Globally, business telephone systems manufacturers are facing huge challenges. On one hand, there is a shortage of growth in systems, particularly in mature countries. Developing markets are also seeing decreasing growth rates and lower voice average revenue per user. On the other hand, mobile data is the new frontier, but while volumes of applications and data are exploding, revenues are not. Business telephone systems manufacturers are also facing pressures to make upgrades to their infrastructure and increase focus on providing systems that can offer high quality, reliable, and affordable service. As a result, telephone systems manufacturers must implement several operational and technical innovations to meet customer expectations.
- The client: A global telephone systems manufacturer
The client – a leading telephone company based out of the United States. The telephone systems manufacturer wanted to assess market opportunities for its products in three countries, which involved sizing and forecasting the fixed-line broadband market and the specific markets for its products. Additionally, the client was facing complexities in segmentation, technology, end-use application, and customer type besides data availability issues.
Market Size Analysis Benefits for Telephone Systems Manufacturers?
Market size analysis helps business telephone systems manufacturers to find new market niches, add values to their data, operate more efficiently, and minimize risks across geographies. Market size analysis is also a key component of any strategic marketing planning. Information on the size of the target market allows businesses to evaluate opportunities and accurately plan their approach and investments.
Summary of our market size analysis solution
The market size analysis experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on technological advancements, market requirements, geographical target regions, and future enhancement possibilities. Additionally, the experts also compiled information across a wide array of exclusive sources to help the business telephone systems manufacturer derive the size and growth of the relevant product segments.
The Solution Benefits and the Business Impact
With the help of Infiniti’s market size analysis engagement, the business telephone systems manufacturer thoroughly comprehended the environmental factors involved, including politics, regulations, technology, economics, demographics, social factors, and behavioral factors. Knowledge of these factors led to the modeling of households’ affordability levels, telecom carriers’ investment capability, and statistical analysis of key macroeconomic variables to provide a base set of figures on the potential market size.
Furthermore, the client devised a combined top-down and bottom-up approach with a statistical extrapolation method to derive the installed base, and a judgmental bootstrapping method to derive the size and growth of the relevant product segments.
Business Telephone Systems Future
Manufacturers are working toward offering cloud-hosted business telephone systems to businesses of all sizes, in all industries. This helps businesses satisfy customers and clients better, improve communications, and save significantly on telephone system costs at the same time.
A must-read case study for strategy experts and decision makers looking to develop a deeper understanding of the global business telephone systems market