Power and Energy | Market Intelligence Services

To help you gain an edge over your peers across the energy market, we study the rapidly changing landscape of the power and
clean energy market to help businesses to tackle changing supply-demand conditions and product pricing issues. Our market intelligence services help clients achieve increased profitability, better market shares, and operational efficiency.

Sectors we cover in the Energy Market

Power Generation
  • Power Generation Technologies
  • Power Generation Equipment
  • Turbines
  • Generators
  • OEMs and EPC Services
  • Heat Exchangers
  • Blades and Gearboxes
  • Instrumentation and Control Systems
Power T&D
  • Transformers
  • Switchgears
  • Circuit Breakers
  • Sub-stations
  • Insulators, Bushings, and Fittings
  • EHV transmission
  • Smart Grids and Smart Meters
  • Capacitors and ATS
Nuclear and Renewable Energy
  • Nuclear
  • Hydro
  • Wind (Onshore and Offshore)
  • Solar PV
  • Solar Thermal
  • Geothermal
  • Tidal
  • Ocean Thermal

Introduction to our case studies


Diesel and Lubricants Product Launch Study

Business ChallengeA leading petroleum product firm wanted to leverage our market intelligence services to launch new products in Canada.

SituationPrior to the launch of its diesel and lubricant products in Canada, the client wanted to understand the potential for success in the new market, and also wanted insights on the best product positioning strategies for greater success.

ImpactWe delivered recommendations to the client on market entry planning, including recommendations for SCM, shipment and route optimization, and potential partners and partnership structuring, based on which it was able to successfully launch its products in the region.

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Customer Intelligence Study on Industrial Genset Market

Business ChallengeA leading firm in the power market wanted to assess the brand’s performance and  analyze the effectiveness of marketing promotions for its industrial genset products.

SituationThe client wanted to assess the brand perception, key customer purchase criteria, product positioning vis-à-vis competitors, value package and the effectiveness of marketing promotions through surveys with end-users across the energy market.

ImpactThe client was able to revisit its strategies by obtaining insights on reasons behind purchase, buying criteria, reasons for choosing competitor brands, and effectiveness of marketing promotions.

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Benchmarking Study on the Steam Turbine Business

Business ChallengeA global steam turbine manufacturer wanted to benchmark its operations and processes in China and India, against major emerging competitors.

SituationThe client wanted to evaluate the operations and processes of its major competitors to understand how its division would benchmark against them and to evaluate if any structural changes were required to enter the energy market in China and India.

ImpactThe client was able to determine the prevailing sales structures that were successful and also to gain insights on cost-control methodologies, which are critical to price the product appropriately across price sensitive markets.

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