to the United States. Although the client had over 7 years of experience in serving customers across the European market, they did not wish to take a chance. Before making the market expansion to the United States, they wanted to conduct a market opportunity analysis. To do so, they approached the experts at Infiniti Research.

Top challenges faced by the company were:

US automotive industry challenge #1: Tariff wars

With the US automotive industry introducing higher taxes on steel and aluminum imports from China and US leaders inflicting taxes on car imports from the European Union, the client wanted to understand all the tariff risks in the US automotive industry. In addition, the client wanted to understand the impact of emerging regulations on the automotive industry in the US.

US automotive industry challenge #2: Divergent trends

The US automotive industry trends, especially the digital transformation and technological advancements have put automakers in a state of disruptive transformation. Also, US consumers’ demand for more digitalized experience compels automotive companies to incorporate technological offerings. Hence, before entering the US automotive industry, the client wanted to identify the right scale of opportunities and identify the changing trends in the market.

US automotive industry challenge #3: Identifying lucrative customer segments

With the millennial group and Gen Z customers becoming the active car buyers in the United States, understanding millennial customers’ needs and requirements are becoming vital for companies operating in the US automotive industry. The client, therefore, with the help of the experts at Infiniti Research, wanted to understand the preferences of the millennial group and make changes in their business plans to lure millennial consumers.

US automotive industry challenge #4: Increasing demand for environmental sound vehicles and technologies

With major automakers in the US automotive industry planning to launch more hybrid and electric vehicles to meet the needs and demands of US consumers, the client realized the need to understand the business strategies of major automotive companies in the US and revamp their business plans and offerings to meet the ever-increasing demand of consumers.

Although divergent trends and increasing demand from the millennial consumers open up new opportunities for companies in the US automotive industry, they also bring about major challenges for automakers. Is your company equipped to meet the rising challenges? If not, CONTACT US to know how our solutions can help.

Solutions Offered

With over 15 years of experience in serving various automakers across the globe, we helped the client to devise an efficient market expansion plan.

  • The initial phase of the engagement involved US market scanning and monitoring. In this phase of the engagement, the experts at Infiniti Research actively monitored the external environment to identify customer needs, forecast competitive action, and identify the emerging regulations in the US automotive market. This phase of the engagement helped the client to assess the changes in emerging regulations and understand the tariff risks in the US automotive industry. By understanding the tariff risks and regulatory policies, they were able to prepare themselves for changes pertaining to industry regulations.
  • The next phase involved conducting trend analysis. By leveraging Infiniti’s expertise in offering market trend analysis solution, the experts at Infiniti Research helped the client to gain in-depth insights into the US automotive trends and adapt to the current market requirements. In addition, the experts helped the client to incorporate technological offerings to meet consumers’ demand for digitalized experiences.
  • In the third phase of the engagement, the experts conducted customer segmentation analysis. With the millennial group becoming more important for luxury automakers in the US automotive industry, the experts segmented them into various groups based on their needs and characteristics. With this, the client was able to focus on lucrative customer segments and efficiently utilize their marketing budget.
  • The final phase involved conducting competitive intelligence engagement. In this phase, the experts closely monitored the client’s competitors’ plans and actions regarding new launches. This helped them to plan their strategies accordingly.

Results Obtained

With the insights obtained from Infiniti’s market opportunity analysis, the client was able to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over $3.6 billion.

Request for more info to know how our solutions can help your company to efficiently devise a market expansion plan.

US Automotive Industry Overview: Automotive Trends and Opportunities

US Automotive Industry Overview

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Automotive Companies

Automobile Industry Analysis: Infiniti’s Industry Analysis Solution Helped an Automaker Evaluate their Financial Health and Establish Themselves in the US Automobile Market

Automobile Industry Analysis

New technologies, innovative designs, manufacturing processes, and changing consumer demands are making automobile industry far more complex than they were a decade ago. Automobile companies are also under pressure to keep up with market demands and innovations. This necessitates companies to conduct automobile industry analysis to keep tabs on competitors, market innovations, opportunities, and risks. Infiniti Research has helped many automakers to understand its market position relative to its competitors and focus their resources on developing unique capabilities that could lead to a competitive advantage.

US Automobile Industry Analysis: Challenges Facing the US Automobile Industry

US AUTOMOTIVE INDUSTRY CHALLENGES

Want to understand your market position compared to other major automakers in the industry? Our automobile industry analysis solutions can help. Request a FREE brochure to know more about our services for the automotive industry and learn how our automobile industry analysis solutions can help your business understand the key opportunities and challenges in different markets.

Business Challenge

The client is an automobile company based out of the Midwestern United States. The client was new to the US automobile market. To identify and quantify the opportunities in the US automobile industry, the client approached Infiniti Research to leverage their expertise in offering automobile industry analysis. Lack of adequate knowledge about the market and competitors posed major challenges for the client as they were unable to determine a clear business strategy and justify their actions. Furthermore, the automotive company wanted to identify and understand the risks and opportunities facing their business to develop unique capabilities that could lead to a competitive advantage.

By leveraging Infiniti’s expertise in offering automobile industry analysis, the client also wanted to:

Understand US automobile industry performance – The client wanted to analyze how well the US automobile industry is doing and also understand how the market changes will affect the performance of automobile companies in the region with the help of our automobile industry analysis.

Understand market position – With Infiniti’s automobile industry analysis, the client wanted to gain an in-depth understanding of the industry and competitors. With the insights obtained, the client wanted to understand their position in the US automobile market and differentiate their products and services from other companies operating in the same region.

Identify potential opportunities and threats – The client also wanted to understand the potential threats and opportunities in the US automobile industry to build strategic business plans.

Are you new to an industry? If yes, you will definitely need to leverage an industry analysis to gain detailed insights into competitors and market opportunities. Request a FREE proposal to know how our solutions will help you identify the specific industry’s opportunities and challenges.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted automotive market research. The factors such as industry performance, major automakers, market opportunities, threats, and competitors market position were taken into consideration. The experts also compared the client’s business performance against various other market players using different metrics.

From the insights obtained from Infiniti’s automobile industry analysis, the client was able to gauge the competition and track their own progress in the US automobile market. The automobile industry analysis further helped the client to understand the performance trends and assess potential market opportunities. By leveraging Infiniti’s expertise in offering automobile industry analysis, the client was also able to understand their market position relative to other major automakers. This helped them make changes in their business plans and identify niche market segment to promote their product offerings. In the course of three years, the client was able to gain a leading edge in the market. Also, with Infiniti’s automobile industry analysis, they were able to meet their revenue expectation and achieve an increase in profit margin by 12%.

CONTACT US to know how our automobile industry analysis will help you gain complete insights into the automobile market and competitors.

product research

Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

About the Client 

The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide.

Business Challenge 

The future looks sharp for the automotive industry. With global economic growth, innovations, and the adoption of the latest technologies, revenue for the automotive industry is poised for growth. However, with the evolving automotive industry trends, automotive manufacturers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

These challenges have urged players in the automotive industry to leverage the market assessment framework to outsmart the global competition. Market assessment framework provides comprehensive insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.

Business Case: The client, a leading luxury car manufacturer approached Infiniti Research to engage in a market assessment study. With Infiniti’s market assessment framework, the client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. Additionally, they also wanted to gain adequate insights into customer experience, buying patterns, their perceptions of the brand, and major competitors in the automotive manufacturing space.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree?

If yes, Request for a FREE brochure.

Top Challenges Faced by the Luxury Cars Manufacturer 

Problem Statement 1

With the increase in disposable income of the consumers and the rise in luxury offerings in vehicles, the demand for luxury cars have increased significantly. This compelled the client to invest in developing a business strategy model that could meet their business goals. With Infiniti’s market assessment framework, the client wanted to identify market trends and opportunities to develop robust business strategies.

Problem Statement 2

Using market assessment framework, the client wanted to identify their weaknesses and strengths in order to enhance the value of services and products being offered.

Problem Statement 3

Their inability to understand the current customer landscape proved to be costly, leading to a sharp decline in customer retention rate. This prompted them to devise a market assessment framework to understand their customer base better.

Problem Statement 4

With Infiniti’s market assessment framework, the client wanted to gain insights into their current market scenario to develop customized value propositions.

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment framework. Request for more info!

Solutions Offered and Value Delivered 

To tackle the above-mentioned challenges, the experts at Infiniti adopted a comprehensive marketing strategy framework. The marketing framework included the following phases:

Phase 1

Our researchers conducted in-depth market surveys and compiled data from a wide array of secondary sources such as government bodies, industry forums, and company presentations in the automotive industry space.

Phase 2

Based on the data collected, the experts at Infiniti created a market assessment framework, that combined detailed information on their business goals, budgets, major action items and timelines to effectively market their products to the target customers.

Phase 3

The devised market assessment framework helped the client to analyze competitors in terms of market penetration, product and market development, and clearly illustrated their market positioning in the target markets.

With the aid of Infiniti’s market assessment framework, the client was able to obtain a holistic view of the entire market, in terms of market value, customer behavior, global competition, and entry barriers. This enabled the client to better understand and analyze the potential market opportunities that aligned with their business goals. Additionally, the client also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

 

Why leverage Infiniti’s market assessment framework?

Businesses need to have a precise understanding of their market and customers to succeed in the long-term. This helps them in developing a successful marketing strategy framework and gaining in-depth insights into the factors affecting their business. A market assessment framework is designed to provide a quantitative and qualitative assessment of the market and to determine the market size, customer segments, buying patterns, and economic barriers for businesses.

Infiniti’s market assessment framework provides a comprehensive view of the industry. It gives predictive insights about industry growth and defines key metrics such as size, trends, and projected growth. Infiniti’s market assessment framework includes all the details of businesses operating in similar domains and helps in understanding the larger landscape that your business is competing in.

CONTACT US to know more about our services.

Competitor analysis

Competitor Analysis for an Automotive Industry Player – An Infiniti Research Success Story

Automotive Industry Competitor Analysis 

Business Challenge 

The past few years, the automotive industry has taken huge leaps in terms of technological innovations. Moreover, with new players increasingly entering the industry; new processes, customer channels, and product life cycles are expected to bring in the next wave of change in the automotive industry.

However, the recent automotive industry market research reports state that, the entry of new players has also brought about major disruptions in the market, making it difficult for existing players to expand into newer segments. Hence, for companies in the automotive industry, it is imperative to keep abreast with the industry trends and keep track of the competitors’ plan and actions.

Business Case: The rising number of automotive companies have drastically increased the level of competition in the market, making sustainability a key challenge for companies in the automotive industry. Hence, a renowned automotive industry player wanted to analyze and anticipate potential industry challenges to facilitate strategic decision making in terms of product positioning, launch, and marketing. Additionally, with Infiniti’s competitor analysis strategy, the client wanted to profile their competitors’ offerings and understand their product portfolio to devise market entry strategies and develop new products.

As economic conditions have improved, the companies in the automotive industry are focussing more on product innovation to capitalize on shifting consumer tastes. Is your business prepared?

If not, Request a FREE brochure to know more about our services.

Top Challenges Faced by the Automotive Industry Client 

Problem Statement 1

With the recent technological advancements in the industry, the client faced increasing demand to adapt to the fast-evolving marketplace by efficiently catering to the needs of the growing population. Thus, the automotive industry client wanted to evaluate the potential bottlenecks in the automotive market and devise effective ways to enhance business efficiency.

Problem Statement 2

Their inability to understand the competitors and the new market trends proved to be costly, leading to a sharp decline in their profit margin. This prompted them to leverage a competitor analysis strategy to profile the major automotive players in the market and devise a business plan that meets customers’ expectation.

Problem Statement 3

The client wanted to refine their existing marketing models and devise effective marketing campaigns to enhance business performance.

Problem Statement 4

They wanted to keep abreast with the automotive industry trends and leverage the latest technologies to meet the new market requirements.

Our experts can provide quality solutions to empower your business. Request for more info to learn how we can help.

Solutions Offered and Value Delivered 

The market intelligence experts at Infiniti Research carried out extensive automotive industry market research with leading stakeholders in the market space to assist the client in improving their business efficiency. The competitor analysis strategy followed these phases:

Phase 1: Gathering competitive information

The initial phase involved analyzing the automotive industry client’s main competitors. The competitors were categorized into different categories based on the level of competitiveness.

Phase 2: Analyzing competitive data

The second phase involved analyzing the competitors’ information. The factors including product information, market share, marketing strategies, and competitors’ strengths and weaknesses were taken into account during the analysis.

Phase 3: Determining competitive position in the marketplace

By analyzing the competitors, the experts at Infiniti Research helped the automotive industry client to determine their market position. This helped the client to implement a new marketing strategy to strengthen their market position.

automotive industryWith Infiniti’s solution, the industry client was able to analyze competitors in terms of market penetration and product developments. This helped them tailor their product offerings based on the customers’ requirement. The engagement further helped the automotive industry client to focus on issues such as the key risks and opportunities and identify lucrative markets to scale their product offerings. Altogether, our solutions helped the automotive industry client to identify and address the potential bottlenecks in terms of the compliance requirements and enter potential markets in an agile and seamless manner. The client was able to increase profits by 13%, within a span of eight months.

In an industry characterized by constant disruption, reducing costs while maximizing efficiency is key, and yet the demand for innovation cannot be ignored.

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Automotive Industry Analysis

The automotive industry is witnessing promising growth in the US. The automotive industry trends and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry.  However, with the influx of new automotive industry trends, adjusting to changes is essential to withstand the growing competition. Also, automotive market players need to stay on top of new industry trends, technologies, suppliers, and regulations to stay a step ahead of the global competition.

Despite all these industry trends, the companies in the automotive industry are facing certain challenges:

  • Demographic changes and profound shifts in global economic power are causing massive upheavals in demand.
  • Consumer expectations are changing radically.
  • New technologies are dramatically changing vehicles, from the advent of the ‘connected car’ and enhanced driver support to better fuel efficiency and new or improved powertrains.

Furthermore, the automotive industry manufacturers and suppliers are confronted with increasing complexity as a result of increasing numbers of products and options, shorter technology cycles, increasing pressure to innovate, and global supply networks. So, automotive industry players need to balance the needs and demands of customers, investors, regulators, non-governmental organizations and the public to stay ahead of the curve.

Why Infiniti Research? 

Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to deliver actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research ensures intelligent business strategies.

CONTACT US to know more about our services

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