Healthcare Market Research Solutions
Our healthcare market research experts also believe that with the growing demand for increased life expectancy, there will be a constant need
for innovation across the healthcare industry.
Healthcare market research sectors covered
Introduction to our healthcare market research case studies
Market Assessment of the Urological Diseases Market
Business Challenge: A leading healthcare firm was interested in the market assessment of the prevalence of urological diseases in several countries so that it could create targeted marketing strategies for its products.
Situation: The client wanted assistance with healthcare market research solutions and wanted to understand the prevalence and spread of urinary incontinence, urological disease, femoral hernia, incisional ventral hernia, inguinal hernia, and umbilical ventral hernia and their treatment procedures across 20+ countries/regions to evaluate the demand for its urological products.
Impact: With the help of our healthcare market research solutions, the client was able to identify the major potential markets and design a strategy for targeted marketing of its products in these markets to achieve high revenue growth and market share.
Market Demand Assessment for Animal Vaccines in the US
Business Challenge: A leading Asia-based healthcare firm was interested in assessing the animal vaccines market in the US to understand the current and future demand prospects for various products.
Situation: The client wanted to stay ahead of its competition in the US market by gaining an understanding of the changing demand patterns for animal vaccines and assessing the fastest growing segments.
Impact: With the help of our healthcare market research solutions, the client was able to develop its production plan and streamline its sales strategy to cater to the projected demand and thus stay ahead of its competitors.
Customer Intelligence Study on Eye Care Surgical Equipment
Business Challenge: An ophthalmic surgical instruments manufacturer wanted to increase satisfaction from its products as well as its market among customers who use this technology.
Situation: The client wanted to evaluate its attractiveness as a major eye care surgical equipment provider to existing and potential customers, as well as to understand how to provide better functionality to its consumers.
Impact: The healthcare market research insights helped the client to understand the adoption patterns of eye care surgical products with surgeons and eye care specialists in different regions. The company was able to develop strategies to warrant additional funding and product development efforts, and appropriate the price ranges to overcome potential sales barriers.