Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
Learn more on Gen Z consumer behavior based on market intelligence from our team of experts at Infiniti Research. Read to know how we can help you.
Post Merger Integration Planning: How a Consumer Healthcare Company Tackled Merger Risks To Achieve Global Success
Engagement summary A global consumer healthcare products manufacturer was looking to avoid common post merger integration mistakes that undermine deals involving different cultures and organizations from different regions. We collaborated with the leadership team and...
Developing a Commercialization Strategy for a Novel Specialty Drugs Manufacturer
While all phases in new drug development are complex, processes involved in the launch of specialty drugs used for treating rare genetic diseases are particularly so. The global specialty drugs market primarily consists of well-known pharma and biotech companies....
Expanding into EMEA: Developing a Robust Go To Market Plan For a Shrink Wrap Packaging Company
Target market: Industrial packaging | Region under focus: EMEA Focus area: Shrink wrap packaging | Solution: Go to market plan Engagement Summary This go to market (GTM) engagement focuses on helping a client venture into a new market segment by offering comprehensive...
Competitive Battle Cards: How a Smart Lighting Company Closed More Deals and Increased Profits by 32%
Understanding the competitive landscape and competitors’ business priorities can help organizations make better decisions regarding their marketing approach and the strategies they need to gain an edge. This is where competitive battle cards can help businesses....
Developing a Brand Differentiation Strategy To Help a New Private Label Brand Succeed in the Topical Antiseptics Market
To thrive in competitive environments, businesses must devise an effective brand differentiation strategy that reflects their brand positioning statement. By differentiating themselves from the competition, brands can create brand advocates, establish credibility, and...
Market Situation Analysis Helped a Factory Automation Solutions Provider Tackle the Impact of COVID-19 and Cater to the Growing Customer Demands
The rise of IIoT applications, digital twins, and the growing popularity of advanced technologies like AI and AR are propelling the demand for industrial automation across sectors. Being one of the worst-hit industries, companies in the industrial automation market...
KOL Mapping Facilitates Cross-franchise Opinion Leader Identification for a Primary Healthcare Services Provider
What is KOL mapping and how does it benefit healthcare firms? KOL identification and mapping serve as an effective means of marketing healthcare services and products. Also know as key opinion leaders, KOLs are mostly healthcare service providers who are considered...
Market Penetration Pricing Helped a Foldable Devices Manufacturer Capture 12% of the Total Addressable Market (TAM)
Market penetration and pricing are two critical challenges for businesses across industries, especially for startups trying to make an impact in a specific region or industry. A market penetration pricing strategy aims to help businesses accelerate product and service...