CPG & Retail | Market Intelligence Services

Our market intelligence services and market research solutions cater to all aspects of the retail and CPG industry, which
help you tackle challenges to achieve growth, innovation, and operational efficiency.

Sectors we cover

  • Food Retail
  • Convenience Stores
  • Multiline Retail
  • Specialty Retail
  • Pharmacy
  • Department Stores
  • Supermarkets
  • Warehouse Stores
Consumer Goods
  • Consumer Packaged Goods
  • Household Products
  • Beauty and Personal Care Products
  • Apparel and Footwear
  • Luxury Products
  • Lifestyle Products
  • Consumer Electronics
  • Sports Goods
  • Automotive
  • Food & Beverage
  • Furniture
  • Pharmaceutical & Beauty
  • Books, Music, & Entertainment
  • Travel & Accommodation
  • Clothing, Accessories, & Lifestyle
  • Consumer Goods

Introduction to our case studies for the Retail Industry


Category Analytics for a Leading Beer Retailing Company

Business ChallengeA leading company in the CPG industry wanted a comprehensive simulator tool, which would work as decision support tool and support high quality marketing and investment decisions for short and long term goals.

SituationDue to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, they wanted a simulator tool to work as a decision support.

ImpactThe client was able to gain insights on the most important parameters creating impact on sales and develop pricing strategies by obtaining insights of market share with regards to price index in the CPG industry.

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Mystery Shopping Study for Deodorants Market

Business ChallengeA leading company in the CPG industry wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction, and satisfaction with service.

SituationThe company was looking for recommendations on improving brand equity by studying brand awareness, analysis of customers’ perception on the pricing, customer satisfaction, unmet need of customers, and how the client can fulfill them.

ImpactWith the help of our market intelligence services, the client in the CPG industry was able identify the key usage patterns of different consumer groups, uncover hidden grievances, and improve the perceived levels of customer service.

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Competitive Benchmarking Study on the US Online Household Furniture Market

Business ChallengeA leading US based ready-to-assemble furniture manufacturing firm wanted to benchmark against the sales the strategies specific to online retail channels.

SituationThe client wanted to gain insights on its top competitors across the online sales channel, and understand the competitive landscape specific to offerings, market share, SCM and distribution models, and future plans of key competitors.

ImpactWith the aid of our comparison matrix, the client was able to compare existing players on various parameters such as service offerings, pricing model and key partnerships to help in exploring an online sales model, which offers high revenue.

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