Rising commodity costs, stringent regulatory environment, and shifting consumer preferences continue to impact companies in the retail and CPG industry. To succeed in today’s digital age, retailers require more than just a good deal to increase sales and customer loyalty. They are expected to innovate and respond to the ongoing market changes to meet consumers’ needs at a much faster pace, while complying to government requirements, maintaining ethical and sustainable business practices, and containing costs.
Assess Local CompetitionUnderstanding the local competition and gaining customers’ loyalty is a complex task due to the lack of appropriate data. This poses a significant challenge for strategy experts as they are unable to determine the effective pricing structure for their products.
Our market intelligence services help companies in the market to assess competition in the local markets and develop an effective market entry strategy.
Identify Right Clients and Scale of OpportunitiesTo survive in today’s competitive world, marketing professionals need to constantly watch the market and build traction for new client acquisitions for future growth. However, due to a lack of information on clients, business fail to address existing pain points, which causes significant market share loss.
Our market intelligence services help clients assess their target audience and build an effective marketing plan to lure such customers.
Understand the Impact of Emerging RegulationsTo meet compliance standards, countries across the globe modify regulatory frameworks and force manufacturers to conform to local standards with regards to technical, safety, quality, and environmental parameters. This hinders the growth prospects of businesses as they have to invest substantial amounts into their production processes.
Our solutions for this industry also helps businesses to assess and predict changes in emerging regulations so that companies can be better prepared for any changes pertaining to industry regulations.
Reduce Time to MarketMost sources present a disconnected story for marketing and strategy professionals. This delays time to market due to the need for additional resources. Our services help stakeholders in the market space formulate the right market hypothesis so that they can launch their products effectively and efficiently.
We have helped businesses to successfully launch their products and services in niche and emerging markets. Our core capability lies in assessing market dynamics and estimating the profit potential of new products or services.
Information over IntelligenceMost sources present a disconnected story for marketing and strategy professionals. However, with our help, your business can develop effective strategies to boost revenues in real time.
Our flexible deliverable formats include online platforms with visually appealing infographics to make data relevant for marketing decisions.
Creating a winning proposition in a complex retail environment requires a superior business strategy, attractive merchandising, resourceful operations, targeted marketing, and the use of reliable technology
Our proven expertise in working with several leading retail giants across all areas of the retail value chain has made us the partner of choice when it comes to strategic market intelligence.
Positioned at the forefront of market intelligence and customized market research solutions, Infiniti Research is the strategic global research partner for leading players across industries. Our expertise in the field of market research enables us to leverage proven methodologies and offer tailored solutions to support clients with succinct answers for business decisions in areas including Market Opportunity Assessment, Emerging Market Planning, Benchmarking, Value-Channel Analysis, and Customer Segmentation.
With a team of 500 researchers spread across four continents, we can understand diversity in local behavior and business environment, overcome language complexities, proactively identify complex multi-level regulatory issues, and obtain high-quality information on private companies.
Contact us to know more about our cost-effective custom market research offerings to support efficient market penetration, new product launch, and devise strategies to monitor and outperform your competitors.
