Retail & CPG Market Research Solutions
Sectors we cover
Introduction to our case studies
Category Analytics for a Leading Beer Retailing Company
Business Challenge: A leading company in the CPG industry wanted a comprehensive simulator tool which would work as decision support tool, and support high quality marketing and investment decisions for short and long term goals.
Situation: Due to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, they wanted a simulator tool to work as a decision support.
Impact: The client was able to gain insights on the most important parameters creating impact on sales and develop pricing strategies by obtaining insights of market share with regards to price index in the CPG industry.
Mystery Shopping Study for Deodorants Market
Business Challenge: A leading company in the CPG industry wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction, and satisfaction with service.
Situation: The client was looking for recommendations on improving brand equity by studying brand awareness, analysis of customers’ perception on the pricing, customer satisfaction, unmet need of customers, and how the client can fulfill them.
Impact: Based on our insights, the client in the CPG industry was able identify the key usage patterns of different consumer groups, uncover hidden grievances, and improve the perceived levels of customer service.
Competitive Benchmarking Study on the US Online Household Furniture Market
Business Challenge: A leading US based ready-to-assemble furniture manufacturing firm wanted to benchmark against the sales the strategies specific to online retail channels.
Situation: The client wanted to gain insights on its top competitors across the online sales channel, and understand the competitive landscape specific to offerings, market share, SCM and distribution models, and future plans of key competitors.
Impact: Through our comparison matrix, the client was able to compare existing players on various parameters such as service offerings, pricing model and key partnerships to help in exploring an online sales model, which offers high revenue.