Tag: packaging industry

Packaging industry

Enhancing ROI by 17% for a Packaging Industry Client – Infiniti’s Latest Trend Analysis Engagement

Market trend analysis for a packaging industry client

The packaging industry is constantly changing. This rapid pace of change has not only brought exciting opportunities but has also put immense pressure on companies in the packaging industry to evolve and adapt. Also, as packaging plays a key role in branding and product differentiation, it becomes imperative for packaging companies to keep abreast with market trends and innovations to stay ahead of the competition. This is where market trend analysis comes into play. Trend analysis helps companies to not only identify the latest trends but also to stay ahead of them.

Interested to know the latest trends and innovations in your industry? Our trend analysis solution can help. Request a FREE brochure to gain more insights into our services portfolio and to learn the benefits of leveraging trend analysis solution.

Business Challenge

The client is a well-known packaging company based out of the United States. With the changing dynamics of the current marketplace, the client was struggling to understand and act on trends that impact their business. Also, the client noted an unexpected drop in their sales rate due to their inability to identify and adapt to the latest market changes. The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the packaging company wanted to identify trends in terms of product innovation, competitor product features, new operations, and delivery models.

Other challenges faced by the client were:

Packaging industry challenge 1: Changes in consumer needs and behavior

With consumers’ needs and desires constantly changing, the client wanted to identify a specific trend in changing customer need and behavior to efficiently meet their demands and project higher growth rates.

Packaging industry challenge 2: Shifts in consumer perception of value

As customers are inundated with multiple choices in packaging, timely analysis of consumer needs and positioning of the product or service in the consumer’s mind is becoming important. Therefore, with Infiniti’s trend analysis solution, the client wanted to understand shifts in consumer perception of value to alter their business strategies accordingly.

Packaging industry challenge 3: Changing trends in industry cost drivers

Today’s ever-changing packaging industry demands businesses to be aware of changes in the composition of the cost drivers and also innovations that lead to lower cost alternatives. Therefore, the company in the packaging industry wanted to identify better alternatives, which offer additional value.

Packaging industry challenge 4: Change and evolution of the industry

The packaging industry client also wanted to analyze trends in terms of product innovations, competitor product features, and new operation and delivery models to stay ahead of their competitors.

Our Approach

Our experts initially executed a market research study to obtain insights into the trends and innovations in the US packaging industry. The experts also conducted an analysis of current and past market behavior and dominant patterns of the packaging market. Also, the experts examined political, economic, social, technological, environmental, and legal implications of the packaging market in the United States to identify the external factors that impacted the client’s business.

The experts even monitored the client’s sales rate and business performance over an extended period. They even helped the client to understand their competitors’ strengths and weaknesses and how they adapted to the latest trends and innovations.

Results Obtained and Value Delivered

Infiniti’s trend analysis helped the packaging industry client to identify the current and future trends in the US packaging industry. Based on the sales data obtained from trend analysis, the client was able to understand factors that affected their stock’s value, irrespective of general market conditions. Also, the trend analysis solution helped the packaging company to determine future movements of their stocks. Furthermore, Infiniti’s trend analysis solution helped the client to identify attractive investment opportunities that are currently showing an upward trend. The client also identified lower cost alternatives to attract more customers. With Infiniti’s trend analysis solution, the company also witnessed an increase in their sales rate. Furthermore, the company was able to enhance ROI by 17%.

Request a FREE proposal to know how our trend analysis solution will help you adapt to the latest trends and innovations in the industry.

Packaging Industry Trends 2019

The packaging industry is expected to witness positive growth over the coming years due to the increasing demand from end-users in food, retail, and pharma industry. Let’s have a look at the top packaging industry trends.

Green packaging – Green packaging is becoming a major trend in the packing industry with the increasing demand for adoption of compostable and renewable materials. Therefore, companies in the packaging industry are focusing on green packaging to capture customers’ attention.

Luxury packaging – With increasing demand for premium, aesthetic, functional, and convenient packaging, demand for luxury packaging is increasing. This is compelling companies in the packaging industry to focus on developing luxury and innovative packaging materials.

Flexible packaging – Flexible packaging is one of the top trends in the US packaging industry.  The flexible packaging is becoming popular in food packaging companies. Over the coming years, they will gain popularity in pharma and the cosmetics industry as well.

TOP CHALLENGES FACED BY PACKAGING COMPANIES

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market intelligence

Building a Consumer Segmentation Strategy for a Leading Food Packaging Solutions Provider

Major challenges for food packaging companies revolve around the four factors - sustainability, durability, aesthetics, and cost. Click To Tweet

The food packaging industry is witnessing major technological advancements that are compelling leading food packaging companies and market researchers to focus on developing innovative packaging solutions. Also, the role of food packaging design in marketing and consumer appeal is growing considerably due which food packaging companies are focusing on addressing the concerns of consumer groups by implementing advanced technologies and intelligent solutions.

However, the future of the food packaging sector is quite secure owing to the development of smart packaging solutions that possess the capability to monitor and detect food spoilage. The challenges in ensuring food safety through excellence in food packaging design are many, but it is essential to address them systematically by devising an effective consumer segmentation strategy to drive growth strategically.

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The Business Challenge

  • The Client: A leading food packaging company

One of the leading food packaging companies in the US wanted to devise an effective consumer segmentation strategy to identify different focus groups. To develop a precise consumer segmentation strategy the client approached Infiniti Research to develop an effective consumer segmentation strategy. The client was looking at leveraging our expertise in consumer segmentation to analyze the consumer base and gain a clear understanding of their specific needs and requirements.


Consumer Segmentation Strategy Benefits

The food packaging industry is growing at a rapid pace, making it necessary for food packaging companies to adopt appropriate strategies to thrive in a complicated market. No matter which market you operate in, every customer needs to be treated as an individual owing to their specific needs and preferences. This is where ‘Consumer Segmentation’ comes into play. It’s nearly-impossible for food packaging companies to cater to consumer needs on an individual level. But, with the right consumer segmentation strategy, they come pretty close to achieving this objective.

However, for modern food packaging companies, devising a consumer segmentation strategy is no more a suggestion – it’s a necessity. It is essential to segment their consumer base into identifiable subgroups and develop precise marketing strategies for each focus group to drive growth. Our ‘consumer segmentation strategy’ solutions empower food packaging companies to focus on catering to the needs of their specific consumer segments.


Summary of Our Consumer Segmentation Strategy Engagement

Consumer segmentation

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Client’s Journey

The consumer segmentation experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on consumer groups, market requirements, and target market segments. With the aid of our consumer segmentation strategy, the food packaging company was able to analyze customer data to uncover meaningful insights and gain a better understanding of consumer segments.

Solution Benefits and the Business Impact

As with anything else, every consumer segmentation strategy has it own distinct pro and cons. However, the overarching goal of devising such a strategy remains the same i.e., identifying and connecting with the potential consumer base. The solution offered by our consumer segmentation experts helped the food packaging company to devise an effective consumer segmentation strategy to drive growth in each segment. By truly segmenting the potential consumer base, the client further gained a better understanding of their customers at an individual level and was able to expand its reach by targeting each consumer base individually.

The FutureGet More Info

The complicated food packaging landscape poses several challenges for food packaging companies who are looking to establish themselves to drive business growth. However, the ultimate goal of devising a customer segmentation strategy is to understand consumer needs and offer services that make them engage with your brand on a regular basis. The trick here is to make your end-users realize the importance of your services and when they do its quite certain that they’ll continue to rely on your services indefinitely. Moreover, it’s notable that customer surveys play a major role in uncovering the key attributes that can be used to segment the consumers effectively.


A must-read case study for food packaging companies looking to develop an understanding of the importance of consumer segmentation strategy.

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competitive pricing

Market Research on the Secondary Packaging Market

The challenges in the packaging industry usually revolve around – durability, sustainability, cost, and design.

The packaging industry is one of the most rapidly evolving industries. This is mainly because it is increasingly being fueled by the relentless growth of the global population. Also, over the years, the functions of packaging have evolved considerably beyond just containing and protecting the product. As a result, players in the packaging industry are bombarded with challenges pertaining to their ability to maintain the aesthetics of the package, comply with industry standards, and ability to minimize carbon footprint.

The Business Challenge

  • The Client: A secondary packaging company

To validate the opportunity for bringing a series of new proposals to the secondary packaging market, the client – a secondary packaging company – approached Infiniti to help them conduct a detailed market research.

The client wanted to gain comprehensive insights into the market landscape to streamline their suite of brands, most of which were atrophied and no longer in use. Also, with the help of the market research, the secondary packaging client wanted to gauge various factors affecting market growth.

How Can Market Research Help Players in the Packaging Industry?

“Market research deals with the objective collection and analyzation of industry-specific data in order to offer detailed insights into the market opportunities, competition, and other similar factors which help companies to better understand the market landscape.”

In today’s competitive business scenario, players in the packaging industry need to improvise their strategies and business plans to stay relevant in a rapidly evolving marketplace. Infiniti’s market research solutions help packaging firms gain a detailed understanding of the industry barriers, challenges, and opportunities to devise precise business plans.


Summary of Our Market Research Engagement

Secondary Packaging

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Client’s Journey

With the help of Infiniti’s market research solutions, the secondary packaging client was able to precisely gauge the various factors affecting their brands’ perception. The solutions offered also helped the client to ensure that their brand offers a 360-degree appeal.

Furthermore, to help the client augment brand visibility and gauge factors affecting the brand perception, the market research experts at Infiniti conducted a detailed market study to help them gain a better understanding of the packaging industry trends. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the secondary packaging market.

Solution Benefits and the Business Impact

Infiniti’s market research experts offered detailed market insights that helped the secondary packaging client to streamline their business processes and identify the factors hindering growth. The market research solutions also enabled them to introduce a breakthrough innovation in the manufacturing processes employed in the secondary packaging segment. This, in turn, augmented their brand value by improving profit margins.

The Future

The packaging industry has witnessed many challenges and transformations, and packaging can no longer be regarded as a discrete function. Therefore, the impact of packaging decisions on the entire value chain needs to be addressed. This is compelling players in the secondary packaging space to explore synergistic options in the market to enhance market value and brand image.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR22

Indubitable Advantage of Customer Surveys for a Returnable Packaging Company: Understanding the Drivers Behind Customer Satisfaction and Loyalty

The existing economic uncertainties in emerging countries and greater upfront costs are considered to be the major challenges hampering the growth of the global returnable packaging industry.

Over the years, returnable packaging has proven to be the ideal packaging material for shipping. Returnable packages are now available in different forms to suit the needs of the end-use sector – hand-held containers, reusable pallets, bulk containers, and racks. They are preferred for their distinctive features such as appealing aesthetics, ease of use, and strength when compared to disposable packages.

Though returnable packing is considered to be the best solution for many applications, there are several concerns that hamper their widespread adoption across the global supply chains. Some of the major challenges include – high capital costs of ownership, inherent nature of the returnable packaging components, and other challenges cropping up due to improper management.

The Business Challenge

  • The client: A returnable packaging company

With an intention to determine customer satisfaction, the packaging industry client – specializing in returnable packaging materials – approached Infiniti to engage in a consumer survey-based assessment that would help them gain valuable feedback on issues that are considered important to customers.

The consumer survey was focused on brand trends and their impact on packaging demand, shifts within the packaging industry, and the different perspective of packaging demand. The primary objective of this consumer survey assessment was to gather targeted information that would help them uncover notable shifts in the packaging industry and drivers of customer loyalty.

How Can Consumer Survey Help Returnable Packaging Manufacturers?

Consumer surveys play an essential role in running a successful business irrespective of the industry in which you operate, or the product/service being offered. Consumer survey is an important part of market assessment and can help you measure customer satisfaction levels while offering the opportunity to effectively communicate with end-users; thereby, building true personal relationships.

Summary of our consumer survey engagement

returnable packaging

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Client Journey

The changing market landscape with aggressive competitors posed several challenges for the returnable packaging manufacturer. To help the client understand how their customers perceive their brand, the market assessment experts at Infiniti conducted a consumer survey that was aimed at identifying market trends and customer expectations.

The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the packaging industry.

Solution Benefits and the Business Impact

By conducting a consumer survey, Infiniti’s market experts helped the returnable packaging manufacturer to assess their service levels and identify the factors driving customer loyalty. The client also gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.

The Future

Returnable packaging is a cost-effective and environmentally friendly alternative for industrial segments that deal with an extensive flow of goods. Leading players in the returnable packing sector have collaborated with tech companies to develop solutions that would help them track the packages and minimize loses. However, recent advancements in the use of sensor-based technologies are expected to revolutionize the process of tracking returnable packages.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Market Entry Strategies

4 Product Packaging Mistakes That Will Cost You

If you were to compare the packaging industry today to that a decade ago, it’s quite clear that the sector has witnessed manifold growth. Most companies have come to terms with the fact that packaging is indeed a vital part of their business. In fact, product packaging is now being considered to be an integral part of sales. But at the same time, if overdone, product packaging could burn a hole in your pocket too. Considering the goal of any business is to minimize losses and maximize profit, it’s clear that pinpointing where common mistakes occur in the product packaging and the packaging design and preventing them are critical to the success of a business. Therefore, it is important for companies to strike a balance between choosing the right packaging materials and not overspending on unnecessary packaging elements. From the experience of our industry experts, here are some of the common product packaging mistakes that you need to avoid for helping your brand shine on and off the shelf and garner better returns:

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Transport and logistics

Market Intelligence for a Leading Packaging Machine Manufacturer: Impact of BI on Turnkey Decision-Making and Business Planning

In the wake of sustainability challenges, government organizations, consumer groups, and environmentalists have been continuously voicing their concerns regarding the waste generated by the packaging industry.

Leading players in the packaging industry, especially the packaging machine manufacturers, face a multitude of challenges including – the creation and maintenance of value proposition to acquire new prospects and the design and development of innovative products to cater to the changing customer preferences.

In today’s competitive business landscape, packaging machine manufacturers are striving to develop better machinery to appeal to the continually changing customers’ preferences. Moreover, packaging machine manufacturers operate in an environment where the reduction of the packaging materials acts both as a major regulatory requirement and a market demand. Companies operating in the packaging industry must adapt to the fact that sustainability has become an essential design criterion for packaging materials and systems that depend on their machines. The other challenges faced by them include – the high cost of packaging materials, lack of skilled labor, and the lack of knowledge on ways to market and allocate resources.

Business Issues

  • The client: A packaging machinery manufacturer

With an objective to build, understand their business, and set themselves apart from their competitors, the client –  a leading player in the packaging industry – approached Infiniti to engage in a market intelligence study that would help them to assess the impact of BI tools on business planning and decision-making. The primary objective of this market intelligence study was to find solutions to the key business challenges faced by the client which included – disparate data sources within and across all business units spread across geographies and manual planning.

How Can Market Intelligence Help Companies in the Packaging Industry?

The market intelligence needs of design firms, brand owners, and even packaging industry firms are dramatically different today than what it was a decade ago. It’s no longer good enough to gain insights into a brands’ position or recent design innovations.

In today’s environment, and going forward, attracting attention and being disruptive would not suffice in the long run. It’s more about analyzing market needs and delivering packaging solutions that cater to the market’s demand. Infiniti’s team of market intelligence experts help identify, analyze, and monitor market data to offer and recommend the best suitable solution to overcome your challenges.

Summary of our market intelligence solution

packaging industry

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Client Journey

To help the client gauge numerous factors influencing their growth in the packaging industry and assess the overall brand perception, the market intelligence experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders and stakeholders in the packaging industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market intelligence engagement, the packaging machine manufacturer, obtained a holistic view of the entire market. Our solution also enabled them to answer concrete questions about –  existing and potential customers segments and competitors in the market. The market intelligence solution even facilitated the extraction of raw data from disparate sources and their conversion into the information needed for accurate decision making.

The Future

With the growing demand for flexible and rigid packaging technologies, the current trends in packaging industry revolve around – retort packaging, PET packaging, and aseptic technology.  The packaging machinery manufacturers will have to constantly look out for emerging trends in the packaging industry and invest in technology upgrades, new innovations, and BI tools to cater to the demands. However, the need of the hour is to innovate and tap into new market trends to fulfill the needs of the packing industry.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR13

Market Opportunity Assessment: Uncovering and Understanding the Scale of Market Opportunities for the Consumer Packaging Space

The macroeconomic environment coupled with the growing need to develop economically sustainable packages is a major concern for companies operating in the packaging market.

Recent developments in the packaging industry have created a high demand for packaging materials such as foils, pouches, and cling wraps. However, striking the right balance between the functionality of the package and elegance is a major challenge for players in the consumer packaging sector. Packing industry firms are now focusing on developing innovative packages that are aimed at attracting customers to drive sales. At the same time, they are looking at developing solutions that meet the durability and functionality requirements.

The Business Challenge

  • The client: A consumer packaging company

With an objective to uncover hidden market opportunities, the client – a leading packaging industry firm – approached Infiniti to engage in a market opportunity assessment to identify market risks and opportunities and gain a detailed understanding of the market prior to expanding the business. The primary objective of this market assessment engagement was to gain holistic perspectives and real-time insights on the market scenario to act fast and make the most of potential market opportunities.

How Can Market Opportunity Solutions Help Companies in the Packaging Industry?

In today’s competitive landscape, packaging industry firms are constantly under the pressure to stay relevant. To gain a competitive edge, companies need to understand the market and stay aware of the industry challenges and barriers to growth. A comprehensive market opportunity assessment ensures that businesses have the necessary data to build precise business plans and strategies.

Summary of our market opportunity engagement

Market OpportunityAsk An Analyst


Client Journey

To help the client gauge numerous factors influencing their decision-making process in the packaging industry and to identify the emerging trends, the market opportunity experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The market intelligence experts also reached out to various stakeholders in the packaging industry to understand the factors that are influencing the industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market opportunity engagement, the consumer packaging manufacturer gained comprehensive insights into the market opportunities. A detailed assessment of the supply market also unraveled competitive maneuverings and enterprise demand, which significantly impacted their product development and positioning strategies. The market opportunity assessment also offered a bird’s-eye view of the key competitors and their major products, which subsequently helped them to identify ways to improve their market share.

The Future

The global packaging industry will very soon witness a major shift towards smart and intelligent packaging – packaging that can sense changes in its external environment and transmit the signals informing about the change. With trends such as this influencing the market, packaging manufacturers will be poised to make changes that will have a significant impact on their overall business value.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Connected Car Technology

Market Opportunity Analysis Engagement for a Vacuum Packaging Company Helps in Analyzing Positioning Strategies

Today, vacuum packaging companies are facing challenges on the production floor that affect the production and overall operational efficiency.

As brands continue to demand fast time-to-market and quick turnarounds, vacuum packaging companies are seeking to increase their efficiency and automation throughout their production process to cater to the potential bottlenecks in the manufacturing process.

Moreover, regardless of the growth opportunities prevalent throughout the vacuum packaging industry, a significant number of companies are plagued by staffing challenges. In particular, companies are facing concerns over bringing in new employees representing the younger generation of the workforce. This concern further compounds with the issue of current employees reaching retirement age and leaving the firm. As these established workers round out their careers, vacuum packaging companies are struggling to replace them with eager young people seeking a career in the packaging industry.

Business Issues

  • The client: A vacuum packaging company

The client, a leading vacuum packaging company based out of the United States, approached Infiniti Research to leverage a market opportunity solution to analyze the impact of the current market trend in the industry and create new opportunities. The chief objective of the engagement was to assess the potential market opportunities and implement a robust strategy to grab expansion opportunities.

How Can Market Opportunity Engagement Help Companies in the Vacuum Packaging Market?

Market opportunity analysis helps companies to identify customer needs and accordingly design and deliver product and service experiences to boost customer satisfaction. With the help of market opportunity analysis, companies can accomplish organizational objectives such as increasing market share and profits.

Summary of our market opportunity solution

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Client Journey

Infiniti’s market opportunity analysis experts carried out a blended research methodology comprising of interviews and discussions with leading market stakeholders in the vacuum packaging market to help the client gain a competitive edge in the packaging industry. The experts also developed client-specific insights using qualitative market research and gathered information from exclusive sources such as magazines, and company representations.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market opportunity analysis engagement, the vacuum packaging company gained insights into the existing market pains and unmet needs of the end-users. This helped them devise robust solutions and identify the growing market trends and opportunities present in the market. Furthermore, the packaging firm analyzed their positioning strategies and gained recommendations on how to differentiate their offerings from competitors.

The Future

A multitude of factors can be accredited to the market’s remarkable growth trajectory in the past few years, including the rising consumption of packaged and processed food and increasing consciousness about food hygiene and safety among individuals. Additionally, factors including rising household income and the rising inclination to spend on hygienic food are expected to bolster the growth of the global vacuum packaging market in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the vacuum packaging industry

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IR28

Market Assessment Study on the Green Packaging Market: Assessing Sustainability Challenges in Expanding Product Offerings to Niche Target Regions

Sustainability is an essential and fast-growing area of concern for the packaging companies as it addresses environmental, social, and economic challenges.

Green packaging, also known as sustainable packaging, makes use of packaging materials that cause little or no harm to the environment when compared with other kinds of packaging materials. The packaging industry is witnessing intense pressure from retailers, consumers, government, non-government organizations, packaged product suppliers, and environmentalists for the development of eco-friendly designs, green packaging materials, and end-of-life processes to improve packaging sustainability by minimizing its environmental and societal impact.

In today’s competitive business environment, companies in the global packaging industry are being extensively scrutinized along the entire supply network, starting from raw material processing to end-of-life processes. Consequently, there have been significant advances in sustainability, which has subsequently posed major challenges owing to the complexity of interactions between packaging and the packaged products and the various functions performed by them. The growing trend towards sustainability and the adoption of green packaging solutions has greatly influenced manufacturers in the packaging industry. Leading end-users including –  retailers, manufacturers, and consumers now prefer green packaging, which is formalized in corporate-social accountability goals and publicized in product marketing strategies.Request Proposal

Business Issues

  • The client: A green packaging manufacturer

With an aim to expand their product offerings to niche target segments, the client – a green packaging manufacturer – approached Infiniti to engage in a market assessment study that would help them assess consumer preferences and boost the overall awareness of their products. The primary objective of this market assessment engagement was to identify all market opportunities whilst effectively tackling sustainability issues.

How Can Market Assessment Help Companies?

Market assessment involves the comprehensive assessment of several factors – market trends, evaluation of the potential of new product or service offerings, new investment or new business idea, industry risks, and constraints. A well-executed market assessment will help you identify new market opportunities that offer better returns on investments.

Whether you are interested in venturing into a new market or launching a new product, market assessment is the crucial step in determining the potential customer base for your product and service offerings. The inability to conduct an effective good market assessment will ultimately lead to financial losses and wastage of resources, which could be detrimental to the future of your organization.


Summary of our market assessment solution

market assessment

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Client Journey

To help the client gauge numerous factors influencing their growth in the packaging industry and assess the overall brand perception, the market assessment experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various investors and stakeholders in the packaging industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market assessment engagement, the green packaging manufacturer obtained a holistic view of the entire market. Our solution also enabled them to develop an action plan for addressing the issues identified. The market assessment engagement also enabled the client to gain a holistic view of the risks and opportunities in the packaging industry. This study also facilitated the extraction of other information including trends, growth, opportunities, risks, and key players in the market.

The Future

The growth in environmental awareness along with drastic changes in consumer attitudes toward sustainability are expected to greatly impact the future of the packaging industry. With the growing demand for green packaging, this industry will witness a surge in the number of companies embracing eco-friendly and sustainable approaches. However, in the future, we will see more businesses embracing greener approaches with the ultimate goal being the enhancement of productivity as well as limiting negative environmental effects.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR15

Unveiling the Packaging Trends of 2018: 5 Things You Need to Know

Packaging trends are rapidly evolving with each passing year. With the current trends in buying behavior of customers and a large number of options at their disposal, it is not surprising that companies in the packaging industry are expected to be more innovative than ever before.  Broader themes of preservation, automation, aesthetics, sustainability, and trust are now at the forefront of packaging trends. From going light and flexible to healthier foods and clean labeling with packaging, it looks like the packaging industry is geared Request Proposalup to awe customers in 2018. Here are some of the key packaging trends that have made it to our list this year:

Less is more

Sustainable packaging is one of the key packaging trends that is gaining traction due to the rising need for cost efficiency and optimize packaging materials without compromising on the food and beverage products. Also, the focus on boosting conversion rates and development of better packaging equipment offers many options to reduce energy use in the packaging industry. Using fewer materials and less energy during packaging production without compromising on packaging integrity is slowly becoming popular among packaging companies.

Digital print

Packaging and labeling companies are responding to the market’s demand for more customization and personalization and companies are now investing in the toolset to make this possible. 2017 was a tipping point in the fact that there were newer narrow web digital press installations for the first time ever. Digital print in flexible packaging and folding carton segments is expected to be one of the interesting packaging trends to watch out for this year.

Building brand experience

Online and offline shopping with door delivery is on the rise, hence the visual and tactile impacts inside a delivery can be a powerful selling point for brands. Logos, illustrations, and photos can either be printed on the protective packaging materials or directly on the shipping box. This can help deliver a brand experience that connects with consumers and further communicates how that brand value is enhancing their lives. By using custom packaging, companies can reinforce their mission and lifestyle, as well as the customer lifetime value. As companies discover more about their customers, both their shopping and unboxing experiences will become more personalized.

Transparency and clean labels

Food traceability and complete transparency have become more important than ever for consumers. This year, we can expect packaging designs that will enlighten consumers’ purchase decisions with concise, easy to understand design elements, and messages to help consumers focus on the product qualities. Aiming for packaging designs that enlighten consumers’ purchase decisions, brands will reject approaches that offer too much or too little as they can leave shoppers more confused than informed. Since modern consumers are highly informed, brands can face the risk of being rejected if consumers feel overloaded with information, leading to the questioning of provenance, transparency, and authenticity.

Flexible packaging

Flexible packaging remains one of the fastest growing packaging formats due to its premium branding, convenience, functionality, and sustainability. Companies in the packaging industry are excited about the opportunity to disrupt a category with a new package design that provides greater shelf appeal, is easy to store, easy to open and reseal, easy to carry, extends product life, and uses less material which provides shipping efficiency and optimizes e-commerce. Flexible packaging is one of the most popular packaging trends this year as it delivers compactness and durable barrier protection while maintaining the lowest possible carbon footprint.


To know more about the trends to watch out for in the packaging industry

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