Why is Packaging Design as Important as the Product itself?

Why is Packaging Design as Important as the Product itself?

As quoted by Shane Meendering, Weber Packaging, “Good design is the silent seller.” Companies have slowly started realizing that good packaging design equals increased sales and customer loyalty. Packaging is one of the key aspects that differentiates products from its competitors on the shelf, in most cases, a customer’s buying decision is greatly influenced by […]

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