Packaging | Market Intelligence Services

Packaging not only facilitates the purchasing decision but also plays a vital role part in branding and product differentiation. Rapid changes in technology, rising cost of raw materials, e-commerce, environmental impact, and maintaining profitability are but a few of the numerous challenges faced by the market-leading companies in the packaging industry. Current market and competitive dynamics requires manufacturers to stay up-to-date with the latest trends and inventions to stay ahead of the competition. We offer best-in-class market intelligence services for the packaging industry, be it evaluating the packaging market worldwide or developing strategies that help clients to evaluate the packaging trends around the world to enter new markets.

About our packaging intelligence solutions

At Infiniti, our experts look through customers’ eyes while delivering customized market intelligence services for the packaging sector. Our insights shed light on the changing buying habits of consumers and the advent of cost-effective packaging solutions to assess the packaging preferences of businesses.

With our help, clients can effectively position their products and keep up-to-speed with the latest innovations in the packaging industry. We also help clients offer better packaging solutions, optimize productivity, and improve the efficiency of their production processes. Our tailor-made market intelligence solutions also offer insights on business expansion and acquisitions.

Research capabilities and how we help clients

Our market experts follow a blended research methodology, combining quantitative and qualitative assessments, surveys, interviews, and competitive intelligence to offer a holistic approach to tackling business challenges in the packaging industry.

Assess Local Competition

Understanding the local competition and gaining customers’ loyalty is a complex task due to the lack of appropriate data. This poses a significant challenge for strategy experts as they are unable to determine the effective pricing structure for their products.

Our market intelligence services help companies in the market to assess competition in the local markets and develop an effective market entry strategy.

Identify Right Clients and Scale of Opportunities

To survive in today’s competitive world, marketing professionals need to constantly watch the market and build traction for new client acquisitions for future growth. However, due to a lack of information on clients, business fail to address existing pain points, which causes significant market share loss.

Our market intelligence services help clients assess their target audience and build an effective marketing plan to lure such customers.

Understand the Impact of Emerging Regulations

To meet compliance standards, countries across the globe modify regulatory frameworks and force manufacturers to conform to local standards with regards to technical, safety, quality, and environmental parameters. This hinders the growth prospects of businesses as they have to invest substantial amounts into their production processes.

Our solutions for this industry also helps businesses to assess and predict changes in emerging regulations so that companies can be better prepared for any changes pertaining to industry regulations.

Reduce Time to Market

Most sources present a disconnected story for marketing and strategy professionals. This delays time to market due to the need for additional resources. Our services help stakeholders in the market space formulate the right market hypothesis so that they can launch their products effectively and efficiently.

Information over Intelligence

Most sources present a disconnected story for marketing and strategy professionals. However, with our help, your business can develop effective strategies to boost revenues in real time.

Sectors covered in the packaging industry

  • Medical device packaging
  • Pharmaceutical packaging
  • Neutraceuticals and biologics packaging
  • Vaccines and ampoules packaging
  • Dairy products packaging
  • Food service packaging
  • Confectionery packaging
  • Wine/beer/spirits packaging
  • Beverage packaging
  • Meat/seafood packaging
  • Pet food packaging
  • Baby food packaging
  • Beauty and personal care packaging
  • Home care packaging
  • Green packaging

Introduction to our case studies for the packaging industry

Market Opportunity Study for the Surgical Disposables Segment

Getting insights into the current market scenario, analyzing the marketability of products, and identification of potential customers are key to understanding the marketability of products.

Since the past decade, the global market space for surgical disposables has been witnessing profound growth and has consequently resulted in the influx of products such as latex gloves, disposable syringes, and infusion or transfusion sets, including needles, catheters, and infusion bags. At Infiniti, our “market entry strategy support” team understands that due to this market’s competitive nature, suppliers are finding it difficult to develop effective strategies for market entry. The competitive nature of this industry also makes it difficult for manufacturers and strategy experts to understand the market’s competitive dynamics to estimate the marketability of their products across target regions.

The Business Challenge

With a keen eye on exploring future growth opportunities and understanding the market size for surgical disposables, the client – a global manufacturer of plastic packaging and protection products for household, food, healthcare, and industrial applications – was looking for effective market entry strategy support for its products across South America. To meet the client’s specific business requirements, industry experts carried out an in-depth market opportunity study to assess current and projected market size and demand trends for disposable surgical gowns, drapes, and back table covers across target regions.

The scope of this in-depth market opportunity study was to offer the client insights into the market today, and it’scapture2 potential moving forward. Most companies operating in this market space believe that, in regions such as South America, the current hospital infrastructure is affecting the hesitancy to move towards disposables. However, a key to understanding the extent of how large investments in healthcare laundry is affecting this uncertainty is to gain an understanding of the reimbursements offered to hospitals.

Additionally, Infiniti’s market entry strategy support team tracked recent developments and innovations in the market through secondary journals and reached out to relevant stakeholders, including industry experts, KOLs, product users, and procurement experts to understand their views on the market landscape. Our research team also spoke to stakeholders responsible for the sales and distribution of surgical disposables to understand how the market would grow in the near future to validate the market size and opportunity model developed for this segment.

Solution Offered and Business Impact

Based on the nature of this engagement, market entry specialists, who have considerable experience in medical devices and healthcare segments, carried out this project through a combination of research methods aimed at the accurate assimilation of market information followed by data validation and tabulation. The research methodology also encompassed an analysis of proprietary and other secondary sources such as paid industry databases, annual reports, media platforms, news aggregators, and industry forums to develop initial market hypotheses and identify key stakeholders. The market opportunity engagement also offered the client insights into medical practitioners, surgeons, hospital staff, industry experts, and key market stakeholders.

In just eight weeks, the client – a global manufacturer of plastic packaging and protection products for healthcare, and industrial applications – was able to gain a better understanding of how the current healthcare infrastructure in regions such as South America will affect the marketability of their products in the market today and its potential going forward. We also offered the global manufacturer insights into the market’s data, including but not limited to hospitals/clinics/office, procedures per year, breakdowns on procedure types, and an understanding of how to effectively access the market for disposable gowns.

To assess challenges specific to the surgical disposables market space, Infiniti’s healthcare analysts have developed an extensive proprietary database consisting of information on more than two million industry experts, doctors, physicians, key opinion leaders, medical technicians, payers, end-users, and patients.

What do the clients appreciate about our approach?

In a relatively short period of time, just eight weeks, the client saw clear benefits from our relationship. The market opportunity service offered by Infiniti’s market entry strategy support team helped the client augment their revenues by offering insights into how reimbursement policies for hospitals will affect the sale of surgical gowns, drapes, and back table covers across target regions.

Here are some of the key points appreciated by our clients

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as a patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

A must-read case study for strategy experts and decision makers looking for market entry strategy support.

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