Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and gain insights to create and deliver an outstanding customer experience. A preferred way of...
How eCommerce Price Tracking Helped an eTailer Enhance Gross Merchandise Value
Read more to understand how e-commerce price tracking solutions by our analysts helped our European online retail client enhance their gross merchandise value.
A Prominent Personal Care Products Brand Leverages Industry Trend Analysis to Keep Pace with Market Innovations and Win Back Lost Market Share
With the COVID-19 pandemic taking a toll on profits and operations of industries across the globe, the usually resilient personal care products market is no exception to the impact of the ongoing crisis. During these recessionary times and consequent economic fallout,...
Developing High-Value Customer Engagement Strategies to Drive Foot Traffic for a Fashion Retailer Using Target Market Segmentation
The nature of the fashion retail industry has changed dramatically over the past few years, so have the expectations of customers. Modern customers value brands that identify their individual needs and meet their rising expectations. As such, retailers need to adopt a...
Market Intelligence Engagement to Increase Sales by 39% for a Specialty Retail Industry Client
Specialty Retail Industry Overview Although the rising disposable income and changing lifestyle of consumers have boosted demand throughout the retail sector, small specialty retail stores are facing increasing competition from top specialty retailers, e-commerce and...
Enhancing Supply Chain Operations and Reducing Operational Cost by 27% for a FMCG Company – Demand Planning and Forecasting Analysis
FMCG Industry Overview Fast moving consumer goods or FMCG market is anticipated to witness substantial growth owing to the surge in the trend of online shopping and rise in disposable income of consumers. Besides, the expansion of FMCG network in rural areas of...
Streamlining Marketing Initiatives and Increasing Sales by 33% for a CPG Company | Market Segmentation Approach
Market Segmentation Analysis for a CPG Company The consumer packaged goods (CPG) market landscape has changed dramatically over the past few years, and so have the expectations of customers. Today, modern customers value businesses that identify their individual needs...
Leveraging Go to Market Strategy to Reduce Time to Market and Increase Profits by 16%
Go to Market Strategy for a Retail Firm The rapid growth of the e-commerce sector has put immense pressure on retailers to differentiate their product offerings and launch new products meeting the market demand. To successfully launch a new product in the market,...
Building Customer Intimacy for a Global Fashion Retailer with Customer Intelligence Solution
Customer experience and satisfaction have come to the forefront across industries. As such, it is now imperative for companies to create a 360-degree view of their customers to know and respond to them in real-time with a highly personalized approach. When it comes to...