Steps to Improve Scenario Planning and Strategic Forecasting in a Constantly Changing World
Learn why businesses are shifting focus to scenario planning and strategic forecasting to gain an edge in today’s dynamic business world.
Winding Wires and Coating Resins for Electric Vehicle Motors – A Market Intelligence Success Story
Discover how Infiniti’s comprehensive market analysis of winding wires and coating resins for electric vehicle motors helped a leading client.
An MNC eyes potential for flexible GI Endoscopy
Read more to understand how Infiniti Research helped a leading client discover potential for flexible GI endoscopy in the Middle East.
How Consumer Electronics Companies Can Leapfrog to Success with Product Market Research
The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence, developing new products is...
Why is Customer Segmentation the First Step to Growth and Success for Businesses? Customer Intelligence Experts Discuss
Read more to know why customer segmentation is a key way for growth and success for any business. Learn more our customer intelligence experts and understand how we can help you.
Case for new business growth in the food industry
The client is a large North American seller and processor of agricultural commodities. At a macro level, our client’s business faced uncertainties like fluctuating demand and irregular rise and fall in the prices of commodities, raw materials, and input fuels. Our team also evaluated different stages of the client’s supply chain to strengthen it and ensure its capability to meet growing regulatory mandates in different regions. We considered the costs associated with switching from one supplier to another and the value associated with existing suppliers.
Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
Learn more on Gen Z consumer behavior based on market intelligence from our team of experts at Infiniti Research. Read to know how we can help you.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...
Building an Optimal Pricing Strategy for a Flagship SaaS Product | Pricing Research
Pricing is a critical aspect of product success, but small- and medium-sized businesses are often skeptical about leveraging pricing research for determining the optimal price for their products and services. Understanding product value from your customer’s...