packaging design trends Archives - Business Intelligence

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Tips and Tricks for Adopting a Limited Edition Packaging Design

The tag ‘Limited edition’ is a marketing strategy that never seems to fails in the market. After all, who doesn’t like to possess something that is rare or unique right? Marketers and brands have for long used this human psychology trait in their product and packaging strategies to gain more attention and appeal from their customers. Packaging remains a consistent winner and a critical driver in sales, so what better way brands to establish a connection with their customers than an effective packaging design. In the earlier years, limited edition packaging design and products were limited to luxury brands. However, gradually this trend has been accepted by most brands and even by FMCG products. What makes a limited-edition packaging design successful is its ability to grab customers’ interest and create a connection with them. Often limited-edition campaigns do not become as successful as expected due to the lack of appealing packaging design.  

If a limited-edition packaging design is what you are planning for your brand, then here are a few tips and tricks that will help you get it right:

 Have a strong brand foundation

 When you are driving past a highway, and you notice a big ‘M’ symbol in yellow from a distance, you would recognize it as McDonald’s within a fraction of a second. This is what is referred to as a strong brand foundation. It is essential for your brand to have a robust visual identity that is well established and blindly recognized by your audience. Having a strong brand foundation is important before formulating the idea of limited edition packaging design for your products. In most cases, a limited-edition packaging design would have colors and patterns that are different from the original design of the product. Therefore, to prevent deviation from the brand’s identity, it is vital for companies to establish elements associated with the brand that would be incorporated irrespective of the packaging.

packaging design

 

 Bring audience to the forefront

Keeping your target audience in mind is the key to the success of any marketing effort. Sometimes, what might and might not work in a market is highly unpredictable. So, it is essential that brands experiment when it comes to limited edition packaging designs. Understand the current trends in the market and try to design your packaging in line with them. E.g., During the FIFA world cup, popular beer manufacturer Budweiser had introduced limited edition bottles designed in the shape of the FIFA trophy, depicting their solidarity to the football-fever. This effort became highly popular, and simultaneously the brand’s sales skyrocketed during the period. Coca-Cola also adopted similar efforts in their limited edition packaging design.

packaging design

Turn it into a collectible

One of the main reasons why people get attracted to limited edition packaging design is the fact that they have their hands on something rare. Brands can capitalize on this emotion and turn their product packaging into a collectible that is long lasting. This tactic can also help companies to spur up their sales.

packaging design

 

Make it social media worthy 

 People tend to put up the smallest aspects of their lives on social media. And there is no better way for brands to gain publicity than the social media platforms. Give your audience a reason to put up pictures and posts about your product on social media. The more attractive the limited-edition packaging design looks, the more are the chances for people to share them on social media.

Get the first mover advantage

To gain more attention from the customers, it is important to do new things before the competitors do. This will create a buzz around your marketing efforts and help you gain more profits. Take the example of coca-cola; they introduced the concept of ‘Share a coke,’ where the labels of the bottles were changed to names or specific character traits of people such ‘Legend, buddy, star, etc.’.  This limited edition packaging design was the first of its kind and garnered a tremendous response from the customers.
packaging design

 


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Top 5 Exhibits of Green Packaging Applications

Packaging is a crucial aspect of the product which not only protects it against external threats but also serves as an influencer to induce customers to make the purchase. However, the packaging industry has recently come under heavy criticism because of its wasteful nature. Almost all packaging, including primary and secondary packaging, is discarded by the user once the product is consumed. Such acts create a massive amount of wastage, which then end up in oceans and landfills. Some of those materials are not recyclable and end up harming the marine life. For instance, numerous breed of small fish choke on tiny plastic microbeads, increasing the mortality rate and disturbing the balance of marine ecology. As a result, companies are focusing on green packaging applications by using biodegradable materials, sustainable packaging, and ecological packaging. Here are some of the notable brands that IR_Brochurehave skillfully executed green packaging expressing their concerns towards saving the environment.

PUMA’s clever little bag

In association with fuseproject, PUMA created a game-changing packaging system that would significantly reduce their carbon footprint and the use of cardboards for shoe packaging. The packaging replaces traditional shoe boxes with a recyclable cardboard box covered by a reusable bag. The company claims that it has helped them reduce water, energy, and fuel consumption by more than 60% each year. Additionally, it has also reduced the requirement of paper and cardboard materials by about 65%, making it easier to transport. The green packaging also benefits the customer as they can reuse the bag again for shopping or storage purpose.

Edible coffee cups from KFC

‘Scoff-ee Cup,’ an edible coffee cup from KFC, is the first of its kind in the UK. The cup is made from biscuit, wrapped in sugar paper, which is then lined with a layer of heat-resistant white chocolate to ensure the coffee stays hot. The best part of the packaging is that the chocolate lining melts over time, making the biscuits softer. This green packaging innovation just augments the experience of consuming coffee with cookies, a perfect way to kickstart the day. If that was not enough, the company has infused the cups with aromas including coconut sun cream, wildflowers, and freshly cut grass. The outer wrapper is also edible and branded with KFC’s logo, making it look like a regular coffee cup.

Naturally Clicquot 2

In a bid to create eco-friendly green packaging the Veuve Clicquot devised a packaging for its product line of champagnes. After redesigning the previous version of Naturally Clicquot, the company has come up with Naturally Clicquot 2, which consists of two parts that fit into each other with the bottle clamped between them. The packaging also won the 2015th edition of The Dieline Awards. The pack, which is made from ecological and compostable material PaperFoam, can be recycled as paper and also keeps the bottle contained cool for two hours.

Nike Air packaging

The Nike Airmax is seen as a shoe that provides extreme levels of comfort in a relatively light air-like weight. However, Nike has taken the positioning to the level of packaging as well by replacing cardboard boxes with lightweight clear plastic bubble cushioned in an air bubble. Although it uses plastic as the packaging materials, it significantly cuts down on the overall material requirement and paper materials, thereby contributing to sustainability.

360 paper bottle

The 360 paper bottle is a single serve bottle made out of 100% renewable materials, which eliminate the need for a plastic bottle. This green packaging, which is manufactured by Paper Water Bottle, a pulp packaging company, reduces the energy required to produce the water bottle by about 2000 times. The bottle is made from bamboo and features a lid which peels off into two halves. The bottle is designed in such a way that it allows for self-bundling eliminating the need for packing in a six pack thereby reducing the transportation cost as well. 

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Market segmentation

5 Interesting Trends Budding in Food Packaging

food packaging

Have you ever bought a food product that was newly introduced in the market just by the way it’s packaging looked? Well, this is precisely why food companies invest heavily on the packaging. Packaging is considered to be the brand’s representative to communicate indirectly to the customers. As far as the players in the food industry are concerned, food packaging is the primary factor that creates an impression of them in the customer’s mind.

Over the years, food packaging companies have constantly been researching and identifying new techniques that can help them be on par with the changing customer perceptions and demands. From the introduction of packaging that can increase the shelf-life of products to sustainable packaging, the innovations in food packaging have come a long way. With competitors coming up with new packaging trends each day, the players in the food industry are heavily relying on packaging companies to help them formulate the best designs. We have curated some of the interesting trends that are slowly garnering popularity in food packaging:IR_Brochure

Edible packaging

For most of us, the movie “Charlie and the chocolate factory” has been etched into our childhood memories. From the time Willy Wonka bit into his teacup, edible packaging has been on several designers’ minds. This has inspired the fast-food chain KFC to pilot test edible coffee mugs that were hard cookie lined with heat resistant white chocolate, in their outlets in the UK. The growing concerns about environmental sustainability are one of the key reasons why food industry players have started to embrace the idea of edible packaging. Recently, an Indonesian company Ong Tek Tjan sold ice-creams to their customers in edible cups made out of seaweed as a measure to eradicate plastic. Not only is it a technique of attracting customers, but it also serves the purpose of reducing waste dumping and landfill waste. But a primary concern here is that related to the health and sanitary standards of edible food packaging. The products with edible packaging do not appear on retail shelves magically; they pass through several touchpoints from packaging to point-of-sale.

Nonstick packaging

Have you ever felt disappointed looking at the last trails of mayonnaise or ketchup that refuses to come out no matter how hard you squeeze or shake the bottle? Well, say bye to that feeling with nonstick packaging. A company named  Liquiglide formulated a packaging technology that has a permanently wet and slippery surface and helps liquids to slide easily through the packaging. The coating used on the packaging is FDA approved. Also, the company states that it wouldn’t affect the taste or smell of the contents inside in any way. And here is some good news for the fizzy drinks and beer lovers, liquiglide is said to prevent carbonated beverages from going flat.

Safety-enhancing packaging

You might have heard or experienced instances where a product purchased well in advance of the “sell by” date, is found to be spoilt or in an unusable state. This happens because of the variances in grocery store policies or damages that take place during transportation. The safety-enhancing package is here to rescue vendors and customers of such incidents. According to the recent news, the scientist is working on a plastic wrap like food packaging that is embedded with tiny sensors that can determine any spoilage in food. Until this technology gets entirely put into practice, you can rely on your senses – if it smells bad, throw it away.

Disappearing package

Food packaging that disappears is an emerging market. Monsol LLC is a company that has been developing water-soluble packaging for pre-portioned rice or oatmeal. All you have to do is drop the packet into the water, and as the ingredients get cooked, the bag dissolves leaving only the ready to eat a meal. Several other companies are taking inspiration from this and developing dissolving food packaging for several other items such as smoothie containers made of seaweed, and peelable beeswax package for dry fruits.

Super-compressed packaging

City dwellers usually face the problem of tiny kitchens and limited storage space. Super compressed packaging not only facilitates this but also helps to reduce the trouble in carrying home heavy grocery bags. Several design firms are working on ways in which they can help food industry players to offer more compact and portable packaging to the customers.

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Stand Out from The Rest Using Inspiration from These Packaging Design Trends

When you first see a product on the retail store shelf, what ignites the curiosity in you to know more about that product? The answer to this could vary from person to person such as the colors, the design, the pictures on the product, etc. But all these answers attribute indirectly to one factor – the product packaging design. The packaging design of a product is a silent seller, it talks to the customer about the product, and tries to market itself to the potential customers. Therefore, it is extremely important to formulate innovative packaging ideas to differentiate oneself from the arsenal of products on the shelf and most importantly to grab the attention of customers. Here are a few tips that you can integrate into your product packaging design to grab more eyeballs and mint money (Thank us later!)IR_Brochure

Simple Bold and Clear

Trends are mysterious things, sometimes it’s about inventing something new, and sometimes it’s all about going back to basics. As long as the packaging design can get the point across to the customer, minimal elements are the best decision for product packaging. However, sticking to essentials should mean that the customer gets enough knowledge from the product to make an informed decision.

packaging design simpleproduct

Custom Letters Create a Brand Identity

Do you come across fonts that you can associate with a brand? If the answer is yes, then you are a live example of custom letters on packaging creating a brand identity. Custom lettering, which is toned according to what your brand stands for is a path of direct entry into the customer’s minds.

custom lettering

Experiment with Colors

Though people may react differently to colors, the bottom line is that colors evoke the emotions of customers and greatly influence purchase decisions. While formulating packaging ideas, brands must keep in mind that the packaging design represents the product inside. This is especially useful in the cases of products with many flavors, where customers might not remember the name of the flavor but will remember the color of their favorite flavor.

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Vintage is In

There is something about the vintage designs that resonates through time, it brings back fond memories of a different era, and attracts mainly millennials who are eager to have a taste of lifestyle in that period. Balance is the key to adapting vintage in packaging design; brands have to ensure a balance of evoking nostalgia through maintaining a sharp and modern look.

vintage

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