Building an Optimal Pricing Strategy for a Flagship SaaS Product | Pricing Research
Pricing is a critical aspect of product success, but small- and medium-sized businesses are often skeptical about leveraging pricing research for determining the optimal price for their products and services. Understanding product value from your customer’s...
Supporting the Market Expansion Initiatives of a Cybersecurity Company with Growth Opportunity Analysis
Many transformations are being witnessed within the European cybersecurity market, with efforts coming from the public and private sectors. The rise in connected devices, a mature regulatory framework, and strong demand drivers have further bolstered the cybersecurity...
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...
Post Merger Integration Planning: How a Consumer Healthcare Company Tackled Merger Risks To Achieve Global Success
Engagement summary A global consumer healthcare products manufacturer was looking to avoid common post merger integration mistakes that undermine deals involving different cultures and organizations from different regions. We collaborated with the leadership team and...
Acquisition Target Identification: Comprehensive Analysis of Target Markets Within the Industrial Gas Handling Equipment Sector
For over a decade, Infiniti Research has collaborated with global players and has helped them expand their market footprint and create value through acquisition target identification, M&A, joint ventures, and partnerships. Our approach to acquisition target...
Developing a Commercialization Strategy for a Novel Specialty Drugs Manufacturer
While all phases in new drug development are complex, processes involved in the launch of specialty drugs used for treating rare genetic diseases are particularly so. The global specialty drugs market primarily consists of well-known pharma and biotech companies....
Expanding into EMEA: Developing a Robust Go To Market Plan For a Shrink Wrap Packaging Company
Target market: Industrial packaging | Region under focus: EMEA Focus area: Shrink wrap packaging | Solution: Go to market plan Engagement Summary This go to market (GTM) engagement focuses on helping a client venture into a new market segment by offering comprehensive...
Competitive Battle Cards: How a Smart Lighting Company Closed More Deals and Increased Profits by 32%
Understanding the competitive landscape and competitors’ business priorities can help organizations make better decisions regarding their marketing approach and the strategies they need to gain an edge. This is where competitive battle cards can help businesses....
Developing a Brand Differentiation Strategy To Help a New Private Label Brand Succeed in the Topical Antiseptics Market
To thrive in competitive environments, businesses must devise an effective brand differentiation strategy that reflects their brand positioning statement. By differentiating themselves from the competition, brands can create brand advocates, establish credibility, and...