Power and Energy | Market Intelligence Services
Sectors we cover in the Energy Market
Introduction to our case studies
Diesel and Lubricants Product Launch Study
Business Challenge: A leading petroleum product firm wanted to leverage our market intelligence services to launch new products in Canada.
Situation: Prior to the launch of its diesel and lubricant products in Canada, the client wanted to understand the potential for success in the new market, and also wanted insights on the best product positioning strategies for greater success.
Impact: We delivered recommendations to the client on market entry planning, including recommendations for SCM, shipment and route optimization, and potential partners and partnership structuring, based on which it was able to successfully launch its products in the region.
Customer Intelligence Study on Industrial Genset Market
Business Challenge: A leading firm in the power market wanted to assess the brand’s performance and analyze the effectiveness of marketing promotions for its industrial genset products.
Situation: The client wanted to assess the brand perception, key customer purchase criteria, product positioning vis-à-vis competitors, value package and the effectiveness of marketing promotions through surveys with end-users across the energy market.
Impact: The client was able to revisit its strategies by obtaining insights on reasons behind purchase, buying criteria, reasons for choosing competitor brands, and effectiveness of marketing promotions.
Benchmarking Study on the Steam Turbine Business
Business Challenge: A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India, against major emerging competitors.
Situation: The client wanted to evaluate the operations and processes of its major competitors to understand how its division would benchmark against them and to evaluate if any structural changes were required to enter the energy market in China and India.
Impact: The client was able to determine the prevailing sales structures that were successful and also to gain insights on cost-control methodologies, which are critical to price the product appropriately across price sensitive markets.