Retail & CPG Market Research Solutions

Our market research analysis and solutions cater to all aspects of the retail and CPG sector, which
help you tackle challenges to achieve growth, innovation, and operational efficiency.

Sectors we cover

Retail
  • Food Retail
  • Convenience Stores
  • Multiline Retail
  • Specialty Retail
  • Pharmacy
  • Department Stores
  • Supermarkets
  • Warehouse Stores
Consumer Goods
  • Consumer Packaged Goods
  • Household Products
  • Beauty and Personal Care Products
  • Apparel and Footwear
  • Luxury Products
  • Lifestyle Products
  • Consumer Electronics
  • Sports Goods
E-tail
  • Automotive
  • Food & Beverage
  • Furniture
  • Pharmaceutical & Beauty
  • Books, Music, & Entertainment
  • Travel & Accommodation
  • Clothing, Accessories, & Lifestyle
  • Consumer Goods

Introduction to our case studies

Retail-&-CPG__Beer

Category Analytics for a Leading Beer Retailing Company

Business ChallengeA leading organic food retailing company wanted a comprehensive simulator tool which would work as decision support tool, and support high quality marketing and investment decisions for short and long term goals.

SituationDue to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, they wanted a simulator tool to work as a decision support.

ImpactThe client was able to gain insights on the most important parameters creating impact on sales and develop pricing strategies by obtaining insights of market share with regards to price index.

Get More Info

Mystery Shopping Study for Deodorants Market

Business ChallengeA leading FMCG company wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction, and satisfaction with service.

SituationThe client was looking for recommendations on improving brand equity by studying brand awareness, analysis of customers’ perception on the pricing, customer satisfaction, unmet need of customers, and how the client can fulfil them.

ImpactBased on our insights, the client was able identify the key usage patterns of different consumer groups, uncover hidden grievances, and improve the perceived levels of customer service.

Get More Info
Retal-&-CPG__Deodrant
Retail-&-CPG-__Furniture

Competitive Benchmarking Study on the US Online Household Furniture Market

Business ChallengeA leading US based ready-to-assemble furniture manufacturing firm wanted to benchmark against the sales the strategies specific to online retail channels.

SituationThe client wanted to gain insights on its top competitors across the online sales channel, and understand the competitive landscape specific to offerings, market share, SCM and distribution models, and future plans of key competitors.

ImpactThrough our comparison matrix, the client was able to compare existing players on various parameters such as service offerings, pricing model and key partnerships to help in exploring an online sales model, which offers high revenue.

Get More Info

Want to know how we've helped our clients?