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Demand Planning + Vaccines Market

Tackling Supply Chain Challenges in the Vaccine Market with Data-Driven Strategies and Demand Planning Solutions

The eradication of widespread diseases has historically been achieved through the large-scale introduction of vaccinations. Over the decades, vaccines have become a necessity in most professional spaces, educational institutions, and countries. With the aim to avoid and eradicate diseases such as polio, smallpox, and malaria, the vaccine market has grown from a niche sector within the pharmaceuticals industry to an exponential and crucial market. Experts forecast further growth for the market; however, pharmaceutical companies continually struggle to maintain a streamlined, efficient, and durable supply chain.

Demand Planning

Demand planning is the first step toward maintaining a healthy supply-demand balance and the foundation for an optimized supply chain. This process helps companies forecast demand, efficiently manage inventory, improve sales and operations, and reduce costs. As the vaccine market grows and becomes increasingly challenging, avoiding supply-demand mismatch has become more complex. Therefore, in this article, Infiniti’s demand planning experts provide insight into significant challenges in the vaccine market and discuss how demand planning solutions can help companies overcome them.

The vaccine market is growing exponentially, and companies must ensure their supply chain strategies are efficient and current. Request a free proposal to learn how Infiniti’s demand planning solutions can help you prepare for industry developments and growth.

Significant Supply Chain Challenges and Demand Planning Solutions

The vaccine market has grown exponentially due to increased focus on public health, awareness about vaccines’ impact, and rising government expenditure. However, growth and expansion are often accompanied by various supply chain challenges. With demand planning solutions, pharmaceutical companies can identify, evaluate, and tackle these challenges within their supply chains and improve their overall performance. To further illustrate the impact of demand planning in the vaccine market, Infiniti’s experts discuss significant market challenges and potential solutions.

Challenge 1: Increasing Awareness Regarding Preventable Diseases

The most significant factor encouraging the adoption of vaccines is the potential of avoiding preventable diseases. Due to the commonly hectic and unhealthy lifestyle led by individuals across the globe and the deteriorating environmental condition, there has been a significant increase in various chronic diseases. Therefore, consumers are inclined to take precautionary steps to avoid any detriment to their health, including healthier habits and vaccinations.

Demand Planning

These changes have led to significant growth in the industry, and as demand increases, supply chain challenges become increasingly complex. With demand planning solutions, companies can forecast demand, analyze the growing market, and ensure no disparities between supply and demand. This, in turn, enables efficient inventory management, helps reduce holding costs or a waste of inventory, and ensure order fulfillment.

Vaccines have become a global necessity, and as they tackle preventable diseases, demand planning tackles potential supply chain complexities. Request more information to gain further insights into the vaccine market’s current challenges and demand planning solutions.

Challenge 2: The Impact of a Crisis – COVID-19

A medical crisis, a pandemic, or a sudden need for vaccines, can set market players back significantly if they are not prepared. Therefore, maintaining an agile, data-driven, and efficient demand planning strategy is imperative to growth and success. Although predicting potential crises may not be possible, proper demand planning can help avoid demand shortfalls. Currently, the COVID-19 pandemic has led to a significant focus on developing and distributing a new vaccine. This sudden development requires quick, efficient action and a comprehensive plan.

Demand Planning

Due to the COVID-19 pandemic, the pharmaceutical industry and vaccine market players search for solutions to long-lasting supply chain problems and complexities. With demand planning, companies can analyze relevant data, ensure their supply chain supports the operations required, and increase demand for the COVID-19 vaccine.

Challenge 3: Innovation and RNA Vaccines

Medical advancements have created a space for faster, inexpensive, and safer alternatives to traditional vaccines. RNA vaccines are a prime example of innovation and development in the vaccine market. The process can be standardized, and experts state that RNA vaccines can tackle allergies, cancer, and various infectious diseases. Preparing supply chains to develop and produce new products is crucial in this competitive and growing market.

Demand Planning

Demand planning solutions can help companies keep abreast of industry developments, innovations, and upcoming changes. With continuous and relevant data, market players can forecast demand, strategize for the distribution of new vaccines, and keep pace with consumers’ changing needs.

Innovation, COVID-19, and exponential growth have challenged vaccine market players. Speak with our experts to learn how our demand planning solutions can help your business overcome these market challenges.

Sporting Goods Industry + Market Intelligence

Preparing for an Era of Growth: The Sporting Goods Industry in the Post-COVID Era

The sporting goods industry has witnessed tumultuous times recently. While experts forecasted unencumbered growth and success in the industry over the last three years, the COVID-19 pandemic inhibited scaling of any kind. The pandemic brought about major economic and social changes globally and reduced sports and physical activities substantially. While the world is waiting for a potential end to the pandemic, retailers, and manufacturers in the sporting goods industry need to identify and capitalize on significant growth drivers.

A growing market, such as the sporting goods industry, witnesses a range of trends, challenges, and growth drivers continually. These trends include changing attitudes towards fitness and sports, increased encouragement to pursue sports professionally, and a rising focus on health and wellness. However, sporting goods industry players must identify significant growth drivers, strategize for them, and scale their business and the industry in the post-COVID era.

Recovering from the pandemic will be highly challenging, but identifying and capitalizing on significant growth drivers can be relatively effortless with proper guidance. Infiniti’s market intelligence experts are equipped to assist sporting goods industry players in evaluating, strategizing for, and successfully taking advantage of profitable market opportunities and growth drivers. In this article, Infiniti’s experts discuss the impact of COVID-19 on the sporting goods industry, important growth drivers in the market, and the role of market intelligence solutions in becoming an industry leader.

Unsure of the impact upcoming trends and growth drivers will have on your industry? Request a free proposal to gain comprehensive insights into your market and stay ahead of the curve.

The Impact of COVID-19

Nation-wide lockdowns, the fear of infection, economic challenges, and the need for social distancing are factors that reduced sporting activities across the world. Due to the shutting down of industries, new work from home arrangements, and the pandemic’s significant economic impact, consumers’ disposable income reduced substantially. Additionally, the need to store essentials, prepare for medical emergencies, and ensure safety and hygiene within homes led to a dramatic shift in consumers’ spending behaviors, particularly concerning non-essentials.

Further, in the aftermath of the pandemic, retailers and manufacturers in the sporting goods industry faced challenges, including factory shutdowns, new hygiene protocols, logistical challenges, and the sudden shift of consumers’ preferences and needs. These factors combined have hampered the growth trajectory within the sporting goods industry and had a significantly detrimental impact on their growth. Therefore, industry players must prepare for the post-COVID era and strategize for major industry growth drivers.

Future Growth Drivers

Sporting Goods Industry + Market Intelligence

Industries are complicated and witness significant market developments and changes continually. The sporting goods industry is no exception to this rule and has recently seen jarring changes, as detailed above. However, retailers and manufacturers aim toward growth, scaling, and success by evaluating and adopting improved strategies and gaining a comprehensive understanding of their industry. Infiniti’s market intelligence experts analyzed the industry and identified three crucial market growth drivers that can help industry players recover and advance the industry.

Health and Wellness Awareness

Technological and medical advancements have significantly changed life expectancies, patient expectations, and global quality of life. While the healthcare and pharmaceutical industry innovate and improve patient experiences and the food and beverage industry develop alternative and healthier options, the sporting goods industry also needs to adapt to this change. Consumers have become increasingly particular about their health and wellness and are taking various initiatives to improve their overall wellbeing.

This change has also led to an upsurge in consumers participating in varying sports activities, including basic forms of exercise such as running, fusions of dance and fitness, and adventure sports. Retailers and manufacturers in the sporting goods industry can efficiently capitalize on these changes by understanding consumers’ demands and preferences and meeting their needs with new or improved offerings. Additionally, as consumers demand more fitness and sports products, industry players can leverage Infiniti’s market intelligence solutions to monitor market developments, understand consumers’ demands, stay a step ahead of competitors’ initiatives, and provide unprecedented offerings to their target market.

Keeping pace with changing dynamics in the sporting goods industry is a challenging prospect and requires unparalleled data-driven strategies. Request more information to learn how Infiniti’s market intelligence solutions help companies develop and adopt novel business strategies.

Increasing Disposable Income

Although the COVID-19 pandemic took a severe toll on income, economy, and spending, there has been a steady increase in disposable income available to consumers over recent years. As companies and consumers aim to recover from the pandemic, certain challenges regarding payment can be tackled and overcome, increasing the disposable income available to individuals again. Capitalizing on this increase can help the sporting goods industry grow exponentially.

With rising concerns for health and wellness and the increasing availability of disposable income, sporting goods industry players must strategize and develop unparalleled marketing and promotional strategies. Identifying consumers’ needs, innovating offerings to meet consumer demands, and competitively priced products are crucial for industry players to succeed and overcome the virus’s impact. With an effective marketing strategy, retailers and manufacturers in the sporting goods industry can help consumers be aware of their offerings, and promote sales and propel growth. Leveraging Infiniti’s market intelligence solutions, companies can also analyze competitors’ strategies, identify industry benchmarks, and deliver unique offerings.

Supportive Governments

As the global population increases, there is a simultaneous rise in the prevalence of chronic diseases and healthcare demand. This can be highly challenging for governments and healthcare industry players. Therefore, governments have increased focus on pre-emptive health and wellness initiatives and promote participation in sports and fitness regimes. Additionally, playing a sport has become an increasingly accepted profession—colleges and universities award athletes with partial or complete scholarships, rewarding early and active participation in fitness. Major companies have also increased intra-company sporting activities, including competitions, challenges, and rewards.

The upsurge in support and opportunities to embrace sports and fitness can be a significant growth driver for retailers and manufacturers in the sporting goods industry. Adopting the opportunity to promote sporting goods for young athletes, growing professionals, and potential talent can also increase customer attraction and retention. Infiniti’s market intelligence solutions help companies identify the significant trends in the sporting goods industry and develop comprehensive strategies to capitalize on them.

Why does the sporting goods industry require market intelligence?

The sporting goods industry has witnessed tumultuous times, and Infiniti’s market intelligence solutions provide a path to recovery and success. Developing a comprehensive understanding of the market, strategizing for upcoming trends, challenges, and growth drivers, and providing consumers with unparalleled solutions are the first steps to succeeding in a dynamic market.

Sporting goods industry players must remain alert, aware, and organized to overcome their market’s fast-paced nature. With Infiniti’s market intelligence solutions, industry players can identify ideal market opportunities, understand their consumers, and evaluate factors propelling or restraining growth in the market. Our solutions help retailers and manufacturers overcome rapidly evolving market dynamics, stay ahead of the curve, and champion their industry.

Speak with our industry experts to learn how Infiniti’s market intelligence solutions can help companies succeed in the post-COVID era.

Market Intelligence + Financial Services

Transforming the Global Financial Services Industry with Market Intelligence Solutions: Recent Success Stories

Recently, the financial services sector has witnessed and struggled through a plethora of crippling challenges, and many industry players are yet to recover fully. The 2008 financial crisis took a jarring toll on the industry. As the industry recovered, the COVID-19 pandemic impacted economies worldwide and set the financial services sector far behind in its recovery journey. Over time, investment banking companies, banks, and insurance providers have shifted focus to finding sustainable, comprehensive, and strategic solutions to the challenges posed by the circumstances.

This includes addressing the rising dependence on innovative technologies, changing hygiene protocols, the need for improved operating models, and customers’ changing needs. Industry players also struggle with changing regulatory policies, economic and political unrest, digitization, and increasing competition. Additionally, financial services market players are continually faced with the hurdles of recovering from a crisis. Therefore, financial industry players are now leveraging market intelligence solutions for data-driven insights and strategies to tackle various industry challenges.

The financial services sector has witnessed significant changes lately. Staying a step ahead in a dynamic market is crucial to sustainable growth. To leverage our market intelligence solutions for comprehensive insights into your market and novel strategies, request a free proposal.

What is Market Intelligence?

Market intelligence entails crucial data that can help a company identify growth opportunities and maintain a strategic edge even in the most competitive and complex industries. It involves procuring, analyzing, and strategizing according to industry trends, competitors’ strategies, and achieving a comprehensive understanding of their industry.

Infiniti’s market intelligence solutions have enabled companies to identify ideal market opportunities, develop comprehensive market entry strategies, keep abreast of industry developments, analyze their competitors, and efficiently manage demand and inventory. In the financial services industry, Infiniti’s market intelligence experts have helped companies from various sectors with these functions and assisted companies in addressing the challenges of their specific markets and overcoming every crisis’s impact. To further highlight the crucial role of market intelligence solutions in the financial services market, we have curated the following articles that discuss our recent successes in helping financial industry clients.

Recovering from the pandemic, attempting to enter a new market, or unsure of the next regulatory change? To learn how you can prepare for the complexities of the financial services sector and overcome various hurdles with our market intelligence solutions, speak with our experts.

Entering a New Market and Establishing a Strategic Edge in the US Investment Banking Industry

The 2008 financial crisis 2008 caused lasting ripples in the US investment banking industry and led to the decline of many businesses. As the industry aimed to recover, surviving investment banking companies focus on scaling and identifying more profitable markets. Our client, a European investment bank, sought to expand to the United States, establish themselves as an industry leader, and address other industry challenges. Our market intelligence engagement included identifying the ideal market entry solutions, overcoming barriers to entry, capitalizing on market opportunities, and staying a step ahead of changing regulations. With the insights gained from our engagement, the investment banking industry client successfully grew in the US sector and established themselves among the top companies in their new market. Infiniti’s market intelligence solutions help companies establish themselves in new markets, with a strong and unflinching foundation.

Leveraging Market Intelligence to Enhance Market Share and Expand Business Operations for a Healthcare Insurance Provider

Increasing liability, risks, cost of living, and concern for self and family has led to an increase in the purchase of health insurance, propelling overall growth for the sector. However, the health insurance industry has witnessed various changes in regulations, cost-controlling, and the inability to explore new avenues, which have caused a certain amount of stagnation of growth. A European health insurance provider sought to expand to the US health insurance industry and examine the various channels required to do so efficiently. However, the client faced a sudden surge of challenges, including the rising uncertainty regarding the ACA, the increasing number of communication and marketing channels, and the shift to value-based care. With our comprehensive market intelligence approach, we helped the client understand market developments, healthcare reforms, competitors’ strategies, and potential market entry barriers. The insights gained from our engagement enabled the client to grow their company from one office to 74 offices and enhance their market share by 34%.

To learn more about the role of market intelligence solutions in the financial services industry and how it can help transform your business, request more information.

Maintaining Business Continuity and Recovering from the COVID-19 Pandemic in the US Banking Industry

In 2020, the COVID-19 pandemic has plagued every industry, including the US banking industry. The critical condition of many economies, upsurge in political changes, and restrictions on physical interaction have caused a crisis for banks. A US-based bank sought to address the COVID-19 challenges with a flexible operating model, initiatives to support their employees, increased digitization, new contingency plans for customer plans, and by offering customers with certain scope for due payments. Our market intelligence experts immediately worked on creating a flexible operating model and ensuring business continuity, providing the bank with a comprehensive understanding of their customers, developing customer-centric multichannel operation, and rethinking certain portfolio sections. Our market intelligence solution helped the US banking industry client support their remote working employees, promote personal engagement, launch a new digital platform, address technology gaps, and create a seamless customer experience. Infiniti’s market intelligence solutions help banking industry clients and their customers recover from the COVID-19 pandemic with structured and unparalleled strategies.

CPG Industry + Market Intelligence Solutions

The Game-Changing CPG Industry Trends of 2020: Learn what Infiniti’s Experts have to say

The consumer-packaged-goods (CPG) industry has struggled to grow over recent years. While the sector saw consistent growth over a decade ago, it faces a variety of challenges currently. The CPG industry is highly competitive and maintaining market share can be difficult in an uncertain market. With its recent shift to the digitization and the direct-to-consumer approach, the competition, and the need to develop targeted marketing strategies have risen simultaneously. Additionally, as the COVID-19 pandemic continues to affect the world, every industry faces significant changes.

The CPG industry needs to revamp its marketing approach before it is too late. Various CPG industry trends have surfaced over recent months, and any one of them could be a significant game-changer for the industry. As consumers’ buying behavior, spending patterns, and needs change, so should CPG marketing.

Over the beginning of 2020, the COVID-19 pandemic took a substantial toll on many industries and most markets, the consumer-packaged goods industry being one of them. Due to COVID-19, the CPG industry has changed its approach, and CPG marketing has been revamped and adopted a new strategy. Digital dependence has increased over the recent decade, and many industries have realized the benefits of the platforms digitization offers. Digitization is one of the most critical changes in the industry and has influenced every trend over recent times.

Another major challenge for smaller CPG companies is acquiring market share. As many top CPG companies continue to hold a significant market share in the industry, smaller companies analyze their strategies and attempt to adjust. In this article, Infiniti’s research experts discuss the industry trends that are changing the face of CPG marketing, as well as the biggest differentiator in the top CPG companies.

The CPG industry is currently facing a plethora of challenges, and Infiniti provides the ideal solutions to overcome them. To learn how Infiniti Research helps CPG companies gain market share, request a free proposal.

CPG Industry Trends of 2020

Game-Changing CPG Industry Trends

CPG industry trends have reformed the approach of companies towards marketing, consumers’ needs, and making an impact. The following four CPG marketing trends are the major game changers of the industry, and all companies need to understand and implement this into their marketing strategies.

Digitization and Omnichannel Marketing

With the constant advancements in technology and the ongoing COVID-19 crisis, how consumers interact with purchasing has changed drastically. The ability to provide products and services direct-to-consumer is highly sought-after. Efficiently executing operations over digital interfaces is a challenging prospect. It requires significant investment and multiple strategic and operational changes. However, the ROI, if efficiently executed, has proven to be worthwhile across industries. As companies compete for top rank on search engine result pages, a significant portion of the consumer packaged goods industry has very recently shifted to a digitized approach. This trend has changed how companies interact with consumers, how supply chains function, how key performance indicators are identified, and consumer needs and demands.

Digitization has also presented itself in marketing, moving many CPG industry players to an omnichannel marketing approach. This is the combination of traditional marketing, and an addition of newer platforms, and efficient consumer-centric environments. A comprehensive digital marketing approach can keep a company far ahead of the curve.

Personalization of Products and Services

The personalization of products and services has been a significant recent CPG industry trend. It creates a more personable experience across all ages and provides consumers with an experience. In recent times, experts have advised a focus on personalization of products and services. Providing customers with the ability to specify their wants and needs, such as a user-friendly website, can increase customer satisfaction substantially. Having both the company and the consumer investing time and energy into this personalized product reduces the chances of customer churn significantly and increases brand loyalty. It also helps companies learn consumers’ preferences, and habits, and use this data for future product design.

Sustainability in the CPG Industry

As global warming and the environmental crisis become real and overshadowing issues across the globe, consumers and companies have started taking a step towards reducing damage. Sustainable packaging and sustainable products are in high demand, as are companies that promote an important cause. Millennials and Gen-Z account for a large portion of consumers and create a mostly cause-driven environment for consumers and companies.

The CPG industry has started to invest majorly into sustainable practices, most evidently in terms of packaging. The reason for this is, though many companies want to make a change, revamping an entire product line to be sustainable is not viable. This is the reason various companies are turning to sustainable packaging, as well as the reason many sustainable start-ups are starting to dominate smaller markets. To stay ahead of the curve, CPG industries across the globe need to move to more environmentally friendly practices.

Brand Values and Social Causes

On a similar note as the previous point, brand identity and values have become a significant focus in the CPG industry. Millennials and Gen-Z find it more attractive and appealing to not only purchase, but also promote products and services from companies that share their values. Many CPG industry players have started to support various social causes on social media. Supporting a social cause is one of the crucial criteria for consumers’ brand loyalty. Additionally, having brand values that are widely accepted help organic engagement and impressions grow exponentially. A social media feed that further promotes and displays these values is highly beneficial for brands. Also, when companies choose to donate, assist in a crisis, or support groups in need, it is highly desired by consumers across the globe.

These and many other CPG industry trends have overwhelmed the market, to understand how they influence your company, get more information.

What sets the Top CPG Companies apart?

Several top CPG companies have maintained sales, customer retention rates, and market share continually over the past few years. CPG companies across the globe are attempting to attain the same. Infiniti’s research experts suggest market intelligence solutions. Analyzing, understanding, forecasting, and identifying crucial data for companies, market intelligence experts help some top CPG industry players achieve sustainable growth. Market intelligence solutions span wide in the functions they serve. Implementation is critical, and with our experts, some of the top CPG companies have implemented market intelligence solutions in the following ways:  

  • Target consumers: Digitization and efficient data management systems allow companies to procure and utilize information on the preferences and habits of their consumers. This enables efficient product development, and with focused segments, it provides for effective CPG marketing. Market trend analysis allows the top CPG companies to understand their consumers and develop comprehensive marketing strategies.
  • Staying ahead of market trends: By leveraging market scanning solutions, top CPG companies stay ahead of market trends. They stay informed on supply-demand shifts, track emerging market trends, keep tabs on target market segments, and gain insights on the impact of these factors. This helps them efficiently prepare and avoid losses or customer churn by strategizing prematurely.
  • Market Intelligence: Leveraging market intelligence solutions enables the top companies in the consumer-packaged goods industry to prepare for every barrier in the market. It also allows them to efficiently forecast changes, strategize, and prepare for CPG industry trends while also understanding consumers’ preferences and maintaining large market shares. Market intelligence firms such as Infiniti Research help CPG companies enhance sales and reduce churn rates significantly.

Being a leader in an industry as competitive as the CPG industry is difficult but achievable. To learn how companies can succeed in this industry, speak to our experts.

Market intelligence services

Devising a Sound Commercialization Strategy for a Consumer Electronics Supplier – Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Services for a Consumer Electronics Supplier

In today’s hyper-competitive market, undertaking the right market intelligence study can help businesses at various stages of product marketing. The rapid changes in the market and regulatory environment creates new opportunities for businesses. Market intelligence services help businesses to keep tabs on profitable market opportunities and gather comprehensive market insights for confident decision-making.

This success story highlights how our market intelligence services helped a consumer electronics supplier to devise a solid commercialization strategy and achieve huge commercial success for its new product.

Want to stay informed about the present and the long-term forecasts of the market? Our market intelligence services can help. Request a FREE proposal today!

Business Challenge

The client is a consumer electronics supplier based out of Canada.

Our client, a consumer electronics supplier, solely relied on its marketing team to provide its sales team with leads. However, the inability of the marketing team to gather comprehensive market insights and identify changing market needs resulted in huge losses for the company. As a result, the company was losing their market share to competitors. In an attempt to curtail losses in market share, they introduced a new product in the market. To achieve huge commercial success for its new product, they needed help in devising a sound commercialization strategy. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services.

With Infiniti’s market intelligence services, the client also wanted to:

Identify the right set of customers – With Infiniti’s market intelligence services, the client wanted to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. By gathering these insights, the client wanted to set up marketing campaigns to reach out to the right audience at the right time using the right channels.

Optimize marketing initiatives – As the client was running multiple campaigns at the same time, they wanted to analyze the performance of different campaigns in real-time. By doing so, they wanted to identify the right marketing initiatives to focus on to increase sales. Additionally, with Infiniti’s market intelligence services, they wanted to decide how to allocate their marketing budgets and funnel it to promotional activities that gives them the highest ROI.

Whether you need to introduce a new product or devise a commercialization strategy for your new product, our market intelligence analysts can help. Contact us today!

Our Approach

The experts at Infiniti Research adopted a three-phased approach that included:

A customer intelligence study to understand the needs, preferences, behaviors, and spending patterns of customers in the target region.

A market scanning and monitoring analysis to keep tabs on technological changes and industry developments.

A marketing strategy engagement to devise a solid sales and marketing strategy for product promotion.

Results Obtained

The insights obtained from Infiniti’s market intelligence solutions helped the client to gain a clear understanding of the market potential for their new product. With Infiniti’s market intelligence services, the client was able to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. This helped them to create different marketing initiatives for different set of customers. Also, by understanding the right channels to focus on, they were able to reach out to the right set of customers.

By leveraging Infiniti’s market intelligence analysis, the client was also able to analyze the performance of different campaigns in real-time and identify the best performing campaigns. This subsequently helped them to allocate their marketing budget for their promotional activities. Furthermore, with Infiniti’s market intelligence services, the client was able to achieve huge commercial success for their new product. Also, within eight months of their new product launch, they were able to sell approximately 37,000 products.

Want to know more about our market intelligence services and their benefits for your business? Request a FREE brochure here!

Market intelligence services

Market Intelligence Services to Support a Chemical Company in Meeting their Research and Information Needs

“The chemical sector will continue to grow in 2020 and beyond despite a challenging global economy”, according to a market research expert at Infiniti Research.

The chemical industry has had a longstanding presence worldwide and contributes significantly towards the national GDP. However, rapidly evolving market dynamics and rising pressure from competitors have put companies in the chemical industry under a negative spotlight. Such challenges coupled with the rise in governmental and regulatory pressures have made it challenging for companies in the chemical industry to setup strict quality and process control measures and adapt to the fast-evolving market changes.

To succeed in the long-run, chemical companies will need to understand the industry’s fluctuating dynamics, as well as the market opportunities and sources of cost advantage. As such, they are partnering with firms like Infiniti Research to leverage their expertise in offering market intelligence services.

Our well-experienced market intelligence services experts can help you improve your core business activities and achieve significant cost savings. Request a FREE proposal today.

Business Challenge

The client is a chemical manufacturer and supplier based out of Canada.

With technological advancements and constant innovations in manufacturing processes, the client faced difficulties in managing their production and distribution processes. In addition, the lack of adequate insights into the local markets, regulatory changes, and key insights related to end-user segments in the US made market expansion challenging for the company. Furthermore, the company required marketing and operational support to increase pipeline growth and speed up the routine tasks in a cost-effective manner.

They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services. With Infiniti’s market intelligence services, the client also wanted to:

Focus on core competencies – The client spent huge capital into targeting non-profitable customers and on developing products with low market demand. As a result, they witnessed a huge dip in their sales rate. With Infiniti’s market intelligence services, they wanted to efficiently focus on core business activities and pursue profitable market opportunities and maximize efficiency in their core business activities.

Get reliable information support – With constant changes in the market and unexpected demand fluctuations, the client’s corporate strategy team faced difficulties in making well-informed business decisions. Also, lack of insights into the US chemical industry made it more challenging for the company to successfully establish a foothold in the US chemical sector. With Infiniti’s expertise in offering customer market intelligence services, they needed support on gathering insights on various competitive products, local markets, regulatory changes, and target customers. In addition, with Infiniti’s market intelligence strategy, they wanted a country-level assessment report to identify profitable markets for expansion.

Implement structured and hassle-free process – The client also needed support in product comparisons and benchmarking. Furthermore, with Infiniti’s market intelligence services, they wanted to enhance demand forecasting accuracy for their products. In addition, with Infiniti’s market intelligence services, the client wanted to set up a structured process to streamline all requirements and meet customers’ demand in a flawless manner.

Are you facing challenges in managing multiple vendors and processes? Our experienced market intelligence services experts can help. Contact us to leverage our market intelligence services.

Solutions OfferedMarket Intelligence ServicesOur market intelligence services followed a four-phased approach. The initial phase involved understanding the client’s business objectives and analyzing their requirements. The second phase of the market intelligence services engagement involved a pilot study, which helped the client to estimate the capital and resources required for the market expansion plan.

The third phase of the market intelligence services engagement involved qualitative and quantitative market research and interviews with leading players in the chemical sector. The last phase of Infiniti’s market intelligence services engagement involved process standardization, where the experts helped the client to incorporate structured process and standardize quality and process control measures.

Furthermore, the experts at Infiniti Research provided a detailed country-level assessment report to the client. The report covered detailed insights into the chemical sector, regulatory changes, export-import tax details, and value chain updates. In addition, the experts also provided detailed insights into their key competitors at a global level. Also, by conducting a competitive benchmarking study, the experts helped the client to understand how well their product will compete in the market compared to their competitors.

Results Obtained

The insights obtained from Infiniti’s market intelligence services helped the client to gather complete insights into the market and pursue profitable business opportunities. This helped them to structure their processes and focus on their core business activities. This further helped them to enhance efficiency in their decision-making process.

In addition, by gathering complete insights into the new market, they were able to devise a sound go-to-market strategy and make smooth entries into untapped areas. This further helped the client to enhance their market share and achieve a huge increase in their sales rate.

Entering into successful joint venture and partnership further supported them in expanding their operations across various regions. And, our research team supported the client in meeting their research and information needs across all the stages of market expansion in a cost-effective manner.

Request for more information to know other benefits of market intelligence process for your business.

Why Businesses Choose Infiniti’s Market Intelligence Services?

Infiniti Research has over 15 years of experience in working with leading companies across the globe. With experienced, trained, and dedicated analyst support, we provide timely, actionable, and quality insights to help organizations focus on core business activities and succeed in today’s competitive marketplace. Our market intelligence services also assists sales and marketing teams in enhancing pipeline growth and dealing closures. Moreover, our market intelligence services help functional teams to optimize and speed up routine tasks in a cost-effective manner.

Request a FREE brochure to gain detailed insights into our market intelligence services portfolio and know their benefits for your business.

Our market intelligence center of excellence covers the entire gamut of research and analytics services for your in-house research and corporate strategy team. Here’s an overview of our industry-leading engagement models.

Infiniti’s Market Intelligence Center of Excellence: An Overview of our Industry-leading Engagement Models

market intelligence

Infiniti’s Market Intelligence Center of Excellence: An Overview of our Industry-leading Engagement Models

For any modern business, an effective market intelligence framework is a ‘must-have’ to unlock their full potential. A successful go-to-market strategy begins with a good foundation of knowledge covering several aspects of the market and key competitors. Infiniti’s market intelligence center of excellence offers a plethora of experience and capabilities in these areas. At Infiniti, we collaborate with our clients as their extended research arm to uncover growth opportunities through simple, effortless, and scalable engagement models.

Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and comprehensive market assessments are well-known among industry leaders for their ability to solve even the toughest of challenges faced. Our market intelligence center of excellence covers the entire gamut of research and analytics services for your in-house research and corporate strategy team. It includes:

  • Market Research & Consulting
  • Corporate Strategy & Development
  • Sales & Marketing
  • Operations

Market research and corporate strategy

Market research support

Going through market research data is often cumbersome and could prove to be a time-consuming task. We prepare reports for our clients that’s easy to digest and makes finding the answers that they are looking for as painless as possible. Our advanced market research support services include secondary research, questionnaire designing, primary research interviews, statistical data analysis, and dashboard development.

Business research

Business organizations encounter a number of questions prior to starting a new business or expanding their current operations. They find it tough to determine the right business goals for the company. Business research services aid in rendering success to the business in this aspect. Business research services are highly beneficial for businesses in assisting promotional activities, formulating customer retention strategies, and solve other key operational problems of the business. Business research services offered by Infiniti includes market sizing and analysis, sector analysis, competitive assessment, profiling and benchmarking, and industry reports. As a part of our market intelligence center of excellence, we also provide online tracking platform support that focuses on competitor monitoring, real-time market tracker, and other economic indicators and demographics.

 

M&A support

Mergers & acquisitions are among the most complex business transactions. Often, mergers and acquisition plans that look great on paper are fraught with problems that can result in difficulties of merging staff and operations, or even to failure. Infiniti’s M&A support services help identify the potential risks in a new deal so that businesses can make decisions with their eyes open and critical facts at their fingertips. Our M&A support services includes processes such as target identification and screening, strategic due diligence, financial modelling, and joint venture support. These techniques can identify potential issues before a merge or acquisition and enable organizations to grow their business with confidence.

The Infiniti advantage

At Infiniti, we believe in helping our clients develop scalable solutions that deliver sustainable efficiency to their organization. With expertise across 50+ industries and business functions, we have deep expertise in delivering transformational solutions that are designed to fulfill the needs of a more demanding, smarter world. Our market intelligence center of excellence offers:

market intelligenceSimple Low-cost partnership

We provide our clients with flexible, scalable and tailored engagement models to overcome specific business challenges. For more insights on our FTE plans Request a free proposal.

Specialized skillset

Gain fast access to skilled and experienced resources with domain specific knowledge by engaging with our team of experts. Our collaboration with your organization can greatly increase their impact of new or existing strategies, with cost and time zone advantages in your market intelligence center of excellence.

Flexible customer-centric engagement

Our global team of experts is dedicated and equipped to enhance capacity on an “as needed” basis when time and resources are sparse. Our market intelligence center of excellence is based on the foundation of effectively helping our clients and partners meet their goals.

Free project management

Tackling and excelling at business transformation is easier said than done. We ensure that a dedicated project manager is provided for each engagement to oversee and monitor FTEs on quality and deadlines and ensure smooth business transformations.

 Advanced delivery mechanism with 24/7 support

Worried about time zone differences and how it can affect the smooth execution and delivery of an engagement? Our delivery team and relationship/project managers are accessible round the clock to provide support or cater to client queries.

Rich repository of research sources

The joint efforts of our executives are channeled into ensuring perpetual quality of services across all solutions and industries. Engaging with us can give you access to thousands of proprietary and paid industry sources, market experts, procurement professionals to obtain critical information.

 

Market intelligence solutions

An Overview of Infiniti’s Market Intelligence Services Portfolio

Formulating a sound business strategy is central to the success of any organization and market intelligence solutions play a key role in helping businesses achieve this. Successful market intelligence services provide concrete answers to questions about current and potential customers and competitors, and helps a company determine internal goals. Market intelligence solutions involve the use of information derived through the effective collection of data, which is then used to analyze behavior and sentiments to conclude with information pertaining to markets, customers, and competitors.

Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and in-depth market assessments are well-known among industry leaders for their ability to solve the toughest challenges faced by industry players. Here is an overview of Infiniti’s market intelligence solutions portfolio with detailed insights into how each of these services can help your business expand, diversify, and tackle market competition.

Market opportunity assessment

Market opportunity assessment is a part of Infiniti’s market intelligence solutions portfolio. It helps businesses identify opportunities and risks that they are likely to come across in a particular market. This ensures that companies understand and evaluate the market before building and establishing their business there. Infiniti’s market opportunity assessment can help you review potential barriers to market entry, analyze distribution channels, conduct Porter’s five forces analysis, and assess markets’ readiness for new offerings.

Infiniti’s market opportunity assessment helps a leading European medical imaging firm to enter the APAC market

Business challenge

A renowned European medical imaging firm wanted to gain a better understanding of important metrics such as the current market performance, the potential opportunities, and technologies in the medical imaging market of the APAC region. They also wanted to understand niche market segments to gain better insights into the level of competition.

Solution

Infiniti’s team of experts decided to carry out a blended approach comprising interviews and discussions with leading stakeholders in the medical imaging market. They also crafted a market opportunity dashboard containing relevant pieces of information to deliver valuable insights to the client.

Result

By gaining insights into critical data relating to potential opportunities in the medical imaging market, the client was able to enhance their product offerings in the APAC region. The medical imaging client was also able to quickly identify and benchmark their product portfolios in the APAC region. The engagement assisted the organization to harness the value of their data to find new niche market segments, operate more effectively, and minimize risks.

Market entry research

Infiniti’s market entry research solution has helped several clients to de-risk their market entry decisions and shape their entry strategies in markets around the globe. Experts at Infiniti review micro and macro-economic environments, identify potential barriers to market entry, compare competitor offerings with available alternatives and help clients build robust route-to-market strategies.

Market entry research for a leading life science industry player helps successfully establish their business in international markets

Business challenge

A leading life sciences industry player operating in India wanted to devise an effective strategy to enter various international markets. Although this opened up new opportunities, the client was not able to prioritize and gauge the risk in every new market. Hence, the client approached Infiniti Research to leverage effective market intelligence solutions and overcome the challenges.

Solution

In order to help the life sciences industry client venture into international markets, the experts at Infiniti conducted a detailed market survey to identify potential factors affecting growth in the life sciences industry. The market entry research conducted also included a systematic and comprehensive approach to analyzing the factors that affect the market potential of the business in overseas markets.

Result

The market entry research solution enabled the life sciences company to identify the potential beachhead segment to focus and leverage market entry efforts. They were also able to select the appropriate business model to maximize profitability.

Market scanning and monitoring

Market scanning and monitoring involve continually and actively monitoring the external environment in order to identify customer needs, anticipate competitive actions, and, identify technological changes that will provide new market opportunities or help create new market disruptions. Infiniti’s market scanning & monitoring solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments.

Identifying lucrative market opportunities for a European automaker

Business challenge

A well-known European automotive company wanted to expand its business operations into the United States. Before making the market expansion, the client wanted to conduct a market opportunity analysis in order to identify opportunities in the market that are most profitable for them to capitalize on.

Solution

With over 15 years of experience in serving various automakers across the globe, experts at Infiniti helped the client to devise an efficient market expansion plan. A market scanning and monitoring solution was provided to the client which helped them identify customer needs, forecast competitive action, and identify the emerging regulations in the US automotive market. The engagement also involved a market trend analysis and a competitive intelligence study that helped the client closely monitor the key trends and competitor strategies in the US automotive industry.

Result

The solution offered helped the client to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over $3.6 billion.

Market intelligence services

A Quick Guide to Everything You Need to Know About Market Intelligence Services

As the market is becoming increasingly competitive, it has become imperative for businesses to keep a constant watch on their competitor strategies and other changing trends in the market. Traditionally, this process was termed as market intelligence. However, today the scope of market intelligence has proliferated to include comprehensive analysis and analytics that can help revamp business models and projections to suit current business requirements.

In this blog, market intelligence experts answer some of the frequently asked questions about market intelligence services.

What is market intelligence?

Market intelligence services involve process of using multiple sources of information to gain a broader picture of a company’s existing market including their customer profiles, business challenges, the growth potential for a new product/service launch, and the key competitor strategies. By leveraging market intelligence services, companies can not only understand and meet their customer needs better than their competitors, but it also helps companies determine their internal goals.

While top-level industry information is easily available on the web and other external sources, gathering data relating to business niche and locality can be difficult. This is where the expertise of market intelligence experts at Infiniti comes into play. Request a free brochure to know how our solutions can help your business.

Market intelligence services vs market research: what’s the difference?

Although the market intelligence services and market research are used interchangeably, there is a fundamental difference between the two. While market research solutions describe what is occurring as it occurs so that companies can react tactically, market intelligence services provide situational insights and interpretations so that companies can strategize on their next move. Strategic market intelligence services provide information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. It is also highly useful in determining strategy in areas including market opportunity, market penetration strategy, and market development. Market research involves research relating to the size, location, and other essential elements of a product market.

What are the most effective ways to gather market intelligence?

Companies across industries are engaging in strategies to effectively outdo one another. Market intelligence services play a crucial role in keeping an enterprise on the top. Without adequate market intelligence, decision makers will be incapable of better decision-making or altering existing business strategies. Here are some of the best ways in which companies can gather market intelligence:

Information from the sales teams

The sales teams interact maximum with the customers. As such, they can give accurate and up-to-date information relating to customer needs and what improvements need to be made to the company’s products or services. This feedback is more realistic and practical than undertaking external research.

The key to success for any type of business lies in the ability of the enterprise to make informed business decisions. This can be achieved with the help of a good market intelligence services provider. Request a free proposal to know how our experts can help you generate better profits.

Feedback from channel partners

In the case of product expansion or the sale of a new product, the best source of market intelligence is to gather feedback from the company’s channel partners.  Channel partners can reveal data relating to which products will sell better in the market, which products can be ready to stock, and which product should the enterprise focus on next. Market intelligence services can help in suggesting improvements in the company’s current marketing strategies.

Competitors’ channel partners

Reliable market intelligence services provide data relating to competitor strategies. Companies can gather this data by interacting with the sales representatives or channel partners of competitors in the industry. Market intelligence services providers like Infiniti Research can help your company become better equipped to make decisions based on data and then implement winning strategies.

Use social media

Social media monitoring can be used to understand what customers think of a product and whether their expectations are being met or not. Brand monitoring on social media platforms will also help companies understand what customers are talking about the company.

Learn how Infiniti’s solutions for market intelligence services can help you drive better business growth.

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