Market Penetration Pricing Helped a Foldable Devices Manufacturer Capture 12% of the Total Addressable Market (TAM)
Market penetration and pricing are two critical challenges for businesses across industries, especially for startups trying to make an impact in a specific region or industry. A market penetration pricing strategy aims to help businesses accelerate product and service...
Foreign Market Entry: Researching New Markets and Opportunities for a UK-based Energy Service Company (ESCo)
In today’s complex business scenario organizations of all types, i.e., SMEs, multinational firms, and small-scale startups, are striving to make their service and product offerings more accessible than ever. As such, the foreign market expansion is occurring at an...
Market Opportunity Analysis Helped an Industrial Heating Systems Manufacturer Build a Detailed Five-year Business Development Plan
The evolving technological advancements and new market trends have redefined customer demand for industrial equipment across geographies. As such, industrial equipment manufacturers are being forced to find new market opportunities to grow. While industrial equipment...
Co-creating a Brand Extension Strategy to Expand the Market Share of a Leading Auto Company
A brand extension strategy helps focus on successfully launching products and services in lateral market segments and categories. Adopting this approach to improve brand growth has its own benefits and risks, including the danger of alienating customers. However, it...
Product Market Research: Infiniti’s Success in Helping a Client Accelerate Medical Product Development
From concept to design and development, manufacturing medical devices is a complex process. Having worked on different types of product market research projects, ranging from innovative medical devices to advanced lab equipment and other sampling and assay...
Market needs based segmentation aids portfolio management for a protein therapeutics manufacturer
What is needs based segmentation in market research? Needs based segmentation is based on the concept that every market can be divided into homogenous segments based on customer needs. This type of analysis is used to develop products with a high market demand...
Brand Market Research Helped Our Client Formulate a Sales Strategy and Business Plan to Gain an Edge in the Semiconductor Packaging Market
What is brand market research? Brands are not defined just by the products or services they offer. Every brand has its own objective, goals, and growth targets. To achieve these goals, businesses must understand their brand perception. Assessing a brand’s perception...
From Concept to the Marketplace: How Market Feasibility Study Accelerated New Product Development (NPD), Testing and Evaluation for a Consumer Goods Firm
What is the purpose of market feasibility study? In an ideal world, every customer would like your product. But as we all know, that isn't the case in the real-world. Although your new product might appeal to a huge target audience, introducing a new product without...
How Consumer Market Research Insights Helped a Battery Electric Vehicle (BEV) Manufacturer Tackle Profitability Challenges Head-on
Consumer demand has begun shifting in favor of electric, battery-powered vehicles. This shift is poised to disrupt the market in 2021 and beyond, making consumer market research imperative for success. With the dawn of sustainable mobility solutions and the growing...