Assessing Advertising Concept Effectiveness for Automotive Brand

August 29, 2016

Business Challenge

A leading automotive manufacturer wanted to obtain insights specific to the effectiveness of its advertisements among customers.


The client wanted to understand customer’s perceptions about an automotive brand & its competitors and the naming/advertising themes followed by them and also to assess the effectiveness of their advertising campaign.


We developed an in-depth questionnaire to capture responses specific to critical parameters and conducted a survey with 150 respondents. The responses were analyzed to develop strategic insights.


Based on our insights, the client gained an understanding of the perception of the customers towards the brand and the attitude towards its advertising campaign. Based on this, they were able to make changes to their branding strategies.

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