Tag: market intelligence services

Market intelligence solutions

An Overview of Infiniti’s Market Intelligence Services Portfolio

Formulating a sound business strategy is central to the success of any organization and market intelligence solutions play a key role in helping businesses achieve this. Successful market intelligence services provide concrete answers to questions about current and potential customers and competitors, and helps a company determine internal goals. Market intelligence solutions involve the use of information derived through the effective collection of data, which is then used to analyze behavior and sentiments to conclude with information pertaining to markets, customers, and competitors.

Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and in-depth market assessments are well-known among industry leaders for their ability to solve the toughest challenges faced by industry players. Here is an overview of Infiniti’s market intelligence solutions portfolio with detailed insights into how each of these services can help your business expand, diversify, and tackle market competition.

Market opportunity assessment

Market opportunity assessment is a part of Infiniti’s market intelligence solutions portfolio. It helps businesses identify opportunities and risks that they are likely to come across in a particular market. This ensures that companies understand and evaluate the market before building and establishing their business there. Infiniti’s market opportunity assessment can help you review potential barriers to market entry, analyze distribution channels, conduct Porter’s five forces analysis, and assess markets’ readiness for new offerings.

Infiniti’s market opportunity assessment helps a leading European medical imaging firm to enter the APAC market

Business challenge

A renowned European medical imaging firm wanted to gain a better understanding of important metrics such as the current market performance, the potential opportunities, and technologies in the medical imaging market of the APAC region. They also wanted to understand niche market segments to gain better insights into the level of competition.

Solution

Infiniti’s team of experts decided to carry out a blended approach comprising interviews and discussions with leading stakeholders in the medical imaging market. They also crafted a market opportunity dashboard containing relevant pieces of information to deliver valuable insights to the client.

Result

By gaining insights into critical data relating to potential opportunities in the medical imaging market, the client was able to enhance their product offerings in the APAC region. The medical imaging client was also able to quickly identify and benchmark their product portfolios in the APAC region. The engagement assisted the organization to harness the value of their data to find new niche market segments, operate more effectively, and minimize risks.

Market entry research

Infiniti’s market entry research solution has helped several clients to de-risk their market entry decisions and shape their entry strategies in markets around the globe. Experts at Infiniti review micro and macro-economic environments, identify potential barriers to market entry, compare competitor offerings with available alternatives and help clients build robust route-to-market strategies.

Market entry research for a leading life science industry player helps successfully establish their business in international markets

Business challenge

A leading life sciences industry player operating in India wanted to devise an effective strategy to enter various international markets. Although this opened up new opportunities, the client was not able to prioritize and gauge the risk in every new market. Hence, the client approached Infiniti Research to leverage effective market intelligence solutions and overcome the challenges.

Solution

In order to help the life sciences industry client venture into international markets, the experts at Infiniti conducted a detailed market survey to identify potential factors affecting growth in the life sciences industry. The market entry research conducted also included a systematic and comprehensive approach to analyzing the factors that affect the market potential of the business in overseas markets.

Result

The market entry research solution enabled the life sciences company to identify the potential beachhead segment to focus and leverage market entry efforts. They were also able to select the appropriate business model to maximize profitability.

Market scanning and monitoring

Market scanning and monitoring involve continually and actively monitoring the external environment in order to identify customer needs, anticipate competitive actions, and, identify technological changes that will provide new market opportunities or help create new market disruptions. Infiniti’s market scanning & monitoring solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments.

Identifying lucrative market opportunities for a European automaker

Business challenge

A well-known European automotive company wanted to expand its business operations into the United States. Before making the market expansion, the client wanted to conduct a market opportunity analysis in order to identify opportunities in the market that are most profitable for them to capitalize on.

Solution

With over 15 years of experience in serving various automakers across the globe, experts at Infiniti helped the client to devise an efficient market expansion plan. A market scanning and monitoring solution was provided to the client which helped them identify customer needs, forecast competitive action, and identify the emerging regulations in the US automotive market. The engagement also involved a market trend analysis and a competitive intelligence study that helped the client closely monitor the key trends and competitor strategies in the US automotive industry.

Result

The solution offered helped the client to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over $3.6 billion.

market intelligence services

A Quick Guide to Everything You Need to Know About Market Intelligence Services

As the market is becoming increasingly competitive, it has become imperative for businesses to keep a constant watch on their competitor strategies and other changing trends in the market. Traditionally, this process was termed as market intelligence. However, today the scope of market intelligence has proliferated to include comprehensive analysis and analytics that can help revamp business models and projections to suit current business requirements.

In this blog, market intelligence experts answer some of the frequently asked questions about market intelligence services.

What is market intelligence?

Market intelligence services involve process of using multiple sources of information to gain a broader picture of a company’s existing market including their customer profiles, business challenges, the growth potential for a new product/service launch, and the key competitor strategies. By leveraging market intelligence services, companies can not only understand and meet their customer needs better than their competitors, but it also helps companies determine their internal goals.

While top-level industry information is easily available on the web and other external sources, gathering data relating to business niche and locality can be difficult. This is where the expertise of market intelligence experts at Infiniti comes into play. Request a free brochure to know how our solutions can help your business.

Market intelligence services vs market research: what’s the difference?

Although the market intelligence services and market research are used interchangeably, there is a fundamental difference between the two. While market research solutions describe what is occurring as it occurs so that companies can react tactically, market intelligence services provide situational insights and interpretations so that companies can strategize on their next move. Strategic market intelligence services provide information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. It is also highly useful in determining strategy in areas including market opportunity, market penetration strategy, and market development. Market research involves research relating to the size, location, and other essential elements of a product market.

What are the most effective ways to gather market intelligence?

Companies across industries are engaging in strategies to effectively outdo one another. Market intelligence services play a crucial role in keeping an enterprise on the top. Without adequate market intelligence, decision makers will be incapable of better decision-making or altering existing business strategies. Here are some of the best ways in which companies can gather market intelligence:

Information from the sales teams

The sales teams interact maximum with the customers. As such, they can give accurate and up-to-date information relating to customer needs and what improvements need to be made to the company’s products or services. This feedback is more realistic and practical than undertaking external research.

The key to success for any type of business lies in the ability of the enterprise to make informed business decisions. This can be achieved with the help of a good market intelligence services provider. Request a free proposal to know how our experts can help you generate better profits.

Feedback from channel partners

In the case of product expansion or the sale of a new product, the best source of market intelligence is to gather feedback from the company’s channel partners.  Channel partners can reveal data relating to which products will sell better in the market, which products can be ready to stock, and which product should the enterprise focus on next. Market intelligence services can help in suggesting improvements in the company’s current marketing strategies.

Competitors’ channel partners

Reliable market intelligence services provide data relating to competitor strategies. Companies can gather this data by interacting with the sales representatives or channel partners of competitors in the industry. Market intelligence services providers like Infiniti Research can help your company become better equipped to make decisions based on data and then implement winning strategies.

Use social media

Social media monitoring can be used to understand what customers think of a product and whether their expectations are being met or not. Brand monitoring on social media platforms will also help companies understand what customers are talking about the company.

Learn how Infiniti’s solutions for market intelligence services can help you drive better business growth.

Market Intelligence

Infiniti’s Market Intelligence Solution Helped a Fashion Retailer Understand the Reason Behind Their Dipping Sales Rate and Meet the Changing Market Demands

Business Challenge

Even though the fashion retail industry has fared well over the past few years, market growth has been volatile at times. Growing consumerism, inventory management, sustainability, millennial buying behavior, and entry of new players have increased challenges for fashion retailers. This has pressurized companies in the fashion retail industry to leverage a market intelligence study to drive change and flourish in the fast-changing and unpredictable industry.

The client, a well-known European fashion retail industry player was facing a decline in their overall sales rate along with a dip in the frequency of shoppers. Hence, they decided to conduct a market intelligence study to understand the dynamism in the European fashion retail industry. With Infiniti’s market intelligence solution, the client wanted to gauge customer behavior and understand the extent to which internal and external, controllable factors were playing a part in their dipping sales rate.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, and provide insights on the potential impact of changing factors on business segments. Request a FREE brochure to learn more about our market intelligence solutions.

Solutions Offered and Value Delivered 

By leveraging Infiniti’s solution, the client gained in-depth insights into the European retail industry. The market intelligence study helped the client uncover the reason behind their dipping sales rate. Based on the recommendations offered by our market intelligence experts, the retail industry client was able to prioritize their efforts on factors that would bring the greatest impact to their business results.

The solutions also empowered the client to adequately allocate resources to meet the changing market requirements. Moreover, our solutions also offered information on the market size, market analysis, competitor analysis, and growth predictions.

In a span of 4 months, the client was able to curtail the losses incurred and enhance their profit margin by 22%.

Make smarter business decisions with Infiniti’s market intelligence solutions. Request for a FREE proposal to know how our market intelligence solution can help.

What is Market Intelligence?

‍Market intelligence is the foundation of any company’s business plan, used for discovering insights about consumers and generating prospective sales. Market intelligence provides detailed insights into competitors, latest market trends, consumer buying patterns, economic shifts, and demographics. Thus, smart business owners leverage intelligence  solutions to create effective marketing strategies.

Why Infiniti’s Market Intelligence Solution?

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

With a market intelligence solution, you can gain an in-depth understanding of the market scenario before making any investment decisions. Get in touch today for a personalized market intelligence solution for your business.

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Market Entry Strategies: Boost Your Presence in the Foreign Markets

Expanding a business into foreign markets is usually a worthy endeavor and can open up huge growth possibilities, but it does bring new challenges too, such as unfamiliar customer behavior, unacquainted market response to products or services, universal payment methods, cultural differences, and tariffs and export fees.

Without understanding customer behavior, it becomes very difficult for businesses to offer a customer-centric and personalized experience to their customers.  Therefore, for businesses to succeed in the global market, it is crucial to have winning market entry strategies in place to review macro and microeconomic environments and assess a market’s readiness for new offerings. Additionally, companies need to do a proper market analysis to identify the potential risks that they can face in the foreign markets.

At Infiniti Research, we understand the impact that international market entry strategies can have on your business. And to help companies excel in the target market, our team of experts has provided a detailed guide to market entry strategies to help businesses break into foreign markets.   (more…)

semiconductor industry

Ask Me Anything: Best Answers to All Your Questions About Market Intelligence Services

Today, in this competitive scenario, competitive advantage is fleeting and the ability to brilliantly market and sell products and services becomes very important for survival. If you are not able to respond to the rapidly changing market and supplier dynamics, it is surely a disadvantage. Therefore, market intelligence services are there to help you assess and organize data to gain real-time insights on core competitors, suppliers, and customers. This creates an outside-in-perspective and helps bring about a competitive advantage. Market intelligence services provide a birds-eye view of industries, potential markets, and suppliers. This can open the door to new opportunities and enable you to hold more power over availability, supply chain costs, and reliability. Market intelligence services help you to act faster than your peers, make beneficial business decisions, and react more efficiently to the needs of dynamic customers.Ask An Analyst_IR

We at Infiniti, with the help of our market analysts and experts, have tried to answer all the necessary questions about market intelligence services in this article. Here we go:

#1. What do Market Intelligence Services Mean?

Market intelligence gives an ongoing and holistic knowledge of all dimensions of the marketplace. It helps analyze many different business areas like products, competitors, customer insights, and market dynamics. These four areas cover several factors like acquisitions, corporate strategy, executive teams, promotions, pricing, cost structure, segments, market size, forecasts, brand loyalty, trends, satisfaction rates, and product concerns. Market intelligence offers a broad perspective by tracking competitors as well as the state of the whole industry. Therefore, it provides valuable insights into improving the business model of companies and also helps in shaping their strategic directions. There are three types of market intelligence services that are extensively used today:

  • Competitive Intelligence MarketingRequest Proposal
  • Market Intelligence Research
  • Online Marketing Intelligence
IR27

Hydro Energy Client Gains Relevant Market Insight with the help of Market Assessment Solution

 

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment study for a hydro energy client. The hydro energy industry is experiencing a resurgence due to technologies that lower the environmental impact. Additionally, the hydro energy sector has experienced growth prospects due to increase in pumped storage option.

“The market assessment solution helps the client to profile the most profitable target segments and devise the best possible market strategy. Additionally, it also helps the clients to identify the current market position of their company and key competitors through SWOT analysis.,” says an expert at Infiniti Research.

The market assessment solution offered helped the hydro energy client to increase market share across every vertical by understanding the demographics to create robust framing strategies across the industries.

Additional benefits of the market assessment solution

  • Obtain relevant market insights about the hydro energy market
  • Identify the current market position of the company
  • To know more,  request a free proposal

To know more about how our market assessment solutions helped the hydro energy client

Ask an analyst


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Sustainable Energy Supplier Tackles Competitors Strategies with The Help of Market Intelligence Solution

Market Intelligence Solution for Sustainable Energy ClientLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a renowned sustainable energy supplier. The problem of carbon dioxide emissions has heightened as the world economy is heavily dependent on fossil fuels. As a result, the issue of sustainable development is growing in importance.

“Market intelligence solutions provide greater insights into the sustainable energy space regarding the competition and market gaps. Additionally, it also offers a 360-degree view of the market, suppliers, opportunities, and also highlighted areas of concerns.,” says an expert at Infiniti Research.

The market intelligence solution helped the sustainable energy supplier gain a competitive advantage enabling them to control costs, act faster than the competition, and react more quickly to customers’ needs.

Additional benefits of the market intelligence assessment

  • Develop strategies to improve their market presence
  • Utilize statistical tools and more complex technologies to handle and manipulate market-related data
  • To know more,  request a free proposal

To know more about how our market intelligence solutions helped the sustainable energy supplier

Ask an analyst


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