What is qualitative research? Qualitative research acts as the starting point of any research project and focuses on analyzing customer attitudes and feelings towards a brand. It helps gauge brand advocacy by shedding light on how consumers feel about the products and...
Given the growing needs and dynamism in the financial services industry, market trends analysis has become a cornerstone to success for BFSI companies. Playing an undeniably important role in digital transformation, market trends analysis can help businesses shape the...
What is Market Intelligence? Rapidly growing industries, technological advancements, transforming markets, and increasing digitization have propelled data and analytics in decision-making. Market intelligence is becoming an increasingly necessary tool for companies...
Introduction to Customer Loyalty In an increasingly competitive world, businesses are highly dependent on efficiency, data-driven strategizing, and customer loyalty to maintain growth and stay ahead of competitors. As industries grow, consumer-centricity has become a...
The food and beverage industry witnessed a significant decline in growth rate and revenue through 2020 due to the COVID-19 pandemic. Consumers’ preferences shifted toward home-cooked meals while dining out and ordering in reduced significantly. As the industry...
Industry leaders, professionals, and human resource experts have repeatedly stated that an organization is only as strong as the workforce. Finding, hiring, and managing talented and productive employees is crucial to the success of an organization. Talent management...
Healthcare develops and grows at a phenomenal pace, making it one of the most challenging industries. Maintaining a streamlined value chain, keeping pace with the dynamic market, addressing consumers’ needs, and proactively adopting technology are significant...
In a continually growing and evolving world, novelty has become increasingly necessary. However, there is also increasing competition, market challenges, and the daunting task of developing unique products and services with growth. As industries expand and companies...
The eradication of widespread diseases has historically been achieved through the large-scale introduction of vaccinations. Over the decades, vaccines have become a necessity in most professional spaces, educational institutions, and countries. With the aim to avoid...
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