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A Leading Packaging Company Enhanced Their Sales Rate by 18% by Leveraging Infiniti’s Competitive Intelligence Solution

Competitive Intelligence Solution for a Packaging Company

The global packaging industry is poised to experience positive growth over the coming years due to the increasing demand for packaging in food, healthcare, and other sectors. However, the rising demand for packaging has increased competition in the market. As a result, packaging companies will need to quickly adapt to market innovations and packaging industry trends to gain a leading edge in today’s competitive marketplace. Also, continuously analyzing competitors’ strategies and approaches are becoming imperative for packaging companies to make changes in their business plans. This is where companies realize the importance of leveraging competitive intelligence solution.

With over 15 years of expertise in offering competitive intelligence solution, Infiniti Research has helped various global giants to evaluate the competitive landscape in the market and make well-informed business decisions. Request a FREE proposal to know how our competitive intelligence solution can help your business.

Business Challenge

The client is a packaging company based out of Germany. The company supplies packaging materials to consumer packaged companies, healthcare companies, and food manufacturers. With the entry of new players in the market, the client was facing challenges in competing with them, in terms of price, capabilities, and sales approaches. Also, the client’s inability to competitively price their products impacted their sales rate and profit margins. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

By leveraging Infiniti’s competitive intelligence solution, the packaging company wanted to:

Identify competitors’ sales and marketing approaches – As the client was losing ground to their competitors, they wanted to identify the sales and marketing approaches employed with their competitors. By doing so, they wanted to make changes in their marketing and promotion approaches to drive sales and enhance the customer experience.

Understand competitors’ pricing strategy – As pricing played a major role in customers’ purchasing decisions, the client wanted to analyze the prices for similar products in the market and price their products competitively.

Identify performance gaps – By leveraging Infiniti’s expertise in offering competitive intelligence solution, the client wanted to identify their weaknesses compared to top packaging companies in Germany. Also, they wanted to innovate their product offerings to meet market demand.

Our experts can help you understand how your company measures up against your competitors. CONTACT US today.

Solutions Offered

To help the client tackle the industry challenges, the experts at Infiniti Research followed a three-phased approach. The engagement involved identifying the top packaging companies in Germany, analyzing the client’s key competitors’ customer base and their requirements, evaluating the pricing strategies adopted by the key competitors, and analyzing the marketing and sales approaches followed by the key market players in the packaging industry.

The insights obtained from Infiniti’s competitive intelligence engagement helped the client to understand the strategies and approaches employed by their key competitors. Infiniti’s competitive intelligence engagement further helped the client to identify the packaging industry trends and also understand how their competitors adapted with the latest trends and innovations in the market.

Furthermore, Infiniti’s competitive intelligence engagement helped the client to identify the pricing strategies employed by the major players in the market. This helped them to make constant changes in their pricing plans to attract new customers. Also, the client was able to understand the marketing and sales approaches undertaken by their competitors. This subsequently helped them to create targeted marketing and sales campaigns. Moreover, with Infiniti’s competitive intelligence engagement, the client was able to understand their strengths and weaknesses compared with their major competitors.

In the course of one year, the company was able to boost sales through up-selling and cross-selling. Furthermore, with Infiniti’s competitive intelligence solution, the company was able to enhance their sales rate by 18%.

Benefits of Competitive Intelligence Solution for Packaging Companies

Benefits of Competitive Intelligence Solution for Packaging Companies

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competitor analysis

Transforming Production Processes and Increasing Market Share by 37% for a Food Packaging Company – Infiniti’s Latest Competitor Analysis Engagement

Competitor Analysis for Food Packaging Company

With technological progression and market advancements, the food packaging industry continues to evolve. Moreover, the trends in packaging such as the introduction of sustainable packaging practices, convenient on-the-go packaging, clean labels, and healthy choices have gradually increased the number of new entrants into the European food packaging market. This has made it vital for existing players in the European food packaging market to keep track of their competitors’ plan and actions and refine their existing business models to achieve maximum profitability. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering competitor analysis solution.

Do you know what your shortcoming are when compared to your competitors? If not, our experts can help you identify your strengths and weaknesses compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a food packaging company based out of Europe. The entry of new players drastically increased the competition in the European food packaging market. The client, therefore, was facing difficulties in competing with other major players, in terms of cost, quality, and capabilities in providing innovative packaging offerings for customers. Moreover, they were losing customers and market share to their competitors due to their inability to competitively price their products. This compelled them to reduce the price for their products, which subsequently resulted in a loss in profit margin by 7%.

Therefore, they approached the experts at Infiniti Research to leverage their expertise in offering competitor analysis solution. By leveraging Infiniti’s competitor analysis solution, the client wanted to explore ways to stay competitive in the market by distinguishing market disruptions, analyzing competitors, and developing strategic business plans.

By leveraging Infiniti’s competitor analysis solution, the client also wanted to tackle several other market challenges:

  • With the increasing demand for environmental-friendly packaging materials in Europe, the client was facing difficulties in adapting to the evolving market demands. With this, they were losing market share to their competitors who had already adopted environmental-friendly packaging strategies. Therefore, with Infiniti’s competitor analysis solution, the client wanted to analyze their competitors’ offerings in direct comparison to theirs and focus on enhancing their business processes.
  • The client noted that their competitors have already leveraged automation solutions in their business operations. With Infiniti’s competitor analysis solution, the client wanted to identify the technologies leveraged by their competitors. By doing so, they also wanted to adapt to the evolving technologies to maximize uptime and enhance their operations.
  • The client’s unstructured approach to marketing and sales resulted in huge capital losses for the company. By closely analyzing the strategies adopted by their competitors, the client wanted to refine their existing marketing models and devise marketing campaigns that drive maximum sales.
  • The client’s key competitors were offering discounts and other introductory offers to customers. With this, the client was compelled to reduce prices for their packaging materials. Therefore, by leveraging Infiniti’s competitor analysis solution, they wanted to analyze the pricing strategies followed by their competitors and competitively price their products.

Our tailored and intelligent solutions empower our clients to make an informed business decision and maximize profitability. CONTACT US to learn more about our services their benefits for your business.

Solutions Offered and Value Delivered

Our experts followed a detailed four-phased competitor analysis approach to help the client tackle the industry challenges. The initial phase of the competitor analysis engagement involved identifying businesses offering similar products and services in the European packaging industry. The next phase of our competitor analysis engagement focused on identifying the client’s key competitors’ customer base. In the third phase of the competitor analysis engagement, the experts focused on evaluating the strengths and weaknesses of the client in comparison to their competitors. The last phase of our competitor analysis engagement involved conducting a competitive benchmarking analysis, competitor mapping, and also identifying the marketing approaches employed by the client’s competitors.

The insights obtained from Infiniti’s competitor analysis solution helped the client to gain detailed insights about their end-customers, current market position, and their key competitors. Understanding the needs and demand of their target customers helped the client to innovate their product offerings according to their customers’ requirements. By gaining detailed insights into their competitors’ key strategies and marketing approaches, the client was able to devise well-informed business plans to tailor their product offerings. Also, the experts at Infiniti Research recommended the client to apply automation solutions in their production process. This helped the client to enhance their production efficiency and better manage workflow.

Infiniti’s competitor analysis solution also helped the client to understand their competitors’ pricing strategies and make constant changes in their pricing plans. With Infiniti’s competitor analysis solutuon, the client was also able to balance quality and growth. Furthermore, Infiniti’s competitor analysis solution helped the packaging company to better allocate resources and enhance their market share by 37% within the course of one year.

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Our competitor analysis solution can help your company gain a leading edge in the market. Want to know how? Request for more info!

Importance of Competitor Analysis for Packaging Industry

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Our competitor analysis solution helped a banking company assess key competitors and devise an efficient strategy to establish themselves in the European market. Want to know the approaches underteken by the experts at Infiniti Research to help the client? Read the complete success story below.

Competitor Analysis for a Leading Banking Sector Client Helps Assess Key Competitors and Devise an Effective Strategy to Establish Themselves in the European Market

Customer satisfaction analysis

Packaging Company Improves Customer Retention with Infiniti’s Customer Satisfaction Analysis

Customer Satisfaction Analysis for a Packaging Company

Packaging directly influences purchasing intent and customer satisfaction. A recent study shows that customers are 20% more likely to purchase and use products if they are happy with the packaging. This is pressurizing companies in the packaging industry to innovate packaging by focusing on not only on the appearance, but also their functionality and safety. Moreover, as packaging is key to brand image, product trials, and repeat purchases, companies in the packaging industry are also forced to constantly measure customer satisfaction and make changes in their processes to enhance brand loyalty and customer retention. This is where companies realize the importance of leveraging customer satisfaction analysis.

Are you interested to know how satisfied your customers are with your products or services? Our customer satisfaction analysis can help. Request a FREE brochure to learn more about our services and other benefits of leveraging customer satisfaction analysis.

Business Challenge

The client is a global player in the packaging industry based out of Ireland. The company supplies packaging products to pharma, healthcare, and food industry. The client noted a dip in their sales rate due to their inability to adapt to rapid market changes. Also, lack of market access and advanced technology were making it more difficult for the company to satisfy their customers’ needs and requirements. The packaging company also started losing customers to their competitors.

The client, therefore, approached Infiniti Research to leverage their expertise in offering customer satisfaction analysis solution. With Infiniti’s customer satisfaction analysis solutions, they wanted to assess the changes in their customers’ behaviour and understand their needs to devise value maximization strategies to enhance the customer experience.

By leveraging Infiniti’s customer satisfaction analysis, the client also wanted to:

  • Understand the reasons behind customer churn and identify the market requirements
  • Identify competitors’ unique strategies that drive customer satisfaction
  • Identify the needs and requirements of customers regarding packaging
  • Understand the satisfaction rate of customers regarding various packaging materials
  • Understand the common characteristics of customers to target their unique needs
  • Understand customers’ perspective and build capabilities to gain a leading edge compared to their competitors

Solutions Offered

To help the client gain detailed insights into their customers’ requirements and measure customer satisfaction level, the experts at Infiniti Research conducted a customer satisfaction analysis. The factors such as customers’ needs, buying patterns, and reasons for customer churn were analyzed. Also, the experts analyzed the strengths and weaknesses of their competitors to build value maximization strategies to enhance market share.

Infiniti’s customer satisfaction analysis helped the client to improve their products according to customers’ requirements. The customer satisfaction analysis further helped the client to realize the increasing demand for sustainable packaging. This helped the client to focus more on sustainable packaging materials to drive sales. Also, the client was able to differentiate their product offerings according to customers’ needs and demands. This increased customer retention and gradually resulted in higher outcome for the company. With Infiniti’s customer satisfaction solution, the client was also able to enhance customer lifetime value. Moreover, customers’ suggestion for product improvement enabled great improvements in sales for the company.

Request a FREE proposal to know how our customer satisfaction analysis can help you improve customer loyalty and identify best practices to reduce customer churn.

Importance of Customer Satisfaction Analysis for Packaging Company

BENEFITS OF LEVERAGING CUSTOMER SATISFACTION ANALYSISWith rising customer expectations and demands, customer satisfaction analysis is becoming important for companies in the packaging industry to understand customers’ perspective of their products and services. Also, recent studies show that packaging directly influences customers’ buying behaviours and satisfaction levels. Therefore, it becomes imperative for packaging companies to leverage customer satisfaction analysis to understand customer’s evolving needs and adapt to today’s competitive marketplace.

CONTACT US to learn how customer satisfaction analysis can help you understand your customer’s experience with the brand.

market intelligence

Building a Consumer Segmentation Strategy for a Leading Food Packaging Solutions Provider

Major challenges for food packaging companies revolve around the four factors - sustainability, durability, aesthetics, and cost. Click To Tweet

The food packaging industry is witnessing major technological advancements that are compelling leading food packaging companies and market researchers to focus on developing innovative packaging solutions. Also, the role of food packaging design in marketing and consumer appeal is growing considerably due which food packaging companies are focusing on addressing the concerns of consumer groups by implementing advanced technologies and intelligent solutions.

However, the future of the food packaging sector is quite secure owing to the development of smart packaging solutions that possess the capability to monitor and detect food spoilage. The challenges in ensuring food safety through excellence in food packaging design are many, but it is essential to address them systematically by devising an effective consumer segmentation strategy to drive growth strategically.

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The Business Challenge

  • The Client: A leading food packaging company

One of the leading food packaging companies in the US wanted to devise an effective consumer segmentation strategy to identify different focus groups. To develop a precise consumer segmentation strategy the client approached Infiniti Research to develop an effective consumer segmentation strategy. The client was looking at leveraging our expertise in consumer segmentation to analyze the consumer base and gain a clear understanding of their specific needs and requirements.


Consumer Segmentation Strategy Benefits

The food packaging industry is growing at a rapid pace, making it necessary for food packaging companies to adopt appropriate strategies to thrive in a complicated market. No matter which market you operate in, every customer needs to be treated as an individual owing to their specific needs and preferences. This is where ‘Consumer Segmentation’ comes into play. It’s nearly-impossible for food packaging companies to cater to consumer needs on an individual level. But, with the right consumer segmentation strategy, they come pretty close to achieving this objective.

However, for modern food packaging companies, devising a consumer segmentation strategy is no more a suggestion – it’s a necessity. It is essential to segment their consumer base into identifiable subgroups and develop precise marketing strategies for each focus group to drive growth. Our ‘consumer segmentation strategy’ solutions empower food packaging companies to focus on catering to the needs of their specific consumer segments.


Summary of Our Consumer Segmentation Strategy Engagement

Consumer segmentation

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Client’s Journey

The consumer segmentation experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on consumer groups, market requirements, and target market segments. With the aid of our consumer segmentation strategy, the food packaging company was able to analyze customer data to uncover meaningful insights and gain a better understanding of consumer segments.

Solution Benefits and the Business Impact

As with anything else, every consumer segmentation strategy has it own distinct pro and cons. However, the overarching goal of devising such a strategy remains the same i.e., identifying and connecting with the potential consumer base. The solution offered by our consumer segmentation experts helped the food packaging company to devise an effective consumer segmentation strategy to drive growth in each segment. By truly segmenting the potential consumer base, the client further gained a better understanding of their customers at an individual level and was able to expand its reach by targeting each consumer base individually.

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The complicated food packaging landscape poses several challenges for food packaging companies who are looking to establish themselves to drive business growth. However, the ultimate goal of devising a customer segmentation strategy is to understand consumer needs and offer services that make them engage with your brand on a regular basis. The trick here is to make your end-users realize the importance of your services and when they do its quite certain that they’ll continue to rely on your services indefinitely. Moreover, it’s notable that customer surveys play a major role in uncovering the key attributes that can be used to segment the consumers effectively.


A must-read case study for food packaging companies looking to develop an understanding of the importance of consumer segmentation strategy.

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competitive pricing

Market Research on the Secondary Packaging Market

The challenges in the packaging industry usually revolve around – durability, sustainability, cost, and design.

The packaging industry is one of the most rapidly evolving industries. This is mainly because it is increasingly being fueled by the relentless growth of the global population. Also, over the years, the functions of packaging have evolved considerably beyond just containing and protecting the product. As a result, players in the packaging industry are bombarded with challenges pertaining to their ability to maintain the aesthetics of the package, comply with industry standards, and ability to minimize carbon footprint.

The Business Challenge

  • The Client: A secondary packaging company

To validate the opportunity for bringing a series of new proposals to the secondary packaging market, the client – a secondary packaging company – approached Infiniti to help them conduct a detailed market research.

The client wanted to gain comprehensive insights into the market landscape to streamline their suite of brands, most of which were atrophied and no longer in use. Also, with the help of the market research, the secondary packaging client wanted to gauge various factors affecting market growth.

How Can Market Research Help Players in the Packaging Industry?

“Market research deals with the objective collection and analyzation of industry-specific data in order to offer detailed insights into the market opportunities, competition, and other similar factors which help companies to better understand the market landscape.”

In today’s competitive business scenario, players in the packaging industry need to improvise their strategies and business plans to stay relevant in a rapidly evolving marketplace. Infiniti’s market research solutions help packaging firms gain a detailed understanding of the industry barriers, challenges, and opportunities to devise precise business plans.


Summary of Our Market Research Engagement

Secondary Packaging

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Client’s Journey

With the help of Infiniti’s market research solutions, the secondary packaging client was able to precisely gauge the various factors affecting their brands’ perception. The solutions offered also helped the client to ensure that their brand offers a 360-degree appeal.

Furthermore, to help the client augment brand visibility and gauge factors affecting the brand perception, the market research experts at Infiniti conducted a detailed market study to help them gain a better understanding of the packaging industry trends. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the secondary packaging market.

Solution Benefits and the Business Impact

Infiniti’s market research experts offered detailed market insights that helped the secondary packaging client to streamline their business processes and identify the factors hindering growth. The market research solutions also enabled them to introduce a breakthrough innovation in the manufacturing processes employed in the secondary packaging segment. This, in turn, augmented their brand value by improving profit margins.

The Future

The packaging industry has witnessed many challenges and transformations, and packaging can no longer be regarded as a discrete function. Therefore, the impact of packaging decisions on the entire value chain needs to be addressed. This is compelling players in the secondary packaging space to explore synergistic options in the market to enhance market value and brand image.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR22

Indubitable Advantage of Customer Surveys for a Returnable Packaging Company: Understanding the Drivers Behind Customer Satisfaction and Loyalty

The existing economic uncertainties in emerging countries and greater upfront costs are considered to be the major challenges hampering the growth of the global returnable packaging industry.

Over the years, returnable packaging has proven to be the ideal packaging material for shipping. Returnable packages are now available in different forms to suit the needs of the end-use sector – hand-held containers, reusable pallets, bulk containers, and racks. They are preferred for their distinctive features such as appealing aesthetics, ease of use, and strength when compared to disposable packages.

Though returnable packing is considered to be the best solution for many applications, there are several concerns that hamper their widespread adoption across the global supply chains. Some of the major challenges include – high capital costs of ownership, inherent nature of the returnable packaging components, and other challenges cropping up due to improper management.

The Business Challenge

  • The client: A returnable packaging company

With an intention to determine customer satisfaction, the packaging industry client – specializing in returnable packaging materials – approached Infiniti to engage in a consumer survey-based assessment that would help them gain valuable feedback on issues that are considered important to customers.

The consumer survey was focused on brand trends and their impact on packaging demand, shifts within the packaging industry, and the different perspective of packaging demand. The primary objective of this consumer survey assessment was to gather targeted information that would help them uncover notable shifts in the packaging industry and drivers of customer loyalty.

How Can Consumer Survey Help Returnable Packaging Manufacturers?

Consumer surveys play an essential role in running a successful business irrespective of the industry in which you operate, or the product/service being offered. Consumer survey is an important part of market assessment and can help you measure customer satisfaction levels while offering the opportunity to effectively communicate with end-users; thereby, building true personal relationships.

Summary of our consumer survey engagement

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Client Journey

The changing market landscape with aggressive competitors posed several challenges for the returnable packaging manufacturer. To help the client understand how their customers perceive their brand, the market assessment experts at Infiniti conducted a consumer survey that was aimed at identifying market trends and customer expectations.

The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the packaging industry.

Solution Benefits and the Business Impact

By conducting a consumer survey, Infiniti’s market experts helped the returnable packaging manufacturer to assess their service levels and identify the factors driving customer loyalty. The client also gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.

The Future

Returnable packaging is a cost-effective and environmentally friendly alternative for industrial segments that deal with an extensive flow of goods. Leading players in the returnable packing sector have collaborated with tech companies to develop solutions that would help them track the packages and minimize loses. However, recent advancements in the use of sensor-based technologies are expected to revolutionize the process of tracking returnable packages.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Market Entry Strategies

4 Product Packaging Mistakes That Will Cost You

If you were to compare the packaging industry today to that a decade ago, it’s quite clear that the sector has witnessed manifold growth. Most companies have come to terms with the fact that packaging is indeed a vital part of their business. In fact, product packaging is now being considered to be an integral part of sales. But at the same time, if overdone, product packaging could burn a hole in your pocket too. Considering the goal of any business is to minimize losses and maximize profit, it’s clear that pinpointing where common mistakes occur in the product packaging and the packaging design and preventing them are critical to the success of a business. Therefore, it is important for companies to strike a balance between choosing the right packaging materials and not overspending on unnecessary packaging elements. From the experience of our industry experts, here are some of the common product packaging mistakes that you need to avoid for helping your brand shine on and off the shelf and garner better returns:

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solar panel manufacturers

Market Intelligence for a Leading Packaging Machine Manufacturer: Impact of BI on Turnkey Decision-Making and Business Planning

In the wake of sustainability challenges, government organizations, consumer groups, and environmentalists have been continuously voicing their concerns regarding the waste generated by the packaging industry.

Leading players in the packaging industry, especially the packaging machine manufacturers, face a multitude of challenges including – the creation and maintenance of value proposition to acquire new prospects and the design and development of innovative products to cater to the changing customer preferences.

In today’s competitive business landscape, packaging machine manufacturers are striving to develop better machinery to appeal to the continually changing customers’ preferences. Moreover, packaging machine manufacturers operate in an environment where the reduction of the packaging materials acts both as a major regulatory requirement and a market demand. Companies operating in the packaging industry must adapt to the fact that sustainability has become an essential design criterion for packaging materials and systems that depend on their machines. The other challenges faced by them include – the high cost of packaging materials, lack of skilled labor, and the lack of knowledge on ways to market and allocate resources.

Business Issues

  • The client: A packaging machinery manufacturer

With an objective to build, understand their business, and set themselves apart from their competitors, the client –  a leading player in the packaging industry – approached Infiniti to engage in a market intelligence study that would help them to assess the impact of BI tools on business planning and decision-making. The primary objective of this market intelligence study was to find solutions to the key business challenges faced by the client which included – disparate data sources within and across all business units spread across geographies and manual planning.

How Can Market Intelligence Help Companies in the Packaging Industry?

The market intelligence needs of design firms, brand owners, and even packaging industry firms are dramatically different today than what it was a decade ago. It’s no longer good enough to gain insights into a brands’ position or recent design innovations.

In today’s environment, and going forward, attracting attention and being disruptive would not suffice in the long run. It’s more about analyzing market needs and delivering packaging solutions that cater to the market’s demand. Infiniti’s team of market intelligence experts help identify, analyze, and monitor market data to offer and recommend the best suitable solution to overcome your challenges.

Summary of our market intelligence solution

packaging industry

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Client Journey

To help the client gauge numerous factors influencing their growth in the packaging industry and assess the overall brand perception, the market intelligence experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders and stakeholders in the packaging industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market intelligence engagement, the packaging machine manufacturer, obtained a holistic view of the entire market. Our solution also enabled them to answer concrete questions about –  existing and potential customers segments and competitors in the market. The market intelligence solution even facilitated the extraction of raw data from disparate sources and their conversion into the information needed for accurate decision making.

The Future

With the growing demand for flexible and rigid packaging technologies, the current trends in packaging industry revolve around – retort packaging, PET packaging, and aseptic technology.  The packaging machinery manufacturers will have to constantly look out for emerging trends in the packaging industry and invest in technology upgrades, new innovations, and BI tools to cater to the demands. However, the need of the hour is to innovate and tap into new market trends to fulfill the needs of the packing industry.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR13

Market Opportunity Assessment: Uncovering and Understanding the Scale of Market Opportunities for the Consumer Packaging Space

The macroeconomic environment coupled with the growing need to develop economically sustainable packages is a major concern for companies operating in the packaging market.

Recent developments in the packaging industry have created a high demand for packaging materials such as foils, pouches, and cling wraps. However, striking the right balance between the functionality of the package and elegance is a major challenge for players in the consumer packaging sector. Packing industry firms are now focusing on developing innovative packages that are aimed at attracting customers to drive sales. At the same time, they are looking at developing solutions that meet the durability and functionality requirements.

The Business Challenge

  • The client: A consumer packaging company

With an objective to uncover hidden market opportunities, the client – a leading packaging industry firm – approached Infiniti to engage in a market opportunity assessment to identify market risks and opportunities and gain a detailed understanding of the market prior to expanding the business. The primary objective of this market assessment engagement was to gain holistic perspectives and real-time insights on the market scenario to act fast and make the most of potential market opportunities.

How Can Market Opportunity Solutions Help Companies in the Packaging Industry?

In today’s competitive landscape, packaging industry firms are constantly under the pressure to stay relevant. To gain a competitive edge, companies need to understand the market and stay aware of the industry challenges and barriers to growth. A comprehensive market opportunity assessment ensures that businesses have the necessary data to build precise business plans and strategies.

Summary of our market opportunity engagement

Market OpportunityAsk An Analyst


Client Journey

To help the client gauge numerous factors influencing their decision-making process in the packaging industry and to identify the emerging trends, the market opportunity experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The market intelligence experts also reached out to various stakeholders in the packaging industry to understand the factors that are influencing the industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market opportunity engagement, the consumer packaging manufacturer gained comprehensive insights into the market opportunities. A detailed assessment of the supply market also unraveled competitive maneuverings and enterprise demand, which significantly impacted their product development and positioning strategies. The market opportunity assessment also offered a bird’s-eye view of the key competitors and their major products, which subsequently helped them to identify ways to improve their market share.

The Future

The global packaging industry will very soon witness a major shift towards smart and intelligent packaging – packaging that can sense changes in its external environment and transmit the signals informing about the change. With trends such as this influencing the market, packaging manufacturers will be poised to make changes that will have a significant impact on their overall business value.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Connected Car Technology

Market Opportunity Analysis Engagement for a Vacuum Packaging Company Helps in Analyzing Positioning Strategies

Today, vacuum packaging companies are facing challenges on the production floor that affect the production and overall operational efficiency.

As brands continue to demand fast time-to-market and quick turnarounds, vacuum packaging companies are seeking to increase their efficiency and automation throughout their production process to cater to the potential bottlenecks in the manufacturing process.

Moreover, regardless of the growth opportunities prevalent throughout the vacuum packaging industry, a significant number of companies are plagued by staffing challenges. In particular, companies are facing concerns over bringing in new employees representing the younger generation of the workforce. This concern further compounds with the issue of current employees reaching retirement age and leaving the firm. As these established workers round out their careers, vacuum packaging companies are struggling to replace them with eager young people seeking a career in the packaging industry.

Business Issues

  • The client: A vacuum packaging company

The client, a leading vacuum packaging company based out of the United States, approached Infiniti Research to leverage a market opportunity solution to analyze the impact of the current market trend in the industry and create new opportunities. The chief objective of the engagement was to assess the potential market opportunities and implement a robust strategy to grab expansion opportunities.

How Can Market Opportunity Engagement Help Companies in the Vacuum Packaging Market?

Market opportunity analysis helps companies to identify customer needs and accordingly design and deliver product and service experiences to boost customer satisfaction. With the help of market opportunity analysis, companies can accomplish organizational objectives such as increasing market share and profits.

Summary of our market opportunity solution

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Client Journey

Infiniti’s market opportunity analysis experts carried out a blended research methodology comprising of interviews and discussions with leading market stakeholders in the vacuum packaging market to help the client gain a competitive edge in the packaging industry. The experts also developed client-specific insights using qualitative market research and gathered information from exclusive sources such as magazines, and company representations.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market opportunity analysis engagement, the vacuum packaging company gained insights into the existing market pains and unmet needs of the end-users. This helped them devise robust solutions and identify the growing market trends and opportunities present in the market. Furthermore, the packaging firm analyzed their positioning strategies and gained recommendations on how to differentiate their offerings from competitors.

The Future

A multitude of factors can be accredited to the market’s remarkable growth trajectory in the past few years, including the rising consumption of packaged and processed food and increasing consciousness about food hygiene and safety among individuals. Additionally, factors including rising household income and the rising inclination to spend on hygienic food are expected to bolster the growth of the global vacuum packaging market in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the vacuum packaging industry

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