Over the past few years, the global rate of automotive manufacturing has been at an all-time high. Despite this success, several factors deprive automotive manufacturers of the pleasure of resting on their laurels. Wonder why? The increasing expectations of the...
Infiniti’s Competitive Intelligence Solution Helps a Renowned Client in the Automotive Industry Offer Low-cost Compatible Solutions
Business Challenge A renowned automotive industry client with numerous offerings spread globally wanted to keep track of the competitors’ plan and actions and the activities of the suppliers. Moreover, the client wanted to compare the assortment prices for the...
Market Segmentation Assists a Renowned Auto Parts Manufacturer Refine their Marketing Strategies
Auto Parts Industry: Overview Since the last couple of years, the revenues generated by the automotive industry has nearly doubled, and it is witnessing the entry of numerous domestic car manufacturers across countries such as China, India, and Russia. Also, with the...
Infiniti’s Supplier Identification and Profiling Study Helped an Automotive Industry Client Reduce Bottlenecks in the Supply Chain Process
In the automotive industry, identifying and choosing the right supplier is like selecting a novel from a huge pile of books. The choice of the businesses will revolve around a wide array of factors such as the quality of the service rendered, the reliability of the...
Customer Segmentation Helps a Leading Automotive Client Identify their Target Audience
Business Challenge Currently, automotive industry players are facing challenges in improving their business strategy to enter new market segments and achieving better bottom-line results. To gain better insights into the customer base and automotive industry...
Uberization: The next big revolution in the automotive industry?
In many nations, driving to work has become a thing of the past with the introduction of reliable and affordable services, which have given birth to the “uberization revolution.” Earlier, the automotive industry focused less on the commercial segment, which included...
Segmentation Analysis Helps a Renowned Auto Accessories Store Effectively Position their Product Portfolio for the Latin American Market
While venturing into new markets, it is of utmost importance for any auto accessories store to analyze the appropriate customers with similar wants and needs. To design an effective market strategy and identify the potential target segment, leading auto accessories...
Market Analysis Helps a Leading Automotive Components Manufacturer Enhance their Brand Positioning
Automotive Components Market Overview In the current market scenario, the automotive industry is facing relentless pressure to improve their returns on capital. Also, leading companies are facing troubles in effectively harnessing their limited capital resources to...
Is China All Set to Take Over the Electric Vehicles Market?
In the recent past, China had topped the WHO’s list for deadly outdoor pollution. A major portion of this pollution can be attributed to the use of various gasoline-powered vehicles that emit poisonous gases into the atmosphere. The growing concern about pollution has...