Market Intelligence Study Helps a Leading Solar Energy Client Improve Their Current Business Model

November 6, 2017

Over the years, the ever-increasing competition in the solar energy industry is forcing leading players to enhance their current business models and projections. This has forced players in the solar energy industry to rely on market intelligence solutions. Devising robust competitive intelligence solutions, help players operating in this industry space gain actionable insights into the competition levels and evaluate the entry of new competitors into the industry space. Additionally, clients can identify the potential customers and tailor product and service offerings accordingly. Also, through a comprehensive market assessment, players operating in this industry space can better position their marketing campaigns and outshine their competitors.IR_Brochure

With years of expertise in offering a plethora of solutions, Infiniti’s market intelligence solutions help clients gain a 360-degree view of the market space. Infiniti’s market intelligence experts provide precise and accurate insights into the market in terms of customer behavior to allocate resources accordingly.

The Business Challenge

The ever-rising demand for solar energy products among the end-users is forcing market players in this industry space to offer a wide array of products. A global solar energy industry client with offices spread across various geographies was facing predicaments in understanding the market landscape including competitors, their offerings, and product positioning. Additionally, the client wanted to devise robust strategies to understand the demand forecasting scenario and market projection.

Our Approach

The market intelligence experts at Infiniti tailored an extensive research containing interviews and discussions with leading stakeholders in the solar energy industry space to identify and analyze the emerging trends. Additionally, market intelligence experts also tailored a dashboard including information from various proprietary sources such as industry forums, paid industry databases, and company presentations to analyze the potential opportunities in the solar energy industry.

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Market Intelligence Engagement Benefits

  • Categorize the opportunities and predict the market development
  • Analyze information about the customers and accordingly design the product offerings
  • Gain robust insights into the factors restraining the growth of the market
  • Keep track of the competition and consequently improve current business model
  • Tailor marketing and product efforts around customer needs

Benefits of Our Integrated Approach

The solar energy industry client was able to enhance their marketing effectiveness and brand awareness among consumers in a mere span of 14 weeks. Additionally, the client gained in-depth insights into the competitor’s marketing strategy across geographies to gain a competitive advantage over them. Furthermore, the solar energy client was able to develop better market penetration strategies and identify the potential buyers and distributors in the solar energy industry space.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the solar energy industry.


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