Market Potential Assessment for Automotive In-Car-Infotainment Products

August 29, 2016

Business Challenge

A leading automotive audio systems manufacturer wanted to gain insights on the market potential for its infotainment products at a global level.  


The client wanted to understand the market opportunities at a global level for its in-car-infotainment products. It was also seeking advisory services for a complete market assessment to develop marketing strategies.  


We conducted a detailed market assessment covering situation analysis, market size, and identifying high potential growth segments. We also conducted an analysis of potential end-user segments and obtained insights into their requirements.  


The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. It was also able to shortlist business partners and understand the best practices in partnership structuring.

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