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Into the Future of Telecommunications: What to Expect

The telecommunication industry encompasses “traditional” enterprises that struggle while trying to cope with the churn, caused by below-the-belt competitors’ offerings and OTT services.

A few years ago, companies in the telecommunication industry have witnessed a considerable amount of technology decisions and software implementation architectures that were not considered logical from outsider experts’ point of view. However, telecommunications companies are long past that stage. In the next decade, telecommunication services providers will transform their enterprise systems and digital B2C channels into modern and agile platforms. These will provide employees in the telecommunication industry with analytics-driven operational decision-support capabilities and would deliver seamless back-end integration capabilities through microservices.

Consumer-driven data consumption, fueled by the mobile and broadband services in IoT devices, which have soared and put unprecedented pressures on networks. Thanks to the introduction of GDPR, It has also been the year of stronger encryption practices as users, organizations and lawmakers alike became increasingly concerned about privacy and the safety of their data and infrastructure. The landscape has changed shape as companies in the telecommunication industry pushed into the OTT space and increased their user access capabilities as well as high-profile merger activity in the sector making headline news.


Market Size Analysis Helps a Leading Business Telephone Systems Manufacturer to Derive the Size and Growth of their Product Segments

New technologies like the Internet of Things (IoT), virtual reality (VR), augmented reality (AR), and microservices necessitate that business telephone systems manufacturers realign their business strategies and restructure themselves. Click To Tweet

Globally, business telephone systems manufacturers are facing huge challenges. On one hand, there is a shortage of growth in systems, particularly in mature countries. Developing markets are also seeing decreasing growth rates and lower voice average revenue per user. On the other hand, mobile data is the new frontier, but while volumes of applications and data are exploding, revenues are not. Business telephone systems manufacturers are also facing pressures to make upgrades to their infrastructure and increase focus on providing systems that can offer high quality, reliable, and affordable service. As a result, telephone systems manufacturers must implement several operational and technical innovations to meet customer expectations.

Business IssuesRequest Proposal

  • The client: A global telephone systems manufacturer

The client – a leading telephone company based out of the United States. The telephone systems manufacturer wanted to assess market opportunities for its products in three countries, which involved sizing and forecasting the fixed-line broadband market and the specific markets for its products. Additionally, the client was facing complexities in segmentation, technology, end-use application, and customer type besides data availability issues.

Market Size Analysis Benefits for Telephone Systems Manufacturers?

Market size analysis helps business telephone systems manufacturers to find new market niches, add values to their data, operate more efficiently, and minimize risks across geographies.  Market size analysis is also a key component of any strategic marketing planning. Information on the size of the target market allows businesses to evaluate opportunities and accurately plan their approach and investments.

Summary of our market size analysis solution

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Client Journey

The market size analysis experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on technological advancements, market requirements, geographical target regions, and future enhancement possibilities. Additionally, the experts also compiled information across a wide array of exclusive sources to help the business telephone systems manufacturer derive the size and growth of the relevant product segments.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market size analysis engagement, the business telephone systems manufacturer thoroughly comprehended the environmental factors involved, including politics, regulations, technology, economics, demographics, social factors, and behavioral factors. Knowledge of these factors led to the modeling of households’ affordability levels, telecom carriers’ investment capability, and statistical analysis of key macroeconomic variables to provide a base set of figures on the potential market size.

Furthermore, the client devised a combined top-down and bottom-up approach with a statistical extrapolation method to derive Get More Infothe installed base, and a judgmental bootstrapping method to derive the size and growth of the relevant product segments.

Business Telephone Systems Future

Manufacturers are working toward offering cloud-hosted business telephone systems to businesses of all sizes, in all industries. This helps businesses satisfy customers and clients better, improve communications, and save significantly on telephone system costs at the same time.

A must-read case study for strategy experts and decision makers looking to develop a deeper understanding of the global business telephone systems market

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IPTV Service

Market Analysis for a Leading IPTV Service Provider

IPTV service refers to a TV service that is delivered via the internet over an IP-based network. The IPTV ecosystem includes the operators, middleware providers, set-top box vendors, and others. It makes use of a broadband internet connection to transmit TV signal; thereby, enabling efficient data transmission when compared with traditional broadcasting technologies. The increased penetration of Internet-based services is a key growth driver of the global IPTV service market. Other factors fueling the growth of IPTV service market include better internet infrastructure and video streaming services in developed economies.

The IPTV market is mainly driven by technology, with leading players offering high-end services to consumers like HD and ultra-HD IPTV. However, poor infrastructure and slow replacement are major challenges for IPTV service providers, making it difficult for them to penetrate in developing regions.

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The Business Challenge

The client– A leading IPTV service provider

Objective– To identify and assess the market needs more profitably. Also, implement the right strategies to reach potential customers.

The client, a leading IPTV service provider, wanted to devise strategies to reach the potential customers and appeal to their needs.The client wanted to leverage the use of Infiniti’s market analysis solution to better understand their penetration levels in the market space. The client also wanted a detailed report of the entry barriers, new opportunities, risks, and competition in the IPTV service market space.

Results– Devised effective strategies to evaluate current market trends and drive profitability. Also, identified future growth areas for the IPTV service provider by drawing conclusions on customer preferences and market opportunities.

IPTV Service

The market analysis experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the IPTV service market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

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The Solution and the Business Impact:

Implementing a market analysis engagement helped the client identify and target potential customers based on demographics. This engagement also helped the IPTV service provider avoid significant losses, which could have otherwise affected their overall market share. The market analysis solution offered enabled the client to modify and renovated their existing products and services to give them a competitive edge. Moreover, this helped them in identifying a scalable approach to discover new market opportunities and assess market trends.

The Future:

The global telecommunication industry is undergoing a dramatic transformation. The emergence of internet protocol has brought about new encoding and transport mechanisms in the video streaming sector. Moreover, the ever-changing regulatory landscape, new technologies and delivery models, and the promise of ubiquitous broadband access have sparked new business opportunities among firms operating in the telecommunications industry. Therefore, those who carefully anticipate, access such opportunities, and address them proactively will be better positioned to succeed in this sophisticated market space.

Key trends in the IPTV service market:

Wireless IPTV service: With the growing preference for wireless services, IPTV service providers are now focusing on offering services that differentiate them from their competitors in the market. This service is characterized by ultra HD videos based on the Wi-Fi connection between an Internet modem and an Internet protocol television (IPTV) set-top box.

Growing focus on HD and UHD IPTV service: Transition to HD has been one of the most important media technology. IPTV service providers are increasingly focusing on offering HD and UHD IPTV service.

Cloud-based IPTV service: Cloud computing is the new infrastructure environment that delivers on the promise of supporting on-demand services flexibly by scheduling bandwidth, storage and compute resources.

Partnerships and acquisitions: IPTV service market is experiencing an increase in mergers and acquisitions. 

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Telecommunication Industry Client Develops Personalized Brand Experiences with The Help of Marketing Strategy Solution

Marketing Strategy Telecommunications IndustryLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solution for a renowned telecommunications industry client. The telecommunication industry creates a set-up that allows data to be sent anywhere in the world. Factors such as frequent innovations and increasing competition are posing challenges that hinder the growth of the telecommunications industry.

“Marketing strategy helps companies to increase their focus on identifying and analyzing the primary market and the secondary market and evaluate competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings,” says an expert at Infiniti Research.

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The marketing strategy solutions offered helped the telecommunication industry client to improve their marketing campaigns and provide their customers with personalized brand experiences. The client also gained actionable insights into the unique selling points in order to fix a right price for the products and services offered.


Additional benefits of the marketing strategy solution

  • Develop a robust marketing campaign that resonates with the target audience
  • Gained insights into ways to position the product in the marketplace and generate a better return on the investments


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Customer Engagement

Market Segmentation Assists a Prominent Network Services Provider to Profile the Most Ideal Customers

The revenue generated from telecom services is expected to reach 1.2 trillion Euros by 2019.

Over the years, the global telecommunication industry has witnessed promising growth due to the advent of cheaper technologies and innovations. It has also been noted that with the growing concern for reliable and seamless communications, the stakeholders in the industry are investing highly on skilled personnel to meet the demands of the target audience. The Asia-pacific region is estimated to witness a profitable growth, accounting for 373 billion Euros. Along with the key factors, additional trends such as advances in technology, intense market competition, and high investments like wireless communication and satellite are expected to sustain the growth of the market over the coming years. Although the telecommunication space is witnessing a gradual growth due to the considerable adoption of internet among the end-users, several factors may influence the growth of the industry. These factors include:

  • Competition from OTT services: In the seamless and mobile environment, over-the-top services (OTT services) such as mobile messaging and chat apps are witnessing exponential growth. With the changing preferences, consumers are shifting their preferences toward these third-party applications, owing to their agility and the services they render. With these apps gaining widespread popularity, text messaging services have been dwindling downwards with a radical decline in the usage of these apps.
  • Privacy and security issues: Telecom services comprise of a large repository of data and sensitive information which is vulnerable to threats. So, it becomes essential for the network services providers to maintain regulations to secure the user data. Moreover, to maintain large repositories of data, organizations have to rely on third-party applications.
  • Growth in IoT: Latest innovations such as IoT is paving the way for more connected devices into the existing network services architecture. As the integration of IoT services relies on the higher level of connectivity and data flow, leading organizations are the need to develop a functional platform that can robustly support such applications.

To address such challenges and profile the most suitable customer segments, leading organizations are utilizing market segmentation solutions. Market segmentation is a technique of using market research to learn all about the customers and sell products and services to the right target audiences. The market segmentation solution also aims at differentiating the customers based on their service offerings and brand affinity.IR_Brochure

The Business Challenge

  • The client: Telecommunication services provider
  • Area of engagement: Market segmentation

The client, a renowned network services provider, wanted to differentiate the customers based on their attributes and profile the most profitable segments to focus on their service offerings. The client wanted to explore and analyze the characteristics of the customers and refine their marketing models to accurately meet the business requirements. With the help of a market segmentation strategy, the client wanted to tailor their offerings to different groups to precisely meet the needs of the customers. The primary concern for the client was to implement a segmentation strategy to deliver service offerings for each segment and direct their investment to gain insights on potential sales volume.

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Our Journey

To address the specific needs of the target segments, the market segmentation experts at Infiniti followed an extensive research methodology. The methodology comprised of interviews and discussions with prominent stakeholders in the network services space. To efficiently align their product resources, the experts also compiled information across a wide array of secondary sources such as trade shows, government bodies, and paid industry databases.

Solution Benefits and Business Impact for the Netword Services Provider

The market segmentation solution offered by Infiniti helped the network services provider find groups with different preferences and offer services that target these different groups. The client was able to meet the customer ‘s preferences and refine their marketing models to meet the target preferences. The network services provider was also able to deliver customized service offerings and meet the needs of each target segment. Moreover, the solution offered also helped engage the target customers with advertisements and media to reach out to the niche and profitable audiences.

The Future

The telecommunication industry is witnessing changes at a breakneck speed, and renowned network services providers have expanded their service portfolios to meet the explosive demand. Despite the slowdown, the future of the telecom industry will be marked by innovations in the form of advanced wearables such as virtual reality and smartwatches. Also, significant opportunities for mergers and acquisitions will trigger the expansion of network services across the globe.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the telecommunication industry


Marketing Strategy Helps a Telecommunication Industry Client Improve Their Marketing Campaigns

No other industry touches as many technology-related business sectors as the telecommunication industry, which, by definition, includes not only the traditional areas of long-distance and local telephone service, but also advanced technology-based services including the internet, wireless communications, and fiber-optics and satellites.

The telecommunication industry includes companies that make communication possible on a global scale, through the phone or the Internet. These companies create the set-up that allows data to be sent anywhere in the world. The largest companies in the industry are internet service providers wireless operators, cable companies, and satellite companies. The global telecommunication industry is mainly driven by the ongoing technological developments and innovations to offer a wide range of facilities at low-cost margins. Request ProposalAdditionally, due to the emergence of the internet over the past couple of decades, the telecommunication industry has proliferated and is now expected to grow further in the coming years.

However, certain factors are expected to pose a challenge to the growth of the telecommunication industry, even though the industry is witnessing promising growth. Some of these factors include:

  • Innovations: Due to the relentless growth in innovations, firms within the telecommunication industry space are under pressure to develop a platform that supports the latest technology. Additionally, with the integration of IoT services, connecting devices have become more agile and seamless.
  • Increasing competition: Over the past decade, there has been a considerable increase in the competition among over the top (OTT) services providers. Additionally, according to a recent research report, it is estimated that approximately 2.5 billion people worldwide use messaging apps, which is further increasing the level of competition.

These factors are compelling firms within the telecommunication industry space to leverage the use of robust marketing strategy solutions. Marketing strategy helps companies increase their focus on identifying and analyzing the primary market and the secondary market and evaluate the competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings.

The Business Challenge

  • The Client: Telecommunication industry firm
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  • Area of Engagement: Marketing strategy

The client, a leading telecommunication industry player with business operations spread across the globe, wanted to refine their marketing activities and develop a marketing strategy to attract new customers. The client wanted to leverage the use of marketing strategy to change customer perceptions and demands. They also wanted to ensure that the product and service offerings meet the customer demands and gain insights into ways to develop profitable long-term relationships with the customers.

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The Journey

The marketing strategy specialists at Infiniti carried out extensive interviews and discussions with leading stakeholders within the telecommunication industry to help the client improve their marketing campaigns. The specialists also compiled information across a wide array of secondary sources such as paid industry databases, trade shows, company presentations, and industry forums to provide the client’s customers personalized brand experiences.

Solution Benefits and Business Impact

With the help of the marketing strategy solutions provided by Infiniti, the client was able to develop a robust marketing campaign that resonated with the target audience. The engagement also helped the client gain insights into ways to position the product in the marketplace and generate a better return on the investments. The client also gained actionable insights into the unique selling points and fix a right price for the products and services offered. Furthermore, the client developed a marketing mix to differentiate the product and service offerings with that of the competitors within the telecommunication industry.

The Future

Telecommunications is said to be one of the fast-paced industries, and has witnessed radical overnight changes due to technology advancements. And as the end of this decade approaches, it is expected that the year 2020 will carry new challenges as well as massive opportunities for the telecommunications industry.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the telecommunication industry

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Is the Telecom Industry the Next Target on the Security Radar?

Companies in the telecom industry are steadily expanding their reach and gradually transforming into full-blown technology centres. With the world becominthe frequency of cyber risks and crimes have also increased. Cyber-attacks are one of the key challenges faced by telecom companies. As far as the telecom industry is concerned, there are broadly two aspects of risk: Cyber-attacks aimed at the business and Cyber-attacks aimed at subscribers/customers.


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What are the popular forms of cyber threats in the telecom industry?

The cyber threats in the telecom industry not only cause inconvenience to customers but also disrupt the smooth functioning of telecom service providers. Let us take a look at some of the common forms of cyber threats:

Phishing or malware aimed at customers

Entry-level criminals can easily master these popular techniques. Cyber attackers combine data sets from different sources to build a detailed picture of potential targets and use them for blackmailing and social engineering purposes. Phishers and social engineers use multiple ways to make their attacks look more authentic by enriching their data with leaked profiles or by impersonating the employees of companies in the telecom industry.

Distributed Denial of Service (DDoS) attacks

DDoS attacks have the ability to reduce network capacity, disrupt service availability, degrade performance and even bring down internet access. In the long-run, such attacks can also lead to a large-scale ransomware attack. Increasing mobile data transfer speeds and the growing usage of 4G technology are making smartphone based botnets more handy in executing DDoS attacks

Exploiting vulnerabilities in consumer devices and network

Vulnerability in various network devices, USBs and routers, and root exploits for Android phones are some of the common factors that provide new channels for attacks. In most cases, these cyber-attacks involve malware and technologies that cannot be easily removed.

Insider threats

Sometimes insiders to the companies in the telecom industry are also lured into perpetrating cybercrime. While some insiders play a role in it voluntarily, others are forced into obliging through blackmail. Insiders belonging to telecom service providers are recruited to provide access to data, which cannot otherwise be accessed by a third party. Cyber attackers can also track down important and confidential company data and other customer and corporate credentials through these attacks, which can get telecom companies into serious trouble with their stakeholders.

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The Top 6 Innovators in the Telecom Industry

The developments in communication technology are changing the way in which we are connecting with the world. Recent technological developments have urged telecom companies to shift from baby steps to digitization to taking bigger leaps in technological advancements to meet customer expectations. Let’s look at a few top global telecom companies who are transforming the telecommunications industry with their innovative communication technology.

Anywhere Sim, UKIR_Brochure

Anywhere sim is a new virtual mobile network; the company aims to provide multiple sim cards that work almost everywhere. This would a breakthrough invention in communication technology considering the network limitation imposed by various telecom companies. Anywhere sim has collaborated with multiple networks, which facilitates them to provide a seamless multi-network experience to their customers in the UK.

FreedomPop, USA

Freedompop is a global player among telecom companies, which was founded in 2011 with a pre-determined goal to eliminate digital divide among people by providing free wireless broadband internet access to everyone.

Kymeta, USA

The definition of connectivity for Kymeta is – secure, available, global and universal. Kymeta is one of the many telecom companies, who is trying to innovate new communication technology by leveraging satellite network capacity for high bandwidth communications, even when the customers are on-the-go.

LiveU, USA

LiveU’s breakthrough communication technology enables live video transmission from anywhere around the globe. LiveU sets the bar high in terms of high-quality and reliable live video acquisition, distribution and management.

ProjectFi, USA

ProjectFi is a wireless service powered by Google. ProjectFi ensures that the customer is always connected to the best network available by automatically connecting the customer’s device to either the WIFI or the  4g LTE partner networks, whichever has a better signal.

Ukkoverkot, Finland

Ukkoverkot is one of the Finnish telecom companies, which utilizes one of the best communication technology in Finland. They sell, market, and maintain mobile data networks that cover the whole of Finland, and is known to provide the fastest local wireless internet connection. Ukkoverkot focuses on communication technology that focuses purely on the production of wireless data communication services, for regular customers as well as industrial internet purposes.

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Digitalization in the Telecommunication Industry – A Game Changer

The telecommunication industry is struggling to keep up with the dynamic market environment and growing technological advancements. In their quest to adopt digitalization, the companies in the telecommunication industry have started taking small steps by undertaking infrastructural developments and inteIR_Brochuregrating technology. The digitalization wave has coerced telecommunication companies to pursue apps and services to develop new revenue streams. Several telecommunication companies have directed their efforts towards developing 5G by scheduling regular trials. By embracing digitalization, the service providers in the telecommunication industry can offer faster data, better performance, and several other high-level features.

Telecommunication Industry Embraces Digitalization

With the mass adoption of connected devices and applications by various stakeholders such as consumers, businesses, and governments, digitalization has had a transformational impact on the operational and strategic decisions of the telecommunication companies. Transforming to a digital economy helps the service providers in the telecommunication industry to monetize their investments, boost capabilities, improve their product offerings, enhance customer experience, and develop new competitive business models. Globally, the service providers’ revenues have been stagnant in spite of the sudden surge in the operational costs, thanks to the freeloading market players who make it more difficult.

Digitalization – Is It Good?

In the telecommunication industry, those service providers who have adopted the digital economy are faring better compared to those who haven’t. But before diving headfirst into the digitalization wave, the telecommunication companies must take a focused approach by leveraging market intelligence solutions to gain industry insights and develop digital friendly product portfolios. It may sound difficult, but the service providers in the telecommunication industry cannot just stand pat and let the market unfold on its own. The telecommunication companies must transform their business processes to maintain their profit margins, retain their market share, and expand their share of wallet in a digital economy.

Telecommunication Industry – What’s Stopping You?

The service providers in the telecommunication industry have realized the benefits of adapting to the digital economy – higher revenue, reduced costs, and enhanced customer satisfaction. But still, what is it that complicates the adoption of the digital economy, you ask? Here’s what. For decades now, telecommunication companies have thrived on legacy business systems and traditional product offerings, making it difficult for companies to adopt digitalization in its entirety.

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